{"id":573,"date":"2024-02-27T09:36:30","date_gmt":"2024-02-27T02:36:30","guid":{"rendered":"https:\/\/minimalmarketing.com\/?p=573"},"modified":"2024-03-01T11:24:06","modified_gmt":"2024-03-01T04:24:06","slug":"chien-tranh-va-tiep-thi-phan-4-cuoc-chien-trong-thi-truong-kinh-te-chia-se","status":"publish","type":"post","link":"https:\/\/minimalmarketing.com\/index.php\/vi\/2024\/02\/27\/chien-tranh-va-tiep-thi-phan-4-cuoc-chien-trong-thi-truong-kinh-te-chia-se\/","title":{"rendered":"Chi\u1ebfn Tranh V\u00e0 Ti\u1ebfp Th\u1ecb – Ph\u1ea7n 4: Cu\u1ed9c Chi\u1ebfn Trong Th\u1ecb Tr\u01b0\u1eddng Kinh T\u1ebf Chia S\u1ebb"},"content":{"rendered":"\n

N\u1ec1n kinh t\u1ebf chia s\u1ebb (sharing economy) l\u00e0 kh\u00e1i ni\u1ec7m t\u01b0\u01a1ng \u0111\u1ed1i m\u1edbi tr\u00ean th\u1ecb tr\u01b0\u1eddng, m\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u1ed5 qu\u00e1t t\u1ea1i Vi\u1ec7t Nam ch\u1ee7 y\u1ebfu qua c\u00e1c d\u1ecbch v\u1ee5 g\u1ecdi xe c\u00f4ng ngh\u1ec7 nh\u01b0 Uber v\u00e0 Grab. Qua qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n v\u00e0 s\u00e0ng l\u1ecdc, c\u00e1c tay ch\u01a1i \u0111\u00e3 x\u00e1c l\u1eadp \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed nh\u1ea5t \u0111\u1ecbnh \u1edf th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc.<\/em><\/p>\n\n\n\n

Trong ba b\u00e0i vi\u1ebft tr\u01b0\u1edbc t\u00f4i \u0111\u00e3 gi\u1edbi thi\u1ec7u tr\u00ecnh qua nh\u1eefng \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng gi\u1eefa chi\u1ebfn tranh v\u00e0 ti\u1ebfp th\u1ecb \u0111\u01b0\u01a1ng \u0111\u1ea1i nh\u1eb1m t\u1ea1o ti\u1ec1n cho c\u00e1c c\u00e1c b\u00e0i vi\u1ebft ti\u1ebfp theo v\u00e0 ph\u00e2n t\u00edch c\u00e1c l\u1ef1a ch\u1ecdn c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng chi\u1ebfn l\u01b0\u1ee3c g\u1ed1c\u00a0 Ph\u1ea7n 2 v\u00e0 Ph\u1ea7n 3. N\u1ebfu \u0111\u1ed9c gi\u1ea3 ch\u01b0a c\u00f3 th\u1eddi gian t\u00ecm \u0111\u1ecdc ph\u1ea7n tr\u01b0\u1edbc, c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 xem l\u1ea1i: Ph\u1ea7n 2, Ph\u1ea7n 3.<\/p>\n\n\n\n

Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta c\u00f9ng ph\u00e2n t\u00edch th\u00eam m\u1ed9t \u0111i\u1ec3n c\u1ee9u n\u1eefa v\u1ec1 th\u1ecb tr\u01b0\u1eddng kinh t\u1ebf chia s\u1ebb v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh c\u1ee7a c\u00e1c \u0111\u01a1n v\u1ecb ho\u1ea1t \u0111\u1ed9ng trong \u0111\u00f3, m\u00e0 t\u1eadp trung ch\u1ee7 y\u1ebfu