{"id":595,"date":"2024-02-27T09:36:11","date_gmt":"2024-02-27T02:36:11","guid":{"rendered":"https:\/\/minimalmarketing.com\/?p=595"},"modified":"2024-03-01T11:25:36","modified_gmt":"2024-03-01T04:25:36","slug":"chien-tranh-va-tiep-thi-phan-3-nam-chien-luoc-tan-cong-goc-va-nhung-dien-cuu-kinh-dien","status":"publish","type":"post","link":"https:\/\/minimalmarketing.com\/index.php\/vi\/2024\/02\/27\/chien-tranh-va-tiep-thi-phan-3-nam-chien-luoc-tan-cong-goc-va-nhung-dien-cuu-kinh-dien\/","title":{"rendered":"Chi\u1ebfn Tranh V\u00e0 Ti\u1ebfp Th\u1ecb – Ph\u1ea7n 3: N\u0103m Chi\u1ebfn L\u01b0\u1ee3c T\u1ea5n C\u00f4ng G\u1ed1c V\u00e0 Nh\u1eefng \u0110i\u1ec3n C\u1ee9u Kinh \u0110i\u1ec3n"},"content":{"rendered":"\n

Chi\u1ebfn tranh \u0111\u00e3 xu\u1ea5t hi\u1ec7n h\u00e0ng ngh\u00ecn n\u0103m tr\u01b0\u1edbc, v\u00e0 nh\u1eefng giai tho\u1ea1i v\u1ec1 c\u00e1c cu\u1ed9c chi\u1ebfn trong l\u1ecbch s\u1eed nh\u00e2n lo\u1ea1i \u0111\u00e3 lu\u00f4n \u0111\u01b0\u1ee3c k\u1ec3, \u0111\u01b0\u1ee3c \u0111\u00fac k\u1ebft th\u00e0nh nh\u1eefng b\u00e0i h\u1ecdc v\u00e0 quy t\u1eafc cho c\u00e1c th\u1ebf h\u1ec7 sau. Vi\u1ec7c \u00e1p d\u1ee5ng nh\u1eefng quy t\u1eafc \u0111\u00f3 v\u00e0o ho\u1ea1t \u0111\u1ed9ng marketing, k\u1ebft h\u1ee3p c\u00f9ng nh\u1eefng l\u00ed thuy\u1ebft ti\u1ebfp th\u1ecb \u0111\u01b0\u01a1ng \u0111\u1ea1i, c\u00f3 th\u1ec3 m\u1edf ra m\u1ed9t g\u00f3c nh\u00ecn v\u00e0 h\u01b0\u1edbng ti\u1ebfp c\u1eadn v\u1eefng ch\u1eafc h\u01a1n khi ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c.
Trong hai b\u00e0i vi\u1ebft tr\u01b0\u1edbc t\u00f4i \u0111\u00e3 gi\u1edbi thi\u1ec7u tr\u00ecnh qua nh\u1eefng \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng gi\u1eefa chi\u1ebfn tranh v\u00e0 ti\u1ebfp th\u1ecb \u0111\u01b0\u01a1ng \u0111\u1ea1i nh\u1eb1m t\u1ea1o ti\u1ec1n cho c\u00e1c c\u00e1c b\u00e0i vi\u1ebft ti\u1ebfp theo v\u00e0 Ph\u1ea7n 2 v\u1ec1 c\u00e1c l\u1ef1a ch\u1ecdn c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng chi\u1ebfn l\u01b0\u1ee3c g\u1ed1c thu\u1ed9c nh\u00f3m Ph\u00f2ng th\u1ee7. N\u1ebfu \u0111\u1ed9c gi\u1ea3 ch\u01b0a c\u00f3 th\u1eddi gian t\u00ecm \u0111\u1ecdc ph\u1ea7n tr\u01b0\u1edbc, c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 xem l\u1ea1i T\u1ea1i \u0111\u00e2y.<\/p>\n\n\n\n

