{"id":600,"date":"2024-02-27T09:35:55","date_gmt":"2024-02-27T02:35:55","guid":{"rendered":"https:\/\/minimalmarketing.com\/?p=600"},"modified":"2024-03-01T11:27:01","modified_gmt":"2024-03-01T04:27:01","slug":"chien-tranh-va-tiep-thi-phan-2-nam-chien-luoc-phong-thu-goc-va-nhung-dien-cuu-kinh-dien","status":"publish","type":"post","link":"https:\/\/minimalmarketing.com\/index.php\/vi\/2024\/02\/27\/chien-tranh-va-tiep-thi-phan-2-nam-chien-luoc-phong-thu-goc-va-nhung-dien-cuu-kinh-dien\/","title":{"rendered":"Chi\u1ebfn Tranh V\u00e0 Ti\u1ebfp Th\u1ecb – Ph\u1ea7n 2: N\u0103m Chi\u1ebfn L\u01b0\u1ee3c Ph\u00f2ng Th\u1ee7 G\u1ed1c V\u00e0 Nh\u1eefng \u0110i\u1ec3n C\u1ee9u Kinh \u0110i\u1ec3n"},"content":{"rendered":"\n

Chi\u1ebfn tranh \u0111\u00e3 xu\u1ea5t hi\u1ec7n h\u00e0ng ngh\u00ecn n\u0103m tr\u01b0\u1edbc, v\u00e0 nh\u1eefng giai tho\u1ea1i v\u1ec1 c\u00e1c cu\u1ed9c chi\u1ebfn trong l\u1ecbch s\u1eed nh\u00e2n lo\u1ea1i \u0111\u00e3 lu\u00f4n \u0111\u01b0\u1ee3c k\u1ec3, \u0111\u01b0\u1ee3c \u0111\u00fac k\u1ebft th\u00e0nh nh\u1eefng b\u00e0i h\u1ecdc v\u00e0 quy t\u1eafc cho c\u00e1c th\u1ebf h\u1ec7 sau. Vi\u1ec7c \u00e1p d\u1ee5ng nh\u1eefng quy t\u1eafc \u0111\u00f3 v\u00e0o ho\u1ea1t \u0111\u1ed9ng marketing, k\u1ebft h\u1ee3p c\u00f9ng nh\u1eefng l\u00ed thuy\u1ebft ti\u1ebfp th\u1ecb \u0111\u01b0\u01a1ng \u0111\u1ea1i, c\u00f3 th\u1ec3 m\u1edf ra m\u1ed9t g\u00f3c nh\u00ecn v\u00e0 h\u01b0\u1edbng ti\u1ebfp c\u1eadn v\u1eefng ch\u1eafc h\u01a1n khi ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c.<\/em><\/p>\n\n\n\n

Trong b\u00e0i vi\u1ebft tr\u01b0\u1edbc t\u00f4i \u0111\u00e3 gi\u1edbi thi\u1ec7u qua nh\u1eefng \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng gi\u1eefa chi\u1ebfn tranh v\u00e0 ti\u1ebfp th\u1ecb \u0111\u01b0\u01a1ng \u0111\u1ea1i nh\u1eb1m t\u1ea1o ti\u1ec1n cho c\u00e1c c\u00e1c b\u00e0i vi\u1ebft ti\u1ebfp theo v\u1ec1 c\u00e1c l\u1ef1a ch\u1ecdn c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng chi\u1ebfn l\u01b0\u1ee3c thu\u1ed9c hai nh\u00f3m l\u1edbn l\u00e0 Ph\u00f2ng th\u1ee7 ho\u1eb7c T\u1ea5n c\u00f4ng. N\u1ebfu \u0111\u1ed9c gi\u1ea3 ch\u01b0a c\u00f3 th\u1eddi gian t\u00ecm \u0111\u1ecdc ph\u1ea7n tr\u01b0\u1edbc, c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 xem l\u1ea1i T\u1ea1i \u0111\u00e2y.<\/p>\n\n\n\n

Trong b\u00e0i vi\u1ebft n\u00e0y, t\u00f4i s\u1ebd gi\u1edbi thi\u1ec7u v\u1edbi b\u1ea1n n\u0103m l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c g\u1ed1c c\u1ee7a Ph\u00f2ng th\u1ee7, th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 v\u1ecb th\u1ebf nh\u1ea5t \u0111\u1ecbnh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

