{"id":659,"date":"2024-02-27T09:33:27","date_gmt":"2024-02-27T02:33:27","guid":{"rendered":"https:\/\/minimalmarketing.com\/?p=659"},"modified":"2024-03-01T14:19:10","modified_gmt":"2024-03-01T07:19:10","slug":"tinh-trang-binh-thuong-moi-cua-doanh-nghiep-va-tiep-thi-phan-2","status":"publish","type":"post","link":"https:\/\/minimalmarketing.com\/index.php\/vi\/2024\/02\/27\/tinh-trang-binh-thuong-moi-cua-doanh-nghiep-va-tiep-thi-phan-2\/","title":{"rendered":"T\u00ecnh Tr\u1ea1ng B\u00ecnh Th\u01b0\u1eddng M\u1edbi C\u1ee7a Doanh Nghi\u1ec7p V\u00e0 Ti\u1ebfp Th\u1ecb &#8211; Ph\u1ea7n 2"},"content":{"rendered":"\n<p><em><strong>\u0110\u1ea1i d\u1ecbch Corona qu\u00e9t qua nh\u01b0 m\u1ed9t c\u01a1n l\u0169 v\u1edbi nhi\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 l\u1ea1i nh\u01b0ng \u0111\u1ed3ng th\u1eddi c\u0169ng m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi \u2013 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p b\u00ecnh t\u00e2m l\u1ea1i, ngh\u0129 kh\u00e1c \u0111i v\u00e0 tho\u00e1t kh\u1ecfi nh\u1eefng \u2018khu\u00f4n ph\u00e9p\u2019 an to\u00e0n trong th\u1eddi \u0111\u1ea1i c\u0169.<\/strong><\/em><\/p>\n\n\n\n<p>Khi tr\u1eadt t\u1ef1 m\u1edbi \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp, thay \u0111\u1ed5i \u0111\u1ec3 th\u00edch \u1ee9ng hay ti\u1ebfp t\u1ee5c l\u00e0m t\u1ed1t nh\u1eefng ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng ng\u00e0y? \u0110\u00f3 c\u0169ng l\u00e0 nh\u1eefng \u0111i\u1ec1u t\u00f4i \u0111\u1ec1 c\u1eadp tr\u01b0\u1edbc \u0111\u00f3 trong b\u00e0i vi\u1ebft \u201cL\u01b0\u1ee1ng c\u01b0 \u2013 chi\u1ebfn l\u01b0\u1ee3c th\u00edch nghi c\u00f9ng b\u1ed1i c\u1ea3nh m\u1edbi\u201d. D\u1ef1a tr\u00ean nh\u1eefng b\u00e0i h\u1ecdc v\u1ec1 c\u00e1ch \u1ee9ng bi\u1ebfn tr\u01b0\u1edbc ngh\u1ecbch c\u1ea3nh trong m\u00f4i tr\u01b0\u1eddng t\u1ef1 nhi\u00ean, t\u00f4i mu\u1ed1n nh\u1eafc l\u1ea1i \u0111\u00f4i ch\u00fat v\u1ec1 ba b\u01b0\u1edbc \u2018chuy\u1ec3n m\u00ecnh\u2019 c\u1ee7a m\u1ed9t doanh nghi\u1ec7p trong ho\u00e0n c\u1ea3nh m\u1edbi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ng\u1eafn h\u1ea1n: \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn thu\u1eadt \u0111\u1ec3 t\u1ed3n t\u1ea1i tr\u01b0\u1edbc \u0111i\u1ec1u ki\u1ec7n kh\u1eafc nghi\u1ec7t khi \u0111\u1ea1i d\u1ecbch l\u1ea7n \u0111\u1ea7u b\u00f9ng ph\u00e1t&nbsp;<\/li>\n\n\n\n<li>Trung h\u1ea1n: b\u1eaft nh\u1ecbp c\u00f9ng \u2018tr\u1eadt t\u1ef1 b\u00ecnh th\u01b0\u1eddng m\u1edbi\u2019 b\u1eb1ng c\u00e1ch thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u1ee7ng c\u1ed1 ngu\u1ed3n l\u1ef1c n\u1ed9i t\u1ea1i \u0111\u1ec3 \u2018ch\u1ea1y \u0111\u00e0\u2019 cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng t\u01b0\u01a1ng lai&nbsp;&nbsp;&nbsp;<\/li>\n\n\n\n<li>D\u00e0i h\u1ea1n: l\u00e0m m\u1edbi \u2018\u0111\u1ea1i chi\u1ebfn l\u01b0\u1ee3c\u2019 \u0111\u1ec3 t\u0103ng t\u1ed1c trong giai \u0111o\u1ea1n chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng khi v\u1ecb th\u1ebf c\u1ee7a nh\u1eefng \u00f4ng l\u1edbn trong ng\u00e0nh \u0111\u00e3 b\u1eaft \u0111\u1ea7u lung lay.<\/li>\n<\/ul>\n\n\n\n<p>D\u00f9 \u0111\u00e3 qua giai \u0111o\u1ea1n kh\u1ee7ng ho\u1ea3ng v\u00e0 ti\u1ebfn d\u1ea7n \u0111\u1ebfn s\u1ef1 \u1ed5n \u0111\u1ecbnh, m\u1ed9t tr\u1ea1ng th\u00e1i b\u00ecnh th\u01b0\u1eddng m\u1edbi v\u1eabn ch\u01b0a th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp khi t\u00ecnh h\u00ecnh th\u1ebf gi\u1edbi c\u00f2n nhi\u1ec1u \u2018\u1ea9n s\u1ed1\u2019. N\u00f3i c\u00e1ch kh\u00e1c, ta v\u1eabn \u0111ang t\u1ea1m d\u1eebng \u1edf giai \u0111o\u1ea1n th\u1ee9 2 \u2013 giai \u0111o\u1ea1n c\u1ee7a nh\u1eefng thay \u0111\u1ed5i v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ai c\u0169ng n\u00f3i \u0111\u1ebfn vi\u1ec7c thay \u0111\u1ed5i \u0111\u1ec3 th\u00edch \u1ee9ng nh\u01b0ng c\u1ee5 th\u1ec3 ra sao?