{"id":653,"date":"2024-02-27T09:35:05","date_gmt":"2024-02-27T02:35:05","guid":{"rendered":"https:\/\/minimalmarketing.com\/?p=653"},"modified":"2024-03-01T11:37:41","modified_gmt":"2024-03-01T04:37:41","slug":"hai-nua-dung-sai-chuyen-dau-thau-quang-cao","status":"publish","type":"post","link":"https:\/\/minimalmarketing.com\/index.php\/vi\/2024\/02\/27\/hai-nua-dung-sai-chuyen-dau-thau-quang-cao\/","title":{"rendered":"Hai N\u1eeda \u0110\u00fang Sai Chuy\u1ec7n \u0110\u1ea5u Th\u1ea7u Qu\u1ea3ng C\u00e1o"},"content":{"rendered":"\n

Description: \u0110\u1ea5u th\u1ea7u qu\u1ea3ng c\u00e1o l\u00e0 nghi th\u1ee9c kh\u00f4ng th\u1ec3 thi\u1ebfu trong ng\u00e0nh marketing nh\u01b0ng \u0111\u1ed3ng th\u1eddi c\u0169ng t\u1ed3n \u0111\u1ecdng nhi\u1ec1u v\u1ea5n \u0111\u1ec1 m\u00e0 \u0111\u00fang hay sai ch\u1ec9 c\u00e1ch nhau 1 trang gi\u1ea5y m\u1ecfng<\/em><\/p>\n\n\n\n

Th\u00e1ng 7 l\u00e0 m\u1ed9t th\u00e1ng t\u1ed1t, n\u1ec1n kinh t\u1ebf b\u01b0\u1edbc l\u00ean \u0111\u00e0 kh\u00f4i ph\u1ee5c, nhi\u1ec1u l\u0129nh v\u1ef1c d\u1ea7n l\u1ea5y l\u1ea1i th\u0103ng b\u1eb1ng v\u00e0 \u0111\u1ea7u t\u01b0 m\u1ea1nh h\u01a1n cho nh\u1eefng k\u1ebf ho\u1ea1ch, d\u1ef1 \u0111\u1ecbnh m\u1edbi. \u00cdt nh\u1ea5t l\u00e0 cho \u0111\u1ebfn tr\u01b0\u1edbc khi \u0111\u1ea1i d\u1ecbch b\u1ea5t ng\u1edd b\u00f9ng ph\u00e1t tr\u1edf l\u1ea1i.<\/p>\n\n\n\n

Ch\u1ee7ng virus m\u1edbi v\u00e0 nh\u1eefng ca l\u00e2y nhi\u1ec5m t\u0103ng nhanh l\u00e0 \u0111i\u1ec1u ch\u1eb3ng ai mong mu\u1ed1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 agency qu\u1ea3ng c\u00e1o khi ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng d\u1ef1 \u00e1n thanh l\u00fd gi\u1eefa ch\u1eebng, nh\u1eefng v\u00f2ng \u0111\u1ea7u th\u1ea7u (pitching) kh\u00f4ng ng\u00e0y k\u1ebft th\u00fac hay nh\u1eefng k\u1ebf ho\u1ea1ch ch\u01b0a kh\u1edfi \u0111\u1ed9ng t\u1ea1m ng\u01b0ng v\u00f4 th\u1eddi h\u1ea1n\u2026 Kh\u00f4ng c\u00f3 \u0111\u00fang, ch\u1eb3ng c\u00f3 sai, trong th\u1eddi k\u1ef3 \u0111\u1ea1i d\u1ecbch, b\u1ea5t k\u1ef3 cam k\u1ebft n\u00e0o \u0111\u1ec1u c\u00f3 th\u1ec3 thay \u0111\u1ed5i \u1edf ph\u00fat 90 b\u1edfi \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u1ea3 doanh nghi\u1ec7p l\u1eabn agency \u0111\u1ec1u l\u00e0 b\u00e0i to\u00e1n \u2018t\u1ed3n t\u1ea1i\u2019. V\u1edbi l\u0129nh v\u1ef1c c\u00f3 ng\u00e2n s\u00e1ch \u2018ch\u1ea1m \u0111\u00e1y\u2019 sau nh\u1eefng \u2018c\u00e1i h\u1eaft h\u01a1i\u2019 li\u00ean ti\u1ebfp c\u1ee7a th\u1ecb tr\u01b0\u1eddng, ki\u00ean tr\u00ec th\u1ef1c thi k\u1ebf ho\u1ea1ch ban \u0111\u1ea7u \u0111\u00f4i l\u00fac l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3. \u1ede m\u1ed9t g\u00f3c \u0111\u1ed9 kh\u00e1c, vi\u1ec7c h\u1ee7y ngang k\u1ebf ho\u1ea1ch gi\u1eefa ch\u1eebng c\u0169ng kh\u00f4ng qu\u00e1 c\u00f4ng b\u1eb1ng cho nh\u1eefng agency \u0111\u00e3 d\u1ed3n t\u00e2m s\u1ee9c v\u00e0o d\u1ef1 \u00e1n.<\/p>\n\n\n\n

