Resources

• Branding

6 min read

Rebranding – Misconceptions from The Local Business’s Point of View

• Branding

1 min read

Xuan Hoa – Brand Identity Project

• Culture

11 min read

Pitch To Win or Pitch To Lose

• Marketing

17 min read

The New Normality of Marketing and Business – Part 3

• Culture

4 min read

My 5Fs – To Orientate a Small Firm in Ever-changing Industry

• About NHM
• Culture

9 min read

Generation Z – Perspectives from the Professor in the Lecture Hall and the Mentor in the Workplace

• Branding

10 min read

Deep Dive #16: The Digital Banking Market – What is the strategy for new players to break through?

• Communications

7 min read

Deep Dive #15: What Did ACB Bank Achieve with Its “Counter-Stereotype” Campaign?

• Branding

8 min read

Deep Dive #1: Discussing Viettel’s repositioning strategy – “Comprehensive transformation is the appropriate approach”

• Culture

4 min read

Value Shift (Part 2): Consciousness and Energy