trong m\u1ea3ng d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n v\u1edbi c\u00e1c c\u00f4ng ty nh\u01b0 Uber, Grab hay Gojek. T\u00f4i mong r\u1eb1ng \u0111\u00e2y s\u1ebd l\u00e0 ph\u1ea7n ki\u1ec3m ch\u1ee9ng l\u1ea1i c\u00e1c l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c m\u00e0 c\u00e1c b\u1ea1n \u0111\u00e3 \u0111\u1ecdc \u1edf ph\u1ea7n tr\u01b0\u1edbc.<\/p>\n\n\n\n

Kho\u1ea3ng n\u1eeda \u0111\u1ea7u n\u0103m 2014, Uber v\u00e0 GrabCar c\u00f9ng tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. Tuy nhi\u00ean th\u1eddi \u0111i\u1ec3m \u0111\u00f3, Grab \u0111\u00e3 kh\u00e1 ch\u1eadt v\u1eadt trong vi\u1ec7c c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7 trong m\u1ea3ng xe h\u01a1i. Cho \u0111\u1ebfn th\u00e1ng 11\/2014, Grab \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng m\u1ea1n s\u01b0\u1eddn nh\u1eafm v\u00e0o d\u1ecbch v\u1ee5 g\u1ecdi xe hai b\u00e1nh v\u1edbi GrabBike. Nh\u1edd s\u1ef1 chuy\u1ec3n \u0111\u1ed5i nhanh ch\u00f3ng v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecba th\u1ebf \u0111\u01b0\u1eddng ph\u1ed1, c\u00f9ng v\u1edbi m\u1ee9c gi\u00e1 b\u00ecnh d\u00e2n h\u01a1n c\u1ee7a d\u1ecbch v\u1ee5 n\u00e0y m\u00e0 Grab \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn, qua \u0111\u00f3 m\u1edbi c\u00f3 th\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n \u0111\u1ea7u ti\u00ean trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng, l\u00e0m n\u1ec1n t\u1ea3ng cho vi\u1ec7c m\u1edf r\u1ed9ng th\u00e0nh \u2018Si\u00eau \u1ee9ng d\u1ee5ng\u2019 nh\u01b0 hi\u1ec7n nay. N\u1ebfu ng\u00e0y \u0111\u00f3 h\u1ecd v\u1eabn m\u1ed9t m\u1ef1c theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng tr\u1ef1c di\u1ec7n m\u1ea3ng xe h\u01a1i v\u1edbi Uber, ch\u1eafc ch\u1eafn ng\u00e0y nay ch\u00fang ta s\u1ebd c\u00f3 m\u1ed9t Grab r\u1ea5t kh\u00e1c.<\/p>\n\n\n\n

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\u0110\u1ebfn khi GrabBike \u0111\u00e3 l\u1edbn m\u1ea1nh v\u00e0 x\u00e2m th\u1ef1c m\u1ed9t ph\u1ea7n l\u1edbn m\u1ea3ng th\u1ecb ph\u1ea7n di chuy\u1ec3n n\u1ed9i th\u00e0nh th\u00ec Uber m\u1edbi nh\u1eadn ra s\u1ef1 \u0111e d\u1ecda v\u00e0 tri\u1ec3n khai th\u00eam Uber Bike (Counter-offensive Defense) kh\u00e1c bi\u1ec7t v\u1edbi m\u00e0u xanh d\u01b0\u01a1ng nh\u1ea1t nho\u00e0, nh\u01b0ng c\u00f3 v\u1ebb \u0111\u00e3 h\u01a1i mu\u1ed9n. Khi \u0111\u00e3 t\u1ea1o \u0111\u01b0\u1ee3c \u0111\u00e0 \u1edf m\u1ea3ng xe