Friday, June 14, 2024

” SOMETIMES THE SIMPLEST THINGS ARE THE MOST PROFOUND. MY JOB IS TO BRING OUT IN PEOPLE & WHAT THEY WOULDN’T DARE DO THEMSELVES “

Pitch To Win or Pitch To Lose

July was a good month for the marketing in Vietnam as activities resumed in some sectors and then we are hit gain by the...

My Organisations

In 2016, I left IDM Vietnam – my last employer - and began my journey as a freelance consultant with a number of years...

The New Normality of Marketing and Business – Part 3

When the COVID-19 epidemic first hit the world, then Vietnam, in early 2020, I published the first two articles for "The New Normality of...

My 5Fs – To Orientate a Small Firm in Ever-changing Industry

Hello there! Are you my peer? Do you also run a small firm in an ever-changing industry? I joined marketing 7 years ago; specifically, the dark...

Generation Z – Perspectives from the Professor in the Lecture Hall and the Mentor in the Workplace

As someone who has recently been involved in training and working with young people in my own business, I find Gen Z to be...

Sand Clock Strategy – Communications Planning

This article is written to resolve the myth of marketing’s dependence on creativity and to assist young marketers to fast-track planning process. For others,...

Deep Dive #16: The Digital Banking Market – What is the strategy for new players to break through?

n the field of digital banking specifically, and mobile payments in general, the majority of market share is held by the big players. So,...

Deep Dive #15: What Did ACB Bank Achieve with Its “Counter-Stereotype” Campaign?

In early June 2023, ACB Bank marked its historic 30-year milestone with the message "Tiếp nối giá trị cho mai sau” (Continuing Value for...

Deep Dive #1: Discussing Viettel’s repositioning strategy – “Comprehensive transformation is the appropriate approach”

In early January 2021, Viettel Corporation surprised the public by unveiling its new brand identity. Many customers were taken aback as the familiar dominant...

Value Shift (Part 2): Consciousness and Energy

Who am I in this vast realm of existence? Amidst pain, seeking forgetfulness in bustling places. Chasing success amidst life's turbulent waves. But I've forgotten, the consciousness...

Value Shift & Integrating Value Shift Into Brand

Value Shifts    Stepping into the third quarter of 2023, the overall picture of the economy gradually becomes clearer, accompanied by challenges and opportunities. Paddy without...

Deep Dive #18: Brand Experience – A Place Where Emotions Leave Lasting Impressions Beyond Words?

In today's competitive landscape, brands are facing challenges as consumers have an abundance of choices and the cost of switching is increasingly high. Therefore,...

War And Marketing – Part 1: Similarities And Applications In Strategic Planning

The history of warfare can be traced thousands of years ago, and anecdotes about wars in human history have always been told, lessons learnt...

War And Marketing – Part 2: Five Basic Defense Strategies And Classical Examples

War’s appearance can be found thousands of years ago, and anecdotes about wars in human history have always been told, lessons were learnt and...

Warfare And Marketing – Part 3: Five Original Attack Strategies and Classic Case Studies

The history of warfare can be traced thousands of years ago, and anecdotes about wars in human history have always been told, lessons learnt...

War And Marketing – Part 4: The Battle In The Sharing Economy Market

The sharing economy is a relatively new concept in the market, which has been popularized in Vietnam mainly through ride-hailing services such as Uber...

War And Marketing – Part 5: The Marketing Strategist’s Bedside Books

It has been more than 10 years since the day I started my walk on this career path, I consider myself a person who...

About Minimal Marketing

Minimal Marketing is a blog that I write about my life journey with minimalism and its applicability in marketing to celebrate my ten-year anniversary...

GNC Thinking Pattern

December 13, 2014 Not the General Nutrition Center as you may think but my abbreviation for Global - National - Company (GNC). The purpose I...

eMetrics – The Way I Do Digital Marketing Good

Having been working in marketing and recently digital marketing for the past 6 years, yet the digital world never ceases to amaze me for...
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