{"id":699,"date":"2024-02-05T23:24:21","date_gmt":"2024-02-05T16:24:21","guid":{"rendered":"https:\/\/minimalmarketing.com\/?p=699"},"modified":"2024-03-01T14:39:58","modified_gmt":"2024-03-01T07:39:58","slug":"deep-dive-16-thi-truong-ngan-hang-so-dau-la-chien-luoc-de-cac-ten-tuoi-moi-but-pha","status":"publish","type":"post","link":"https:\/\/minimalmarketing.com\/index.php\/vi\/2024\/02\/05\/deep-dive-16-thi-truong-ngan-hang-so-dau-la-chien-luoc-de-cac-ten-tuoi-moi-but-pha\/","title":{"rendered":"Deep Dive #16: Th\u1ecb tr\u01b0\u1eddng Ng\u00e2n h\u00e0ng s\u1ed1 \u2013 \u0110\u00e2u l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 c\u00e1c t\u00ean tu\u1ed5i m\u1edbi b\u1ee9t ph\u00e1?"},"content":{"rendered":"\n<p><em>\u0110\u1ed1i v\u1edbi l\u0129nh v\u1ef1c ng\u00e2n h\u00e0ng s\u1ed1 n\u00f3i ri\u00eang v\u00e0 l\u0129nh v\u1ef1c thanh to\u00e1n di \u0111\u1ed9ng n\u00f3i chung, h\u1ea7u h\u1ebft th\u1ecb ph\u1ea7n \u0111\u1ec1u thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a c\u00e1c \u00f4ng l\u1edbn. Nh\u01b0 v\u1eady, nh\u1eefng t\u00ean tu\u1ed5i m\u1edbi mu\u1ed1n d\u1ea5n th\u00e2n v\u00e0o th\u1ecb tr\u01b0\u1eddng n\u00e0y n\u00ean l\u00e0m g\u00ec \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng?<\/em><\/p>\n\n\n\n<p>\u1ede s\u1ed1 th\u1ee9 16 thu\u1ed9c series Deep Dive, h\u00e3y c\u00f9ng Brands Vietnam g\u1eb7p l\u1ea1i anh Nguy\u1ec5n H\u1ea3i Minh&nbsp;\u2013 CEO Wisdom Agency v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed3ng th\u1eddi ph\u00e2n t\u00edch c\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u, chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111\u1ec3 c\u00e1c t\u00ean tu\u1ed5i m\u1edbi c\u00f3 th\u1ec3 b\u1ee9t ph\u00e1 trong l\u0129nh v\u1ef1c ng\u00e2n h\u00e0ng s\u1ed1.<\/p>\n\n\n\n<p><em><a href=\"https:\/\/www.brandsvietnam.com\/keyword\/1381-Deep-Dive\">Deep Dive<\/a>&nbsp;l\u00e0 series ph\u1ecfng v\u1ea5n \u0111\u00e0o s\u00e2u v\u00e0o nh\u1eefng quy\u1ebft \u0111\u1ecbnh, ch\u1ee7 \u0111\u1ec1, s\u1ef1 ki\u1ec7n \u0111\u00e1ng ch\u00fa \u00fd trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, marketing, qu\u1ea3ng c\u00e1o &amp; truy\u1ec1n th\u00f4ng.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Deep Dive #16: Th\u1ecb tr\u01b0\u1eddng Ng\u00e2n h\u00e0ng s\u1ed1 \u2013 \u0110\u00e2u l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 c\u00e1c t\u00ean tu\u1ed5i m\u1edbi b\u1ee9t ph\u00e1?\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/41VSlmclNTgIRpMMJw5OYA?go=1&#038;sp_cid=f8b64429aabd8092ada60338d23ed73f&#038;utm_source=oembed&#038;utm_medium=desktop&#038;nd=1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong><em>*Th\u1eddi gian g\u1ea7n \u0111\u00e2y, nhi\u1ec1u ng\u00e2n h\u00e0ng b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n c\u00e1c \u1ee9ng d\u1ee5ng mobile money v\u00e0 ng\u00e2n h\u00e0ng s\u1ed1. Theo anh Minh, \u0111\u00e2u l\u00e0 nguy\u00ean nh\u00e2n d\u1eabn \u0111\u1ebfn s\u1ef1 chuy\u1ec3n d\u1ecbch n\u00e0y?<\/em><\/strong><\/p>\n\n\n\n<p>Trong t\u1eadp tr\u01b0\u1edbc, ch\u00fang ta \u0111\u00e3 c\u00f9ng nhau n\u00f3i v\u1ec1 v\u1ea5n \u0111\u1ec1 tr\u1ebb h\u00f3a c\u1ee7a ng\u00e2n h\u00e0ng truy\u1ec1n th\u1ed1ng, c\u1ee5 th\u1ec3 l\u00e0 ACB. \u1ede t\u1eadp n\u00e0y, \u0111\u00f3 l\u00e0 c\u00e2u chuy\u1ec7n v\u1ec1 ng\u00e2n h\u00e0ng s\u1ed1. Theo t\u00f4i th\u1ea5y, c\u1ea3 hai ch\u1ee7 \u0111\u1ec1 n\u00e0y c\u00f3 s\u1ef1 li\u00ean k\u1ebft v\u1edbi nhau. B\u1edfi v\u00ec th\u1ecb tr\u01b0\u1eddng ng\u00e2n h\u00e0ng v\u1ed1n l\u00e2u \u0111\u1eddi v\u00e0 th\u1ecb ph\u1ea7n ch\u1ee7 y\u1ebfu thu\u1ed9c v\u1ec1 c\u00e1c \u00f4ng l\u1edbn.<\/p>\n\n\n\n<p>Theo t\u00f4i th\u1ea5y, tr\u01b0\u1eddng h\u1ee3p hi\u1ec7n t\u1ea1i c\u1ee7a c\u00e1c ng\u00e2n h\u00e0ng kh\u00e1 gi\u1ed1ng v\u1edbi th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc gi\u1ea3i kh\u00e1t v\u00e0i n\u0103m v\u1ec1 tr\u01b0\u1edbc. V\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, Pepsi v\u00e0 Coca-Cola \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi t\u00ecnh tr\u1ea1ng kh\u00f4ng th\u1ec3 t\u0103ng th\u00eam th\u1ecb ph\u1ea7n, b\u1edfi v\u00ec th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ng\u1ecdt c\u00f3 ga \u0111ang d\u1ea7n b\u00e3o h\u00f2a. Cho \u0111\u1ebfn khi T\u00e2n Hi\u1ec7p Ph\u00e1t ph\u00e1t h\u00e0nh lo\u1ea1t s\u1ea3n ph\u1ea9m n\u01b0\u1edbc gi\u1ea3i kh\u00e1t kh\u00f4ng c\u00f3 ga, Pepsi v\u00e0 Coca-Cola m\u1edbi nh\u1eadn ra c\u00f3 m\u1ed9t th\u1ecb tr\u01b0\u1eddng k\u1ebf c\u1eadn r\u1ea5t l\u1edbn \u0111ang t\u1ed3n t\u1ea1i. Tuy nhi\u00ean, khi \u1ea5y th\u00ec h\u1ecd \u0111\u00e3 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1edbi m\u1ebb v\u00e0 c\u00f3 quy m\u00f4 l\u1edbn \u0111\u00f3.