hai b\u00e1nh v\u00e0 len l\u1ecfi v\u00e0o t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng, Grab m\u1ea1nh d\u1ea1n m\u1edf r\u1ed9ng ng\u01b0\u1ee3c v\u1ec1 th\u1ecb tr\u01b0\u1eddng xe h\u01a1i c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi Uber (Frontal Attack). Tr\u00ean \u0111\u00e0 thu\u1eadn l\u1ee3i, Grab v\u1ec1 sau \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c t\u1ea5n c\u00f4ng bao ph\u1ee7, li\u00ean t\u1ee5c ra m\u1eaft th\u00eam c\u00e1c d\u1ecbch v\u1ee5 n\u1ed5i b\u1eadt kh\u00e1c nh\u01b0 giao nh\u1eadn h\u00e0ng (v\u1edbi GrabExpress v\u00e0o n\u0103m 2015), v\u1eadn chuy\u1ec3n th\u1ee9c \u0103n (v\u1edbi GrabFood v\u00e0o n\u0103m 2016), v\u00e0 thanh to\u00e1n tr\u1ef1c tuy\u1ebfn (v\u1edbi GrabPay c\u00f9ng v\u00ed \u0111i\u1ec7n t\u1eed Moca) \u0111\u1ec3 gi\u1eef v\u1eefng v\u1ecb th\u1ebf v\u00e0 d\u01b0\u1eddng nh\u01b0 ch\u1eb7n \u0111\u1ee9ng s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a \u0111\u1ed1i th\u1ee7 tr\u00ean c\u00e1c m\u1eb7t tr\u1eadn d\u1ecbch v\u1ee5 c\u00f4ng ngh\u1ec7 kh\u00e1c. Nh\u1edd v\u1ed1n v\u00e0 t\u1ed1c \u0111\u1ed9 tri\u1ec3n khai th\u1ea7n t\u1ed1c, v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u c\u1ee7a Grab nhanh ch\u00f3ng \u0111\u01b0\u1ee3c kh\u1eb3ng \u0111\u1ecbnh trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam, \u0111\u00e1nh d\u1ea5u b\u1eb1ng vi\u1ec7c n\u00e2ng c\u1ea5p v\u00e0 gia \u0111\u1eddi th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng \u201cGrab” thay v\u00ec tr\u01b0\u1edbc \u0111\u00f3 ch\u1ec9 l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01a1n l\u1ebb nh\u01b0 GrabBike hay GrabCar, v.v.<\/p>\n\n\n\n

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N\u0103m 2018 \u0111\u00e1nh d\u1ea5u m\u1ed9t c\u1ed9t m\u1ed1c quan tr\u1ecdng n\u1eefa khi Uber r\u00fat h\u1eb3n kh\u1ecfi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam v\u00e0 \u0110\u00f4ng Nam \u00c1 sau m\u1ed9t th\u1eddi gian d\u00e0i chinh chi\u1ebfn nh\u01b0ng kh\u00f4ng th\u1ed1ng tr\u1ecb \u0111\u01b0\u1ee3c t\u00e2m tr\u00ed ng\u01b0\u1eddi d\u00f9ng c\u0169ng nh\u01b0 th\u1ecb ph\u1ea7n. H\u1ecd th\u1eeba nh\u1eadn th\u1ea5t b\u1ea1i v\u00e0 l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c ph\u00f2ng th\u1ee7 r\u00fat lui \u0111\u1ec3 b\u1ea3o to\u00e0n th\u1ebf m\u1ea1nh t\u1ea1i c\u00e1c ch\u1ecb tr\u01b0\u1eddng \u00c2u M\u1ef9. N\u1eafm b\u1eaft th\u1eddi c\u01a1 