C\u00f3 th\u1ec3 n\u00f3i, \u0111\u1ea1i d\u1ecbch l\u00e0 l\u00fac s\u1ef1 c\u1ea3m th\u00f4ng n\u00ean \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u v\u00e0 \u0111\u1ebfn t\u1eeb c\u1ea3 2 ph\u00eda. M\u1ed7i b\u00ean n\u00ean l\u00f9i m\u1ed9t b\u01b0\u1edbc \u0111\u1ec3 t\u00ecm th\u1ea5y s\u1ef1 c\u00e2n b\u1eb1ng v\u00e0 kh\u00f4ng g\u00e2y d\u1ed3n n\u00e9n, \u00e1p l\u1ef1c l\u00ean \u0111\u1ed1i ph\u01b0\u01a1ng.<\/p>\n\n\n\n

Tuy nhi\u00ean, n\u00f3i \u0111i th\u00ec c\u0169ng ph\u1ea3i n\u00f3i l\u1ea1i, \u0111\u1ea1i d\u1ecbch \u1eadp \u0111\u1ebfn \u0111\u00f4i l\u00fac c\u0169ng nh\u01b0 m\u1ed9t ph\u00e9p th\u1eed – kh\u00f4ng ch\u1ec9 kh\u1ea3o nghi\u1ec7m v\u1ec1 n\u0103ng l\u1ef1c v\u00e0 kh\u00e1ng t\u00ednh c\u1ee7a doanh nghi\u1ec7p m\u00e0 c\u00f2n th\u1eed th\u00e1ch c\u1ea3 \u2018l\u00f2ng ng\u01b0\u1eddi\u2019 th\u00f4ng qua c\u00e1ch h\u1ecd v\u01b0\u1ee3t qua kh\u00f3 kh\u0103n.<\/p>\n\n\n\n

T\u1eeb g\u00f3c \u0111\u1ed9 c\u00e1 nh\u00e2n, xuy\u00ean su\u1ed1t th\u1eddi k\u1ef3 d\u1ecbch b\u1ec7nh, ch\u00fang t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1eddi m\u1eddi \u0111\u1ea5u th\u1ea7u h\u01a1n bao gi\u1edd h\u1ebft \u0111\u1ed3ng th\u1eddi c\u0169ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 im l\u1eb7ng k\u00e9o d\u00e0i hay nh\u1eefng ph\u1ea3n h\u1ed3i gi\u1ed1ng h\u1ec7t nhau sau qu\u00e1 tr\u00ecnh pitching: \u2018t\u1ea1m ho\u00e3n cho \u0111\u1ebfn khi \u0111\u1ea1i d\u1ecbch k\u1ebft th\u00fac\u2019. \u0110i\u1ec1u n\u00e0y khi\u1ebfn t\u00f4i ph\u1ea3i \u0111\u1eb7t ra c\u00e2u h\u1ecfi li\u1ec7u c\u00e1ch pitching \u0111ang d\u00f9ng c\u00f3 c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi th\u1eddi k\u1ef3 nh\u1ea1y c\u1ea3m n\u00e0y hay kh\u00f4ng?<\/p>\n\n\n\n