\u0110\u1ea7u ti\u00ean l\u00e0 chi\u1ebfn l\u01b0\u1ee3c Tr\u1ea5n th\u1ee7 (Position)<\/strong>, t\u1ee9c l\u00e0 ph\u00f2ng th\u1ee7 v\u00e0 b\u1ea3o v\u1ec7 nh\u1eefng th\u1ecb ph\u1ea7n m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 chi\u1ebfm l\u0129nh \u0111\u01b0\u1ee3c. Ch\u1eb3ng h\u1ea1n nh\u01b0 Nokia, c\u1ef1u v\u01b0\u01a1ng ng\u00e0nh \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, sau khi v\u01b0\u01a1n \u0111\u1ebfn v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u \u0111\u00e3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y nh\u1eb1m b\u1ea3o to\u00e0n th\u1ecb ph\u1ea7n. Tuy nhi\u00ean, b\u1edfi kh\u00f4ng nh\u1eadn th\u1ea5y nh\u1eefng xu h\u01b0\u1edbng thay \u0111\u1ed5i v\u00e0 qu\u00e1 an to\u00e0n tr\u00ean th\u1ecb ph\u1ea7n c\u1ee7a m\u00ecnh, kh\u00f4ng ch\u1ea5p nh\u1eadn d\u1ecbch chuy\u1ec3n sang c\u00e1c d\u00f2ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, n\u00ean Nokia cu\u1ed1i c\u00f9ng \u0111\u00e3 th\u1ea5t b\u1ea1i nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u sinh sau \u0111\u1ebb mu\u1ed9n. Qua \u0111\u00f3 ch\u00fang ta c\u0169ng nh\u1eadn th\u1ea5y \u0111i\u1ec3m b\u1ea5t c\u1eadp c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c tr\u1ea5n th\u1ee7 v\u00e0 vi\u1ec7c \u00e1p d\u1ee5ng n\u00f3 c\u0169ng n\u00ean c\u00f3 nhi\u1ec1u suy x\u00e9t ho\u1eb7c \u00e1p d\u1ee5ng k\u1ebft h\u1ee3p c\u00f9ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c.<\/p>\n\n\n\n

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Th\u1ee9 hai l\u00e0 chi\u1ebfn l\u01b0\u1ee3c R\u00fat lui (Contraction)<\/strong>, t\u1ee9c t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o nh\u1eefng th\u1ecb tr\u01b0\u1eddng ho\u1eb7c ph\u00e2n kh\u00fac m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ebf m\u1ea1nh. Ch\u1eb3ng h\u1ea1n nh\u01b0 Blackberry sau th\u1ea5t b\u1ea1i trong cu\u1ed9c chi\u1ebfn \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, t\u1eadp \u0111o\u00e0n c\u00f4ng ngh\u1ec7 \u0111\u00e3 thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng v\u00e0 ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ea3ng\u00a0 ngh\u1ec7 b\u1ea3o m\u1eadt. Quy\u1ebft \u0111\u1ecbnh n\u00e0y tuy h\u01a1i mu\u1ed9n m\u00e0ng nh\u01b0ng v\u1eabn gi\u00fap duy tr\u00ec doanh nghi\u1ec7p \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i. Trong chi\u1ebfn tranh, vi\u1ec7c s\u1edbm nh\u1eadn ra th\u1ea5t b\u1ea1i v\u00e0 c\u00f3 nh\u1eefng \u0111\u1ed1i s\u00e1ch ti\u1ebfn th\u1ee7 ph\u00f9 h\u1ee3p l\u00e0 c\u1ea7n thi\u1ebft d\u00f9 r\u1eb1ng nhi\u1ec1u l\u00fac kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u00f3 d\u0169ng c\u1ea3m \u0111\u1ec3 ch\u1eadp nh\u1eadn sai l\u1ea7m c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