n\u00e0y, Gojek, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i kh\u00e1c, ti\u1ebfn \u0111\u00e1nh th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam d\u01b0\u1edbi v\u1ecf b\u1ecdc \u201ccon ng\u1ef1a th\u00e0nh Troy\u201d b\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u GoViet, s\u1eed d\u1ee5ng s\u1eafc \u0111\u1ecf mang tinh th\u1ea7n d\u00e2n t\u1ed9c v\u00e0 truy\u1ec1n th\u00f4ng nh\u01b0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u thu\u1ea7n Vi\u1ec7t. GoJek b\u1eaft \u0111\u1ea7u v\u1edbi th\u1ecb tr\u01b0\u1eddng g\u1ecdi xe hai b\u00e1nh tr\u01b0\u1edbc ti\u00ean, v\u00e0 c\u0169ng trong giai \u0111o\u1ea1n n\u00e0y, \u0111\u01a1n v\u1ecb n\u1ed9i \u0111\u1ecba th\u1ef1c ch\u1ea5t duy nh\u1ea5t l\u00e0 Be c\u0169ng gia nh\u1eadp theo v\u00e0 \u0111\u00e1nh ngay v\u00e0o m\u1ed9t \u0111i\u1ec3m y\u1ebfu ch\u01b0a \u0111\u01b0\u1ee3c l\u00f2ng ng\u01b0\u1eddi d\u00f9ng c\u1ee7a Grab, l\u00e0 \u201ct\u0103ng gi\u00e1 gi\u1edd cao \u0111i\u1ec3m\u201d. C\u00f3 th\u1ec3 n\u00f3i v\u00e0o th\u1eddi \u0111i\u1ec3m Uber r\u00fat kh\u1ecfi th\u1ecb tr\u01b0\u1eddng, d\u00f9 l\u00e0 GoViet hay Be, c\u00e1c tay ch\u01a1i m\u1edbi c\u0169ng \u0111ang c\u1ed1 g\u1eafng t\u1eadn dung m\u1ed9t k\u1ebd \u1edf c\u1ee7a Grab \u0111\u1ec3 ti\u1ebfn c\u00f4ng v\u00e0o m\u1ea3ng th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng n\u00e0y, d\u00f9 l\u00e0 d\u01b0\u1edbi g\u00f3c \u0111\u1ed9 c\u1ea3m t\u00ednh nh\u01b0 Goviet th\u00f4ng qua ni\u1ec1m t\u1eeb h\u00e0o d\u00e2n t\u1ed9c hay l\u00fd t\u00ednh nh\u01b0 Be khi kh\u00e1c th\u00e1c g\u00f3c l\u1ee3i \u00edch v\u1ec1 gi\u00e1. Vi\u1ec7c n\u00e0y m\u1edf ra m\u1ed9t cu\u1ed9c chi\u1ebfn \u0111\u1ed1t ti\u1ec1n nh\u1eb1m gi\u00e0nh gi\u1eadt t\u00e0i x\u1ebf v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi (Flank Attack).<\/p>\n\n\n\n

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\u0110\u1ebfn n\u0103m 2019, GoViet ra m\u1eaft th\u00eam v\u00e0 t\u1eadp trung v\u00e0o d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n th\u1ee9c \u0103n (GoFood) nh\u1eb1m t\u1ea1o \u0111i\u1ec3m kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c tay ch\u01a1i kh\u00e1c. \u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kh\u00e1 ph\u00f9 h\u1ee3p v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, b\u1edfi m\u1ea3ng giao nh\u1eadn \u0111\u1ed3 \u0103n v\u1eabn ch\u01b0a ho\u00e0n to\u00e0n tr\u01b0\u1edfng th\u00e0nh. Nh\u01b0ng