{"id":693,"date":"2024-02-27T09:30:35","date_gmt":"2024-02-27T02:30:35","guid":{"rendered":"https:\/\/minimalmarketing.com\/?p=693"},"modified":"2024-03-01T14:30:50","modified_gmt":"2024-03-01T07:30:50","slug":"deep-dive-15-thuong-hieu-acb-duoc-gi-khi-chien-dich-di-nguoc-stereotype","status":"publish","type":"post","link":"https:\/\/minimalmarketing.com\/index.php\/vi\/2024\/02\/27\/deep-dive-15-thuong-hieu-acb-duoc-gi-khi-chien-dich-di-nguoc-stereotype\/","title":{"rendered":"Deep Dive #15: Th\u01b0\u01a1ng hi\u1ec7u ACB \u0111\u01b0\u1ee3c g\u00ec khi chi\u1ebfn d\u1ecbch \u0111i ng\u01b0\u1ee3c \u201cstereotype\u201d?"},"content":{"rendered":"\n<p>V\u00e0o \u0111\u1ea7u th\u00e1ng 6\/2023, ACB \u0111\u00e1nh d\u1ea5u c\u1ed9t m\u1ed1c l\u1ecbch s\u1eed n\u0103m 30 v\u1edbi th\u00f4ng \u0111i\u1ec7p \u201cTi\u1ebfp n\u1ed1i gi\u00e1 tr\u1ecb cho mai sau\u201d v\u1edbi m\u00e0n tr\u00ecnh di\u1ec5n \u201cph\u00e1 \u0111\u1ea3o\u201d h\u00e0ng lo\u1ea1t m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a \u00f4ng Tr\u1ea7n H\u00f9ng Huy \u2013 Ch\u1ee7 t\u1ecbch Ng\u00e2n h\u00e0ng ACB. Video n\u00e0y \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh t\u00edch \u1ea5n t\u01b0\u1ee3ng, ch\u1eb3ng h\u1ea1n nh\u01b0 Top 1 tr\u00ean BXH 10 s\u1ef1 ki\u1ec7n n\u1ed5i b\u1eadt tr\u00ean social media th\u00e1ng 06\/2023, theo s\u1ed1 li\u1ec7u do\u00a0Buzzmetrics\u00a0c\u00f4ng b\u1ed1.<\/p>\n\n\n\n<p>Khi xem x\u00e9t b\u1ee9c tranh t\u1ed5ng th\u1ec3, c\u0169ng kh\u00f4ng kh\u00f3 \u0111\u1ec3 nh\u1eadn ra s\u1ef1 b\u00e0i b\u1ea3n c\u1ee7a c\u1ea3 chi\u1ebfn d\u1ecbch sinh nh\u1eadt 30 n\u0103m ACB m\u00e0 trong \u0111\u00f3 s\u1ef1 ki\u1ec7n \u201cnh\u1ea3y d\u01b0\u1edbi m\u01b0a\u201d ch\u1ec9 \u0111\u00f3ng vai tr\u00f2 \u201ckey asset\u201d c\u1ee7a c\u1ea3 k\u1ebf ho\u1ea1ch. Nh\u01b0 v\u1eady, v\u00ec sao c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng v\u00e0 gi\u1edbi marketing kh\u00f4ng ng\u1eebng b\u00e0n t\u00e1n v\u1ec1 chi\u1ebfn d\u1ecbch n\u00e0y? Th\u01b0\u01a1ng hi\u1ec7u ACB \u0111\u00e3 v\u00e0 \u0111\u01b0\u1ee3c g\u00ec sau khi anh Huy l\u1ed9 di\u1ec7n v\u1edbi m\u1ed9t \u201cstereotype\u201d (khu\u00f4n m\u1eabu) kh\u00e1c h\u1eb3n v\u1edbi m\u1ed9t banker?<\/p>\n\n\n\n<p>C\u00f9ng v\u1edbi s\u1ef1 t\u00f2 m\u00f2 \u0111\u00f3, Brands Vietnam \u0111\u00e3 tr\u00f2 chuy\u1ec7n v\u1edbi anh\u00a0Nguy\u1ec5n H\u1ea3i Minh\u00a0\u2013 CEO Wisdom Agency \u2013 trong b\u00e0i vi\u1ebft s\u1ed1 15 thu\u1ed9c series Deep Dive, \u0111\u1ec3 nh\u00ecn l\u1ea1i nh\u1eefng g\u00ec \u0111\u00e3 x\u1ea3y ra v\u00e0 \u0111\u00e1nh gi\u00e1 xem ACB \u0111\u00e3 \u0111ang g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec.<br>Deep Dive\u00a0l\u00e0 series ph\u1ecfng v\u1ea5n \u0111\u00e0o s\u00e2u v\u00e0o nh\u1eefng quy\u1ebft \u0111\u1ecbnh, ch\u1ee7 \u0111\u1ec1, s\u1ef1 ki\u1ec7n \u0111\u00e1ng ch\u00fa \u00fd trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, marketing, qu\u1ea3ng c\u00e1o &amp; truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Deep Dive #15: Th\u01b0\u01a1ng hi\u1ec7u ACB \u0111\u01b0\u1ee3c g\u00ec khi chi\u1ebfn d\u1ecbch \u0111i ng\u01b0\u1ee3c \u201cstereotype\u201d?\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/10SZaxCyVJWKPPxKN5tymP?go=1&#038;sp_cid=f8b64429aabd8092ada60338d23ed73f&#038;utm_source=oembed&#038;utm_medium=desktop&#038;nd=1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>* <strong><em>V\u00e0o \u0111\u1ea7u th\u00e1ng 6 v\u1eeba qua, video \u201ctr\u00ecnh di\u1ec5n d\u01b0\u1edbi m\u01b0a\u201d c\u1ee7a Ch\u1ee7 t\u1ecbch ACB Tr\u1ea7n H\u00f9ng Huy \u0111\u00e3 \u201cviral\u201d tr\u00ean kh\u1eafp c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. B\u00ean c\u1ea1nh s\u1ef1 lan t\u1ecfa t\u1ef1 nhi\u00ean, c\u0169ng kh\u00f4ng \u00edt ng\u01b0\u1eddi nghi ng\u1edd clip n\u00e0y c\u00f3 l\u00ean k\u1ebf ho\u1ea1ch tr\u01b0\u1edbc. Theo anh th\u00ec sao, \u201ct\u1ef1 nhi\u00ean\u201d hay \u201cbi\u1ebft tr\u01b0\u1edbc\u201d?