<\/strong><\/h2>\n\n\n\n<p>T\u1eeb kinh nghi\u1ec7m c\u00e1 nh\u00e2n, v\u1edbi t\u00f4i, Balanced Scorecard l\u00e0 m\u00f4 h\u00ecnh kh\u00e1 ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p \u0111\u1eb7c bi\u1ec7t l\u00e0 khi \u2018thay \u0111\u1ed5i \u0111\u1ec3 th\u00edch \u1ee9ng\u2019 \u0111ang l\u00e0 \u2018l\u1ed1i tho\u00e1t hi\u1ec3m\u2019 cho nhi\u1ec1u c\u00f4ng ty. C\u1ee5 th\u1ec3 h\u01a1n, m\u00f4 h\u00ecnh Balanced Scorecards cho ph\u00e9p c\u1ea5p qu\u1ea3n l\u00fd \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p d\u01b0\u1edbi 4 g\u00f3c \u0111\u1ed9 t\u01b0\u01a1ng quan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00e0i ch\u00ednh<\/li>\n\n\n\n<li>Kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>Quy tr\u00ecnh v\u1eadn h\u00e0nh<\/li>\n\n\n\n<li>S\u1ef1 ph\u00e1t tri\u1ec3n trong n\u1ed9i b\u1ed9<\/li>\n<\/ul>\n\n\n\n<p>4 y\u1ebfu t\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi t\u1ea7m nh\u00ecn, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u00e1c \u0111\u1ed9ng qua l\u1ea1i l\u1eabn nhau \u0111\u1ec3 t\u1ea1o ra s\u1ef1 c\u00e2n b\u1eb1ng. Khi c\u00f3 s\u1ef1 thay \u0111\u1ed5i trong m\u1ed9t y\u1ebfu t\u1ed1 s\u1ebd d\u1eabn \u0111\u1ebfn s\u1ef1 thay \u0111\u1ed5i c\u1ee7a to\u00e0n b\u1ed9 m\u00f4 h\u00ecnh. V\u00ed d\u1ee5 nh\u01b0 d\u01b0\u1edbi th\u1eddi kh\u1ee7ng ho\u1ea3ng, kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean d\u00e8 d\u1eb7t trong chi ti\u00eau s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh v\u00e0 \u0111\u00f2i h\u1ecfi s\u1ef1 tinh gi\u1ea3n trong nh\u00e2n s\u1ef1, quy tr\u00ecnh c\u0169ng nh\u01b0 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n thi\u1ebft trong chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n<p>\u0110\u1ec3 qu\u1ea3n tr\u1ecb thay \u0111\u1ed5i v\u00e0 x\u00e2u chu\u1ed7i nh\u1eefng c\u1ea3i c\u00e1ch trong doanh nghi\u1ec7p th\u00e0nh m\u1ed9t th\u1ec3 th\u1ed1ng nh\u1ea5t, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i suy ngh\u0129 c\u1ee7a t\u00f4i d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh Balanced Scorecards:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"627\" src=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-05-095547-2-1024x627.png\" alt=\"\" class=\"wp-image-661\" style=\"width:1068px;height:auto\" srcset=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-05-095547-2-1024x627.png 1024w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-05-095547-2-300x184.png 300w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-05-095547-2-768x470.png 768w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-05-095547-2-150x92.png 150w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-05-095547-2-696x426.png 696w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-05-095547-2-1068x654.png 1068w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-05-095547-2.png 1244w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">M\u00f4 h\u00ecnh Balanced Scorecard (BSC)<\/figcaption><\/figure>\n\n\n\n<p><strong>1.Vision &amp; Strategy \u2013 T\u1ea7m nh\u00ecn v\u00e0 chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/p>\n\n\n\n<p><strong><em>T\u1ea7m nh\u00ecn<\/em><\/strong><\/p>\n\n\n\n<p>T\u1ea7m nh\u00ecn l\u00e0 m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n m\u00e0 doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c trong t\u01b0\u01a1ng lai. Thay \u0111\u1ed5i t\u1ea7m nh\u00ecn, g\u1ea7n nh\u01b0 thay \u0111\u1ed5i ho\u00e0n to\u00e0n t\u00ednh ch\u1ea5t c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. B\u1edfi v\u1eady, s\u1ee9 m\u1ec7nh c\u00f3 th\u1ec3 thay, \u0111\u1ecbnh v\u1ecb c\u00f3 th\u1ec3 \u0111\u1ed5i, nh\u01b0ng t\u1ea7m nh\u00ecn h\u1ea7u nh\u01b0 l\u00e0 y\u1ebfu t\u1ed1 \u2018mi\u1ec5n d\u1ecbch\u2019 ho\u00e0n to\u00e0n tr\u01b0\u1edbc c\u00e1c t\u00e1c \u0111\u1ed9ng th\u01b0\u1eddng ng\u00e0y. Th\u1ebf nh\u01b0ng trong th\u1eddi k\u1ef3 \u2018h\u1ed7n lo\u1ea1n\u2019, \u0111\u00f4i l\u00fac ta c\u0169ng c\u1ea7n \u0111\u00e1nh gi\u00e1 l\u1ea1i li\u1ec7u \u2018t\u1ea7m nh\u00ecn\u2019 \u0111\u01b0\u01a1ng th\u1eddi c\u00f3 ph\u1ea3n \u00e1nh \u0111\u00fang th\u1ef1c t\u1ea1i t\u01b0\u01a1ng lai. Khi th\u1ebf gi\u1edbi kh\u00f4ng ng\u1eebng d\u1ecbch chuy\u1ec3n, \u0111\u1ee9ng y\u00ean m\u1ed9t ch\u1ed7 c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c ch\u1ea5p nh\u1eadn t\u1ee5t l\u1ea1i ph\u00eda sau!