Context

MaiLinh Media is a media agency, which focuses on taxi advertising, and is a sub brand of Mai Linh Corp. As a new established company, MaiLinh Media requires a brand identity which inherited the characteristics of the Mai Linh brand as well as modern enough to be claimed as a media agency.

Solution

Develop the brand positioning, brand identity, brand story as well as guideline for future communication campaign.

Scope of work

Brand anatomy, positioning, theory, tagline. Brand identity (Design trends, direction for brand).

Result

MaiLinh Media has officially put into operation in time to serve the high demands during the holiday season