<\/em><\/strong><\/p>\n\n\n\n<p>Th\u1eadt ra th\u00ec ng\u01b0\u1eddi l\u00e0m marketing n\u00e0o c\u0169ng mong mu\u1ed1n l\u00e0 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c \u201cviral\u201d. Tuy nhi\u00ean, kh\u00f4ng ai c\u00f3 th\u1ec3 ch\u1eafc ch\u1eafn v\u1ec1 th\u1eddi \u0111i\u1ec3m n\u00e0o s\u1ebd \u201cviral\u201d, ho\u1eb7c \u201cviral\u201d \u1edf m\u1ee9c \u0111\u1ed9 c\u1ea3m x\u00fac nh\u01b0 th\u1ebf n\u00e0o. N\u1ebfu cho r\u1eb1ng \u201cc\u00f3 ho\u1ea1ch \u0111\u1ecbnh tr\u01b0\u1edbc\u201d th\u00ec c\u00f3 qu\u00e1 nhi\u1ec1u r\u1ee7i ro kh\u00f4ng c\u1ea7n thi\u1ebft, n\u00ean t\u00f4i thi\u00ean v\u1ec1 kh\u1ea3 n\u0103ng l\u00e0 \u201ct\u1ef1 nhi\u00ean\u201d k\u1ebft h\u1ee3p v\u1edbi \u201c\u1ee9ng bi\u1ebfn nhanh\u201d nhi\u1ec1u h\u01a1n.<\/p>\n\n\n\n<p>H\u01a1n n\u1eefa, c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng n\u0103m nay m\u00e0n tr\u00ecnh di\u1ec5n c\u1ee7a Ch\u1ee7 t\u1ecbch Tr\u1ea7n H\u00f9ng Huy \u0111\u00e3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd r\u1ea5t l\u1edbn t\u1eeb c\u00f4ng ch\u00fang. Tr\u00ean th\u1ef1c t\u1ebf, anh \u1ea5y kh\u00e1 l\u00e0 \u201cactive\u201d tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, ch\u1ee9 kh\u00f4ng ph\u1ea3i n\u0103m nay m\u1edbi l\u1ed9 di\u1ec7n. \u0110i\u1ec1u \u0111\u1eb7c bi\u1ec7t l\u00e0 m\u00e0n tr\u00ecnh di\u1ec5n n\u0103m nay \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u \u1ee9ng truy\u1ec1n th\u00f4ng v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi t\u1ea5t c\u1ea3 nh\u1eefng l\u1ea7n xu\u1ea5t hi\u1ec7n kh\u00e1c.<\/p>\n\n\n\n<p>Th\u1ebf n\u00ean c\u00e1 nh\u00e2n t\u00f4i \u0111\u00e1nh gi\u00e1 cao kh\u1ea3 n\u0103ng \u1ee9ng bi\u1ebfn c\u1ee7a \u0111\u1ed9i ng\u0169 marketing ACB khi nhanh ch\u00f3ng n\u1eafm b\u1eaft c\u01a1 h\u1ed9i t\u1ea1o n\u00ean\u00a0\u201ckey asset\u201d\u00a0\u2013 \u0111i\u1ec3m nh\u1ea5n cho to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch, t\u1eeb \u0111\u00f3 n\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ee7a c\u00f4ng ch\u00fang v\u1ec1 chi\u1ebfn d\u1ecbch sinh nh\u1eadt 30 n\u0103m.<\/p>\n\n\n\n<p>Nh\u00ecn chung, t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch viral marketing \u00edt nhi\u1ec1u \u0111\u1ec1u c\u1ea7n c\u00f3 s\u1ef1 ho\u1ea1ch \u0111\u1ecbnh. D\u1eabu v\u1eady, c\u00f3 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t khi l\u00e0m marketing (d\u00f9 \u201cviral\u201d hay kh\u00f4ng) l\u00e0 kh\u1ea3 n\u0103ng \u1ee9ng bi\u1ebfn v\u1edbi c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb \u0111\u00e1m \u0111\u00f4ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_DD-15-ACB-1_1691405777-1024x682.webp\" alt=\"\" class=\"wp-image-694\" style=\"width:1068px;height:auto\" srcset=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_DD-15-ACB-1_1691405777-1024x682.webp 1024w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_DD-15-ACB-1_1691405777-300x200.webp 300w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_DD-15-ACB-1_1691405777-768x512.webp 768w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_DD-15-ACB-1_1691405777-150x100.webp 150w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_DD-15-ACB-1_1691405777-696x464.webp 696w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_DD-15-ACB-1_1691405777-1068x712.webp 1068w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_DD-15-ACB-1_1691405777.