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Deep Dive #16: The Digital Banking Market – What is the strategy for new players to break through?

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n the field of digital banking specifically, and mobile payments in general, the majority of market share is held by the big players. So, what should new entrants do to attract and retain customers in this market? In the 16th...
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Deep Dive #15: What Did ACB Bank Achieve with Its “Counter-Stereotype” Campaign?

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In early June 2023, ACB Bank marked its historic 30-year milestone with the message "Tiếp nối giá trị cho mai sau” (Continuing Value for the Future) through a groundbreaking performance on various social media platforms by Mr. Tran Hung...
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Deep Dive #1: Discussing Viettel’s repositioning strategy – “Comprehensive transformation is the appropriate approach”

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In early January 2021, Viettel Corporation surprised the public by unveiling its new brand identity. Many customers were taken aback as the familiar dominant colors of yellow and blue, which had been associated with Viettel for 16 years, were...
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Value Shift & Integrating Value Shift Into Brand

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Value Shifts    Stepping into the third quarter of 2023, the overall picture of the economy gradually becomes clearer, accompanied by challenges and opportunities. Paddy without pounding cannot become rice, a diamond without polishing cannot shine brightly. Easy circumstances do not...
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Deep Dive #18: Brand Experience – A Place Where Emotions Leave Lasting Impressions Beyond Words?

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In today's competitive landscape, brands are facing challenges as consumers have an abundance of choices and the cost of switching is increasingly high. Therefore, what strategies can brands employ to attract and retain customers, as well as predict their...
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Sand Clock Strategy (Part 2) – Brand Planning

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I wrote the first article of Sand Clock Series about communications to share my understanding on how consistent models can help to fast-track the planning and support creativity in the whole process of project management of an agency. However,...
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Huu Nghi Food – Brand Identity and Communications Project

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Situation The fresh bread category of Huu Nghi after 12 years of fast growth on Northern market needed a brand rejuvenation to catch up with the new trends of consumption in food industry to ready for the new era of...
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Mai Linh Media – Brand Identity Project

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Context MaiLinh Media is a media agency, which focuses on taxi advertising, and is a sub brand of Mai Linh Corp. As a new established company, MaiLinh Media requires a brand identity which inherited the characteristics of the Mai Linh...
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Vietnamese Brand Took The Opportunity To Prepare For Post-Crisis Reset

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Remembering all those great “2020 visions” we had before this new decade? Although corona virus has pushed many brands in different unexpected directions, It is still a great opportunity for well-prepared companies to break their growth plateau as new...
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