Saturday, April 27, 2024
Marketing

The New Normality of Marketing and Business – Part 2

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My previous article of “The New Normality of Marketing and Business” is a general outline on how businesses are transforming during the time of...
Personal

TPC – Why Process Needs A Name To Really Work

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September 6, 2015 I have to admit for the LinkedIn's articles recently have become too general for me which urged to share something specific to marketing...
Music

When Music Teaches Marketing The Art of “Integration”

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January 01, 2015 The idea came to me during a musical practice session, a habit that I've kept for 15 years as a guitar soloist...
Marketing

B2B & Use Social Media To Sell? Start with Internal Marketing

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Yeah I totally mean it! And the very good case-study is my own company - IDM Vietnam. I never thought of this matter until one...
My Life

When Chess Teaches Marketing About The Principles of Strategy

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Do you play chess? Do you work in marketing? These are two basic questions that I strongly recommend everyone to ask themselves before heading...
Branding

Sand Clock Strategy (Part 2) – Brand Planning

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I wrote the first article of Sand Clock Series about communications to share my understanding on how consistent models can help to fast-track the...
Chess

When Chess Teaches Marketing and Management About the Principles of Strategy – Part 2

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In June 2018, I first wrote the article “When Chess Teaches Marketing on The Principles of Strategy” to share my initial thoughts and contemplation...
Marketing

The New Normality of Marketing and Business – Part 1

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For the past two months, I have been overwhelmed by the COVID-19 pandemic news constantly updated via all media and also mentioned regularly in...
Personal

The Art of War vs. The Art of Governance

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This is solely the reflective writing upon two books that I have read recently. Personally I have two great for life; the first is...
Personal

Middle-sized Companies and Misconceptions about Strategy

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I had 8 years working in marketing agency for both global and local large-sized corporations. The work was fun but I realised that its...
Branding

Huu Nghi Food – Brand Identity and Communications Project

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Situation The fresh bread category of Huu Nghi after 12 years of fast growth on Northern market needed a brand rejuvenation to catch up with...
Branding

Mai Linh Media – Brand Identity Project

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Context MaiLinh Media is a media agency, which focuses on taxi advertising, and is a sub brand of Mai Linh Corp. As a new established...
Marketing

Nike – Marketing Project

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Situation Nike React featured a revolutionized cushion technology for sportswear shoes. The “Choose Go” global concept had been well established around the world. The task...
Branding

Vietnamese Brand Took The Opportunity To Prepare For Post-Crisis Reset

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Remembering all those great “2020 visions” we had before this new decade? Although corona virus has pushed many brands in different unexpected directions, It...
Marketing

What Is The Common Between Inbound Marketing And The Oracle Of Delphi

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The same as the advice from the Oracle of Delphi, Inbound Marketing philosophy based around helping people in order to gradually build trust and naturally...
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