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u0110\u1ed9i ng\u0169 marketing ACB nhanh ch\u00f3ng n\u1eafm b\u1eaft c\u01a1 h\u1ed9i t\u1ea1o \u201ckey asset\u201d \u2013 \u0111i\u1ec3m nh\u1ea5n cho to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch sinh nh\u1eadt 30 n\u0103m.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>* <strong><em>B\u00ean c\u1ea1nh c\u00e1c lu\u1ed3ng \u00fd ki\u1ebfn \u1ee7ng h\u1ed9, kh\u00f4ng \u00edt chuy\u00ean gia cho r\u1eb1ng vi\u1ec7c c\u00f4ng khai danh t\u00ednh tr\u00ean MXH, c\u00f9ng v\u1edbi h\u00ecnh \u1ea3nh mang d\u1ea5u \u1ea5n ngh\u1ec7 s\u0129 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c th\u00f9 c\u1ee7a ng\u00e0nh t\u00e0i ch\u00ednh \u2013 ng\u00e2n h\u00e0ng. Anh Minh c\u00f3 quan \u0111i\u1ec3m nh\u01b0 th\u1ebf n\u00e0o v\u1ec1 nh\u1eadn \u0111\u1ecbnh n\u00e0y?<\/em><\/strong><\/p>\n\n\n\n<p>D\u1ef1a tr\u00ean quan s\u00e1t t\u1eeb c\u00e1 nh\u00e2n t\u00f4i, m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng c\u00f3 thi\u00ean ki\u1ebfn nh\u1eadn th\u1ee9c (cognitive bias) khi nh\u1eafc v\u1ec1 nh\u1eefng ng\u01b0\u1eddi l\u00e0m trong ng\u00e0nh t\u00e0i ch\u00ednh \u2013 ng\u00e2n h\u00e0ng. M\u1ed9t ph\u1ea7n nguy\u00ean nh\u00e2n n\u1eb1m \u1edf \u0111\u1eb7c th\u00f9 c\u1ee7a ng\u00e0nh l\u00e0 qu\u1ea3n l\u00fd ti\u1ec1n b\u1ea1c c\u1ee7a kh\u00e1ch h\u00e0ng, do v\u1eady ph\u1ea7n l\u1edbn \u0111\u1ec1u k\u1ef3 v\u1ecdng m\u1ed9t h\u00ecnh \u1ea3nh ch\u1ec9n chu, \u0111\u00e1ng tin c\u1eady v\u00e0 nghi\u00eam t\u00fac t\u1eeb ng\u00e2n h\u00e0ng.<\/p>\n\n\n\n<p>Do \u1ea3nh h\u01b0\u1edfng b\u1edfi \u201cstereotype\u201d \u2013 khu\u00f4n m\u1eabu \u0111\u00f3, khi nh\u1eafc \u0111\u1ebfn c\u1ee5m t\u1eeb \u201cCh\u1ee7 t\u1ecbch Ng\u00e2n h\u00e0ng\u201d, s\u1ed1 \u0111\u00f4ng c\u00f3 xu h\u01b0\u1edbng ngh\u0129 \u0111\u1ebfn nh\u1eefng t\u00ednh t\u1eeb nh\u01b0 ch\u1eefng ch\u1ea1c ho\u1eb7c nghi\u00eam t\u00fac. Trong khi \u0111\u00f3, m\u00e0n tr\u00ecnh di\u1ec5n c\u1ee7a anh Huy \u0111\u00e3 \u0111i ng\u01b0\u1ee3c l\u1ea1i \u2013 m\u1ed9t Ch\u1ee7 t\u1ecbch Ng\u00e2n h\u00e0ng tr\u1ebb trung, ngh\u1ec7 s\u0129 v\u00e0 nhi\u1ec1u t\u00e0i l\u1ebb. S\u1ef1 l\u1ea1 l\u1eabm (\u0111\u01b0\u01a1ng nhi\u00ean) d\u1eabn \u0111\u1ebfn nh\u1eefng ph\u1ea3n \u1ee9ng tr\u00e1i chi\u1ec1u, \u0111i\u1ec1u \u0111\u00f3 c\u0169ng l\u00e0 b\u00ecnh th\u01b0\u1eddng.<\/p>\n\n\n\n<p>Tuy nhi\u00ean d\u01b0\u1edbi g\u00f3c \u0111\u1ed9 chuy\u00ean m\u00f4n, nh\u1eefng \u0111i\u1ec3m tr\u00e1i v\u1edbi t\u1ef1 nhi\u00ean s\u1ebd v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1ea1o n\u00ean t\u01b0\u01a1ng t\u00e1c hay th\u1ea3o lu\u1eadn, v\u00f4 t\u00ecnh (c\u1ed1 \u00fd) t\u1ea1o \u0111i\u1ec3m nh\u1ea5n cho chi\u1ebfn d\u1ecbch ACB30. T\u00f4i th\u1ea5y marketers hay n\u00f3i \u0111\u00f9a v\u1edbi nhau tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i r\u1eb1ng \u201cTeam Marketing ch\u1ea1y c\u1ea3 th\u00e1ng kh\u00f4ng b\u1eb1ng Ch\u1ee7 t\u1ecbch nh\u1ea3y m\u1ed9t \u0111\u00eam\u201d, th\u1eadt ra ra c\u00e2u n\u00e0y c\u0169ng kh\u00e1 h\u1ee3p l\u00fd. Agency th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch n\u00e0y r\u1ea5t may m\u1eafn khi client c\u00f3 m\u1ed9t \u201cKOL in house\u201d n\u1ed5i ti\u1ebfng v\u00e0 \u201cch\u1ecbu ch\u01a1i\u201d \u0111\u1ebfn th\u1ebf (c\u01b0\u1eddi).<\/p>\n\n\n\n<p>X\u00e9t tr\u00ean kh\u00eda c\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p, khi nh\u00ecn l\u1ea1i l\u1ecbch s\u1eed t\u00e1i \u0111\u1ecbnh v\u1ecb c\u1ee7a nhi\u1ec1u ng\u00e2n h\u00e0ng t\u1ea1i Vi\u1ec7t Nam, \u0111\u00e3 c\u00f3 nhi\u1ec1u c\u00e1i t\u00ean \u0111\u00e3 m\u1ea1nh d\u1ea1n \u0111\u1ed5i m\u1edbi \u0111\u1ec3 tr\u1edf n\u00ean tr\u1ebb trung h\u01a1n. N\u0103m 2015, ACB c\u0169ng \u0111\u00e3 thay \u0111\u1ed5i b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u theo h\u01b0\u1edbng tr\u1ebb trung nh\u01b0ng b\u01b0\u1edbc \u0111i \u201ctr\u1ebb ho\u00e1\u201d l\u1ea7n n\u00e0y r\u00f5 r\u00e0ng c\u00f3 ph\u1ea7n t\u00e1o b\u1ea1o h\u01a1n.