{"id":641,"date":"2024-02-26T17:08:56","date_gmt":"2024-02-26T10:08:56","guid":{"rendered":"https:\/\/minimalmarketing.com\/?p=641"},"modified":"2024-03-01T15:03:15","modified_gmt":"2024-03-01T08:03:15","slug":"nike-marketing-project","status":"publish","type":"post","link":"https:\/\/minimalmarketing.com\/index.php\/2024\/02\/26\/nike-marketing-project\/","title":{"rendered":"Nike &#8211; Marketing Project"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/nike-1024x576.png\" alt=\"\" class=\"wp-image-642\" style=\"width:1068px;height:auto\" srcset=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/nike-1024x576.png 1024w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/nike-300x169.png 300w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/nike-768x432.png 768w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/nike-150x84.png 150w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/nike-696x391.png 696w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/nike-1068x601.png 1068w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/nike.png 1522w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Situation<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nike React featured a revolutionized cushion technology for sportswear shoes. The \u201cChoose Go\u201d global concept had been well established around the world. The task was how to adapt that concept in Vietnam but still preserve the local relevance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Solution<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cChoose Go\u201d in the Vietnamese sense needed to be shown, not tell. That was why regardless of how insightful the message might sound, good celebrity endorsement was still required plus a little bit of exoticness.\u00a0 Wisdom created a campaign based on the idea of shoe delivery by running celebrities and free orders to attract the youth\u2019s attention and leverage from this big idea to a 2-3 month campaigns<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Result<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>6 mil impressions generated<\/li>\n\n\n\n<li>2300 pairs of shoes sold<\/li>\n\n\n\n<li>USD270,000 revenue increment<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Video Case Study<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"youtube-embed\" data-video_id=\"qAdAkTeuWic\"><iframe loading=\"lazy\" title=\"Epic React Project by Wisdom Agency - Nike Case Study\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/qAdAkTeuWic?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Credit: Wisdom Agency<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Situation Nike React featured a revolutionized cushion technology for sportswear shoes. The \u201cChoose Go\u201d global concept had been well established around the world. The task was how to adapt that concept in Vietnam but still preserve the local relevance. Solution \u201cChoose Go\u201d in the Vietnamese sense needed to be shown, not tell. That was why [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1291,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[],"class_list":["post-641","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing"],"_links":{"self":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/comments?post=641"}],"version-history":[{"count":1,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/641\/revisions"}],"predecessor-version":[{"id":643,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/641\/revisions\/643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media\/1291"}],"wp:attachment":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media?parent=641"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/categories?post=641"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/tags?post=641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}