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi ng\u00e2n h\u00e0ng c\u0169ng v\u1eady, <strong>trong b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i, r\u1ea5t kh\u00f3 \u0111\u1ec3 c\u00e1c ng\u00e2n h\u00e0ng t\u0103ng th\u00eam \u0111\u01b0\u1ee3c m\u1ed9t v\u00e0i ph\u1ea7n tr\u0103m th\u1ecb ph\u1ea7n<\/strong> trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ecf. \u0110i\u1ec1u \u0111\u00f3 \u0111\u00f2i h\u1ecfi h\u1ecd ph\u1ea3i \u0111\u1ea7u t\u01b0 r\u1ea5t nhi\u1ec1u v\u1ec1 m\u1eb7t s\u1ea3n ph\u1ea9m, c\u0169ng nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng. Tuy nhi\u00ean, s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a th\u1ecb tr\u01b0\u1eddng ng\u00e2n h\u00e0ng s\u1ed1 \u0111\u00e3 t\u1ea1o c\u01a1 h\u1ed9i c\u1ea1nh tranh m\u1edbi c\u00f4ng b\u1eb1ng h\u01a1n cho c\u00e1c ng\u00e2n h\u00e0ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_Deep-Dive-16-4_1693837757-1.jpg\" alt=\"\" class=\"wp-image-700\" style=\"width:1068px;height:auto\" srcset=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_Deep-Dive-16-4_1693837757-1.jpg 900w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_Deep-Dive-16-4_1693837757-1-300x169.jpg 300w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_Deep-Dive-16-4_1693837757-1-768x432.jpg 768w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_Deep-Dive-16-4_1693837757-1-150x84.jpg 150w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_Deep-Dive-16-4_1693837757-1-696x391.jpg 696w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a th\u1ecb tr\u01b0\u1eddng ng\u00e2n h\u00e0ng s\u1ed1 \u0111\u00e3 t\u1ea1o c\u01a1 h\u1ed9i c\u1ea1nh tranh m\u1edbi c\u00f4ng b\u1eb1ng h\u01a1n cho c\u00e1c ng\u00e2n h\u00e0ng.<br><em>Ngu\u1ed3n: FinanceBuzz<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>M\u1ed9t y\u1ebfu t\u1ed1 kh\u00e1c l\u00e0 m\u1ecdi ng\u01b0\u1eddi, \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1edbi tr\u1ebb, ng\u00e0y c\u00e0ng \u01b0a chu\u1ed9ng c\u00e1c h\u00ecnh th\u1ee9c thanh to\u00e1n di \u0111\u1ed9ng ti\u1ec7n l\u1ee3i v\u00e0 nhanh ch\u00f3ng. Do v\u1eady, nh\u1eefng ng\u00e2n h\u00e0ng n\u1ebfu kh\u00f4ng mu\u1ed1n b\u1ecb b\u1ecf l\u1ea1i trong cu\u1ed9c \u0111ua th\u00edch \u1ee9ng v\u1edbi th\u1eddi \u0111\u1ea1i m\u1edbi n\u00e0y, d\u00f9 mu\u1ed1n hay kh\u00f4ng th\u00ec h\u1ecd c\u0169ng ph\u1ea3i tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>D\u1eabu v\u1eady, m\u1ed7i ng\u00e2n h\u00e0ng s\u1ebd b\u01b0\u1edbc v\u00e0o th\u1ecb tr\u01b0\u1eddng n\u00e0y v\u1edbi m\u1ed9t t\u00e2m th\u1ebf kh\u00e1c nhau. C\u1ee5 th\u1ec3 h\u01a1n, \u0111\u1ed1i v\u1edbi m\u1ed9t ng\u00e2n h\u00e0ng l\u1edbn v\u00e0 c\u00f3 v\u1ecb th\u1ebf v\u1eefng v\u00e0ng, h\u1ecd c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn tri\u1ec3n khai v\u1edbi m\u1ee5c \u0111\u00edch \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a t\u1ec7p kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. Theo \u0111\u00f3, h\u1ecd c\u0169ng kh\u00f4ng \u0111\u1ea7u t\u01b0 qu\u00e1 nhi\u1ec1u m\u00e0 ch\u1ec9 l\u00e0m \u1edf m\u1ee9c \u0111\u1ed9 v\u1eeba \u0111\u1ee7.<\/p>\n\n\n\n<p>C\u00f2n v\u1edbi nh\u1eefng ng\u00e2n h\u00e0ng mu\u1ed1n ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd \u1edf l\u0129nh v\u1ef1c ng\u00e2n h\u00e0ng s\u1ed1, h\u1ecd s\u1ebd \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n, nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u trong th\u1ecb tr\u01b0\u1eddng n\u00e0y.<\/p>\n\n\n\n<p>K\u1ebf \u0111\u1ebfn l\u00e0 nh\u1eefng t\u1ed5 ch\u1ee9c m\u1edbi, ho\u1eb7c nh\u1eefng t\u1ed5 ch\u1ee9c l\u00e2u \u0111\u1eddi nh\u01b0ng kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng trong ng\u00e0nh t\u00e0i ch\u00ednh, song h\u1ecd c\u0169ng mu\u1ed1n ph\u00e1t tri\u1ec3n n\u1ec1n t\u1ea3ng thanh to\u00e1n ri\u00eang n\u00ean c\u0169ng s\u1ebd d\u1ea5n th\u00e2n v\u00e0o th\u1ecb tr\u01b0\u1eddng thanh to\u00e1n di \u0111\u1ed9ng \u2014 v\u1ed1n kh\u00e1 t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi ng\u00e2n h\u00e0ng s\u1ed1, ch\u1eb3ng h\u1ea1n nh\u01b0 Momo, ZaloPay ho\u1eb7c ViettelPay\u2026<\/p>\n\n\n\n<p>Do \u0111\u00f3, t\u00f9y theo m\u1ee5c \u0111\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a t\u1eebng ng\u00e2n h\u00e0ng ho\u1eb7c t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh, h\u1ecd s\u1ebd c\u00f3 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c nhau.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"689\" src=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_Deep-Dive-16-5_1693837826-1-1024x689.jpg\" alt=\"\" class=\"wp-image-701\" style=\"width:1062px;height:auto\" srcset=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_Deep-Dive-16-5_1693837826-1-1024x689.jpg 1024w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_Deep-Dive-16-5_1693837826-1-300x202.jpg 300w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_Deep-Dive-16-5_1693837826-1-768x516.jpg 768w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_Deep-Dive-16-5_1693837826-1-150x101.jpg 150w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_Deep-Dive-16-5_1693837826-1-696x468.jpg 696w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_Deep-Dive-16-5_1693837826-1-1068x718.jpg 1068w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_Deep-Dive-16-5_1693837826-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">M\u1ed9t s\u1ed1 t\u1ed5 ch\u1ee9c kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng trong ng\u00e0nh t\u00e0i ch\u00ednh, nh\u01b0ng mu\u1ed1n ph\u00e1t tri\u1ec3n n\u1ec1n t\u1ea3ng thanh to\u00e1n ri\u00eang n\u00ean c\u0169ng d\u1ea5n th\u00e2n v\u00e0o th\u1ecb tr\u01b0\u1eddng thanh to\u00e1n di \u0111\u1ed9ng \u2014 v\u1ed1n kh\u00e1 