<\/p>\n\n\n\n<p>* <strong><em>Tr\u01b0\u1edbc\u00a0v\u00e0 sau khi m\u00e0n bi\u1ec3u di\u1ec5n c\u1ee7a Ch\u1ee7 t\u1ecbch Tr\u1ea7n H\u00f9ng Huy viral tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng ch\u00ednh c\u1ee7a ACB \u0111\u00e3 c\u00f3 m\u1ed9t lo\u1ea1t ho\u1ea1t\u00a0\u0111\u1ed9ng\u00a0ti\u1ebfp n\u1ed1i xuy\u00ean su\u1ed1t t\u1eeb \u0111\u1ea7u chi\u1ebfn d\u1ecbch \u201cSinh nh\u1eadt ACB 30 tu\u1ed5i\u201d, nh\u01b0 b\u1ea3n ph\u1ed1i l\u1ea1i ca kh\u00fac mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a ACB \u2013 \u201cM\u1ed7i ng\u00e0y t\u00f4i ch\u1ecdn m\u1ed9t ni\u1ec1m vui\u201d.<\/em><\/strong><\/p>\n\n\n\n<p><strong><em>Theo anh Minh, c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng n\u00e0y c\u00f3 m\u1ed1i li\u00ean quan g\u00ec v\u1edbi nhau v\u00e0 ACB \u0111ang mu\u1ed1n truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p g\u00ec?<\/em><\/strong><\/p>\n\n\n\n<p>Theo t\u00f4i quan s\u00e1t, kh\u00f4ng kh\u00f3 \u0111\u1ec3 th\u1ea5y s\u1ef1 t\u1ed5ng ho\u00e0 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing k\u1ebft h\u1ee3p (IMC) cho c\u1ea3 chi\u1ebfn d\u1ecbch ACB 30 b\u00ean c\u1ea1nh m\u00e0n tr\u00ecnh di\u1ec5n c\u1ee7a anh Huy. N\u1ebfu nh\u01b0 kh\u00e1ch h\u00e0ng tr\u1ebb d\u1ec5 d\u00e0ng b\u1ecb thu h\u00fat b\u1edfi b\u1ea3n ph\u1ed1i hi\u1ec7n \u0111\u1ea1i c\u1ee7a ca kh\u00fac mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng l\u00e0 \u201cM\u1ed7i ng\u00e0y t\u00f4i ch\u1ecdn m\u1ed9t ni\u1ec1m vui\u201d, th\u00ec ng\u00e2n h\u00e0ng n\u00e0y c\u0169ng v\u1eabn d\u00e0nh s\u1ef1 quan t\u00e2m nh\u1ea5t \u0111\u1ecbnh \u0111\u1ebfn c\u00e1c kh\u00e1ch h\u00e0ng truy\u1ec1n th\u1ed1ng c\u1ee7a m\u00ecnh qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 PR b\u00e1o ch\u00ed hay c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i. Th\u1eadm ch\u00ed sau m\u00e0n bi\u1ec3u di\u1ec5n viral d\u01b0\u1edbi m\u01b0a c\u1ee7a Ch\u1ee7 t\u1ecbch, ACB c\u0169ng nh\u1ea1y b\u00e9n b\u1eaft \u201ctrend\u201d, l\u1ed3ng gh\u00e9p th\u00f4ng \u0111i\u1ec7p v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5, teasing \u201cACB s\u1ebd \u0111\u1ebfn c\u00f9ng c\u01a1n m\u01b0a\u201d tr\u00ean fanpage c\u00f9ng v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>\u1ede kh\u00eda c\u1ea1nh quan s\u00e1t v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a m\u1ed9t ng\u01b0\u1eddi l\u00e0m trong ng\u00e0nh, c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y v\u1ed1n n\u1eb1m trong chi\u1ebfn d\u1ecbch k\u1ef7 ni\u1ec7m sinh nh\u1eadt 30 n\u0103m c\u1ee7a ACB. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 c\u1ed9t m\u1ed1c qu\u00e1 d\u00e0i \u0111\u1ed1i v\u1edbi ng\u00e0nh ng\u00e2n h\u00e0ng, song \u0111\u00f3 l\u00e0 con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng \u0111\u1ed1i v\u1edbi m\u1ed9t ng\u00e2n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i nh\u01b0 ACB, \u0111\u1ee7 \u0111\u1ec3 chuy\u1ec3n giao th\u1ebf h\u1ec7 t\u1eeb b\u1ed1 m\u1eb9 sang con c\u00e1i. \u0110\u00f3 l\u00e0\u00a0c\u1ed9t m\u1ed1c l\u1ecbch s\u1eed m\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u0169ng c\u1ea3m th\u1ea5y th\u1ea5y t\u1ef1 h\u00e0o.