Trong b\u00e0i vi\u1ebft n\u00e0y, t\u00f4i s\u1ebd gi\u1edbi thi\u1ec7u v\u1edbi b\u1ea1n n\u0103m l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c g\u1ed1c c\u1ee7a T\u1ea5n c\u00f4ng, th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi khi gia nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng ho\u1eb7c nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111ang \u1edf v\u1ecb tr\u00ed \u0111eo b\u00e1m ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u.<\/p>\n\n\n\n

\u0110\u1ea7u ti\u00ean l\u00e0 chi\u1ebfn l\u01b0\u1ee3c T\u1ea5n c\u00f4ng Tr\u1ef1c di\u1ec7n (Frontal)<\/strong>, d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p c\u00f3 ngu\u1ed3n l\u1ef1c \u0111\u1ee7 l\u1edbn v\u00e0 s\u1eb5n s\u00e0ng \u0111\u1ed1i \u0111\u1ea7u tr\u1ef1c ti\u1ebfp v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u. Hi\u1ec7n nay, t\u1ea5n c\u00f4ng tr\u1ef1c di\u1ec7n \u0111a ph\u1ea7n l\u00e0 cu\u1ed9c c\u1ea1nh tranh gi\u1eefa nh\u1eefng \u201c\u00f4ng l\u1edbn\u201d tr\u00ean th\u1ecb tr\u01b0\u1eddng, nh\u01b0 Pepsi \u0111\u1ed1i \u0111\u1ea7u v\u1edbi Coca-Cola hi\u1ec7n nay ch\u1eb3ng h\u1ea1n. N\u1ebfu b\u1ea1n kh\u00f4ng ph\u1ea3i m\u1ed9t c\u00f4ng ty \u201cc\u00f3 \u0111i\u1ec1u ki\u1ec7n\u201d, s\u1ebd kh\u00f4n ngoan h\u01a1n n\u1ebfu l\u1ef1a ch\u1ecdn c\u00e1c ph\u01b0\u01a1ng \u00e1n kh\u00e1c.<\/p>\n\n\n\n

Th\u1ee9 hai l\u00e0 chi\u1ebfn l\u01b0\u1ee3c T\u1ea5n c\u00f4ng M\u1ea1n s\u01b0\u1eddn (Flank)<\/strong>, t\u1ee9c t\u1eadp trung ngu\u1ed3n l\u1ef1c t\u1ea5n c\u00f4ng v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e1ch ho\u1eb7c m\u1ed9t c\u00e1ch tip c\u1eadn kh\u00e1c \u0111\u1ec3 tr\u00e1nh \u0111\u1ed1i \u0111\u1ea7u tr\u1ef1c di\u1ec7n v\u1edbi c\u00e1c \u201c\u00f4ng l\u1edbn\u201d. Ch\u1eb3ng h\u1ea1n khi Pepsi m\u1edbi gia nh\u1eadp ng\u00e0nh h\u00e0ng n\u01b0\u1edbc gi\u1ea3i kh\u00e1t, l\u00fac \u0111\u00f3 to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng g\u1ea7n nh\u01b0 thu\u1ed9c v\u1ec1 Coca-Cola, n\u00ean th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 t\u1eadp trung truy\u1ec1n th\u00f4ng h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi tr\u1ebb. \u0110\u00e2y l\u00e0 c\u00e1ch th\u1ee9c kh\u00e1 th\u00f4ng minh \u0111\u1ec3 gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng, b\u1edfi sau nhi\u1ec1u n\u0103m Pepsi \u0111\u00e3 m\u1edf r\u1ed9ng th\u00e0nh m\u1ed9t doanh nghi\u1ec7p kh\u00f4ng k\u00e9m c\u1ea1nh so v\u1edbi Coca-Cola.<\/p>\n\n\n\n