<br>L\u1ea5y v\u00ed d\u1ee5 nh\u01b0 ng\u00e0nh d\u1ea7u kh\u00ed ch\u1eb3ng h\u1ea1n. V\u1edbi gi\u00e1 th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ng\u1eebng gi\u1ea3m s\u00fat, li\u1ec7u ki\u00ean tr\u00ec v\u1edbi t\u1ea7m nh\u00ecn ban \u0111\u1ea7u hay chuy\u1ec3n d\u1ea7n tr\u1ecdng t\u00e2m sang nhi\u00ean li\u1ec7u s\u1ea1ch s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfn \u0111\u01b0\u1ee3c xa h\u01a1n?<\/p>\n\n\n\n<p><em><strong>Chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/em><\/p>\n\n\n\n<p>Y\u1ebfu t\u1ed1 th\u1ee9 2 ta c\u1ea7n c\u00e2n nh\u1eafc l\u1ea1i khi lu\u1eadt ch\u01a1i thay \u0111\u1ed5i, \u0111\u00f3 ch\u00ednh l\u00e0 chi\u1ebfn l\u01b0\u1ee3c. V\u00e0 qua h\u00e0ng tri\u1ec7u n\u0103m ti\u1ebfn h\u00f3a, th\u1ebf gi\u1edbi t\u1ef1 nhi\u00ean l\u00e0 m\u1ed9t \u2018kho t\u00e0ng tri th\u1ee9c\u2019 v\u1ec1 nh\u1eefng b\u00e0i h\u1ecdc th\u00edch nghi.<\/p>\n\n\n\n<p><em><strong>B\u00e0i h\u1ecdc v\u1ec1 s\u1ef1 h\u1ee3p t\u00e1c<\/strong><\/em>&nbsp;<\/p>\n\n\n\n<p>Lo\u00e0i chim di tr\u00fa v\u1edbi \u0111\u1ed9i h\u00ecnh ch\u1eef V nh\u1eb1m gi\u1ea3m \u00e1p l\u1ef1c gi\u00f3. M\u1ed7i khi m\u1ec7t m\u1ecfi, v\u1ecb tr\u00ed \u0111\u1ea7u \u0111\u00e0n s\u1ebd l\u00f9i l\u1ea1i \u0111\u1ec3 nh\u1eefng th\u00e0nh vi\u00ean kh\u00e1c thay th\u1ebf.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"522\" src=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/ngong-troi.jpg\" alt=\"\" class=\"wp-image-662\" style=\"width:1068px;height:auto\" srcset=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/ngong-troi.jpg 720w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/ngong-troi-300x218.jpg 300w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/ngong-troi-150x109.jpg 150w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/ngong-troi-696x505.jpg 696w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption class=\"wp-element-caption\">Lo\u00e0i ng\u1ed7ng tr\u1eddi di chuy\u1ec3n v\u1ec1 ph\u01b0\u01a1ng Nam<\/figcaption><\/figure>\n<\/div>\n\n\n<p>C\u00f2n \u0111\u1ed1i v\u1edbi chim c\u00e1nh c\u1ee5t, ch\u00fang lu\u00f4n c\u00f3 m\u1ed9t h\u00e0nh \u0111\u1ed9ng kh\u00e1 th\u00fa v\u1ecb \u2013 \u00d4m nhau \u0111\u1ec3 s\u01b0\u1edfi \u1ea5m. Chim c\u00e1nh c\u1ee5t tr\u01b0\u1edfng th\u00e0nh \u0111\u1ee9ng b\u00ean ngo\u00e0i t\u1ea1o th\u00e0nh l\u1edbp r\u00e0o ch\u1eafn che ch\u1edf con non b\u00ean trong. Khi \u0111\u1ebfn gi\u1edbi h\u1ea1n ch\u1ecbu \u0111\u1ef1ng, l\u1edbp \u2018b\u1ea3o v\u1ec7\u2019 ngo\u00e0i c\u00f9ng s\u1ebd di chuy\u1ec3n d\u1ea7n v\u00e0o trong v\u00e0 nh\u1eefng chim c\u00e1nh c\u1ee5t tr\u01b0\u1edfng th\u00e0nh kh\u00e1c s\u1ebd di chuy\u1ec3n ra ngo\u00e0i \u0111\u1ec3 th\u1ebf ch\u1ed7.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"635\" src=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/b1.jpg.webp\" alt=\"\" class=\"wp-image-663\" style=\"width:1068px;height:auto\" srcset=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/b1.jpg.webp 960w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/b1.jpg-300x198.webp 300w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/b1.jpg-768x508.webp 768w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/b1.jpg-150x99.webp 150w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/b1.jpg-696x460.webp 696w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption class=\"wp-element-caption\">Lo\u00e0i chim c\u00e1nh c\u1ee5t \u00f4m nhau s\u01b0\u1edfi \u1ea5m<\/figcaption><\/figure>\n<\/div>\n\n\n<p>N\u1ebfu ch\u1ec9 t\u1ed3n t\u1ea1i m\u1ed9t m\u00ecnh, lo\u00e0i chim di tr\u00fa c\u00f3 th\u1ec3 s\u1ebd m\u00e3i m\u00e3i kh\u00f4ng bay v\u1ec1 ph\u01b0\u01a1ng nam v\u00e0 c\u00e1nh c\u1ee5t c\u0169ng kh\u00f4ng th\u1ec3 t\u1ed3n t\u1ea1i tr\u01b0\u1edbc c\u00e1i l\u1ea1nh c\u1ee7a 2 c\u1ef1c tr\u00e1i \u0111\u1ea5t. \u0110i\u1ec1u