Th\u1ee9 ba l\u00e0 chi\u1ebfn l\u01b0\u1ee3c Ph\u1ea3n c\u00f4ng (Counter-offensive)<\/strong>. \u0110\u1ec3 d\u1ec5 hi\u1ec3u, b\u1ea1n h\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng qu\u00e2n ta \u0111ang y\u00ean \u1ed5n b\u00ean trong b\u1ee9c t\u01b0\u1eddng th\u00e0nh v\u1eefng ch\u00e3i, khi ph\u00e1t hi\u1ec7n qu\u00e2n \u0111\u1ecbch chu\u1ea9n b\u1ecb t\u1ea5n c\u00f4ng \u0111\u1ebfn, b\u1ea1n s\u1ebd c\u1ea7n huy \u0111\u1ed9ng l\u1ef1c l\u01b0\u1ee3ng \u0111\u1ec3 ph\u1ea3n c\u00f4ng l\u1ea1i. Ch\u1eb3ng h\u1ea1n nh\u01b0 Google+ ch\u00ednh l\u00e0 \u0111\u00f2n ph\u1ea3n c\u00f4ng nhanh c\u1ee7a Google khi Facebook t\u1ea5n c\u00f4ng v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u1ea1ng x\u00e3 h\u1ed9i. Tuy nhi\u00ean, sau m\u1ed9t th\u1eddi gian \u0111\u00e1nh gi\u00e1 l\u1ea1i ngu\u1ed3n l\u1ef1c v\u00e0 c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng, Google \u0111\u00e3 r\u00fat l\u1ea1i s\u1ea3n ph\u1ea9m n\u00e0y kh\u1ecfi h\u1ec7 sinh th\u00e1i c\u1ee7a h\u1ecd b\u1edfi nh\u1eadn th\u1ea5y kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng l\u00e0 kh\u00f4ng cao. Tuy \u0111\u00f2n ph\u1ea3n c\u00f4ng n\u00e0y c\u1ee7a Google v\u00e0o Facebook \u0111\u00e3 kh\u00f4ng th\u00e0nh c\u00f4ng, k\u1ebft qu\u1ea3 l\u1ea7n n\u00e0y cho \u0111\u00f2n t\u1ea5n c\u00f4ng t\u01b0\u01a1ng t\u1ef1 v\u00e0o Tiktok c\u00f3 th\u1ec3 s\u1ebd kh\u00e1c khi YouTube Shorts \u0111\u01b0\u1ee3c k\u1ebf th\u1eeba nhi\u1ec1u t\u00e0i nguy\u00ean v\u00e0 t\u00ednh n\u0103ng t\u1eeb n\u1ec1n t\u1ea3ng m\u1eb9 v\u00e0 \u0111\u00e3 s\u1eb5n s\u00e0ng b\u1ea3o v\u1ec7 th\u1ecb ph\u1ea7n ng\u01b0\u1eddi xem video c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

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Th\u1ee9 t\u01b0 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c Ph\u00f2ng ng\u1ef1 Ph\u1ee7 \u0111\u1ea7u (Preemptive)<\/strong>, t\u1ee9c l\u00e0 ch\u1ee7 \u0111\u1ed9ng chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng m\u1edbi nh\u1eb1m gi\u1eef v\u1eefng v\u1ecb th\u1ebf, d\u00f9 ch\u01b0a b\u1ecb \u0111e d\u1ecda b\u1edfi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c. L\u1ea5y v\u00ed d\u1ee5 nh\u01b0 Amazon, ban \u0111\u1ea7u th\u01b0\u01a1ng hi\u1ec7u n\u00e0y th\u00e2m nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Sau th\u1eddi gian d\u00e0i ph\u00e1t tri\u1ec3n v\u00e0 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c \u0111\u1ec3 v\u01b0\u01a1n l\u00ean v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u, c\u00f4ng ty n\u00e0y b\u1eaft \u0111\u1ea7u th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ph\u00f2ng ng\u1ef1 ph\u1ee7 \u0111\u1ea7u b\u1eb1ng c\u00e1ch m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng sang c\u00e1c th\u1ecb tr\u01b0\u1eddng v\u1ec1 c\u00f4ng ngh\u1ec7 \u0111\u00e1m m\u00e2y hay tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o. S\u1ef1 th\u00e0nh c\u00f4ng trong c\u1ea3 th\u1ecb tr\u01b0\u1eddng ch\u00ednh (th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed) v\u00e0 nh\u1eefng th\u1ecb tr\u01b0\u1eddng k\u1ebf c\u1eadn \u0111\u00e3 \u0111\u1ea3m b\u1ea3o v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u c\u1ee7a Amazon. Chi\u1ebfn l\u01b0\u1ee3c ph\u00f2ng ng\u1ef1 ph\u1ee7 \u0111\u1ea7u n\u00e0y tuy c\u00f3 th\u1ec3 l\u00e0m hao t\u1ed5n ngu\u1ed3n l\u1ef1c khi \u0111\u1ea7u t\u01b0 qu\u00e1 d\u00e0n tr\u1ea3i, nh\u01b0ng n\u1ebfu l\u00e0m t\u1ed1t v\u00e0 kh\u00f4ng \u0111\u1ec3 x\u00f3t th\u1ecb ph\u1ea7n k\u1ebd h\u1edf n\u00e0o th\u00ec kh\u1ea3 n\u0103ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u00f3 th\u1ec3 th\u00e1ch th\u1ee9c v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u c\u1ee7a Amazon b\u1eb1ng nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c th\u00f4ng th\u01b0\u1eddng l\u00e0 g\u1ea7n nh\u01b0 kh\u00f4ng c\u00f3.<\/p>\n\n\n\n