T\u00ecm \u2018l\u1ed1i \u0111i ri\u00eang\u2019 gi\u1eefa th\u1eddi kh\u1ee7ng ho\u1ea3ng l\u00e0 v\u00f4 c\u00f9ng c\u1ea5p thi\u1ebft cho nh\u1eefng doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c b\u1ecb \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1. V\u00e0 tr\u00ean h\u00e0nh tr\u00ecnh \u1ea5y, n\u1ebfu c\u00f3 ai kh\u00e1c ngo\u00e0i b\u1ea3n th\u00e2n doanh nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng gi\u00fap \u0111\u1ee1 – \u0111\u00f3 ch\u00ednh l\u00e0 agency. D\u00f9 agency c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p tho\u00e1t \u2018l\u1ed1i m\u00f2n t\u01b0 duy\u2019 \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u1eddi c\u01a1 gi\u1eefa nh\u1eefng kh\u00f3 kh\u0103n \u0111\u01b0\u01a1ng th\u1eddi, t\u1ed5 ch\u1ee9c \u0111\u1ea5u th\u1ea7u \u0111\u1ec3 thu n\u1ea1p \u00fd t\u01b0\u1edfng khi kh\u00f4ng c\u00f3 \u00fd \u0111\u1ecbnh mua l\u1ea1i l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ea7n suy x\u00e9t!<\/p>\n\n\n\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i suy ngh\u0129 c\u00e1 nh\u00e2n c\u1ee7a t\u00f4i v\u1ec1 quy tr\u00ecnh pitching hi\u1ec7n t\u1ea1i. \u0110\u1ee9ng tr\u00ean quan \u0111i\u1ec3m t\u1eeb 2 ph\u00eda, t\u00f4i hy v\u1ecdng pitching s\u1ebd l\u00e0 quy tr\u00ecnh \u2018song th\u1eafng\u2019 cho c\u1ea3 client v\u00e0 agency trong ch\u1eb7ng \u0111ua n\u1eeda cu\u1ed1i 2020!<\/p>\n\n\n\n

T\u1ea1i sao tr\u00ean \u0111\u1eddi l\u1ea1i c\u00f3 quy tr\u00ecnh g\u1ecdi l\u00e0 pitching?<\/strong><\/h2>\n\n\n\n

\u0110\u1ea5u th\u1ea7u l\u00e0 quy tr\u00ecnh c\u1ea7n thi\u1ebft cho nhi\u1ec1u doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u1eeb chuy\u00ean m\u00f4n, th\u00e1i \u0111\u1ed9 cho \u0111\u1ebfn c\u00e1ch l\u00e0m vi\u1ec7c c\u1ee7a agency. Th\u1ebf nh\u01b0ng \u1edf g\u00f3c \u0111\u1ed9 ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu c\u00f3 th\u1ec3, kh\u00f4ng agency n\u00e0o l\u1ea1i mu\u1ed1n \u0111\u1ea5u th\u1ea7u c\u1ea3. \u0110i\u1ec1u k\u1ef3 l\u1ea1 l\u00e0, d\u00f9 mu\u1ed1n, d\u00f9 kh\u00f4ng, pitching v\u1eabn t\u1ed3n t\u1ea1i nh\u01b0 m\u1ed9t nghi th\u1ee9c kh\u00f4ng th\u1ec3 thay th\u1ebf trong ng\u00e0nh. T\u1ea1i sao l\u1ea1i v\u1eady?<\/p>\n\n\n\n

T\u1eeb g\u00f3c \u0111\u1ed9 c\u1ee7a agency, tham d\u1ef1 \u0111\u1ea5u th\u1ea7u l\u00e0 c\u00e1ch \u0111\u1ec3 t\u1ed3n t\u1ea1i.<\/strong><\/p>\n\n\n\n

D\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o l\u00e0 ng\u00e0nh c\u00f3 \u2018r\u00e0o c\u1ea3n th\u00e2m nh\u1eadp\u2019 th\u1ea5p \u0111\u1ebfn m\u1ee9c ch\u1ec9 c\u1ea7n v\u00e0i m\u1ed1i quen, m\u1ed9t nh\u00f3m freelancer c\u0169ng c\u00f3 th\u1ec3 t\u1ef1 l\u1eadp th\u00e0nh agency. Nh\u1eefng agency nh\u01b0 v\u1eady, chi ph\u00ed \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u kh\u00f4ng c\u1ea7n qu\u00e1 cao, do \u0111\u00f3, \u0111\u00f4i khi ch\u1ec9 c\u1ea7n th\u1eafng nh\u1eefng d\u1ef1 \u00e1n mang l\u1ea1i doanh thu x\u1ea5p x\u1ec9 chi ph\u00ed m\u1eb7t b\u1eb1ng, nh\u00e2n s\u1ef1 l\u00e0 \u0111\u1ee7. \u0110\u00f3 c\u0169ng l\u00e0 l\u00fd do, tr\u00ean th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng nhi\u1ec1u agency m\u1edbi – \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng agency s\u1eb5n s\u00e0ng ch\u1ea5p nh\u1eadn l\u1ee3i nhu\u1eadn b\u1eb1ng 0 cho nh\u1eefng d\u1ef1 \u00e1n nh\u1ecf \u0111\u1ec3 gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