t\u00f4i mu\u1ed1n n\u00f3i \u1edf \u0111\u00e2y l\u00e0, trong ngh\u1ecbch c\u1ea3nh, n\u1ebfu kh\u00f4ng th\u1ec3 \u0111\u1ed1i m\u1eb7t v\u1edbi nguy c\u01a1 m\u1ed9t m\u00ecnh, k\u1ebft h\u1ee3p s\u1ee9c m\u1ea1nh gi\u1eefa nhi\u1ec1u b\u00ean \u0111\u00f4i khi s\u1ebd l\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p xoay chuy\u1ec3n t\u00ecnh th\u1ebf. Kh\u00f4ng gi\u1edbi h\u1ea1n \u1edf nh\u1eefng \u0111\u1ed1i t\u00e1c trong c\u00f9ng l\u0129nh v\u1ef1c, \u2018c\u1ed9ng sinh\u2019 v\u1edbi nh\u00e0 cung c\u1ea5p\/ ph\u00e2n ph\u1ed1i c\u0169ng l\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p bi\u1ebfn \u2018ngu\u1ed3n l\u1ef1c \u00edt \u1ecfi\u2019 th\u00e0nh \u0111i\u1ec3m t\u1ef1a v\u01b0\u1ee3t qua \u1ea3i kh\u00f3 kh\u0103n!<\/p>\n\n\n\n<p><strong>B\u00e0i h\u1ecdc v\u1ec1 s\u1ef1 tinh gi\u1ea3n<\/strong><\/p>\n\n\n\n<p>C\u1ea5u tr\u00fac tinh g\u1ecdn gi\u00fap kim c\u01b0\u01a1ng tr\u1edf th\u00e0nh ch\u1ea5t li\u1ec7u c\u1ee9ng nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi v\u00e0 tardigrade (g\u1ea5u n\u01b0\u1edbc) l\u00e0 sinh v\u1eadt c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i d\u01b0\u1edbi m\u1ecdi ho\u00e0n c\u1ea3nh ngay c\u1ea3 b\u00ean ngo\u00e0i kh\u00f4ng gian. N\u00f3i c\u00e1ch kh\u00e1c, c\u00e0ng c\u00f4 \u0111\u1ecdng, t\u00ednh b\u1ec1n b\u1ec9 c\u00e0ng cao. C\u00e0ng tinh gi\u1ea3n c\u00e1c ch\u1ee9c n\u0103ng, c\u01a1 quan \u2018ph\u00f9 phi\u1ebfm\u2019, c\u00e0ng gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u ngu\u1ed3n l\u1ef1c \u0111\u1ec3 \u1ee9ng ph\u00f3 v\u1edbi s\u1ef1 thay \u0111\u1ed5i b\u00ean ngo\u00e0i<\/p>\n\n\n\n<p>Th\u1ebf n\u00ean, c\u1ea5u tr\u00fac c\u00f4ng ty v\u00e0 quy tr\u00ecnh v\u1eadn h\u00e0nh c\u00e0ng tinh gi\u1ea3n c\u00e0ng t\u1ed1t. H\u00e3y suy ngh\u0129 \u0111\u1ebfn nh\u1eefng m\u00f4 h\u00ecnh \u2018g\u1ecdn\u2019 h\u01a1n v\u1ec1 nh\u00e2n s\u1ef1. C\u00f3 l\u00fac duy tr\u00ec \u0111\u1ed9i marketing \u2018trong nh\u00e0\u2019 s\u1ebd l\u00e0\u00a0ph\u01b0\u01a1ng \u00e1n h\u1eefu hi\u1ec7u nh\u01b0ng n\u1ebfu ch\u1ec9 c\u1ea7n nh\u1eefng gi\u1ea3i ph\u00e1p ng\u1eafn h\u1ea1n, thu\u00ea ngo\u00e0i s\u1ebd gi\u00fap b\u00e0i to\u00e1n chi\u00a0ph\u00ed t\u1ed1i \u01b0u h\u01a1n. Nh\u1eefng chi ph\u00ed c\u1ed1 \u0111\u1ecbnh \u2013 v\u00ed d\u1ee5 v\u0103n ph\u00f2ng c\u0169ng l\u00e0 \u0111i\u1ec1u doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc. Li\u1ec7u m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u00f3 th\u1ec3 \u2018di tr\u00fa\u2019 l\u00ean kh\u00f4ng gian \u1ea3o nh\u01b0 th\u1eddi k\u1ef3 c\u00e1ch ly?<\/p>\n\n\n\n<p><strong>2. Customer &amp; Value Proposition \u2013 Kh\u00e1ch h\u00e0ng v\u00e0 tuy\u00ean ng\u00f4n gi\u00e1 tr\u1ecb<\/strong><\/p>\n\n\n\n<p>Trong th\u1eddi \u0111\u1ea1i kh\u00e1ch h\u00e0ng l\u00e0 tr\u1ecdng t\u00e2m cho m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c v\u00e0 m\u00f4 h\u00ecnh kinh doanh, l\u1ee3i th\u1ebf c\u1ea1nh tranh n\u1eb1m \u1edf s\u1ef1 th\u1ea5u hi\u1ec3u. Th\u1ebf n\u00ean trong cu\u1ed9c \u0111ua gi\u00e0nh gi\u1eadt t\u1eebng g\u00f3c nh\u1ecf trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi chi\u1ebfn th\u1eafng l\u00e0 ng\u01b0\u1eddi l\u1eafng nghe, \u0111\u1ed3ng c\u1ea3m \u0111\u1ec3 r\u1ed3i t\u1ea1o ra nh\u1eefng gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p v\u1edbi ti\u1ebfng l\u00f2ng c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p>M\u1ed9t v\u00e0i nhu c\u1ea7u m\u1edbi m\u00e0 ta d\u1ec5 d\u00e0ng quan s\u00e1t \u0111\u01b0\u1ee3c gi\u1eefa th\u1eddi \u0111\u1ea1i d\u1ecbch nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nhu c\u1ea7u v\u1ec1 s\u1ef1 an to\u00e0n \u2013 kh\u1ea9u trang, dung d\u1ecbch r\u1eeda tay, g\u0103ng tay y t\u1ebf\u2026<\/li>\n\n\n\n<li>Nhu c\u1ea7u v\u1ec1 nh\u1eefng h\u00ecnh th\u1ee9c gi\u1ea3i tr\u00ed t\u1ea1i nh\u00e0 \u2013 Netflix, Spotify, Soundcloud, Youtube, Livestream<\/li>\n\n\n\n<li>Nhu c\u1ea7u dinh d\u01b0\u1ee1ng l\u00e0nh m\u1ea1nh h\u01a1n \u2013 th\u1ef1c ph\u1ea9m chay, rau