Th\u1ee9 n\u0103m l\u00e0 chi\u1ebfn l\u01b0\u1ee3c Ph\u00f2ng ng\u1ef1 Di \u0111\u1ed9ng (Mobile)<\/strong>, t\u1ee9c l\u00e0 khi c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c th\u00e1ch th\u1ee9c th\u00ec doanh nghi\u1ec7p b\u1eaft \u0111\u1ea7u th\u1ef1c hi\u1ec7n c\u00e1c chuy\u1ec3n \u0111\u1ed5i c\u1ea7n thi\u1ebft, th\u1eadm ch\u00ed t\u1eeb b\u1ecf th\u1ecb ph\u1ea7n c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u0169. Th\u00e1ch th\u1ee9c c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb vi\u1ec7c th\u1ecb tr\u01b0\u1eddng kh\u00f4ng c\u00f2n m\u00e0u m\u1ee1 \u0111\u1ec3 ph\u00e1t tri\u1ec3n, ho\u1eb7c do s\u1ef1 c\u1ea1nh tranh qu\u00e1 kh\u1ed1c li\u1ec7t. Ch\u1eb3ng h\u1ea1n khi c\u00e1c ngu\u1ed3n n\u0103ng l\u01b0\u1ee3ng s\u1ea1ch d\u1ea7n \u0111\u01b0\u1ee3c \u01b0u ti\u00ean s\u1eed d\u1ee5ng, c\u00e1c doanh nghi\u1ec7p khai th\u00e1c d\u1ea7u kh\u00ed s\u1ebd c\u1ea3m th\u1ea5y b\u1ecb \u0111e do\u1ea1. D\u1eabu vi\u1ec7c s\u1ea3n xu\u1ea5t d\u1ea7u trong t\u01b0\u01a1ng lai v\u1eabn ti\u1ebfp t\u1ee5c t\u0103ng, nh\u1eefng c\u00f4ng ty thu\u1ed9c l\u0129nh v\u1ef1c n\u00e0y c\u00f3 th\u1ec3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 b\u00e0i x\u00edch t\u1eeb c\u1ed9ng \u0111\u1ed3ng quan t\u00e2m \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng. Do v\u1eady, h\u1ecd c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t cu\u1ed9c chuy\u1ec3n d\u1ecbch, nh\u01b0 t\u00e1i \u0111\u1ecbnh v\u1ecb gi\u00e1 tr\u1ecb l\u00f5i \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng ty n\u0103ng l\u01b0\u1ee3ng s\u1ea1ch ch\u1eb3ng h\u1ea1n.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u0110\u1ec3 k\u1ebft l\u1ea1i, t\u00f4i mu\u1ed1n l\u01b0u \u00fd r\u1eb1ng vi\u1ec7c l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0o ph\u1ea3i d\u1ef1a v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1, v\u00e0 kh\u00f4ng c\u00f3 m\u1ed9t ph\u01b0\u01a1ng \u00e1n n\u00e0o ho\u00e0n to\u00e0n \u01b0u vi\u1ec7t h\u01a1n c\u1ea3. Chi\u1ebfn l\u01b0\u1ee3c ph\u00f2ng th\u1ee7 d\u00f9 r\u1eb1ng th\u01b0\u1eddng kh\u00f4ng ph\u1ea3i con \u0111\u01b0\u1eddng \u0111\u1ec3 \u0111i \u0111\u1ebfn th\u00e0nh c\u00f4ng r\u1ef1c r\u1ee1 nh\u01b0ng l\u1ea1i l\u00e0 nh\u1eefng l\u1ef1a ch\u1ecdn kh\u00f4n ngoan \u0111\u1ec3 nh\u1eefng \u0111\u01a1n v\u1ecb d\u1eabn \u0111\u1ea7u b\u1ea3o v\u1ec7 th\u00e0nh qu\u1ea3 c\u1ee7a m\u00ecnh. Vi\u1ec7c c\u00e2n nh\u1eafc l\u1ef1a ch\u1ecdn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f2ng th\u1ee7 l\u00e0 lu\u00f4n lu\u00f4n c\u1ea7n thi\u1ebft v\u00e0 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c gia nhi\u1ec1u kinh nghi\u1ec7m l\u00fac n\u00e0o c\u0169ng ph\u1ea3i duy tr\u00ec g\u00f3c nh\u00ecn kh\u00e1c quan \u0111\u1ec3 l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n