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_DD-15-ACB-2_1691373814-1024x682.jpg\" alt=\"\" class=\"wp-image-695\" srcset=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_DD-15-ACB-2_1691373814-1024x682.jpg 1024w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_DD-15-ACB-2_1691373814-300x200.jpg 300w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_DD-15-ACB-2_1691373814-768x511.jpg 768w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_DD-15-ACB-2_1691373814-150x100.jpg 150w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_DD-15-ACB-2_1691373814-696x463.jpg 696w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_DD-15-ACB-2_1691373814-1068x711.jpg 1068w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_DD-15-ACB-2_1691373814.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>C\u00f3 l\u1ebd \u0111\u00f3 c\u0169ng l\u00e0 l\u00fd do ACB\u00a0<strong>truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p\u00a0\u201cTi\u1ebfp n\u1ed1i gi\u00e1 tr\u1ecb cho mai sau\u201d<\/strong> <strong>\u2013 h\u00e0m \u00fd\u00a0v\u1ec1 t\u00ednh k\u1ebf th\u1eeba\u00a0trong c\u1ed9t m\u1ed1c 30 n\u0103m c\u1ee7a ng\u00e2n h\u00e0ng<\/strong>.\u00a0\u0110\u01a1n c\u1eed nh\u01b0 ca kh\u00fac \u201cM\u1ed7i ng\u00e0y t\u00f4i ch\u1ecdn m\u1ed9t ni\u1ec1m vui\u201d v\u1edbi s\u1ef1 tr\u00ecnh b\u00e0y c\u1ee7a n\u1eef ca s\u0129\u00a0<strong>M\u1ef9 Linh<\/strong>\u00a0c\u00f9ng ca s\u0129 nh\u1eefng tr\u1ebb nh\u01b0\u00a0<strong>M\u1ef9 Anh<\/strong>\u00a0(th\u1ebf h\u1ec7 ti\u1ebfp n\u1ed1i \u0111\u00fang ngh\u0129a \u0111en c\u1ee7a ca s\u0129 M\u1ef9 Linh) v\u00e0 rapper\u00a0<strong>Grey D<\/strong>. Hi\u1ec3u \u0111\u01a1n gi\u1ea3n ACB \u0111ang n\u00f3i r\u1eb1ng h\u1ecd lu\u00f4n \u0111\u1ed3ng h\u00e0nh c\u00f9ng m\u1ecdi th\u1ebf h\u1ec7 kh\u00e1ch h\u00e0ng, bao g\u1ed3m nh\u1eefng ng\u01b0\u1eddi l\u1edbn tu\u1ed5i l\u1eabn gi\u1edbi tr\u1ebb.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"#ACB30 - M\u1ed6I NG\u00c0Y T\u00d4I CH\u1eccN M\u1ed8T NI\u1ec0M VUI | M\u1ef8 LINH x M\u1ef8 ANH x GREY D\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/JqKYrmpKRws?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Th\u00f4ng \u0111i\u1ec7p th\u1ee9 ba m\u00e0 ACB mu\u1ed1n \u201cng\u1ea7m\u201d truy\u1ec1n t\u1ea3i l\u00e0\u00a0<strong>s\u1ef1 tr\u1ebb h\u00f3a th\u01b0\u01a1ng hi\u1ec7u<\/strong>. Nh\u01b0 t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp ph\u00eda tr\u00ean, ACB mu\u1ed1n ti\u1ebfp c\u1eadn \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i nh\u01b0ng h\u1ecd kh\u00f4ng ch\u1ecdn \u0111i theo khu\u00f4n m\u1eabu n\u00e0o c\u1ea3<\/p>\n\n\n\n<p>* <em style=\"font-weight: bold;\">N\u1ebfu xem m\u1ecdi th\u1ee9 \u0111\u00e3 di\u1ec5n ra l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch, anh Minh \u0111\u00e1nh gi\u00e1 nh\u01b0 th\u1ebf n\u00e0o v\u1ec1 hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng?<\/em><\/p>\n\n\n\n<p>\u01af\u1edbc m\u01a1 c\u1ee7a ng\u01b0\u1eddi l\u00e0m marketing n\u00e0o c\u0169ng l\u00e0 c\u00f3 m\u1ed9t chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c \u201cviral\u201d, \u0111\u01b0\u1ee3c nh\u1edb \u0111\u1ebfn t\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u1ea3m x\u00fac t\u00edch c\u1ef1c. Th\u1ebf n\u00ean \u0111\u00e1nh gi\u00e1 \u1edf g\u00f3c \u0111\u1ed9 viral clip \u201cch\u1ee7 t\u1ecbch nh\u1ea3y trong m\u01b0a\u201d th\u00f4i th\u00ec c\u0169ng c\u00f3 th\u1ec3 xem l\u00e0 th\u00e0nh c\u00f4ng r\u1ed3i nh\u1ec9?\u00a0<em>(c\u01b0\u1eddi)<\/em><\/p>\n\n\n\n<p>C\u00f2n n\u1ebfu quan s\u00e1t b\u00e0i b\u1ea3n h\u01a1n, chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u1ee7a ACB \u0111\u01b0\u1ee3c tri\u1ec3n khai v\u1edbi 3 th\u00f4ng \u0111i\u1ec7p nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf tr\u00ean, trong \u0111\u00f3 m\u00e0n bi\u1ec3u di\u1ec5n c\u1ee7a anh Tr\u1ea7n H\u00f9ng Huy t\u1ed5ng ho\u00e0 c\u00f9ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng kh\u00e1c \u0111\u00e3 t\u1ea1o \u0111\u01b0\u1ee3c hi\u1ec7u \u1ee9ng t\u1ed1t h\u01a1n mong \u0111\u1ee3i.