c\u1ee7\u2026<\/li>\n\n\n\n<li>Nhu c\u1ea7u mang t\u00ednh \u2018nu\u00f4ng chi\u1ec1u\u2019 b\u1ea3n th\u00e2n \u2013 snack, \u0111\u1ed3 ng\u1ecdt<\/li>\n\n\n\n<li>Nhu c\u1ea7u ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe t\u00e2m l\u00fd \u2013&nbsp; c\u00e1c d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe t\u1ea1i nh\u00e0<\/li>\n\n\n\n<li>Nhu c\u1ea7u v\u1ec1 r\u00e8n luy\u1ec7n th\u1ec3 thao \u2013 nh\u1eefng d\u1ee5ng c\u1ee5 t\u1eadp luy\u1ec7n<\/li>\n\n\n\n<li>V\u00e0 c\u00f2n nhi\u1ec1u h\u01a1n th\u1ebf n\u1eefa<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"686\" src=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/MAY-anh-Minh-980x686-3-1.jpg\" alt=\"\" class=\"wp-image-666\" style=\"width:1068px;height:auto\" srcset=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/MAY-anh-Minh-980x686-3-1.jpg 980w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/MAY-anh-Minh-980x686-3-1-300x210.jpg 300w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/MAY-anh-Minh-980x686-3-1-768x538.jpg 768w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/MAY-anh-Minh-980x686-3-1-150x105.jpg 150w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/MAY-anh-Minh-980x686-3-1-696x487.jpg 696w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><figcaption class=\"wp-element-caption\"><em>LVMH s\u1eed d\u1ee5ng to\u00e0n b\u1ed9 d\u00e2y chuy\u1ec1n, m\u00e1y m\u00f3c \u0111i\u1ec1u ch\u1ebf m\u1ef9 ph\u1ea9m, n\u01b0\u1edbc hoa \u0111\u1ec3 h\u1ed7 tr\u1ee3 ch\u00ednh ph\u1ee7 s\u1ea3n xu\u1ea5t dung d\u1ecbch r\u1eeda tay kh\u00f4<\/em><\/figcaption><\/figure>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00e1ng ch\u00fa \u00fd l\u00e0, tr\u01b0\u1edbc \u00e1p l\u1ef1c c\u00e2n b\u1eb1ng thu chi \u0111\u1ec3 \u2018s\u1ed1ng s\u00f3t\u2019 gi\u1eefa th\u1eddi kh\u1ee7ng ho\u1ea3ng, nhi\u1ec1u doanh nghi\u1ec7p l\u1ea1i \u0111ang v\u00f4 t\u00ecnh b\u1ecf qua nh\u1eefng \u2018nhu c\u1ea7u\u2019 n\u00e0y. Thay v\u00e0o \u0111\u00f3, \u2018di c\u01b0\u2019 l\u00ean n\u1ec1n t\u1ea3ng s\u1ed1 l\u1ea1i \u0111\u01b0\u1ee3c coi nh\u01b0 \u2018l\u1ed1i tho\u00e1t\u2019 duy nh\u1ea5t v\u00e0 \u0111\u01b0\u1ee3c to\u00e0n l\u1ef1c \u01b0u ti\u00ean. Kh\u00f4ng th\u1ec3 ph\u1ee7 \u0111\u1ecbnh, l\u01b0\u1ee1ng c\u01b0 gi\u1eefa 2 th\u1ebf gi\u1edbi th\u1ef1c-\u1ea3o l\u00e0 gi\u1ea3i ph\u00e1p chi\u1ebfn l\u01b0\u1ee3c cho nhi\u1ec1u ng\u00e0nh h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u00e1n l\u1ebb hay th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Tiki, Lazada. Tuy nhi\u00ean, nh\u1eefng l\u0129nh v\u1ef1c nh\u01b0 n\u00f4ng nghi\u1ec7p, d\u01b0\u1ee3c ph\u1ea9m hay du l\u1ecbch th\u00ec sao? M\u1ed9t nh\u00e0 h\u00e0ng 5 sao l\u00e0m th\u1ebf n\u00e0o m\u1edbi c\u00f3 th\u1ec3 \u2018s\u1ed1 h\u00f3a\u2019 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh?<\/p>\n\n\n\n<p>Suy cho c\u00f9ng ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m tr\u1ef1c tuy\u1ebfn ch\u1ec9 l\u00e0 m\u1ed9t ch\u1eef P trong marketing mix. N\u1ebfu \u0111\u1eb7c th\u00f9 ng\u00e0nh h\u00e0ng l\u00e0 r\u00e0o c\u1ea3n ng\u0103n doanh nghi\u1ec7p tr\u00ean \u0111\u00e0 \u2018s\u1ed1 h\u00f3a\u2019, c\u00e2n nh\u1eafc nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u1ed3ng \u0111i\u1ec7u c\u00f9ng nhu c\u1ea7u th\u1eddi \u0111\u1ea1i c\u00f3 th\u1ec3 s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u m\u1edf l\u1ed1i \u0111i ri\u00eang.<\/p>\n\n\n\n<p>L\u1eddi khuy\u00ean c\u1ee7a t\u00f4i trong giai \u0111o\u1ea1n n\u00e0y \u0111\u00f3 l\u00e0 \u0111\u1eebng v\u1ed9i v\u00e0ng \u2018s\u1ed1 h\u00f3a\u2019. Thay v\u00e0o \u0111\u00f3 h\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t tuy\u00ean ng\u00f4n gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 ph\u1ed1i h\u1ee3p c\u00f9ng c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 \u0111\u1ec3 mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ed1i \u0111a tr\u00ean m\u1ecdi \u0111i\u1ec3m ch\u1ea1m.