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Branding

Value Shift & Integrating Value Shift Into Brand

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Value Shifts    Stepping into the third quarter of 2023, the overall picture of the economy gradually becomes clearer, accompanied by challenges and opportunities. Paddy without...
Branding

Deep Dive #18: Brand Experience – A Place Where Emotions Leave Lasting Impressions Beyond Words?

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In today's competitive landscape, brands are facing challenges as consumers have an abundance of choices and the cost of switching is increasingly high. Therefore,...
Marketing

War And Marketing – Part 1: Similarities And Applications In Strategic Planning

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The history of warfare can be traced thousands of years ago, and anecdotes about wars in human history have always been told, lessons learnt...
Marketing

War And Marketing – Part 2: Five Basic Defense Strategies And Classical Examples

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War’s appearance can be found thousands of years ago, and anecdotes about wars in human history have always been told, lessons were learnt and...
Marketing

Warfare And Marketing – Part 3: Five Original Attack Strategies and Classic Case Studies

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The history of warfare can be traced thousands of years ago, and anecdotes about wars in human history have always been told, lessons learnt...
Marketing

War And Marketing – Part 4: The Battle In The Sharing Economy Market

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The sharing economy is a relatively new concept in the market, which has been popularized in Vietnam mainly through ride-hailing services such as Uber...
Marketing

War And Marketing – Part 5: The Marketing Strategist’s Bedside Books

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It has been more than 10 years since the day I started my walk on this career path, I consider myself a person who...
My Organisation

About Minimal Marketing

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Minimal Marketing is a blog that I write about my life journey with minimalism and its applicability in marketing to celebrate my ten-year anniversary...
GNC Thinking Pattern

GNC Thinking Pattern

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December 13, 2014 Not the General Nutrition Center as you may think but my abbreviation for Global - National - Company (GNC). The purpose I...
Digital

eMetrics – The Way I Do Digital Marketing Good

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Having been working in marketing and recently digital marketing for the past 6 years, yet the digital world never ceases to amaze me for...
Marketing

The New Normality of Marketing and Business – Part 2

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My previous article of “The New Normality of Marketing and Business” is a general outline on how businesses are transforming during the time of...
Personal

TPC – Why Process Needs A Name To Really Work

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September 6, 2015 I have to admit for the LinkedIn's articles recently have become too general for me which urged to share something specific to marketing...
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