Context: MaiLinh Media is a media agency, which focuses on taxi advertising, and is a sub brand of Mai Linh Corp. As a new established company, MaiLinh Media requires a brand identity which inherited the characteristics of the Mai Linh brand as well as modern enough to be claimed as a media agency.
Solution: Develop the brand positioning, brand identity, brand story as well as guideline for future communication campaign.
Scope of work: Brand anatomy, positioning, theory, tagline. Brand identity (Design trends, direction for brand).
Result: MaiLinh Media has officially put into operation in time to serve the high demands during the holiday season