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Th\u1ee9 ba l\u00e0 chi\u1ebfn l\u01b0\u1ee3c Du k\u00edch (Guerrilla)<\/strong>, t\u1ee9c chia nh\u1ecf ngu\u1ed3n l\u1ef1c \u0111\u1ec3 th\u00e2m nh\u1eadp v\u00e0o nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng c\u00f9ng m\u1ed9t l\u00fac, n\u01a1i m\u00e0 c\u00e1c doanh nghi\u1ec7p d\u1eabn \u0111\u1ea7u v\u1eabn ch\u01b0a chi\u1ebfm l\u0129nh \u0111\u01b0\u1ee3c. L\u1ea5y v\u00ed d\u1ee5 th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea t\u1ea1i Vi\u1ec7t Nam, n\u01a1i c\u00f3 nhi\u1ec1u ph\u00e2n kh\u00fac t\u1eeb cao c\u1ea5p cho \u0111\u1ebfn v\u00f4 c\u00f9ng b\u00ecnh d\u00e2n, t\u1ed3n t\u1ea1i nh\u1eefng ng\u00e1ch th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00e1c doanh nghi\u1ec7p l\u1edbn ch\u01b0a v\u01b0\u01a1n t\u1edbi \u0111\u01b0\u1ee3c. Ch\u1eb3ng h\u1ea1n nh\u01b0 ph\u00e2n kh\u00fac c\u00e0 ph\u00ea gi\u00e1 r\u1ebb d\u01b0\u1edbi m\u01b0\u1eddi ngh\u00ecn \u0111\u1ed3ng d\u00e0nh cho ng\u01b0\u1eddi lao \u0111\u1ed9ng ch\u00e2n tay v\u00e0 sinh vi\u00ean, ch\u1ee7 y\u1ebfu v\u1eabn l\u00e0 c\u00e1c qu\u00e1n n\u01b0\u1edbc v\u1ec9a h\u00e8 m\u00e0 v\u1eabn ch\u01b0a c\u00f3 m\u1ed9t ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u. Khi ti\u1ebfp c\u1eadn ph\u00e2n kh\u00fac n\u00e0y, t\u00f4i cho r\u1eb1ng doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n du k\u00edch tr\u00ean ph\u01b0\u01a1ng di\u1ec7n \u0111\u1ecba l\u00fd, \u1edf nhi\u1ec1u qu\u1eadn v\u00e0 nhi\u1ec1u con h\u1ebbm kh\u00e1c nhau. M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 th\u00e0nh c\u00f4ng v\u1edbi chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 Guta, Milano v\u00e0 m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c n\u1eefa.<\/p>\n\n\n\n

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Th\u1ee9 t\u01b0 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c T\u1ea5n c\u00f4ng Bao ph\u1ee7 (Encirclement)<\/strong>, t\u1ee9c \u0111\u1ed1i \u0111\u1ea7u tr\u1ef1c di\u1ec7n v\u00e0 th\u00e1ch th\u1ee9c c\u00e1c \u0111\u1ed1i th\u1ee7 tr\u00ean m\u1ecdi m\u1eb7t tr\u1eadn v\u00e0 ph\u01b0\u01a1ng di\u1ec7n. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 s\u1eb5n v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng, v\u00e0 c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch h\u1eefu hi\u1ec7u \u0111\u1ec3 b\u1ea3o to\u00e0n th\u1ecb ph\u1ea7n. \u1ede Ph\u1ea7n 1 ch\u00fang ta \u0111\u00e3 c\u00f9ng trao \u0111\u1ed5i v\u1ec1 \u0111i\u1ec3n c\u1ee9u Sabeco v\u00e0 th\u1ea5y \u0111\u01b0\u1ee3c kh\u00e1t v\u1ecdng chinh ph\u1ee5c t\u1ea5t c\u1ea3 c\u00e1c th\u1ecb ph\u1ea7n c\u1ee7a h\u1ecd khi ap d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y. Trong ng\u00e0nh h\u00e0ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, trong khi Apple g\u1ea7n nh\u01b0 ch\u1ec9 s\u1ea3n xu\u1ea5t m\u1ed9t m\u1eabu m\u00e1y nh\u1eafm \u0111\u1ebfn ph\u00e2n kh\u00fac cao c\u1ea5p, th\u00ec Samsung \u0111\u00e3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng bao ph\u1ee7 v\u00e0o nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1c nhau, t\u1eeb cao c\u1ea5p \u0111\u1ebfn trung c\u1ea5p v\u00e0 b\u00ecnh d\u00e2n th\u00e1ch th\u1ee9c t\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u00ean g\u1ea7n nh\u01b0 t\u1ea5t c\u1ea3 c\u00e1c m\u1eb7t tr\u1eadn.<\/p>\n\n\n\n