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, m\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a marketing kh\u00f4ng ch\u1ec9 l\u00e0 n\u00e2ng cao brand awareness, m\u00e0 c\u00f2n l\u00e0 x\u00e2y d\u1ef1ng brand equity \u2014 \u0111i\u1ec1u m\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch viral marketing kh\u00f4ng \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c. Do \u0111\u00f3, \u0111\u1ed9i ng\u0169 marketing c\u1ee7a ACB c\u1ea7n t\u1eadn d\u1ee5ng m\u1ee9c \u0111\u1ed9 quan t\u00e2m v\u1ec1 h\u00ecnh \u1ea3nh v\u1ecb Ch\u1ee7 t\u1ecbch tr\u1ebb trung, t\u1eeb \u0111\u00f3 chuy\u1ec3n \u0111\u1ed5i s\u1ef1 ch\u00fa \u00fd c\u1ee7a c\u00f4ng ch\u00fang t\u1eeb \u201canh H\u00f9ng Huy\u201d sang s\u1ea3n ph\u1ea9m \u2013 d\u1ecbch v\u1ee5, c\u0169ng nh\u01b0 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng kh\u00e1c \u0111\u1ec3 x\u00e2y d\u1ef1ng brand equity c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Nh\u00ecn chung, chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng l\u1ea7n n\u00e0y c\u1ee7a ACB c\u00f3 t\u00ednh nh\u1ea5t qu\u00e1n v\u00e0 c\u00f3 th\u1ec3 xem l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng. Ph\u1ea7n l\u1edbn m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u ph\u1ea3n \u1ee9ng t\u00edch c\u1ef1c v\u1edbi m\u00e0n tr\u00ecnh di\u1ec5n c\u1ee7a anh Tr\u1ea7n H\u00f9ng Huy. Theo s\u1ed1 li\u1ec7u c\u00f4ng b\u1ed1 t\u1eeb\u00a0YouNet Media, video clip c\u1ee7a anh \u1ea5y \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ed9 th\u1ea3o lu\u1eadn r\u1ea5t cao tr\u00ean TikTok, v\u1edbi h\u01a1n 6.300 l\u01b0\u1ee3t th\u1ea3o lu\u1eadn c\u00f9ng v\u1edbi 58.210 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c. \u0110i\u1ec1u \u0111\u00f3 \u0111\u00e3 g\u00f3p ph\u1ea7n c\u1ee7ng c\u1ed1 v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 cho chi\u1ebfn d\u1ecbch tr\u1ebb h\u00f3a th\u01b0\u01a1ng hi\u1ec7u m\u00e0 \u0111\u1ed9i ng\u0169 ACB \u0111ang mu\u1ed1n h\u01b0\u1edbng t\u1edbi.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_332616-SocialTrend-Ranking-30-_1686469874-1024x575.jpg\" alt=\"\" class=\"wp-image-696\" style=\"width:1068px;height:auto\" srcset=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_332616-SocialTrend-Ranking-30-_1686469874-1024x575.jpg 1024w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_332616-SocialTrend-Ranking-30-_1686469874-300x169.jpg 300w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_332616-SocialTrend-Ranking-30-_1686469874-768x431.jpg 768w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_332616-SocialTrend-Ranking-30-_1686469874-150x84.jpg 150w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_332616-SocialTrend-Ranking-30-_1686469874-696x391.jpg 696w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_332616-SocialTrend-Ranking-30-_1686469874-1068x600.jpg 1068w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_332616-SocialTrend-Ranking-30-_1686469874.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Ngu\u1ed3n: YouNet Media<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong><em>Anh d\u1ef1 \u0111o\u00e1n th\u00ec ACB s\u1ebd c\u00f2n l\u00e0m g\u00ec, hay n\u00ean l\u00e0m g\u00ec ti\u1ebfp theo, \u0111\u1ec3 ti\u1ebfp n\u1ed1i qu\u00e1 tr\u00ecnh \u201ctr\u1ebb h\u00f3a\u201d?