Th\u1ebf nh\u01b0ng, d\u1ec5 \u0111\u1ebfn l\u1eafm l\u00fac c\u0169ng d\u1ec5 \u0111i. Th\u1ef1c t\u1ebf l\u00e0 nh\u1eefng agency nh\u01b0 v\u1eady th\u01b0\u1eddng kh\u00f4ng b\u00e1m tr\u1ee5 qu\u00e1 l\u00e2u tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110a ph\u1ea7n nguy\u00ean do \u0111\u1ebfn t\u1eeb nh\u1eefng d\u1ef1 \u00e1n b\u1ecb thanh l\u00fd \u2018ngang x\u01b0\u01a1ng\u2019, ho\u1eb7c khi h\u1ecd kh\u00f4ng th\u1ec3 th\u1eafng nh\u1eefng d\u1ef1 \u00e1n l\u1edbn khi \u0111\u00e3 \u0111\u1ea7u t\u01b0 qu\u00e1 nhi\u1ec1u th\u1eddi gian, c\u00f4ng s\u1ee9c. \u0110\u00e2u ai c\u00f3 th\u1ec3 l\u00e0m m\u00e3i nh\u1eefng d\u1ef1 \u00e1n kh\u00f4ng l\u1ee3i nhu\u1eadn. L\u00fac n\u00e0y, tr\u1edf v\u1ec1 v\u1edbi con \u0111\u01b0\u1eddng \u2018freelancer\u2019 s\u1ebd l\u00e0 l\u1ef1a ch\u1ecdn \u0111\u00e1ng c\u00e2n nh\u1eafc v\u00e0 \u00edt \u00e1p l\u1ef1c h\u01a1n!<\/p>\n\n\n\n

Th\u1ef1c t\u1ebf, c\u00f3 mu\u00f4n v\u00e0n l\u00fd do \u0111\u1ec3 m\u1ed9t agency b\u1ed7ng d\u01b0ng bi\u1ebfn m\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng. Nh\u1eefng \u2018n\u1ed7i \u0111au\u2019 \u0111\u00f3 th\u01b0\u1eddng ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi \u2018kinh qua\u2019 m\u1edbi hi\u1ec3u, hi\u1ebfm khi \u0111\u01b0\u1ee3c k\u1ec3 l\u1ea1i cho ng\u01b0\u1eddi \u0111\u1ebfn sau. Th\u1ebf r\u1ed3i m\u1ed7i ng\u00e0y l\u1ea1i c\u00f3 h\u00e0ng lo\u1ea1t nh\u1eefng marketer tr\u1ebb kh\u00f4ng ng\u1eebng ti\u1ebfp b\u01b0\u1edbc \u0111\u00e0n anh tr\u00ean con \u0111\u01b0\u1eddng \u2018h\u00e0o nho\u00e1ng nh\u01b0ng l\u1eafm ch\u00f4ng gai\u2019 \u1ea5y v\u1edbi \u0111\u1ea7y tham v\u1ecdng v\u00e0 t\u1ef1 tin. V\u00e0 \u0111\u1ec3 b\u1ea3o v\u1ec7 b\u1ea3n th\u00e2n tr\u01b0\u1edbc nh\u1eefng l\u00e0n s\u00f3ng \u2018l\u1edbp sau d\u1ed3n \u00e9p l\u1edbp tr\u01b0\u1edbc\u2019, tham gia pitching kh\u00f4ng ng\u1eebng ngh\u1ec9 c\u0169ng l\u00e0 ph\u1ea3n \u1ee9ng ph\u00f2ng v\u1ec7 c\u1ea7n thi\u1ebft \u0111\u1ec3 agency ch\u1ed1ng l\u1ea1i \u00e1p l\u1ef1c c\u1ea1nh tranh t\u1eeb nh\u1eefng \u0111\u1ed1i th\u1ee7 m\u1edbi!\u00a0<\/p>\n\n\n\n

T\u1eeb g\u00f3c \u0111\u1ed9 client, t\u1ed5 ch\u1ee9c \u0111\u1ea5u th\u1ea7u l\u00e0 kh\u1ea3o h\u1ea1ch \u0111\u1ec3 ch\u1ecdn \u0111\u00fang agency cho nh\u1eefng nhu c\u1ea7u kh\u00e1c nhau trong m\u1ed9t d\u1ef1 \u00e1n – ch\u1eb3ng h\u1ea1n t\u1eeb chi\u1ebfn l\u01b0\u1ee3c branding cho t\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch activation!<\/strong><\/p>\n\n\n\n