Trong b\u00e0i vi\u1ebft sau, t\u00f4i s\u1ebd chia s\u1ebb th\u00eam v\u1ec1 nh\u1eefng l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng v\u00e0 nh\u1eefng l\u01b0u \u00fd c\u1ee7a vi\u1ec7c l\u1ef1a ch\u1ecdn v\u00e0 tri\u1ec3n khai nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c g\u1ed1c hay chi\u1ebfn l\u01b0\u1ee3c lai ph\u00f9 h\u1ee3p. Mong r\u1eb1ng \u0111\u1ebfn \u0111\u00e2y c\u00e1c b\u1ea1n \u0111\u1ed9c gi\u1ea3 \u0111\u00e3 c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng ki\u1ebfn th\u1ee9c n\u00e0y khi ph\u00e2n t\u00edch v\u00e0 ra quy\u1ebft \u0111\u1ecbnh cho ho\u1ea1t \u0111\u1ed9ng ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c trong th\u1ef1c t\u1ebf c\u00f4ng vi\u1ec7c.<\/p>\n\n\n\n

H\u1eb9n g\u1eb7p l\u1ea1i trong b\u00e0i vi\u1ebft sau,<\/p>\n\n\n\n

Minh Minimal<\/p>\n","protected":false},"excerpt":{"rendered":"

Chi\u1ebfn tranh \u0111\u00e3 xu\u1ea5t hi\u1ec7n h\u00e0ng ngh\u00ecn n\u0103m tr\u01b0\u1edbc, v\u00e0 nh\u1eefng giai tho\u1ea1i v\u1ec1 c\u00e1c cu\u1ed9c chi\u1ebfn trong l\u1ecbch s\u1eed nh\u00e2n lo\u1ea1i \u0111\u00e3 lu\u00f4n \u0111\u01b0\u1ee3c k\u1ec3, \u0111\u01b0\u1ee3c \u0111\u00fac k\u1ebft th\u00e0nh nh\u1eefng b\u00e0i h\u1ecdc v\u00e0 quy t\u1eafc cho c\u00e1c th\u1ebf h\u1ec7 sau. Vi\u1ec7c \u00e1p d\u1ee5ng nh\u1eefng quy t\u1eafc \u0111\u00f3 v\u00e0o ho\u1ea1t \u0111\u1ed9ng marketing, k\u1ebft h\u1ee3p c\u00f9ng […]<\/p>\n","protected":false},"author":3,"featured_media":1251,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[],"class_list":["post-600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiep-thi"],"_links":{"self":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/comments?post=600"}],"version-history":[{"count":1,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/600\/revisions"}],"predecessor-version":[{"id":604,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/600\/revisions\/604"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media\/1251"}],"wp:attachment":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media?parent=600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/categories?post=600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/tags?post=600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}