b\u1edfi s\u1ef1 thi\u1ebfu y\u1ebfu t\u1ed1 ngu\u1ed3n l\u1ef1c, kh\u1ea3 n\u0103ng qu\u1ea3n tr\u1ecb, v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 kh\u1ea3 n\u0103ng thanh to\u00e1n tr\u1ef1c tuy\u1ebfn m\u00e0 GoViet \u0111\u00e3 kh\u00f4ng \u0111i \u0111\u1ebfn c\u00e1i \u0111\u00edch qu\u00e1 m\u1ef9 m\u00e3n. Kh\u00f4ng l\u00e2u sau th\u00ec \u1ee9ng d\u1ee5ng chuy\u00ean giao \u0111\u1ed3 \u0103n Baemin c\u0169ng ch\u00ednh th\u1ee9c ch\u00e0o s\u00e2n v\u1edbi m\u00e0u xanh mint v\u00e0 nhanh ch\u00f3ng g\u1eb7t h\u00e1i nhi\u1ec1u th\u00e0nh c\u00f4ng. C\u00e1ch th\u1ee9c truy\u1ec1n th\u00f4ng c\u1ee7a \u0111\u01a1n v\u1ecb n\u00e0y c\u0169ng r\u1ea5t s\u00e1ng t\u1ea1o, kh\u00e1c v\u1edbi nh\u1eefng n\u1ed9i dung \u0111ang c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u1eddi gian \u0111\u00f3. V\u1ec1 l\u00e2u d\u00e0i, t\u00f4i nh\u1eadn x\u00e9t \u0111\u00e2y l\u00e0 m\u1ed9t \u0111\u1ed1i th\u1ee7 \u0111\u00e1ng g\u1eddm. Nh\u01b0ng c\u00f3 m\u1ed9t c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c \u0111\u1eb7t ra l\u00e0, sau khi \u0111\u00e3 chinh ph\u1ee5c \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng giao nh\u1eadn th\u1ee9c \u0103n, li\u1ec7u Beamin quay l\u1ea1i l\u1ea5n s\u00e2n c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c trong n\u1ec1n kinh t\u1ebf chia s\u1ebb, nh\u01b0 m\u1ea3ng g\u1ecdi xe \u0111\u00e3 qu\u00e1 \u0111\u00f4ng \u0111\u00fac hay m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u00e0o \u0111\u00f3 \u00edt c\u1ea1nh tranh h\u01a1n, nh\u01b0 c\u00e1ch Grab \u0111\u00e3 l\u00e0m \u0111\u1ed1i v\u1edbi Uber ng\u00e0y tr\u01b0\u1edbc.<\/p>\n\n\n\n

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N\u0103m 2020, GoViet d\u1eebng t\u1ea5t c\u1ea3 m\u1ecdi ho\u1ea1t \u0111\u1ed9ng t\u1ea1i th\u1ecb tr\u01b0\u1eddng, v\u00e0 quay ng\u01b0\u1ee3c v\u1ec1 c\u00e1i t\u00ean nguy\u00ean b\u1ea3n c\u1ee7a h\u1ecd l\u00e0 Gojek. Tr\u00ean quan \u0111i\u1ec3m c\u1ee7a t\u00f4i, c\u00f3 th\u1ec3 h\u1ecd \u0111\u00e3 nh\u1eadn ra r\u1eb1ng \u0111\u00e1nh v\u00e0o ni\u1ec1m t\u1ef1 h\u00e0o d\u00e2n t\u1ed9c kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng, n\u00ean sau \u0111\u00f3 \u0111\u00e3 th\u1ef1c hi\u1ec7n nh\u1eefng chuy\u1ec3n \u0111\u1ed5i c\u1ea7n thi\u1ebft cho s\u1ef1 \u0111\u1ed5 b\u1ed5 c\u1ee7a m\u1ed9t m\u00f4 h\u00ecnh kinh doanh \u0111\u1ed3 s\u1ed9 t\u1ea7m v\u00f3c khu v\u1ef1c mang t\u00ean GoJek. V\u1eady