Hello, I'm Minh H. Nguyen, a minimal marketing advocate

Minimal Marketing is a content hub that I write about my life journey with minimalism and its application in marketing. Herein, I present thoughts and best practices drawn from practical experience of both teaching and working.

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Rebranding – Misconceptions from The Local Business’s Point of View

The year 2019 marks a complete change of Wisdom Agency from a digital agency into a strategy-led agency as we have been involved in many rebranding projects. I personally also have my honour to be seated in the board of management assisting some of those companies with the internal...

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Minimal Marketing is a blog that I write about my life journey with minimalism and its applicability in marketing to celebrate my ten-year anniversary in this field. The journey has been rewarding and it helps me realise both the bright and dark sides of this work.

Sand Clock Strategy (Part 2) – Brand Planning

I wrote the first article of Sand Clock Series about communications to share my understanding on how consistent models can help to fast-track the planning and support creativity in the whole process of project management of an agency. However, I believe that if one can...

Middle-sized Companies and Misconceptions about Strategy

I had 8 years working in marketing agency for both global and local large-sized corporations. The work was fun but I realised that its contributed value to my clients’ businesses might not be much because working in agencies I was only allocated a small...

When Chess Teaches Marketing About The Principles of Strategy

Do you play chess? Do you work in marketing? These are two basic questions that I strongly recommend everyone to ask themselves before heading down into the details. Throughout human history of conflict and warfare, chess has emerged as a simple replication of...