t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi ng\u00e2n h\u00e0ng s\u1ed1, ch\u1eb3ng h\u1ea1n nh\u01b0 MoMo, ZaloPay\u2026<br>Ngu\u1ed3n: VnExpress<\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong><em>* Theo anh Minh, nh\u1eefng ng\u00e2n h\u00e0ng mu\u1ed1n d\u1ea5n th\u00e2n v\u00e0o l\u0129nh v\u1ef1c thanh to\u00e1n di \u0111\u1ed9ng ho\u1eb7c ng\u00e2n h\u00e0ng s\u1ed1 th\u00ec c\u00f3 c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh c\u1ea5u tr\u00fac doanh nghi\u1ec7p, c\u0169ng nh\u01b0 ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng \u1ee9ng kh\u00f4ng? \u0110\u01b0\u1ee3c bi\u1ebft, c\u00f3 3 ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn l\u00e0 master brand, endorsing brand v\u00e0 stand-alone brand. Anh Minh c\u00f3 th\u1ec3 gi\u1ea3i th\u00edch th\u00eam v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y \u0111\u01b0\u1ee3c kh\u00f4ng?<\/em><\/strong><\/p>\n\n\n\n<p>Tr\u01b0\u1edbc khi \u0111i s\u00e2u v\u00e0o v\u1ea5n \u0111\u1ec1 c\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u, t\u00f4i s\u1ebd n\u00f3i s\u01a1 m\u1ed9t ch\u00fat v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p. Trong lo\u1ea1t b\u00e0i \u201cChi\u1ebfn tranh v\u00e0 Ti\u1ebfp th\u1ecb\u201d \u0111\u00e3 \u0111\u0103ng tr\u00ean Brands Vietnam, t\u00f4i \u0111\u00e3 vi\u1ebft vi\u1ec7c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng nh\u1eefng nguy\u00ean t\u1eafc trong chi\u1ebfn tranh v\u00e0o k\u1ebf ho\u1ea1ch \u0111\u1ecbnh v\u1ecb v\u00e0 truy\u1ec1n th\u00f4n t\u01b0\u01a1ng \u1ee9ng.<\/p>\n\n\n\n<p>T\u00f4i c\u0169ng mu\u1ed1n n\u00f3i th\u00eam, \u0111\u00f3 c\u0169ng l\u00e0 l\u00fd do quy\u1ec3n s\u00e1ch Binh ph\u00e1p T\u00f4n T\u1eed d\u00f9 \u0111\u01b0\u1ee3c ra \u0111\u1eddi t\u1eeb th\u1ebf k\u1ef7 th\u1ee9 5 tr\u01b0\u1edbc c\u00f4ng nguy\u00ean nh\u01b0ng v\u1eabn \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong kinh doanh \u0111\u1ebfn t\u1eadn ng\u00e0y nay. Theo \u0111\u00f3, hai chi\u1ebfn l\u01b0\u1ee3c ph\u1ed5 qu\u00e1t l\u00e0 ph\u00f2ng th\u1ee7 v\u00e0 t\u1ea5n c\u00f4ng. <strong>Trong \u0111\u00f3, chi\u1ebfn l\u01b0\u1ee3c ph\u00f2ng th\u1ee7 d\u00e0nh cho c\u00e1c \u00f4ng l\u1edbn \u0111\u00e3 c\u00f3 th\u1ecb ph\u1ea7n v\u1eefng ch\u1eafc<\/strong>.&nbsp;H\u1ecd ti\u1ebfn v\u00e0o th\u1ecb tr\u01b0\u1eddng ng\u00e2n h\u00e0ng s\u1ed1 \u0111\u1ec3 b\u1ea3o v\u1ec7 th\u1ecb ph\u1ea7n l\u00e0 t\u1eadp kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. V\u00ec l\u1ebd \u0111\u00f3, h\u1ecd ch\u1ec9 c\u1ea7n l\u00e0m v\u1eeba \u0111\u1ee7 v\u00e0 t\u1eadn d\u1ee5ng nh\u1eefng l\u1ee3i th\u1ebf c\u0169. <strong>C\u00e1c t\u00ean tu\u1ed5i m\u1edbi th\u00ec c\u00f3 l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng l\u00e0 duy nh\u1ea5t \u0111\u1ec3 gi\u00e0nh l\u1ea5y th\u1ecb ph\u1ea7n<\/strong>,&nbsp;\u0111\u00f3 c\u0169ng l\u00e0 d\u1ea1ng t\u00e2m th\u1ebf th\u1ee9 hai m\u00e0 t\u00f4i v\u1eeba m\u1edbi \u0111\u1ec1 c\u1eadp.<\/p>\n\n\n\n<p>Theo \u0111\u00f3, <strong>t\u00f9y v\u00e0o chi\u1ebfn l\u01b0\u1ee3c kinh doanh m\u00e0 m\u1ed7i doanh nghi\u1ec7p s\u1ebd l\u1ef1a ch\u1ecdn ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng \u1ee9ng<\/strong>.&nbsp;Tr\u00ean th\u1ef1c t\u1ebf th\u00ec c\u00f3 \u0111\u1ebfn 8 d\u1ea1ng ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c nhi\u1ec1u h\u01a1n n\u1eefa tu\u1ef3 theo tr\u01b0\u1eddng ph\u00e1i n\u00e0o. Tuy nhi\u00ean v\u1edbi ch\u1ee7 \u0111\u1ec1 n\u00e0y, t\u00f4i s\u1ebd kh\u00f4ng \u0111\u00e0o s\u00e2u v\u00e0o chi ti\u1ebft c\u1ee7a t\u1eebng d\u1ea1ng c\u1ea5u tr\u00fac, m\u00e0 ch\u1ec9 th\u1ea3o lu\u1eadn ba d\u1ea1ng ki\u1ebfn tr\u00fac ph\u1ed5 bi\u1ebfn trong th\u1ecb tr\u01b0\u1eddng ng\u00e2n h\u00e0ng s\u1ed1.<\/p>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, \u0111\u00f3 l\u00e0<strong> master brand<\/strong>. V\u1edbi d\u1ea1ng ki\u1ebfn tr\u00fac n\u00e0y, <strong>th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u con s\u1ebd c\u00f3 m\u1ed1i li\u00ean h\u1ec7 ch\u1eb7t ch\u1ebd<\/strong>. \u0110i\u1ec1u \u0111\u00f3 th\u1ec3 hi\u1ec7n r\u00f5 qua t\u00ean th\u01b0\u01a1ng hi\u1ec7u, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ed9t ti\u1ec1n t\u1ed1 n\u00e0o \u0111\u00f3. V\u00ed d\u1ee5, \u1ee9ng d\u1ee5ng ng\u00e2n h\u00e0ng s\u1ed1 c\u1ee7a ACB l\u00e0 ACB ONE (bao g\u1ed3m t\u00ean th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng v\u00e0 t\u00ean s\u1ea3n ph\u1ea9m).<\/p>\n\n\n\n<p>Th\u1ee9 hai l\u00e0 <strong>endorsing<\/strong>. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa hai c\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u ph\u00eda tr\u00ean. T\u00f4i t\u1ea1m g\u1ecdi \u0111\u00e2y l\u00e0 <strong>m\u00f4 h\u00ecnh b\u1ea3o ch\u1ee9ng (endorsing brand) khi m\u00e0 th\u01b0\u01a1ng hi\u1ec7u con (endorsed brand) v\u00e0 th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng (endorsing brand) c\u00f3 s\u1ef1 li\u00ean k\u1ebft, song kh\u00f4ng r\u00f5 r\u00e0ng nh\u01b0 l\u00e0 m\u00f4 h\u00ecnh master brand<\/strong>.