\u00a0Thi\u1ebfu c\u00e1i nh\u00ecn th\u1ea5u \u0111\u00e1o v\u00e0 chu\u1ea9n b\u1ecb k\u1ef9 c\u00e0ng, cu\u1ed9c \u0111\u1ea1i di c\u01b0 l\u00ean th\u1ebf gi\u1edbi s\u1ed1 c\u00f3 th\u1ec3 s\u1ebd ph\u1ea3i tr\u1ea3 gi\u00e1 b\u1eb1ng m\u1ed1i li\u00ean k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng c\u00f9ng t\u00ednh hi\u1ec7u qu\u1ea3 trong v\u1eadn h\u00e0nh.<\/p>\n\n\n\n<p><strong>3. Process \u2013 Quy tr\u00ecnh<\/strong><\/p>\n\n\n\n<p>Khi thay \u0111\u1ed5i tuy\u00ean ng\u00f4n gi\u00e1 tr\u1ecb, nh\u1eefng c\u01a1 s\u1edf v\u1eadt ch\u1ea5t v\u00e0 quy tr\u00ecnh li\u00ean quan c\u0169ng c\u1ea7n c\u00f3 s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh t\u01b0\u01a1ng \u1ee9ng. \u0110\u1eb7c bi\u1ec7t khi doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn \u2018x\u00ea d\u1ecbch\u2019 gi\u1eefa hai m\u00f4i tr\u01b0\u1eddng th\u1ef1c \u2013 \u1ea3o, t\u00ednh linh ho\u1ea1t trong quy tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i l\u00e0 nguy\u00ean t\u1eafc s\u1ed1ng c\u00f2n c\u00f2n \u0111\u1ec3 \u2018l\u01b0\u1ee1ng c\u01b0\u2019!<\/p>\n\n\n\n<p>Agile l\u00e0 quy tr\u00ecnh qu\u1ea3n tr\u1ecb d\u1ef1 \u00e1n kh\u00e1 ph\u00f9 h\u1ee3p cho nh\u1eefng \u0111\u1ed5i thay trong th\u1eddi \u0111i\u1ec3m n\u00e0y. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c chia nh\u1ecf m\u1ee5c ti\u00eau doanh nghi\u1ec7p c\u00f9ng c\u00e1c ti\u00eau ch\u00ed th\u00e0nh c\u00f4ng r\u1ed3i kh\u00f4ng ng\u1eebng l\u1eb7p l\u1ea1i v\u00e0 c\u1ea3i thi\u1ec7n quy tr\u00ecnh th\u1eed nghi\u1ec7m. Tinh th\u1ea7n s\u1eb5n s\u00e0ng thay \u0111\u1ed5i l\u00e0 \u01b0u \u0111i\u1ec3m c\u1ee7a ph\u01b0\u01a1ng th\u1ee9c n\u00e0y. \u0110\u00e2y c\u0169ng l\u00e0 \u0111i\u1ec3m tr\u00e1i ng\u01b0\u1ee3c v\u1edbi quy tr\u00ecnh tr\u00ecnh qu\u1ea3n tr\u1ecb tuy\u1ebfn t\u00ednh (waterfall) \u2013 m\u1ecdi c\u00f4ng \u0111o\u1ea1n \u0111\u1ec1u \u0111\u01b0\u1ee3c th\u1ef1c thi theo k\u1ebf ho\u1ea1ch l\u1eadp s\u1eb5n.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"686\" src=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/MAy-anh-Minh-2-1.jpg\" alt=\"\" class=\"wp-image-667\" style=\"width:1068px;height:auto\" srcset=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/MAy-anh-Minh-2-1.jpg 980w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/MAy-anh-Minh-2-1-300x210.jpg 300w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/MAy-anh-Minh-2-1-768x538.jpg 768w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/MAy-anh-Minh-2-1-150x105.jpg 150w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/MAy-anh-Minh-2-1-696x487.jpg 696w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><figcaption class=\"wp-element-caption\"><em>Quy tr\u00ecnh qu\u1ea3n tr\u1ecb d\u1ef1 \u00e1n<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Tuy nhi\u00ean, \u0111\u1ec3 t\u1ed3n t\u1ea1i c\u00f9ng l\u00fac gi\u1eefa hai kh\u00f4ng gian th\u1ef1c \u1ea3o, d\u01b0\u1edbi g\u00f3c nh\u00ecn c\u1ee7a t\u00f4i, quy tr\u00ecnh qu\u1ea3n tr\u1ecb n\u00ean l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00ednh linh \u0111\u1ed9ng trong Agile<\/li>\n\n\n\n<li>\u2018C\u00f4ng th\u1ee9c\u2019 h\u00f3a trong trong Waterfall<\/li>\n<\/ul>\n\n\n\n<p>Ph\u01b0\u01a1ng th\u1ee9c n\u00e0o chi\u1ebfm vai tr\u00f2 ch\u1ee7 \u0111\u1ea1o s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o t\u1eebng tr\u01b0\u1eddng h\u1ee3p!<\/p>\n\n\n\n<p><strong>4. People Development &amp; Growth \u2013 Tr\u01b0\u1edfng th\u00e0nh v\u00e0 t\u0103ng tr\u01b0\u1edfng<\/strong><\/p>\n\n\n\n<p>\u0110\u1ec3 chu\u1ea9n b\u1ecb cho cu\u1ed9c \u0111\u1ea1i h\u1ed3i sinh khi \u0111\u1ea1i d\u1ecbch qua \u0111i tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, doanh nghi\u1ec7p n\u00ean t\u1eadp trung trong vi\u1ec7c ph\u00e1t tri\u1ec3n con ng\u01b0\u1eddi b\u1edfi l\u1ebd:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1ec3 th\u00edch nghi v\u1edbi h\u1ec7 gi\u00e1 tr\u1ecb, quy tr\u00ecnh m\u1edbi doanh nghi\u1ec7p s\u1ebd c\u1ea7n ph\u00e1t tri\u1ec3n nh\u1eefng ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng t\u01b0\u01a1ng \u1ee9ng. Th\u1ebf n\u00ean \u2018\u0111\u00e0o t\u1ea1o n\u1ed9i b\u1ed9\u2019 v\u00e0 chuy\u1ec3n \u0111\u1ed5i doanh nghi\u1ec7p n\u00ean l\u00e0 2 quy tr\u00ecnh song h\u00e0nh c\u00f9ng nhau!