G\u1ecdi th\u1ea7u \u0111\u1ec3 s\u00e0ng l\u1ecdc agency kh\u00f4ng ph\u00f9 h\u1ee3p, \u0111\u00e2y l\u00e0 quy tr\u00ecnh t\u1ea5t y\u1ebfu nh\u01b0ng \u0111\u00f4i l\u00fac th\u01b0\u1eddng b\u1ecb l\u1ea1m d\u1ee5ng b\u1edfi client. \u0110i\u1ec1u m\u00e0 t\u00f4i mu\u1ed1n n\u00f3i \u1edf \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ec7c t\u1ed5 ch\u1ee9c g\u1ecdi th\u1ea7u \u0111\u1ec3 \u2018t\u1ed5ng h\u1ee3p \u00fd t\u01b0\u1edfng\u2019, m\u1ed9t c\u00e1ch v\u00f4 th\u1ee9c, qu\u00e1 tr\u00ecnh g\u1ecdi th\u1ea7u v\u1eabn b\u1ecb s\u1eed d\u1ee5ng sai m\u1ee5c \u0111\u00edch trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p m\u00e0 t\u00f4i s\u1ebd \u0111\u1ec1 c\u1eadp trong ph\u1ea7n ti\u1ebfp theo!<\/p>\n\n\n\n

Nh\u1eefng k\u1ecbch b\u1ea3n khi\u1ebfn vi\u1ec7c \u2018g\u1ecdi th\u1ea7u\u2019 tr\u1edf n\u00ean sai tr\u00e1i<\/strong><\/h2>\n\n\n\n

K\u1ecbch b\u1ea3n #1: T\u1ed5 ch\u1ee9c \u0111\u1ea5u th\u1ea7u cho m\u1ecdi th\u1ee9<\/strong><\/p>\n\n\n\n

So s\u00e1nh nhi\u1ec1u b\u00e1o gi\u00e1 cho m\u1ed9t d\u1ef1 \u00e1n l\u00e0 quy tr\u00ecnh c\u1ea7n thi\u1ebft c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p, tuy nhi\u00ean, \u0111\u00f4i l\u00fac s\u1ebd l\u00e0 v\u00f4 l\u00fd khi m\u1ecdi bu\u1ed5i \u0111\u1ea5u th\u1ea7u \u0111\u1ec1u y\u00eau c\u1ea7u nh\u1eefng b\u1ea3n \u0111\u1ec1 xu\u1ea5t chi ti\u1ebft \u0111\u1ebfn t\u01b0\u1eddng t\u1eadn. Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, th\u1eddi gian v\u00e0 chi ph\u00ed \u0111\u1ec3 t\u1ed5 ch\u1ee9c nh\u1eefng bu\u1ed5i \u0111\u1ea5u th\u1ea7u nh\u01b0 v\u1eady ho\u00e0n to\u00e0n v\u01b0\u1ee3t qua gi\u00e1 tr\u1ecb th\u1ef1c c\u1ee7a d\u1ef1 \u00e1n ban \u0111\u1ea7u (h\u00e3y ngh\u0129 \u0111\u1ebfn chi ph\u00ed c\u01a1 h\u1ed9i ch\u1eb3ng h\u1ea1n).<\/p>\n\n\n\n

Do \u0111\u00f3, d\u01b0\u1edbi g\u00f3c nh\u00ecn c\u00e1 nh\u00e2n, g\u1ecdi th\u1ea7u ph\u1ea3i mang t\u00ednh ch\u1ecdn l\u1ecdc v\u00e0 nh\u1eefng d\u1ef1 \u00e1n \u2018\u0111\u00e1ng\u2019 \u0111\u1ec3 d\u00e0nh th\u1eddi gian t\u1ed5 ch\u1ee9c pitching n\u00ean l\u00e0:<\/p>\n\n\n\n

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  • D\u1ef1 \u00e1n l\u1edbn ho\u1eb7c \u00edt nh\u1ea5t c\u00f3 m\u1ee9c ng\u00e2n s\u00e1ch tr\u00ean USD 20,000 <\/li>\n\n\n\n
  • \u0110\u1ed3ng th\u1eddi c\u00f3 th\u1eddi gian chu\u1ea9n b\u1ecb t\u1ed1i thi\u1ec3u nhi\u1ec1u h\u01a1n 1 th\u00e1ng t\u00ednh t\u1edbi ng\u00e0y tri\u1ec3n khai<\/li>\n<\/ul>\n\n\n\n