&nbsp;V\u00ed d\u1ee5, ng\u00e2n h\u00e0ng Timo (t\u00ean \u0111\u1ea7y \u0111\u1ee7 l\u00e0 Timo Powered by VietCapital). V\u1edbi c\u1ea5u tr\u00fac endosing, t\u00ean c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u con s\u1ebd \u0111\u1ee9ng \u0111\u1ea7u, k\u1ebf \u0111\u1ebfn l\u00e0 t\u00ean c\u1ee7a m\u1ed9t t\u1eadp \u0111o\u00e0n c\u00f3 quy m\u00f4 l\u1edbn v\u1edbi vai tr\u00f2 th\u01b0\u01a1ng hi\u1ec7u b\u1ea3o ch\u1ee9ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_Deep-Dive-16-7_1693838660-1-1024x576.jpeg\" alt=\"\" class=\"wp-image-702\" style=\"width:1068px;height:auto\" srcset=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_Deep-Dive-16-7_1693838660-1-1024x576.jpeg 1024w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_Deep-Dive-16-7_1693838660-1-300x169.jpeg 300w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_Deep-Dive-16-7_1693838660-1-768x432.jpeg 768w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_Deep-Dive-16-7_1693838660-1-150x84.jpeg 150w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_Deep-Dive-16-7_1693838660-1-696x392.jpeg 696w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_Deep-Dive-16-7_1693838660-1-1068x601.jpeg 1068w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_Deep-Dive-16-7_1693838660-1.jpeg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Ngu\u1ed3n: Timo<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Th\u1ee9 ba, \u0111\u00f3 l\u00e0 <strong>stand-alone brand<\/strong>. V\u1edbi c\u1ea5u tr\u00fac n\u00e0y, <strong>th\u01b0\u01a1ng hi\u1ec7u con kh\u00f4ng c\u00f3 b\u1ea5t c\u1ee9 li\u00ean k\u1ebft n\u00e0o v\u1edbi th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng<\/strong>.&nbsp;M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u l\u00e0 ng\u00e2n h\u00e0ng s\u1ed1 Digimi thu\u1ed9c Ng\u00e2n h\u00e0ng B\u1ea3n Vi\u1ec7t, TNEX c\u1ee7a Ng\u00e2n h\u00e0ng MSB<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_Deep-Dive-16-8_1693839722-1-1024x683.jpg\" alt=\"\" class=\"wp-image-703\" style=\"width:1068px;height:auto\" srcset=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_Deep-Dive-16-8_1693839722-1-1024x683.jpg 1024w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_Deep-Dive-16-8_1693839722-1-300x200.jpg 300w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_Deep-Dive-16-8_1693839722-1-768x512.jpg 768w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_Deep-Dive-16-8_1693839722-1-150x100.jpg 150w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_Deep-Dive-16-8_1693839722-1-696x464.jpg 696w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_Deep-Dive-16-8_1693839722-1-1068x712.jpg 1068w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_Deep-Dive-16-8_1693839722-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Ngu\u1ed3n: VnExpress<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Nh\u01b0 v\u1eady, <strong>khi nh\u00ecn v\u00e0o ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u, t\u00f4i c\u00f3 th\u1ec3 ph\u1ea7n n\u00e0o nh\u1eadn ra chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a h\u1ecd<\/strong>.&nbsp;V\u00ed d\u1ee5, <strong>n\u1ebfu \u0111i theo ki\u1ebfn tr\u00fac stand-along brand, c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0 h\u1ecd c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng ri\u00eang bi\u1ec7t cho hai th\u01b0\u01a1ng hi\u1ec7u<\/strong>.&nbsp;V\u00ed nh\u01b0, m\u1ed9t b\u00ean d\u00e0nh cho nh\u00f3m kh\u00e1ch h\u00e0ng c\u0169, nh\u1eefng ng\u01b0\u1eddi truy\u1ec1n th\u1ed1ng c\u00f3 xu h\u01b0\u1edbng \u01b0a chu\u1ed9ng nh\u1eefng g\u00ec an to\u00e0n v\u00e0 quen thu\u1ed9c. Th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u00f2n l\u1ea1i d\u00e0nh cho nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb, th\u00edch c\u00e1c d\u1ecbch v\u1ee5 mua s\u1eafm khuy\u1ebfn m\u00e3i, c\u0169ng nh\u01b0 nh\u1eefng xu h\u01b0\u1edbng m\u1edbi m\u1ebb v\u00e0 h\u1ee3p th\u1eddi. V\u00ec l\u1ebd \u0111\u00f3, h\u1ecd l\u1ef1a ch\u1ecdn t\u00e1ch ri\u00eang hai th\u01b0\u01a1ng hi\u1ec7u, kh\u00f4ng \u0111\u1ec3 l\u1ea1i m\u1ed1i li\u00ean k\u1ebft n\u00e0o, nh\u1eb1m t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho vi\u1ec7c t\u1eadp trung v\u00e0o hai h\u01b0\u1edbng \u0111i kh\u00e1c nhau.<\/p>\n\n\n\n<p>K\u1ebf \u0111\u1ebfn, <strong>n\u1ebfu m\u1ed9t ng\u00e2n h\u00e0ng tham gia th\u1ecb tr\u01b0\u1eddng ng\u00e2n h\u00e0ng s\u1ed1 v\u1edbi c\u1ea5u tr\u00fac master-brand, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 h\u1ecd ch\u1ec9 mu\u1ed1n cung c\u1ea5p th\u00eam s\u1ea3n ph\u1ea9m<\/strong> \u2013 d\u1ecbch v\u1ee5 m\u1edbi cho nh\u00f3m kh\u00e1ch h\u00e0ng s\u1eb5n c\u00f3.&nbsp;V\u00ec l\u1ebd \u0111\u00f3, h\u1ecd kh\u00f4ng c\u1ea7n t\u1ea1o th\u00eam m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ri\u00eang bi\u1ec7t \u0111\u1ec3 ti\u1ebfp c\u1eadn t\u1ec7p kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng l\u00e0 v\u1edbi c\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u b\u1ea3o ch\u1ee9ng (endorsing). Theo nh\u1eadn \u0111\u1ecbnh c\u1ee7a t\u00f4i, \u0111\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kh\u00f3 h\u01a1n khi \u00e1p d\u1ee5ng v\u00e0o th\u1ef1c ti\u1ec5n v\u00ec n\u00f3 l\u00e0 d\u1ea1ng ki\u1ebfn tr\u00fac lai. Th\u1ebf n\u00ean doanh nghi\u1ec7p ph\u1ea3i hi\u1ec3u v\u1ec1 ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 l\u00e0m \u0111\u00fang v\u00e0 ph\u00e1t huy \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ee7a n\u00f3 so v\u1edbi hai c\u1ea5u tr\u00fac master brand v\u00e0 stand-alone brand.