{"id":644,"date":"2024-02-27T09:35:20","date_gmt":"2024-02-27T02:35:20","guid":{"rendered":"https:\/\/minimalmarketing.com\/?p=644"},"modified":"2024-03-01T11:35:37","modified_gmt":"2024-03-01T04:35:37","slug":"xuan-hoa-brand-identity-project","status":"publish","type":"post","link":"https:\/\/minimalmarketing.com\/index.php\/2024\/02\/27\/xuan-hoa-brand-identity-project\/","title":{"rendered":"Xuan Hoa &#8211; Brand Identity Project"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"545\" height=\"307\" src=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/Logo-client-19.png\" alt=\"\" class=\"wp-image-645\" style=\"width:886px;height:auto\" srcset=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/Logo-client-19.png 545w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/Logo-client-19-300x169.png 300w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/Logo-client-19-150x84.png 150w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Situation<\/strong><\/h2>\n\n\n\n<p>Xuan Hoa was going through a business transformation from state-own to joint-stock company. Besides, the new brand also needed a re-positioning to higher segment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Solution<\/strong><\/h2>\n\n\n\n<p>Based on our intensive market analysis, we\u2019ve managed to completely modernize the company\u2019s brand identity system, develop a strategic framework for all marketing activities until 2020.<\/p>\n\n\n\n<p><strong>Scope of work<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Data research:<\/strong> primary research extensively on product end-user together with interviews of all stakeholders to set direction for brand growth and product development.<\/li>\n\n\n\n<li><strong>Branding:<\/strong> a holistic brand strategy with a 5-year time frame toward international brand status.<\/li>\n\n\n\n<li><strong>Marketing:<\/strong> a new marketing strategy with focus on digital platform and new product design together with production optimisation advised by Japanese experts from Toyota.<\/li>\n\n\n\n<li><strong>Tech:<\/strong> new wesbite and tracking systems, the social platfrom provides feedbacks for product improvement.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Result<\/strong><\/h2>\n\n\n\n<p>I am proud of being an exclusive strategic agency of Xuan Hoa Furniture for the period 2016 -2020 to build and supervise all marketing-related activities. The transformation immediately received good feedbacks from customers and boosted sales volume over the top.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Situation Xuan Hoa was going through a business transformation from state-own to joint-stock company. Besides, the new brand also needed a re-positioning to higher segment. Solution Based on our intensive market analysis, we\u2019ve managed to completely modernize the company\u2019s brand identity system, develop a strategic framework for all marketing activities until 2020. Scope of work [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1256,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[],"class_list":["post-644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"_links":{"self":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/comments?post=644"}],"version-history":[{"count":1,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/644\/revisions"}],"predecessor-version":[{"id":646,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/644\/revisions\/646"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media\/1256"}],"wp:attachment":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media?parent=644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/categories?post=644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/tags?post=644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}