<\/em><\/strong><\/p>\n\n\n\n<p>Theo d\u1ef1 \u0111o\u00e1n c\u1ee7a t\u00f4i, c\u00f3 th\u1ec3 t\u1eeb \u0111\u00e2y \u0111\u1ebfn cu\u1ed1i n\u0103m 2023, c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing ch\u1ee7 ch\u1ed1t c\u1ee7a ACB s\u1ebd \u0111i theo ch\u1ee7 \u0111\u1ec1 k\u1ef7 ni\u1ec7m 30 n\u0103m v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb nhi\u1ec1u h\u01a1n, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u1ed5 sung th\u00eam t\u00ednh n\u0103ng c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i, t\u1ed5 ch\u1ee9c c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng th\u00fa v\u1ecb, c\u0169ng nh\u01b0 tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ho\u1eb7c qu\u00e0 t\u1eb7ng h\u1ea5p d\u1eabn \u0111\u1ec3 thu h\u00fat gi\u1edbi tr\u1ebb. Theo t\u00f4i, \u0111\u1ed9i ng\u0169 marketing c\u1ee7a ACB \u0111ang tri\u1ec3n khai theo nguy\u00ean t\u1eafc 4P (product, price, place, promotion) nh\u1eb1m gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e2u h\u01a1n.<\/p>\n\n\n\n<p>V\u1ec1 ph\u00eda personal branding (th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n) c\u1ee7a c\u00e1 nh\u00e2n Ch\u1ee7 t\u1ecbch Tr\u1ea7n H\u00f9ng Huy, t\u00f4i b\u1eaft \u0111\u1ea7u th\u1ea5y nh\u1eefng kh\u00eda c\u1ea1nh kh\u00e1c \u0111\u01b0\u1ee3c khai th\u00e1c nh\u01b0 t\u00ecnh y\u00eau thi\u00ean nhi\u00ean g\u1eafn v\u1edbi ho\u1ea1t \u0111\u1ed9ng b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y t\u00f4i cho l\u00e0 \u201cc\u00f3 \u00fd \u0111\u1ed3\u201d trong b\u1ed1i c\u1ea3nh ACB \u0111ang li\u00ean t\u1ee5c \u0111\u1ea9y m\u1ea1nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng theo ti\u00eau ch\u00ed ESG (M\u00f4i tr\u01b0\u1eddng, X\u00e3 h\u1ed9i v\u00e0 Qu\u1ea3n tr\u1ecb).<\/p>\n\n\n\n<p>* <strong><em>G\u1ea7n \u0111\u00e2y, Vinamilk \u0111\u00e3 th\u00e0nh c\u00f4ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a c\u00f4ng ch\u00fang khi \u0111\u1ed5i b\u1ed9 nh\u1eadn di\u1ec7n m\u1edbi. Quay l\u1ea1i v\u1edbi ACB, d\u00f9 th\u1ec3 hi\u1ec7n r\u00f5 m\u1ee5c ti\u00eau \u201ctr\u1ebb h\u00f3a th\u01b0\u01a1ng hi\u1ec7u\u201d nh\u01b0 anh n\u00f3i, song h\u1ecd kh\u00f4ng h\u1ec1 thay \u0111\u1ed5i b\u1ed9 nh\u1eadn di\u1ec7n (nh\u01b0 l\u1ea7n thay \u0111\u1ed5i v\u00e0o n\u0103m 2015). Theo anh, hai tr\u01b0\u1eddng h\u1ee3p n\u00e0y c\u00f3 g\u00ec \u0111i\u1ec3m chung g\u00ec m\u00e0 khi\u1ebfn c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng v\u00e0 gi\u1edbi marketing t\u00f2 m\u00f2 \u0111\u1ebfn v\u1eady?<\/em><\/strong><\/p>\n\n\n\n<p>V\u1ec1 \u0111i\u1ec3m chung, v\u1edbi m\u1ee5c ti\u00eau tr\u1ebb h\u00f3a, ACB v\u00e0 Vinamilk \u0111\u1ec1u \u0111ang mu\u1ed1n thay \u0111\u1ed5i v\u1ec1 m\u1eb7t h\u00ecnh \u1ea3nh d\u1ef1a tr\u00ean nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 k\u1ebf th\u1eeba sau h\u00e0ng ch\u1ee5c n\u0103m. H\u1ecd l\u1ef1a ch\u1ecdn c\u00e1ch th\u1ee9c th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u1ec3n d\u1ecbch v\u1ec1 m\u1eb7t gi\u00e1 tr\u1ecb \u0111\u00f3 ra b\u00ean ngo\u00e0i b\u1eb1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng. Khi nh\u00ecn v\u00e0o t\u1eeb kh\u00eda c\u1ea1nh b\u00ean ngo\u00e0i, c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng h\u1ecd \u0111\u1ec1u mu\u1ed1n tr\u1edf n\u00ean tr\u1ebb trung v\u00e0 \u0111a s\u1eafc h\u01a1n theo c\u00e1ch kh\u00e1 t\u00e1o b\u1ea1o.<\/p>\n\n\n\n<p>\u0110\u1ec1u ch\u1ecdn \u0111i ng\u01b0\u1ee3c l\u1ea1i \u201ckhu\u00f4n m\u1eabu\u201d, trong khi Vinamilk thay \u0111\u1ed5i b\u1ed9 nh\u1eadn di\u1ec7n theo phong c\u00e1ch t\u1ed1i gi\u1ea3n h\u01a1n, kh\u00f4ng c\u00f2n gi\u1eef l\u1ea1i b\u1ea3n s\u1eafc qu\u1ed1c d\u00e2n nh\u01b0 tr\u01b0\u1edbc \u0111\u00f3, c\u00f2n ACB l\u1ea1i l\u00e0 h\u00ecnh \u1ea3nh ngh\u1ec7 s\u0129 \u0111a t\u00e0i \u0111i ng\u01b0\u1ee3c v\u1edbi thi\u00ean ki\u1ebfn c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_DD-15-ACB-5_1691405126-1024x512.jpg\" alt=\"\" class=\"wp-image-697\" style=\"width:1060px;height:auto\" srcset=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_DD-15-ACB-5_1691405126-1024x512.jpg 