<\/p>\n\n\n\n<p>D\u0129 nhi\u00ean, <strong>m\u1ed7i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec1u c\u00f3 nh\u1eefng \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m ri\u00eang, kh\u00f4ng c\u00f3 c\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u n\u00e0o th\u1eadt s\u1ef1 ho\u00e0n h\u1ea3o<\/strong>.&nbsp;Nh\u01b0 v\u1eady, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 l\u1ef1a ch\u1ecdn c\u1ea5u tr\u00fac ph\u00f9 h\u1ee3p v\u1edbi kh\u1ea3 n\u0103ng th\u1ef1c thi v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u?<\/p>\n\n\n\n<p>Theo t\u00f4i, c\u00f3 hai y\u1ebfu t\u1ed1 quan tr\u1ecdng m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ch\u00fa \u00fd. \u0110\u1ea7u ti\u00ean, \u0111\u00f3 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p. Y\u1ebfu t\u1ed1 th\u1ee9 hai l\u00e0 ngu\u1ed3n l\u1ef1c, bao g\u1ed3m nh\u01b0 \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 v\u00e0 ng\u00e2n s\u00e1ch. Hai y\u1ebfu t\u1ed1 n\u00e0y s\u1ebd quy\u1ebft \u0111\u1ecbnh xem th\u1ec3 ch\u1ebf kinh doanh m\u1edbi ph\u00f9 h\u1ee3p v\u1edbi m\u00f4 h\u00ecnh ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u n\u00e0o.<\/p>\n\n\n\n<p><em><strong>* Hi\u1ec7n nay, m\u1ecdi ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng s\u1eed d\u1ee5ng ng\u00e2n h\u00e0ng s\u1ed1 v\u00e0 v\u00ed \u0111i\u1ec7n t\u1eed nh\u01b0 m\u1ed9t h\u00ecnh th\u1ee9c thanh to\u00e1n ph\u1ee5. Nh\u01b0 v\u1eady, trong b\u1ed1i c\u1ea3nh m\u1ed9t s\u1ed1 \u1ee9ng d\u1ee5ng thanh to\u00e1n nh\u01b0 Momo, ZaloPay \u0111\u00e3 qu\u00e1 ph\u1ed5 bi\u1ebfn th\u00ec l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00e1c ng\u00e2n h\u00e0ng s\u1ed1 m\u1edbi thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng?<\/strong><\/em><\/p>\n\n\n\n<p>Theo g\u00f3c nh\u00ecn c\u1ee7a t\u00f4i, \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u00e2n h\u00e0ng truy\u1ec1n th\u1ed1ng \u0111\u00e3 s\u1edf h\u1eefu t\u1ef7 l\u1ec7 th\u1ecb ph\u1ea7n c\u1ed1 \u0111\u1ecbnh, vi\u1ec7c d\u1ea5n th\u00e2n v\u00e0o th\u1ecb tr\u01b0\u1eddng n\u00e0y ch\u1ec9 \u0111\u1ec3 cung c\u1ea5p th\u00eam s\u1ea3n ph\u1ea9m \u2013 d\u1ecbch v\u1ee5 nh\u1eb1m gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. \u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00f2ng th\u1ee7 v\u00e0 c\u00f3 t\u00ednh an to\u00e0n. Tr\u00ean th\u1ef1c t\u1ebf, <strong>vi\u1ec7c tr\u1edf th\u00e0nh c\u00e1i t\u00ean ti\u00ean phong v\u00e0 ch\u1ea5p nh\u1eadn m\u1ecdi r\u1ee7i ro kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng c\u1ea7n thi\u1ebft<\/strong>.&nbsp;L\u1ea5y m\u1ed9t v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u l\u00e0 Apple, kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o h\u1ecd c\u0169ng l\u00e0 \u0111\u01a1n v\u1ecb \u0111i ti\u00ean phong v\u1ec1 c\u00f4ng ngh\u1ec7 m\u1edbi, h\u1ecd ch\u1ec9 l\u00e0 ng\u01b0\u1eddi theo sau v\u00e0 \u0111\u00fac k\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng kinh nghi\u1ec7m t\u1eeb ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc. Do v\u1eady, \u0111\u00e2y c\u0169ng c\u00f3 th\u1ec3 l\u00e0 h\u01b0\u1edbng \u0111i ph\u00f9 h\u1ee3p v\u00e0 \u0111\u01a1n gi\u1ea3n nh\u1ea5t cho c\u00e1c ng\u00e2n h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"520\" src=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/Du-an-moi-2023-07-12T164601.758.jpg\" alt=\"\" class=\"wp-image-704\" style=\"width:1068px;height:auto\" srcset=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/Du-an-moi-2023-07-12T164601.758.jpg 780w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/Du-an-moi-2023-07-12T164601.758-300x200.jpg 300w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/Du-an-moi-2023-07-12T164601.758-768x512.jpg 768w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/Du-an-moi-2023-07-12T164601.758-150x100.jpg 150w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/Du-an-moi-2023-07-12T164601.758-696x464.jpg 696w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><figcaption class=\"wp-element-caption\">Apple \u0111\u00e3 t\u1eadn d\u1ee5ng n\u1ec1n t\u1ea3ng kh\u00e1ch h\u00e0ng s\u1eb5n c\u00f3 khi ph\u00e1t h\u00e0nh Apple Pay.<br>Ngu\u1ed3n: VietnamPlus<\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>\u0110\u1ed1i v\u1edbi nh\u1eefng t\u1ed5 ch\u1ee9c m\u1edbi b\u1eaft bu\u1ed9c ph\u1ea3i l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng v\u00e0 \u0111\u1ea7u t\u01b0 nghi\u00eam t\u00fac v\u00e0o l\u0129nh v\u1ef1c ng\u00e2n h\u00e0ng s\u1ed1, \u0111\u1ea7u ti\u00ean h\u1ecd ph\u1ea3i ch\u1ea5p nh\u1eadn \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t s\u1ed1 r\u1ee7i ro nh\u1ea5t \u0111\u1ecbnh.