<\/li>\n\n\n\n<li>C\u1ee7ng c\u1ed1 n\u1ec1n t\u1ea3ng n\u1ed9i b\u1ed9 trong th\u1eddi k\u1ef3 n\u00e0y c\u0169ng l\u00e0 b\u01b0\u1edbc chu\u1ea9n b\u1ecb cho s\u1ef1 b\u1ee9t ph\u00e1 trong giai \u0111o\u1ea1n sau<\/li>\n<\/ul>\n\n\n\n<p>Th\u1ebf n\u00ean, ngay l\u00fac n\u00e0y doanh nghi\u1ec7p n\u00ean \u0111\u1eb7t nh\u1eefng m\u1ee5c ti\u00eau v\u00e0 KPI c\u1ee5 th\u1ec3 cho t\u1eebng c\u00e1 nh\u00e2n, b\u1ed9 ph\u1eadn. \u0110\u1ed3ng th\u1eddi, \u0111\u1eebng qu\u00ean theo d\u00f5i ti\u1ebfn \u0111\u1ed9 th\u01b0\u1eddng xuy\u00ean v\u00e0 ki\u1ec3m tra \u0111\u1ecbnh k\u1ef3, khi b\u01b0\u1edbc \u0111\u1ea7u c\u00f3 th\u00e0nh qu\u1ea3 c\u0169ng l\u00e0 l\u00fac ta th\u1ea5y s\u1ef1 t\u0103ng tr\u01b0\u1edfng trong nh\u1eefng con s\u1ed1 cu\u1ed1i ng\u00e0y!<\/p>\n\n\n\n<p><strong>5. Financial \u2013 Kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh<\/strong><\/p>\n\n\n\n<p>D\u01b0\u1edbi g\u00f3c nh\u00ecn c\u00e1 nh\u00e2n, d\u00f9 ch\u00fang ta \u0111\u00e3 \u0111\u01b0a m\u1ed9t ch\u00e2n ra kh\u1ecfi \u2018th\u1ef1c t\u1ea1i c\u0169\u2019 nh\u01b0ng v\u1eabn ch\u01b0a ho\u00e0n to\u00e0n b\u01b0\u1edbc sang \u2018tr\u1ea1ng th\u00e1i b\u00ecnh th\u01b0\u1eddng m\u1edbi\u2019. Do \u0111\u00f3 ta v\u1eabn c\u1ea7n t\u1ec9nh t\u00e1o trong b\u00e0i to\u00e1n chi ph\u00ed \u2013 doanh thu. L\u00fac n\u00e0y, \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd \u0111\u1ec3 chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 ch\u01b0a ho\u00e0n to\u00e0n ph\u00f9 h\u1ee3p khi giai \u0111o\u1ea1n th\u1ee9 3 ch\u01b0a t\u1edbi nh\u01b0ng c\u0169ng kh\u00f4ng c\u1ea7n qu\u00e1 d\u00e8 x\u1ebbn nh\u01b0 th\u1eddi k\u1ef3 \u0111\u1ea7u kh\u1ee7ng ho\u1ea3ng. N\u1ebfu c\u00f3 c\u01a1 h\u1ed9i, h\u00e3y th\u1eed s\u1ee9c v\u1edbi nh\u1eefng kho\u1ea3n \u0111\u1ea7u t\u01b0 nh\u1ecf \u0111\u1ec3 \u2018th\u1eed\u2019 th\u1ecb tr\u01b0\u1eddng. \u0110\u00e2y c\u0169ng c\u00f3 th\u1ec3 l\u00e0 b\u01b0\u1edbc \u0111\u1ec7m \u0111\u1ea7u ti\u00ean gi\u00fap b\u1ea1n \u2018b\u1eadt\u2019 l\u00ean khi m\u1ed9t tr\u1eadt t\u1ef1 m\u1edbi \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u1eddi cu\u1ed1i<\/strong><\/h2>\n\n\n\n<p>Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp tr\u01b0\u1edbc \u0111\u00f3, hi\u1ec7n \u0111a ph\u1ea7n doanh nghi\u1ec7p \u0111ang \u2018t\u1ea1m d\u1eebng\u2019 \u1edf giai \u0111o\u1ea1n th\u1ee9 2 \u2013 giai \u0111o\u1ea1n c\u1ee7a nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c th\u00edch \u1ee9ng. Tuy nhi\u00ean, c\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0, giai \u0111o\u1ea1n n\u00e0y s\u1ebd k\u00e9o d\u00e0i bao l\u00e2u v\u00e0 \u0111\u00e2u l\u00e0 th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ec3 doanh nghi\u1ec7p d\u1ed3n l\u1ef1c cho chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng\u2019?<\/p>\n\n\n\n<p>C\u00e2u tr\u1ea3 l\u1eddi ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c doanh nghi\u1ec7p c\u00f3 ch\u1ecbu \u1ea3nh h\u01b0\u1edfng b\u1edfi t\u00ecnh h\u00ecnh giao th\u01b0\u01a1ng qu\u1ed1c t\u1ebf hay kh\u00f4ng. N\u1ebfu c\u00f3, giai \u0111o\u1ea1n th\u1ee9 2 s\u1ebd k\u00e9o d\u00e0i \u00edt nh\u1ea5t \u0111\u1ebfn khi v\u1eafc xin \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ebf v\u00e0 th\u1eed nghi\u1ec7m th\u00e0nh c\u00f4ng. Theo nhi\u1ec1u d\u1ef1 b\u00e1o, qu\u00e1 tr\u00ecnh n\u00e0y ph\u1ea3i m\u1ea5t \u0111\u1ebfn v\u00e0i n\u0103m.<\/p>\n\n\n\n<p>Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng \u2018\u0111\u1ec1 kh\u00e1ng\u2019 v\u1edbi t\u00e1c \u0111\u1ed9ng t\u1eeb th\u1ebf gi\u1edbi hay \u0111ang h\u01b0\u1edfng l\u1ee3i do \u0111\u1ea1i d\u1ecbch, giai \u0111o\u1ea1n th\u1ee9 3 \u2013 giai \u0111o\u1ea1n \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ea1i chi\u1ebfn l\u01b0\u1ee3c \u2013 c\u00f3 l\u1ebd \u0111\u00e3 s\u1edbm b\u1eaft \u0111\u1ea7u.