    Nh\u1eefng d\u1ef1 \u00e1n\/ chi\u1ebfn d\u1ecbch c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 th\u1eddi gian \u00edt h\u01a1n s\u1ebd kh\u00e1 kh\u00f3 \u0111\u1ec3 thu h\u00fat nh\u1eefng agency \u2018c\u00f3 t\u00e2m, c\u00f3 t\u1ea7m\u2019, ngo\u1ea1i tr\u1eeb nh\u1eefng \u2018ng\u01b0\u1eddi ch\u01a1i m\u1edbi\u2019 v\u00e0 nh\u1eefng agency tr\u00ean b\u1edd tuy\u1ec7t v\u1ecdng. K\u1ebft qu\u1ea3 \u0111\u00f4i l\u00fac c\u00f3 th\u1ec3 r\u1ea5t b\u1ea5t ng\u1edd, c\u0169ng c\u00f3 th\u1ec3 kh\u00f4ng!<\/p>\n\n\n\n

    K\u1ecbch b\u1ea3n #2: Thi\u1ebfu chuy\u00ean nghi\u1ec7p trong t\u1ed5 ch\u1ee9c \u0111\u1ea5u th\u1ea7u v\u00e0 gi\u1ea3i \u0111\u00e1p c\u00e2u h\u1ecfi chuy\u00ean m\u00f4n<\/strong><\/p>\n\n\n\n

    Trong \u0111\u1ea5u th\u1ea7u, brief l\u00e0 \u0111\u1ea7u c\u00e2u chuy\u1ec7n. Khi client ch\u01b0a th\u1ef1c s\u1ef1 bi\u1ebft h\u1ecd mu\u1ed1n g\u00ec, h\u1ec7 qu\u1ea3 l\u00e0 nh\u1eefng gi\u1ea3i ph\u00e1p \u0111\u01b0a ra th\u01b0\u1eddng r\u1ea5t chung chung, kh\u00f4ng \u0111\u01b0\u1ee3c nh\u01b0 \u00fd mu\u1ed1n. Th\u1ef1c t\u1ebf, kh\u00f4ng \u00edt \u0111\u1ec1 xu\u1ea5t \u0111\u01b0\u1ee3c \u0111\u01b0a ra ch\u1ec9 \u0111\u1ec3 \u2018th\u0103m d\u00f2\u2019 nh\u1eefng nhu c\u1ea7u ch\u01b0a th\u1ec3 g\u1ecdi t\u00ean c\u1ee7a doanh nghi\u1ec7p, v\u00e0 v\u00f2ng l\u1eb7p \u2018\u0111\u1ec1 xu\u1ea5t r\u1ed3i s\u1eeda theo ph\u1ea3n h\u1ed3i\u2019 \u0111\u1ebfn khi m\u1ee5c ti\u00eau d\u1ef1 \u00e1n d\u1ea7n \u0111\u1ecbnh h\u00ecnh s\u1ebd l\u00e0 m\u1ed9t quy tr\u00ecnh r\u1ea5t t\u1ed1n th\u1eddi gian.<\/p>\n\n\n\n

    \u0110\u1ec3 khai th\u00e1c t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c \u2018\u0111\u1ea5u th\u1ea7u\u2019 v\u00e0 kh\u00f4ng g\u00e2y m\u1ec7t m\u1ecfi cho c\u1ea3 \u0111\u00f4i b\u00ean, client n\u00ean n\u1eafm r\u00f5 quy tr\u00ecnh c\u00f9ng c\u00e1c nguy\u00ean t\u1eafc quan tr\u1ecdng. S\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 t\u00ednh cam k\u1ebft cao s\u1ebd gi\u00fap client ti\u1ebfp c\u1eadn t\u1edbi nh\u1eefng agency x\u1ee9ng t\u1ea7m – \u0111\u01a1n v\u1ecb c\u0169ng \u0111ang l\u1ef1a ch\u1ecdn kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean nhi\u1ec1u ti\u00eau ch\u00ed kh\u00e1c nhau.<\/p>\n\n\n\n

    Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu t\u1ed5 ch\u1ee9c \u0111\u1ea5u th\u1ea7u m\u1ed9t c\u00e1ch \u2018ng\u1eabu h\u1ee9ng\u2019, k\u1ebft qu\u1ea3 nh\u1eadn l\u1ea1i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u01b0 k\u1ef3 v\u1ecdng ho\u1eb7c kh\u00f4ng nh\u01b0ng \u0111i\u1ec1u \u0111\u00e1ng lo ng\u1ea1i nh\u1ea5t, \u0111\u00f4i khi l\u1ea1i l\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a client trong gi\u1edbi agency. Khi c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m x\u1ea5u, s\u1ebd r\u1ea5t hi\u1ebfm khi client cho agency c\u01a1 h\u1ed9i trong d\u1ef1 \u00e1n th\u1ee9 2, \u0111i\u1ec1u n\u00e0y c\u0169ng t\u01b0\u01a1ng t\u1ef1 khi agency \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng h\u1ee3p t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng trong c\u00e1c d\u1ef1 \u00e1n v\u1ec1 sau!<\/p>\n\n\n\n

    K\u1ecbch b\u1ea3n #3: Agency \u0111\u01b0\u1ee3c ch\u1ecdn c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi gi\u1ecfi nh\u1ea5t hay ph\u00f9 h\u1ee3p nh\u1ea5t<\/strong><\/p>\n\n\n\n

    \u0110\u1ea5u th\u1ea7u l\u00e0 c\u00e1ch duy nh\u1ea5t \u0111\u1ec3 agency chi\u1ebfm l\u1ea5y s\u1ef1 \u01b0u \u00e1i t\u1eeb client trong nh\u1eefng l\u1ea7n g\u1eb7p \u0111\u1ea7u ti\u00ean. B\u1edfi v\u1eady, \u0111i\u1ec1u n\u00e0y c\u0169ng d\u1eabn \u0111\u1ebfn m\u1ed9t v\u00e0i m\u1eb7t t\u1ed1i trong ng\u00e0nh agency nh\u01b0: \u0111\u1ea5u th\u1ea7u \u0111\u1ec3 th\u1eafng b\u1ea5t ch\u1ea5p t\u00ednh kh\u1ea3 thi v\u00e0 hi\u1ec7u qu\u1ea3 th\u1ef1c ti\u1ec5n. N\u00f3i c\u00e1ch kh\u00e1c thay v\u00ec ho\u00e0n thi\u1ec7n chuy\u00ean m\u00f4n trong tri\u1ec3n khai th\u1ef1c t\u1ebf, m\u1ed9t v\u00e0i \u0111\u01a1n v\u1ecb ch\u1ec9 t\u1eadp trung v\u00e0o n\u00e2ng cao t\u00ednh thuy\u1ebft ph\u1ee5c trong giai \u0111o\u1ea1n \u0111\u1ea5u th\u1ea7u. Th\u1ebf n\u00ean c\u0169ng kh\u00f4ng l\u1ea5y l\u00e0m l\u1ea1 khi \u0111\u00f4i l\u00fac client v\u1eabn th\u1ea5y s\u1ef1 kh\u1eadp khi\u1ec5ng gi\u1eefa s\u1ef1 chuy\u00ean nghi\u1ec7p, d\u00e0y d\u1eb7n trong \u0111\u1ed9i tham gia \u0111\u1ea5u th\u1ea7u v\u00e0 s\u1ef1 non n\u1edbt c\u1ee7a nh\u1eefng ng\u01b0\u1eddi ti\u1ebfp nh\u1eadn, tri\u1ec3n khai.<\/p>\n\n\n\n

