Thursday, May 30, 2024
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Rebranding – Misconceptions from The Local Business’s Point of View

The year 2019 marks a complete change of Wisdom Agency from a digital agency into a strategy-led agency as we have been involved in...

Xuan Hoa – Brand Identity Project

Situation Xuan Hoa was going through a business transformation from state-own to joint-stock company. Besides, the new brand also needed a re-positioning to higher segment. Solution Based...

Pitch To Win or Pitch To Lose

July was a good month for the marketing in Vietnam as activities resumed in some sectors and then we are hit gain by the...

My Organisations

In 2016, I left IDM Vietnam – my last employer - and began my journey as a freelance consultant with a number of years...

The New Normality of Marketing and Business – Part 3

When the COVID-19 epidemic first hit the world, then Vietnam, in early 2020, I published the first two articles for "The New Normality of...

My 5Fs – To Orientate a Small Firm in Ever-changing Industry

Hello there! Are you my peer? Do you also run a small firm in an ever-changing industry? I joined marketing 7 years ago; specifically, the dark...

Generation Z – Perspectives from the Professor in the Lecture Hall and the Mentor in the Workplace

As someone who has recently been involved in training and working with young people in my own business, I find Gen Z to be...

Sand Clock Strategy – Communications Planning

This article is written to resolve the myth of marketing’s dependence on creativity and to assist young marketers to fast-track planning process. For others,...

Deep Dive #16: The Digital Banking Market – What is the strategy for new players to break through?

n the field of digital banking specifically, and mobile payments in general, the majority of market share is held by the big players. So,...

Deep Dive #15: What Did ACB Bank Achieve with Its “Counter-Stereotype” Campaign?

In early June 2023, ACB Bank marked its historic 30-year milestone with the message "Tiếp nối giá trị cho mai sau” (Continuing Value for...

Deep Dive #1: Discussing Viettel’s repositioning strategy – “Comprehensive transformation is the appropriate approach”

In early January 2021, Viettel Corporation surprised the public by unveiling its new brand identity. Many customers were taken aback as the familiar dominant...

Value Shift (Part 2): Consciousness and Energy

Who am I in this vast realm of existence? Amidst pain, seeking forgetfulness in bustling places. Chasing success amidst life's turbulent waves. But I've forgotten, the consciousness...
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