{"id":650,"date":"2024-02-26T17:11:42","date_gmt":"2024-02-26T10:11:42","guid":{"rendered":"https:\/\/minimalmarketing.com\/?p=650"},"modified":"2024-03-01T14:59:50","modified_gmt":"2024-03-01T07:59:50","slug":"huu-nghi-food-brand-identity-and-communications-project","status":"publish","type":"post","link":"https:\/\/minimalmarketing.com\/index.php\/2024\/02\/26\/huu-nghi-food-brand-identity-and-communications-project\/","title":{"rendered":"Huu Nghi Food &#8211; Brand Identity and Communications Project"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/Huu-nghi-Food-1024x576.png\" alt=\"\" class=\"wp-image-651\" style=\"width:1068px;height:auto\" srcset=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/Huu-nghi-Food-1024x576.png 1024w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/Huu-nghi-Food-300x169.png 300w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/Huu-nghi-Food-768x432.png 768w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/Huu-nghi-Food-150x84.png 150w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/Huu-nghi-Food-696x391.png 696w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/Huu-nghi-Food-1068x601.png 1068w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/Huu-nghi-Food.png 1522w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Situation<\/strong><\/h2>\n\n\n\n<p>The fresh bread category of Huu Nghi after 12 years of fast growth on Northern market needed a brand rejuvenation to catch up with the new trends of consumption in food industry to ready for the new era of growth and ambitious and to launch its expansion on Southern market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Solution<\/strong><\/h2>\n\n\n\n<p>A new brand identity and Southern trade plan were designed for new launch. The work involved an intensive chain of actions from market research and findings to marketing to ensure that all following elements are properly set. After that, From new brand architecture to value proposition, Wisdom worked closely with Huu Nghi Food\u2019s marketing team, AC Nielsen\u2019s team to revive the historical brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Scope<\/strong><\/h2>\n\n\n\n<p>Market Research<br>Brand Strategy for Staff<br>Southern Business Development Strategy<br>Renew Packaging<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Video Case Study<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Rebranding B\u00e1nh M\u00ec Staff by Wisdom Agency - H\u1eefu Ngh\u1ecb Case Study\" width=\"696\" height=\"522\" src=\"https:\/\/www.youtube.com\/embed\/P3hOs06t2Qc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Situation The fresh bread category of Huu Nghi after 12 years of fast growth on Northern market needed a brand rejuvenation to catch up with the new trends of consumption in food industry to ready for the new era of growth and ambitious and to launch its expansion on Southern market. Solution A new brand [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1286,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[],"class_list":["post-650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"_links":{"self":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/comments?post=650"}],"version-history":[{"count":1,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/650\/revisions"}],"predecessor-version":[{"id":652,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/650\/revisions\/652"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media\/1286"}],"wp:attachment":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media?parent=650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/categories?post=650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/tags?post=650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}