<\/strong>&nbsp;Nh\u1eefng r\u1ee7i ro n\u00e0y bao g\u1ed3m nh\u01b0ng kh\u00f4ng gi\u1edbi h\u1ea1n b\u1edfi y\u1ebfu t\u1ed1 v\u1ec1 \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1, ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh c\u00f9ng v\u1edbi \u0111\u1ed9 d\u00e0i h\u1ea1n c\u1ee7a th\u1ef1c thi. B\u1edfi v\u00ec khi d\u1ea5n th\u00e2n v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi \u0111\u00f2i h\u1ecfi r\u1ea5t nhi\u1ec1u th\u1eddi gian, c\u00f4ng s\u1ee9c v\u00e0 ti\u1ec1n b\u1ea1c. Tr\u01b0\u1eddng h\u1ee3p n\u00e0y gi\u1ed1ng th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0i n\u0103m tr\u01b0\u1edbc, khi m\u00e0 nh\u1eefng \u0111\u01a1n v\u1ecb d\u1ea5n th\u00e2n v\u00e0o \u0111\u1ec1u ph\u1ea3i \u201c\u0111\u1ed1t ti\u1ec1n\u201d v\u00e0 ch\u1ecbu l\u1ed7 trong m\u1ed9t th\u1eddi gian d\u00e0i. Th\u1ebf nh\u01b0ng, h\u1ecd v\u1eabn ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 \u0111\u1ec3 g\u1eb7t h\u00e1i \u201cqu\u1ea3 ng\u1ecdt\u201d trong t\u01b0\u01a1ng lai. V\u1edbi th\u1ecb tr\u01b0\u1eddng ng\u00e2n h\u00e0ng s\u1ed1 c\u0169ng th\u1ebf, \u0111\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c ph\u1ea7n l\u1edbn th\u1ecb ph\u1ea7n trong t\u01b0\u01a1ng lai, &nbsp;doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea7u t\u01b0 r\u1ea5t nhi\u1ec1u v\u1ec1 ngu\u1ed3n l\u1ef1c v\u00e0 ti\u1ec1n b\u1ea1c trong d\u00e0i h\u1ea1n.<\/p>\n\n\n\n<p>H\u01a1n n\u1eefa, th\u1ecb tr\u01b0\u1eddng thanh to\u00e1n di \u0111\u1ed9ng \u0111\u00e3 c\u00f3 nh\u1eefng t\u00ean tu\u1ed5i l\u1edbn nh\u01b0 Momo, ZaloPay v\u00e0 Apple Pay. Apple Pay c\u00f3 th\u1ec3 kh\u00e1 xa l\u1ea1 v\u1edbi Vi\u1ec7t Nam, song h\u1ecd \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ecbnh \u1edf to\u00e0n c\u1ea7u. Apple c\u0169ng \u0111\u00e3 t\u1eadn d\u1ee5ng n\u1ec1n t\u1ea3ng kh\u00e1ch h\u00e0ng s\u1eb5n c\u00f3 khi ph\u00e1t h\u00e0nh s\u1ea3n ph\u1ea9m m\u1edbi. Do \u0111\u00f3, \u0111i\u1ec1u quan tr\u1ecdng m\u00e0 c\u00e1c ng\u00e2n h\u00e0ng c\u0169ng nh\u01b0 t\u1ed5 ch\u1ee9c mu\u1ed1n d\u1ea5n th\u00e2n v\u00e0o l\u0129nh v\u1ef1c n\u00e0y l\u00e0 ph\u1ea3i t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c nh\u1eefng th\u1ebf m\u1ea1nh s\u1eb5n c\u00f3, c\u0169ng nh\u01b0 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n r\u00f5 r\u00e0ng trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p><strong><em>* Khi xem x\u00e9t b\u1ee9c tranh r\u1ed9ng h\u01a1n, c\u1ee5 th\u1ec3 l\u00e0 to\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng ng\u00e2n h\u00e0ng s\u1ed1, theo anh Minh, \u0111\u00e2u l\u00e0 nh\u1eefng \u01b0u \u2013 nh\u01b0\u1ee3c \u0111i\u1ec3m \u0111ang t\u1ed3n t\u1ea1i \u1edf th\u1ecb tr\u01b0\u1eddng n\u00e0y?<\/em><\/strong><\/p>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, nh\u01b0 t\u00f4i \u0111\u00e3 n\u00f3i, <strong>m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi s\u1ebd mang l\u1ea1i r\u1ea5t nhi\u1ec1u r\u00e0o c\u1ea3n cho doanh nghi\u1ec7p, \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n v\u1ec1 ngu\u1ed3n l\u1ef1c v\u00e0 t\u00e0i ch\u00ednh<\/strong>.&nbsp;Do v\u1eady, m\u1ed9t l\u1ef1a ch\u1ecdn an to\u00e0n cho c\u00e1c doanh nghi\u1ec7p l\u00e2u \u0111\u1eddi b\u01b0\u1edbc ch\u00e2n v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u00e0y l\u00e0 s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c ph\u00f2ng th\u1ee7, t\u1ee9c l\u00e0 t\u1eadn d\u1ee5ng l\u1ea1i t\u1ec7p kh\u00e1ch h\u00e0ng \u0111ang c\u00f3, th\u00eam d\u1ecbch v\u1ee5 t\u00ednh n\u0103ng m\u1edbi \u0111\u1ec3 gi\u1eef ch\u00e2n v\u00e0 d\u1ea7n d\u1ea7n m\u1edf r\u1ed9ng t\u1ec7p \u0111\u1ed1i t\u01b0\u1ee3ng. Theo quan s\u00e1t c\u1ee7a t\u00f4i th\u00ec h\u1ea7u h\u1ebft c\u00e1c ng\u00e2n h\u00e0ng \u0111\u1ec1u \u0111i theo h\u01b0\u1edbng n\u00e0y.<\/p>\n\n\n\n<p>Tuy nhi\u00ean,&nbsp;<strong>\u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p<\/strong>.&nbsp;C\u00f3 kh\u00f4ng \u00edt tr\u01b0\u1eddng h\u1ee3p m\u00e0 c\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u b\u1ecb \u201cv\u00eanh\u201d so v\u1edbi chi\u1ebfn l\u01b0\u1ee3c c\u1ed1t l\u00f5i. \u1ede ph\u1ea7n chia s\u1ebb n\u00e0y, t\u00f4i s\u1ebd ph\u00e2n t\u00edch m\u1ed9t tr\u01b0\u1eddng h\u1ee3p \u0111\u1ec3 l\u00e0m \u0111i\u1ec3n c\u1ee9u cho c\u00e1c doanh nghi\u1ec7p tham kh\u1ea3o.<\/p>\n\n\n\n<p>Th\u1ee9 hai, <strong>\u0111\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng ng\u00e2n h\u00e0ng s\u1ed1, \u0111\u00f4i khi gi\u1eefa s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 s\u1ea3n ph\u1ea9m c\u0169 c\u00f3 s\u1ef1 tr\u00f9ng l\u1eb7p v\u1edbi nhau<\/strong>.&nbsp;\u0110i\u1ec1u \u0111\u00f3 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng ph\u00e2n v\u00e2n r\u1eb1ng li\u1ec7u vi\u1ec7c t\u1ea3i th\u00eam m\u1ed9t \u1ee9ng d\u1ee5ng thanh to\u00e1n c\u00f3 th\u1eadt s\u1ef1 c\u1ea7n thi\u1ebft. \u0110\u00f4i khi ch\u00fang c\u00f2n t\u1ef1 c\u1ea1nh tranh l\u1eabn nhau. Do \u0111\u00f3, c\u00e1c ng\u00e2n h\u00e0ng v\u00e0 t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh c\u1ea7n nh\u1eadn ra r\u1eb1ng nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f3 t\u00ednh n\u0103ng qu\u00e1 n\u1ed5i tr\u1ed9i s\u1ebd nhanh ch\u00f3ng b\u1ecb \u0111\u00e0o th\u1ea3i.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, t\u1ec7p kh\u00e1ch h\u00e0ng \u0111\u1ea1i ch\u00fang l\u00e0 \u201cs\u00e2n ch\u01a1i xa x\u1ec9\u201d ch\u1ec9 d\u00e0nh ri\u00eang cho c\u00e1c \u00f4ng l\u1edbn, b\u1edfi v\u00ec h\u1ecd c\u00f3 ngu\u1ed3n l\u1ef1c v\u00e0 t\u00e0i ch\u00ednh d\u1ed3i d\u00e0o. <strong>N\u1ebfu ngu\u1ed3n l\u1ef1c v\u00e0 t\u00e0i ch\u00ednh c\u00f3 h\u1ea1n, th\u01b0\u01a1ng hi\u1ec7u n\u00ean t\u1eadp trung v\u00e0o s\u1ef1 kh\u00e1c bi\u1ec7t c\u00f3 \u00fd ngh\u0129a<\/strong>. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t t\u00ednh n\u0103ng v\u01b0\u1ee3t tr\u1ed9i, ho\u1eb7c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng nh\u1ecf g\u1ecdn, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ed9t nh\u00f3m ng\u01b0\u1eddi tr\u1ebb y\u00eau \u00e2m nh\u1ea1c ho\u1eb7c th\u1ec3 thao.<\/p>\n\n\n\n<p>Th\u1ee9 ba, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 <strong>x\u00e2y d\u1ef1ng ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p, \u0111i k\u00e8m v\u1edbi ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng t\u01b0\u01a1ng \u1ee9ng<\/strong>. T\u1eeb \u0111\u00f3, ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1edbi v\u00e0 c\u1ea3m th\u1ea5y \u0111\u1ee7 thuy\u1ebft ph\u1ee5c \u0111\u1ec3 t\u1ea3i \u1ee9ng d\u1ee5ng.<\/p>\n\n\n\n<p>\u0110\u1ebfn cu\u1ed1i c\u00f9ng, gi\u1ed1ng nh\u01b0 22 \u0111\u1ecbnh lu\u1eadt b\u1ea5t bi\u1ebfn trong marketing, khi th\u1ecb tr\u01b0\u1eddng d\u1ea7n tr\u01b0\u1edfng th\u00e0nh th\u00ec ch\u1ec9 c\u00f3 m\u1ed9t v\u00e0i tay ch\u01a1i m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng tr\u1ee5 v\u1eefng.<\/p>\n\n\n\n<p><strong>* Anh Minh c\u00f3 th\u1ec3 \u0111\u01b0a ra v\u00ed d\u1ee5 v\u1ec1 ng\u00e2n h\u00e0ng s\u1ed1 t\u1eadp trung v\u00e0o m\u1ed9t t\u00ednh n\u0103ng, ph\u00e2n kh\u00fac c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c kh\u00f4ng?<\/strong><\/p>\n\n\n\n<p>Tr\u01b0\u1edbc \u0111\u00f3, t\u00f4i \u0111\u00e3 gi\u1ea3i th\u00edch kh\u00e1 r\u00f5 r\u00e0ng v\u1ec1 ba c\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn khi c\u00e1c ng\u00e2n h\u00e0ng ti\u1ebfn v\u00e0o th\u1ecb tr\u01b0\u1eddng ng\u00e2n h\u00e0ng s\u1ed1. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u theo c\u1ea5u tr\u00fac master brand c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c t\u00f4i \u0111\u1ec1 c\u1eadp kh\u00e1 nhi\u1ec1u \u1edf ph\u1ea7n tr\u00ean r\u1ed3i. V\u1eady n\u00ean t\u00f4i s\u1ebd \u0111\u01b0a ra v\u00ed d\u1ee5 v\u1ec1 Digimi \u2014 m\u1ed9t ng\u00e2n h\u00e0ng s\u1ed1 c\u1ee7a B\u1ea3n Vi\u1ec7t, v\u1edbi c\u1ea5u tr\u00fac stand-alone brand.<\/p>\n\n\n\n<p>Ngay t\u1eeb c\u00e1i t\u00ean (Digi trong Digital v\u00e0 Mi trong Gen \u201cMi\u201d), d\u00f9 Digimi kh\u00f4ng th\u1eadt s\u1ef1 kh\u1eb3ng \u0111\u1ecbnh, song r\u00f5 r\u00e0ng c\u00f3 th\u1ec3 hi\u1ec3u r\u1eb1ng h\u1ecd \u0111ang mu\u1ed1n \u0111\u1ecbnh v\u1ecb \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m ng\u00e2n h\u00e0ng s\u1ed1 t\u1eadp trung v\u00e0o c\u00f4ng ngh\u1ec7 v\u00e0 d\u00e0nh cho gi\u1edbi tr\u1ebb m\u1edbi, nh\u1eefng ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng t\u1eadp trung v\u00e0o b\u1ea3n th\u00e2n. Vi\u1ec7c s\u1eed d\u1ee5ng t\u00ean ti\u1ebfng n\u01b0\u1edbc ngo\u00e0i, ti\u1ec1n t\u1ed1 \u201cDigi&#8221; v\u00e0 c\u00e1ch ch\u01a1i ch\u1eef kh\u00e9o l\u00e9o c\u1ee7a \u201cmi&#8221; l\u00e0 tuy\u00ean b\u1ed1 r\u00e0nh m\u1ea1ch c\u1ee7a doanh nghi\u1ec7p v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi t\u00e1ch bi\u1ec7t so v\u1edbi h\u00ecnh th\u00e1i ng\u00e2n h\u00e0ng c\u0169, kh\u00f4ng t\u1eadp trung v\u00e0o khai th\u00e1c kh\u00e1ch h\u00e0ng c\u0169 m\u00e0 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi, nh\u1eefng ng\u01b0\u1eddi tr\u1ebb y\u00eau th\u00edch c\u00f4ng ngh\u1ec7, bi\u1ebft quan t\u00e2m y\u00eau chi\u1ec1u b\u1ea3n th\u00e2n v\u00e0 &#8211; c\u00f3 th\u1ec3 &#8211; c\u00f3 m\u1ed9t \u0111\u1eddi s\u1ed1ng tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1 phong ph\u00fa. \u0110\u00e2y l\u00e0 m\u1ed9t \u0111\u1ecbnh v\u1ecb kh\u00e1 r\u1ed9ng v\u00ec doanh nghi\u1ec7p ch\u1ecdn \u201cc\u00f4ng ngh\u1ec7&#8221; v\u00e0 \u201ccon ng\u01b0\u1eddi&#8221; ch\u1ee9 kh\u00f4ng b\u00f3 bu\u1ed9c th\u01b0\u01a1ng hi\u1ec7u v\u00e0o b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m hay t\u00ednh n\u0103ng n\u00e0o. \u0110i\u1ec1u n\u00e0y, v\u1edbi g\u00f3c nh\u00ecn ph\u00e2n t\u00edch b\u00ean ngo\u00e0i c\u1ee7a t\u00f4i, c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t t\u1ea7m nh\u00ecn xa h\u01a1n nhi\u1ec1u so v\u1edbi hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p d\u00e0nh cho th\u01b0\u01a1ng hi\u1ec7u n\u00e0y. C\u00f3 th\u1ec3 trong t\u01b0\u01a1ng lai, Digimi s\u1ebd c\u00f2n h\u01a1n c\u1ea3 m\u1ed9t ng\u00e2n h\u00e0ng s\u1ed1 hay m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n. \u0110\u00e2y c\u0169ng l\u00e0 vi\u1ec5n c\u1ea3nh th\u01b0\u1eddng x\u1ea3y ra v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 t\u1eeb v\u1ea1ch xu\u1ea5t ph\u00e1t \u0111\u00e3 ch\u1ecdn cho m\u00ecnh nh\u1eefng c\u00e1i t\u00ean t\u01b0\u01a1ng \u0111\u1ed1i chung chung.