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Th\u1ee9 n\u0103m l\u00e0 chi\u1ebfn l\u01b0\u1ee3c V\u01b0\u1ee3t m\u1eb7t (Bypass)<\/strong>, t\u1ee9c l\u00e0 n\u1eafm b\u1eaft m\u1ed9t kho\u1ea3nh kh\u1eafc ho\u1eb7c m\u1ed9t s\u1ef1 thay \u0111\u1ed5i \u0111\u1ed9t bi\u1ebfn m\u00e0 c\u00f3 th\u1ec3 t\u00e1i \u0111\u1ecbnh ngh\u0129a th\u1ecb tr\u01b0\u1eddng v\u00e0 x\u00e1c l\u1eadp n\u00ean nh\u1eefng nhu c\u1ea7u m\u1edbi. \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng t\u1ed1t nh\u1ea5t nh\u01b0ng kh\u00f4ng d\u1ec5 th\u1ef1c hi\u1ec7n, b\u1edfi \u0111\u1ec3 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c th\u00ec doanh nghi\u1ec7p c\u1ea7n \u1ee9ng d\u1ee5ng nhi\u1ec1u c\u00f4ng ngh\u1ec7, nghi\u00ean c\u1ee9u \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n tr\u01b0\u1edbc v\u00e0 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng, qua \u0111\u00f3 b\u1ecf l\u1ea1i t\u1ea5t c\u1ea3 \u0111\u1ed1i th\u1ee7 l\u1ea1i ph\u00eda sau. Ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e2u chuy\u1ec7n Facebook ph\u00e1t minh ra m\u1ea1ng x\u00e3 h\u1ed9i, ho\u1eb7c Uber \u0111\u00e3 gi\u00fap ph\u1ed5 qu\u00e1t ho\u00e1 kh\u00e1i ni\u1ec7m n\u1ec1n kinh t\u1ebf chia s\u1ebb trong ng\u00e0nh giao th\u00f4ng v\u1eadn t\u1ea3i. Nh\u01b0 Steve Jobs khi quay tr\u1edf l\u1ea1i Apple c\u0169ng \u0111\u00e3 t\u1eebng n\u00f3i, \u201cT\u1ea5t c\u1ea3 nh\u1eefng g\u00ec t\u00f4i l\u00e0m l\u00fac n\u00e0y l\u00e0 ch\u1edd \u0111\u1ee3i cho \u0111i\u1ec1u l\u1edbn lao ti\u1ebfp theo s\u1ebd \u0111\u1ebfn.\u201d<\/p>\n\n\n\n

T\u00f3m l\u1ea1i d\u00f9 r\u1eb1ng tr\u00ean b\u1ec1 m\u1eb7t ch\u00fang ta kh\u00f4ng th\u1ec3 nh\u00ecn nh\u1eadn ch\u00ednh x\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c c\u00f4ng ty, nh\u01b0ng qua ph\u00e2n t\u00edch ta c\u0169ng c\u00f3 th\u1ec3 th\u1ea5y d\u00f9 l\u00e0 t\u1eadp \u0111o\u00e1n l\u1edbn hay c\u00e1c c\u00f4ng ty nh\u1ecf th\u00ec qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd c\u0169ng d\u1ef1a tr\u00ean nh\u1eefng quy t\u1eafc v\u00e0 chi\u1ebfn l\u01b0\u1ee3c g\u1ed1c kh\u00f4ng h\u1ec1 thay \u0111\u1ed5i trong ngh\u1ec7 thu\u1eadt qu\u1ea3n tr\u1ecb, d\u00f9 l\u00e0 d\u1ee5ng qu\u00e2n hay l\u00e0 th\u01b0\u01a1ng m\u1ea1i. Trong n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u \u0111ang ph\u00e1t tri\u1ec3n v\u00e0 ph\u00e2n ho\u00e1 m\u1ea1nh m\u1ebd, c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p m\u1ed9t nh\u00f3m c\u00e1c chi\u1ebfn l\u01b0\u1ee3c g\u1ed1c theo t\u1ef7 l\u1ec7 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c ph\u00f9 h\u1ee3p, \u0111i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn s\u1ef1 ra \u0111\u1eddi c\u1ee7a m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c lai m\u00e0 trong th\u1eddi l\u01b0\u1ee3ng c\u1ee7a b\u00e0i vi\u1ebft t\u00f4i ch\u01b0a th\u1ec3 chia s\u1ebb h\u1ebft.<\/p>\n\n\n\n

