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Branding

Rebranding – Misconceptions from The Local Business’s Point of View

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The year 2019 marks a complete change of Wisdom Agency from a digital agency into a strategy-led agency as we have been involved in...
Branding

Xuan Hoa – Brand Identity Project

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Situation Xuan Hoa was going through a business transformation from state-own to joint-stock company. Besides, the new brand also needed a re-positioning to higher segment. Solution Based...
Personal

Pitch To Win or Pitch To Lose

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July was a good month for the marketing in Vietnam as activities resumed in some sectors and then we are hit gain by the...
My Organisation

My Organisations

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In 2016, I left IDM Vietnam – my last employer - and began my journey as a freelance consultant with a number of years...
Marketing

The New Normality of Marketing and Business – Part 3

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When the COVID-19 epidemic first hit the world, then Vietnam, in early 2020, I published the first two articles for "The New Normality of...
Personal

My 5Fs – To Orientate a Small Firm in Ever-changing Industry

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Hello there! Are you my peer? Do you also run a small firm in an ever-changing industry? I joined marketing 7 years ago; specifically, the dark...
Personal

Generation Z – Perspectives from the Professor in the Lecture Hall and the Mentor in the Workplace

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As someone who has recently been involved in training and working with young people in my own business, I find Gen Z to be...
Communications

Sand Clock Strategy – Communications Planning

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This article is written to resolve the myth of marketing’s dependence on creativity and to assist young marketers to fast-track planning process. For others,...
Branding

Deep Dive #16: The Digital Banking Market – What is the strategy for new players to break through?

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n the field of digital banking specifically, and mobile payments in general, the majority of market share is held by the big players. So,...
Branding

Deep Dive #15: What Did ACB Bank Achieve with Its “Counter-Stereotype” Campaign?

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In early June 2023, ACB Bank marked its historic 30-year milestone with the message "Tiếp nối giá trị cho mai sau” (Continuing Value for...
Branding

Deep Dive #1: Discussing Viettel’s repositioning strategy – “Comprehensive transformation is the appropriate approach”

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In early January 2021, Viettel Corporation surprised the public by unveiling its new brand identity. Many customers were taken aback as the familiar dominant...
Personal

Value Shift (Part 2): Consciousness and Energy

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Who am I in this vast realm of existence? Amidst pain, seeking forgetfulness in bustling places. Chasing success amidst life's turbulent waves. But I've forgotten, the consciousness...
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