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A46_anh-gen-mi_1693752307-1-819x1024.jpeg\" alt=\"\" class=\"wp-image-705\" style=\"width:1068px;height:auto\" srcset=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A46_anh-gen-mi_1693752307-1-819x1024.jpeg 819w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A46_anh-gen-mi_1693752307-1-240x300.jpeg 240w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A46_anh-gen-mi_1693752307-1-768x960.jpeg 768w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A46_anh-gen-mi_1693752307-1-150x188.jpeg 150w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A46_anh-gen-mi_1693752307-1-300x375.jpeg 300w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A46_anh-gen-mi_1693752307-1-696x870.jpeg 696w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A46_anh-gen-mi_1693752307-1-1068x1335.jpeg 1068w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A46_anh-gen-mi_1693752307-1.jpeg 1200w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><figcaption class=\"wp-element-caption\">Ng\u00e2n h\u00e0ng s\u1ed1 Digimi th\u01b0\u1eddng xuy\u00ean \u0111\u0103ng t\u1ea3i c\u00e1c n\u1ed9i dung, h\u00ecnh \u1ea3nh nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh l\u00e0 c\u00e1c b\u1ea1n tr\u1ebb n\u0103ng \u0111\u1ed9ng v\u00e0 y\u00eau th\u1ec3 thao.<br>Ngu\u1ed3n: Digimi.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>V\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1ef1c thi, c\u00f3 v\u1ebb nh\u01b0 Digimi \u0111ang l\u1ef1a ch\u1ecdn nh\u1eafm \u0111\u1ebfn c\u00e1c b\u1ea1n tr\u1ebb n\u0103ng \u0111\u1ed9ng v\u00e0 y\u00eau th\u00edch th\u1ec3 thao, c\u1ee5 th\u1ec3 l\u00e0 b\u00f3ng r\u1ed5. Tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng ch\u00ednh th\u1ee9c, Digimi th\u01b0\u1eddng xuy\u00ean \u0111\u0103ng t\u1ea3i nh\u1eefng n\u1ed9i dung, h\u00ecnh \u1ea3nh li\u00ean quan \u0111\u1ebfn c\u00e1c cu\u1ed9c thi th\u1ec3 thao. \u0110\u00e1ng ch\u00fa \u00fd, h\u1ecd c\u0169ng c\u00f3 m\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng t\u00e0i tr\u1ee3 cho c\u00e1c s\u1ef1 ki\u1ec7n th\u1ec3 thao, ch\u1eb3ng h\u1ea1n nh\u01b0 VUG &#8211; Vietnam University Games (Gi\u1ea3i Th\u1ec3 thao SVVN) v\u00e0 SEA Games. V\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u00f3, c\u00f3 th\u1ec3 th\u1ea5y Digimi k\u1ef3 v\u1ecdng nh\u1eefng ng\u01b0\u1eddi tr\u1ebb y\u00eau th\u00edch th\u1ec3 thao s\u1ebd l\u1ef1a ch\u1ecdn \u0111\u1ed3ng h\u00e0nh v\u1edbi h\u1ecd trong t\u01b0\u01a1ng lai. T\u00f4i ch\u01b0a k\u1ebft n\u1ed1i \u0111\u01b0\u1ee3c l\u1eafm gi\u1eefa vi\u1ec7c ch\u1ecdn t\u00ean v\u00e0 l\u1ef1a ch\u1ecdn t\u1ec7p ng\u01b0\u1eddi d\u00f9ng n\u00e0y, n\u00ean c\u00f3 l\u1ebd ch\u00fang ta c\u1ea7n quan s\u00e1t c\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng c\u1ee7a Digimi trong t\u01b0\u01a1ng lai g\u1ea7n \u0111\u1ec3 th\u1ef1c s\u1ef1 hi\u1ec3u \u0111\u01b0\u1ee3c t\u00ednh \u0111\u1ed3ng b\u1ed9 trong chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, gi\u1ed1ng t\u00f4i \u0111\u00e3 chia s\u1ebb nhi\u1ec1u l\u1ea7n, <strong>chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 lu\u00f4n c\u1ea7n tu\u00e2n theo nguy\u00ean t\u1eafc 4P (Product, Price, Place, Promotion). <\/strong>V\u1eady n\u00ean sau khi \u0111\u00e3 l\u1ef1a ch\u1ecdn c\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u stand-alone brand v\u00e0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3, Digimi n\u00ean tri\u1ec3n khai s\u1ea3n ph\u1ea9m \u2013 d\u1ecbch v\u1ee5, c\u0169ng nh\u01b0 \u0111i\u1ec1u ch\u1ec9nh ch\u00ednh s\u00e1ch cho ph\u00f9 h\u1ee3p. Theo d\u1ef1 \u0111o\u00e1n c\u1ee7a t\u00f4i, trong th\u1eddi gian t\u1edbi, Digimi s\u1ebd ti\u1ebfp t\u1ee5c tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o c\u00e1c fan th\u1ec3 thao, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u00e0i tr\u1ee3 cho c\u00e1c m\u00f4n th\u1ec3 thao kh\u00e1c nh\u01b0 b\u00f3ng \u0111\u00e1, c\u1ea7u l\u00f4ng\u2026 N\u1ebfu h\u1ecd l\u00e0m t\u1ed1t th\u00ec nhi\u1ec1u kh\u1ea3 n\u0103ng s\u1ebd x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t h\u1ec7 sinh th\u00e1i ng\u00e2n h\u00e0ng s\u1ed1 d\u00e0nh ri\u00eang cho t\u1ec7p kh\u00e1ch h\u00e0ng nh\u1ecf g\u1ecdn nh\u01b0ng \u0111\u00e1ng gi\u00e1 n\u00e0y.<\/p>\n\n\n\n<p>*Xin c\u1ea3m \u01a1n nh\u1eefng chia s\u1ebb c\u1ee7a anh Minh!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ed1i v\u1edbi l\u0129nh v\u1ef1c ng\u00e2n h\u00e0ng s\u1ed1 n\u00f3i ri\u00eang v\u00e0 l\u0129nh v\u1ef1c thanh to\u00e1n di \u0111\u1ed9ng n\u00f3i chung, h\u1ea7u h\u1ebft th\u1ecb ph\u1ea7n \u0111\u1ec1u thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a c\u00e1c \u00f4ng l\u1edbn. Nh\u01b0 v\u1eady, nh\u1eefng t\u00ean tu\u1ed5i m\u1edbi mu\u1ed1n d\u1ea5n th\u00e2n v\u00e0o th\u1ecb tr\u01b0\u1eddng n\u00e0y n\u00ean l\u00e0m g\u00ec \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng? \u1ede [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1279,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[],"class_list":["post-699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu"],"_links":{"self":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/comments?post=699"}],"version-history":[{"count":2,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/699\/revisions"}],"predecessor-version":[{"id":1209,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/699\/revisions\/1209"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media\/1279"}],"wp:attachment":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media?parent=699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/categories?post=699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/tags?post=699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}