Tuy th\u1ebf, t\u00f4i v\u1eabn hi v\u1ecdng r\u1eb1ng c\u00e1c b\u1ea1n \u0111\u1ed9c gi\u1ea3 c\u0169ng c\u00f3 th\u1ec3 th\u00f4ng qua lo\u1ea1t b\u00e0i vi\u1ebft n\u00e0y m\u00e0 n\u1eafm \u0111\u01b0\u1ee3c ph\u1ea7n n\u00e0o tin t\u01b0\u1edfng, n\u1eafm b\u1eaft v\u00e0 \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c c\u00e1c chi\u1ebfn l\u01b0\u1ee3c g\u1ed1c c\u1ee7a chi\u1ebfn tranh v\u00e0o trong kinh doanh v\u00e0 ti\u1ebfp th\u1ecb \u0111\u01b0\u01a1ng \u0111\u1ea1i. T\u00f4i mong r\u1eb1ng s\u1ebd c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c chia s\u1ebb c\u00f9ng \u0111\u1ed9c gi\u1ea3 qua nh\u1eefng b\u00e0i vi\u1ebft ti\u1ebfp t\u1ea1i brandsvietnam c\u0169ng nh\u01b0 trang c\u00e1 nh\u00e2n c\u1ee7a t\u00f4i t\u1ea1i minimalmarketing.com.<\/p>\n\n\n\n

Ch\u00e2n th\u00e0nh c\u00e1m \u01a1n v\u00e0 h\u1eb9n g\u1eb7p l\u1ea1i.<\/p>\n\n\n\n

Minh Minimal<\/p>\n","protected":false},"excerpt":{"rendered":"

Chi\u1ebfn tranh \u0111\u00e3 xu\u1ea5t hi\u1ec7n h\u00e0ng ngh\u00ecn n\u0103m tr\u01b0\u1edbc, v\u00e0 nh\u1eefng giai tho\u1ea1i v\u1ec1 c\u00e1c cu\u1ed9c chi\u1ebfn trong l\u1ecbch s\u1eed nh\u00e2n lo\u1ea1i \u0111\u00e3 lu\u00f4n \u0111\u01b0\u1ee3c k\u1ec3, \u0111\u01b0\u1ee3c \u0111\u00fac k\u1ebft th\u00e0nh nh\u1eefng b\u00e0i h\u1ecdc v\u00e0 quy t\u1eafc cho c\u00e1c th\u1ebf h\u1ec7 sau. Vi\u1ec7c \u00e1p d\u1ee5ng nh\u1eefng quy t\u1eafc \u0111\u00f3 v\u00e0o ho\u1ea1t \u0111\u1ed9ng marketing, k\u1ebft h\u1ee3p c\u00f9ng […]<\/p>\n","protected":false},"author":3,"featured_media":1249,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[],"class_list":["post-595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiep-thi"],"_links":{"self":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/comments?post=595"}],"version-history":[{"count":1,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/595\/revisions"}],"predecessor-version":[{"id":599,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/595\/revisions\/599"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media\/1249"}],"wp:attachment":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media?parent=595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/categories?post=595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/tags?post=595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}