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War And Marketing – Part 2: Five Basic Defense Strategies And Classical Examples

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War’s appearance can be found thousands of years ago, and anecdotes about wars in human history have always been told, lessons were learnt and rules were made for future generations. Those principles can also be applied to marketing activities,...
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Warfare And Marketing – Part 3: Five Original Attack Strategies and Classic Case Studies

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The history of warfare can be traced thousands of years ago, and anecdotes about wars in human history have always been told, lessons learnt and rules made for future generations. Those principles can also be applied to marketing activities,...
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War And Marketing – Part 4: The Battle In The Sharing Economy Market

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The sharing economy is a relatively new concept in the market, which has been popularized in Vietnam mainly through ride-hailing services such as Uber and Grab. Through the process of development and refinement, the players have established a certain...
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War And Marketing – Part 5: The Marketing Strategist’s Bedside Books

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It has been more than 10 years since the day I started my walk on this career path, I consider myself a person who has spent a lot of time reading and researching many books on strategy to find...
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The New Normality of Marketing and Business – Part 2

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My previous article of “The New Normality of Marketing and Business” is a general outline on how businesses are transforming during the time of crisis such as Covid19, surviving and thriving in the new era. The article was initially...
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B2B & Use Social Media To Sell? Start with Internal Marketing

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Yeah I totally mean it! And the very good case-study is my own company - IDM Vietnam. I never thought of this matter until one of my friends in Chartered Institute of Marketing (CIM) asked me about the guideline of...
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The New Normality of Marketing and Business – Part 1

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For the past two months, I have been overwhelmed by the COVID-19 pandemic news constantly updated via all media and also mentioned regularly in my morning podcast routine, in the dinning conversation with my wife and my big family. It...
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Nike – Marketing Project

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Situation Nike React featured a revolutionized cushion technology for sportswear shoes. The “Choose Go” global concept had been well established around the world. The task was how to adapt that concept in Vietnam but still preserve the local relevance. Solution “Choose Go”...
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What Is The Common Between Inbound Marketing And The Oracle Of Delphi

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The same as the advice from the Oracle of Delphi, Inbound Marketing philosophy based around helping people in order to gradually build trust and naturally attract the prospects/ strangers. Oracle of Delphi –  The predicted defeat of the great empire In the...
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