    Trong th\u1eddi gian l\u00e0m c\u1ed1 v\u1ea5n cho c\u00e1c agency l\u1edbn, t\u00f4i c\u0169ng th\u01b0\u1eddng xuy\u00ean c\u00f3 c\u01a1 h\u1ee3p t\u00e1c c\u00f9ng c\u00e1c chuy\u00ean gia qu\u1ed1c t\u1ebf. Sau khi d\u1ef1 \u00e1n th\u1eafng, h\u1ecd v\u1ec1 n\u01b0\u1edbc v\u00e0 b\u00e0n giao d\u1ef1 \u00e1n cho \u0111\u1ed9i Vi\u1ec7t Nam. T\u1eeb g\u00f3c nh\u00ecn c\u1ee7a agency, nh\u1eefng chuy\u00ean gia n\u00f3i tr\u00ean c\u00f3 th\u1ec3 v\u00ed nh\u01b0 v\u0169 kh\u00ed t\u1ed1i th\u01b0\u1ee3ng gi\u00fap h\u1ecd duy tr\u00ec v\u1ecb th\u1ebf \u2018pitch \u0111\u00e2u th\u1eafng \u0111\u00f3\u2019. Tuy nhi\u00ean, ng\u01b0\u1eddi \u0111\u1ec1 ra k\u1ebf ho\u1ea1ch lu\u00f4n l\u00e0 ng\u01b0\u1eddi hi\u1ec3u r\u00f5 nh\u1ea5t l\u00e0m th\u1ebf n\u00e0o cho \u0111\u00fang, tri\u1ec3n khai sao cho hi\u1ec7u qu\u1ea3. Kh\u00f4ng c\u00f3 h\u1ecd s\u00e1t sao c\u00f9ng d\u1ef1 \u00e1n, s\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 agency ki\u1ec3m so\u00e1t t\u00ednh hi\u1ec7u qu\u1ea3 trong tri\u1ec3n khai, \u0111\u1eb7c bi\u1ec7t khi ng\u01b0\u1eddi \u0111\u01b0\u1ee3c b\u00e0n giao ch\u01b0a \u0111\u1ee7 \u2018c\u1ee9ng c\u00e1p\u2019 \u0111\u1ec3 \u1ee9ng bi\u1ebfn v\u1edbi nh\u1eefng thay \u0111\u1ed5i b\u1ea5t th\u01b0\u1eddng!<\/p>\n\n\n\n

    Th\u1ebf n\u00ean, n\u1ebfu agency c\u1ee9 d\u1ef1a v\u00e0o ngh\u1ec7 thu\u1eadt \u2018pitching\u2019 \u0111\u1ec3 chi\u1ebfn th\u1eafng, client d\u1ef1a v\u00e0o g\u1ecdi th\u1ea7u \u0111\u1ec1 t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p, h\u1ec7 qu\u1ea3 c\u00f3 th\u1ec3 l\u00e0 \u2018nh\u1eefng chu\u1ed7i ng\u00e0y d\u1eb1n v\u1eb7t\u2019 cho c\u1ea3 \u0111\u00f4i b\u00ean. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tr\u1ea3 quy tr\u00ecnh pitching v\u1ec1 \u0111\u00fang m\u1ee5c ti\u00eau ban \u0111\u1ea7u – ch\u1ecdn \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang vi\u1ec7c cho \u0111\u00fang m\u1ee5c ti\u00eau?!<\/strong><\/p>\n\n\n\n

    Ngh\u1ec9 m\u1eaft m\u1ed9t ch\u00fat tr\u01b0\u1edbc khi tham kh\u1ea3o th\u00eam t\u1ea1i \u2018Hai n\u1eeda \u0111\u00fang sai chuy\u1ec7n \u0111\u1ea5u th\u1ea7u qu\u1ea3ng c\u00e1o ph\u1ea7n 2\u2019<\/strong> \u0111\u1ec3 \u2018tinh ch\u1ec9nh\u2019 quy tr\u00ecnh \u0111\u1ea5u th\u1ea7u nh\u00e9!<\/p>\n","protected":false},"excerpt":{"rendered":"

    Description: \u0110\u1ea5u th\u1ea7u qu\u1ea3ng c\u00e1o l\u00e0 nghi th\u1ee9c kh\u00f4ng th\u1ec3 thi\u1ebfu trong ng\u00e0nh marketing nh\u01b0ng \u0111\u1ed3ng th\u1eddi c\u0169ng t\u1ed3n \u0111\u1ecdng nhi\u1ec1u v\u1ea5n \u0111\u1ec1 m\u00e0 \u0111\u00fang hay sai ch\u1ec9 c\u00e1ch nhau 1 trang gi\u1ea5y m\u1ecfng Th\u00e1ng 7 l\u00e0 m\u1ed9t th\u00e1ng t\u1ed1t, n\u1ec1n kinh t\u1ebf b\u01b0\u1edbc l\u00ean \u0111\u00e0 kh\u00f4i ph\u1ee5c, nhi\u1ec1u l\u0129nh v\u1ef1c d\u1ea7n l\u1ea5y l\u1ea1i th\u0103ng […]<\/p>\n","protected":false},"author":3,"featured_media":1257,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":["post-653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ca-nhan"],"_links":{"self":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/comments?post=653"}],"version-history":[{"count":1,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/653\/revisions"}],"predecessor-version":[{"id":654,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/653\/revisions\/654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media\/1257"}],"wp:attachment":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media?parent=653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/categories?post=653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/tags?post=653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}