1024w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_DD-15-ACB-5_1691405126-300x150.jpg 300w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_DD-15-ACB-5_1691405126-768x384.jpg 768w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_DD-15-ACB-5_1691405126-150x75.jpg 150w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_DD-15-ACB-5_1691405126-696x348.jpg 696w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_DD-15-ACB-5_1691405126-1068x534.jpg 1068w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A42_DD-15-ACB-5_1691405126.jpg 1172w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">C\u0169ng ch\u1ecdn \u0111i ng\u01b0\u1ee3c l\u1ea1i \u201ckhu\u00f4n m\u1eabu\u201d, Vinamilk thay \u0111\u1ed5i b\u1ed9 nh\u1eadn di\u1ec7n theo phong c\u00e1ch t\u1ed1i gi\u1ea3n h\u01a1n, kh\u00f4ng c\u00f2n gi\u1eef l\u1ea1i b\u1ea3n s\u1eafc qu\u1ed1c d\u00e2n tr\u01b0\u1edbc \u0111\u00f3.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Nh\u00ecn chung, hai th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u t\u1ea1o ra m\u1ed9t l\u01b0\u1ee3ng user-generated content t\u1ef1 nhi\u00ean tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. B\u00ean c\u1ea1nh hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng \u1ea5n t\u01b0\u1ee3ng, vi\u1ec7c ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u2013 d\u1ecbch v\u1ee5 c\u0169ng \u0111ang \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n cho th\u1ea5y vi\u1ec7c tr\u1ebb h\u00f3a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh d\u00e0i h\u1ea1n, kh\u00f4ng ph\u1ea3i chuy\u1ec7n m\u1ed9t ng\u00e0y m\u1ed9t \u0111\u00eam.<\/p>\n\n\n\n<p>V\u1ec1 l\u00e2u d\u00e0i, s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c tr\u1ebb ho\u00e1 ph\u1ea3i do kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00ednh h\u1ecd \u0111\u00e1nh gi\u00e1. V\u1edbi chi\u1ebfn d\u1ecbch sinh nh\u1eadt ACB 30 n\u0103m, h\u1ecd \u0111\u00e3 th\u00e0nh c\u00f4ng truy\u1ec1n t\u1ea3i ba th\u00f4ng \u0111i\u1ec7p ch\u00ednh l\u00e0 c\u1ed9t m\u1ed1c l\u1ecbch s\u1eed, t\u00ednh k\u1ebf th\u1eeba v\u00e0 s\u1ef1 tr\u1ebb h\u00f3a theo m\u1ed9t c\u00e1ch r\u1ea5t ri\u00eang!<\/p>\n\n\n\n<p><em>Thanh An \/ Brand<\/em>s <em>Vietnam<\/em><\/p>\n\n\n\n<p><em>Ngu\u1ed3n: Brands Vietnam<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00e0o \u0111\u1ea7u th\u00e1ng 6\/2023, ACB \u0111\u00e1nh d\u1ea5u c\u1ed9t m\u1ed1c l\u1ecbch s\u1eed n\u0103m 30 v\u1edbi th\u00f4ng \u0111i\u1ec7p \u201cTi\u1ebfp n\u1ed1i gi\u00e1 tr\u1ecb cho mai sau\u201d v\u1edbi m\u00e0n tr\u00ecnh di\u1ec5n \u201cph\u00e1 \u0111\u1ea3o\u201d h\u00e0ng lo\u1ea1t m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a \u00f4ng Tr\u1ea7n H\u00f9ng Huy \u2013 Ch\u1ee7 t\u1ecbch Ng\u00e2n h\u00e0ng ACB. Video n\u00e0y \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh t\u00edch \u1ea5n t\u01b0\u1ee3ng, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1270,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[],"class_list":["post-693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu"],"_links":{"self":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/comments?post=693"}],"version-history":[{"count":1,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/693\/revisions"}],"predecessor-version":[{"id":698,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/693\/revisions\/698"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media\/1270"}],"wp:attachment":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media?parent=693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/categories?post=693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/tags?post=693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}