\u00a0L\u1ea5y v\u00ed d\u1ee5 v\u1ec1 d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c ch\u1eb3ng h\u1ea1n. Trong l\u00fac c\u00e1c chuy\u00ean gia qu\u1ed1c t\u1ebf c\u00f2n b\u1ecb \u2018c\u00e1ch ly\u2019 t\u1ea1i qu\u00ea nh\u00e0, \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i cho nh\u1eefng agency n\u1ed9i kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh. \u0110\u1ed3ng th\u1eddi, khi lu\u1eadt ch\u01a1i \u0111\u00e3, \u0111ang v\u00e0 c\u00f3 th\u1ec3 s\u1ebd ti\u1ebfp t\u1ee5c thay \u0111\u1ed5i, h\u01a1n l\u00fac n\u00e0o h\u1ebft, doanh nghi\u1ec7p c\u1ea7n nh\u1eefng l\u1eddi khuy\u00ean s\u00e1ng su\u1ed1t gi\u00fap h\u1ecd \u0111\u1ea9y nhanh ti\u1ebfn \u0111\u1ed9 ph\u1ee5c h\u1ed3i!<\/p>\n\n\n\n<p>T\u00e0i li\u1ec7u tham kh\u1ea3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>https:\/\/www.researchgate.net\/publication\/233494104_How_marketers_can_respond_to_recession_and_turbulence<\/li>\n\n\n\n<li>http:\/\/www.agilemodeling.com\/essays\/costOfChange.htm<\/li>\n\n\n\n<li>https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/agile-marketing-a-step-by-step-guide<\/li>\n\n\n\n<li>https:\/\/www.youtube.com\/watch?v=F4XygDTA7kQ<\/li>\n\n\n\n<li>https:\/\/www.nationalgeographic.com\/science\/phenomena\/2014\/01\/15\/birds-that-fly-in-a-v-formation-use-an-amazing-trick\/<\/li>\n\n\n\n<li>https:\/\/www.youtube.com\/watch?v=hz2HBk5sKlc<\/li>\n\n\n\n<li>https:\/\/www.mnn.com\/earth-matters\/animals\/blogs\/water-bears-the-nearly-indestructible-microscopic-animal-that-will-outla<\/li>\n\n\n\n<li>https:\/\/johnschronicle.org\/2019\/02\/13\/the-rise-of-minimalism\/<\/li>\n\n\n\n<li>https:\/\/www.allaboutbirds.org\/news\/i-thought-geese-migrated-south-in-the-winter-and-north-in-the-summer-why-did-i-just-see-a-flock-of-canada-geese-flying-in-the-wrong-direction\/<\/li>\n\n\n\n<li>https:\/\/www.loc.gov\/everyday-mysteries\/zoology\/item\/why-do-geese-fly-in-a-v\/<\/li>\n\n\n\n<li>https:\/\/www.scmp.com\/news\/world\/article\/1388515\/penguins-huddle-together-keep-warm-freezing-antarctic-temperatures<\/li>\n\n\n\n<li>https:\/\/vietnamtimes.org.vn\/apple-and-google-to-partner-in-a-covid-19-contact-tracing-app-19363.html<\/li>\n\n\n\n<li>https:\/\/www.forbes.com\/sites\/blakemorgan\/2020\/03\/17\/50-ways-companies-are-giving-back-during-the-corona-pandemic\/#43cec2d64723<\/li>\n\n\n\n<li>https:\/\/saigontechnology.com\/blog\/agile-vs-waterfall-in-software-development&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;&nbsp;.<\/li>\n\n\n\n<li>https:\/\/www.nbcnews.com\/mach\/science\/can-weird-shark-show-us-how-live-centuries-ncna812671<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ea1i d\u1ecbch Corona qu\u00e9t qua nh\u01b0 m\u1ed9t c\u01a1n l\u0169 v\u1edbi nhi\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 l\u1ea1i nh\u01b0ng \u0111\u1ed3ng th\u1eddi c\u0169ng m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi \u2013 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p b\u00ecnh t\u00e2m l\u1ea1i, ngh\u0129 kh\u00e1c \u0111i v\u00e0 tho\u00e1t kh\u1ecfi nh\u1eefng \u2018khu\u00f4n ph\u00e9p\u2019 an to\u00e0n trong th\u1eddi \u0111\u1ea1i c\u0169. Khi tr\u1eadt t\u1ef1 m\u1edbi \u0111\u01b0\u1ee3c thi\u1ebft [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1260,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[],"class_list":["post-659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiep-thi"],"_links":{"self":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/comments?post=659"}],"version-history":[{"count":3,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/659\/revisions"}],"predecessor-version":[{"id":668,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/659\/revisions\/668"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media\/1260"}],"wp:attachment":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media?parent=659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/categories?post=659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/tags?post=659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}