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• Branding

8 min read

Deep Dive #1: Discussing Viettel’s repositioning strategy – “Comprehensive transformation is the appropriate approach”

• Culture

4 min read

Value Shift (Part 2): Consciousness and Energy

• Branding

9 min read

Value Shift & Integrating Value Shift Into Brand

• Branding

7 min read

Deep Dive #18: Brand Experience – A Place Where Emotions Leave Lasting Impressions Beyond Words?

• Strategy

7 min read

War And Marketing – Part 1: Similarities And Applications In Strategic Planning

• Strategy

3 min read

War And Marketing – Part 2: Five Basic Defense Strategies And Classical Examples

• Strategy

3 min read

Warfare And Marketing – Part 3: Five Original Attack Strategies and Classic Case Studies

• Marketing

4 min read

War And Marketing – Part 4: The Battle In The Sharing Economy Market

• Strategy

5 min read

War And Marketing – Part 5: The Marketing Strategist’s Bedside Books

• What is Minimal Marketing

2 min read

About Minimal Marketing