Wednesday, October 16, 2024
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[email protected]

duy.nguyen@wisdomagency.com
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Music

When Music Teaches Marketing The Art of “Integration”

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January 01, 2015 The idea came to me during a musical practice session, a habit that I've kept for 15 years as a guitar soloist...
Marketing

B2B & Use Social Media To Sell? Start with Internal Marketing

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Yeah I totally mean it! And the very good case-study is my own company - IDM Vietnam. I never thought of this matter until one...
My Life

When Chess Teaches Marketing About The Principles of Strategy

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Do you play chess? Do you work in marketing? These are two basic questions that I strongly recommend everyone to ask themselves before heading...
Branding

Sand Clock Strategy (Part 2) – Brand Planning

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I wrote the first article of Sand Clock Series about communications to share my understanding on how consistent models can help to fast-track the...
Chess

When Chess Teaches Marketing and Management About the Principles of Strategy – Part 2

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In June 2018, I first wrote the article “When Chess Teaches Marketing on The Principles of Strategy” to share my initial thoughts and contemplation...
Marketing

The New Normality of Marketing and Business – Part 1

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For the past two months, I have been overwhelmed by the COVID-19 pandemic news constantly updated via all media and also mentioned regularly in...
Personal

The Art of War vs. The Art of Governance

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This is solely the reflective writing upon two books that I have read recently. Personally I have two great for life; the first is...
Personal

Middle-sized Companies and Misconceptions about Strategy

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I had 8 years working in marketing agency for both global and local large-sized corporations. The work was fun but I realised that its...
Branding

Huu Nghi Food – Brand Identity and Communications Project

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Situation The fresh bread category of Huu Nghi after 12 years of fast growth on Northern market needed a brand rejuvenation to catch up with...
Branding

Mai Linh Media – Brand Identity Project

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Context MaiLinh Media is a media agency, which focuses on taxi advertising, and is a sub brand of Mai Linh Corp. As a new established...
Marketing

Nike – Marketing Project

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Situation Nike React featured a revolutionized cushion technology for sportswear shoes. The “Choose Go” global concept had been well established around the world. The task...
Branding

Vietnamese Brand Took The Opportunity To Prepare For Post-Crisis Reset

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Remembering all those great “2020 visions” we had before this new decade? Although corona virus has pushed many brands in different unexpected directions, It...
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