l\u00e0 sau 8 n\u0103m d\u00e0i ph\u00e1t tri\u1ec3n, th\u1ecb tr\u01b0\u1eddng n\u1ec1n kinh t\u1ebf chia s\u1ebb t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 b\u1eaft \u0111\u1ea7u \u0111\u1ecbnh h\u00ecnh v\u00e0 c\u00e1c tay ch\u01a1i c\u0169ng b\u1eaft \u0111\u1ea7u x\u00e1c l\u1eadp v\u1ecb tr\u00ed c\u1ee7a ri\u00eang m\u00ecnh. Hi\u1ec7n Gojek \u0111ang tuy\u00ean chi\u1ebfn v\u1edbi Grab g\u1ea7n nh\u01b0 tr\u00ean m\u1ecdi m\u1eb7t tr\u1eadn, v\u00e0 \u0111\u00e2y l\u00e0 cu\u1ed9c ch\u01a1i v\u1ec1 ngu\u1ed3n l\u1ef1c v\u00e0 \u0111\u01a1n v\u1ecb n\u00e0o ch\u1ecbu \u0111\u1ef1ng \u0111\u01b0\u1ee3c trong ng\u1eafn h\u1ea1n s\u1ebd th\u00e0nh c\u00f4ng trong d\u00e0i h\u1ea1n. Be th\u00ec \u0111ang \u00e1p d\u1ee5ng chi\u1ebfn thu\u1eadt ph\u00f2ng th\u1ee7 \u0111\u1ec3 b\u1ea3o v\u1ec7 m\u1ed9t th\u1ecb ph\u1ea7n kh\u00f4ng qu\u00e1 l\u1edbn, b\u1ea3n th\u00e2n t\u00f4i c\u0169ng \u0111ang quan s\u00e1t v\u00e0 ch\u1edd \u0111\u1ee3i nh\u1eefng b\u01b0\u1edbc \u0111i ti\u1ebfp theo c\u1ee7a doanh nghi\u1ec7p thu\u1ea7n Vi\u1ec7t n\u00e0y. N\u1ebfu mu\u1ed1n gi\u00e0nh l\u1ea1i th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba, Be s\u1ebd c\u1ea7n m\u1ed9t s\u1ef1 thay \u0111\u1ed5i, chuy\u1ec3n bi\u1ebfn l\u1edbn v\u00e0 t\u00ecm \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c ri\u00eang cho m\u00ecnh. T\u01b0\u01a1ng lai \u1eaft h\u1eb3n c\u00f2n nhi\u1ec1u s\u1ef1 x\u00e1o tr\u1ed9n, ch\u00fang ta h\u00e3y c\u00f9ng theo d\u00f5i tr\u1eadn chi\u1ebfn n\u00e0y \u0111\u1ec3 hi\u1ec3u th\u00eam v\u1ec1 t\u00ednh \u1ee9ng d\u1ee5ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c qu\u00e2n s\u1ef1 trong ti\u1ebfp th\u1ecb \u0111\u01b0\u01a1ng \u0111\u1ea1i.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

T\u00f4i hi v\u1ecdng chu\u1ed7i 4 b\u00e0i vi\u1ebft n\u00e0y \u0111\u00e3 gi\u1ea3i th\u00edch ph\u1ea7n l\u1edbn nh\u1eefng \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c gi\u1eefa chi\u1ebfn tranh v\u00e0 ti\u1ebfp th\u1ecb. \u0110\u1ed1i v\u1edbi nh\u1eefng \u0111\u1ed9c gi\u1ea3 v\u1eabn c\u00f2n b\u0103n kho\u0103n v\u1ec1 ngu\u1ed3n g\u1ed1c h\u1ecdc thu\u1eadt c\u1ee7a nh\u1eefng l\u00fd thuy\u1ebft n\u00e0y, t\u00f4i xin \u0111\u01b0\u1ee3c chia s\u1ebb th\u00eam m\u1ed9t s\u1ed1 \u0111\u1ea7u s\u00e1ch \u0111\u00e3 t\u1ea1o c\u1ea3m h\u1ee9ng cho t\u00f4i ph\u00e1t tri\u1ec3n chu\u1ed7i b\u00e0i vi\u1ebft n\u00e0y.<\/p>\n\n\n\n

H\u1eb9n g\u1eb7p l\u1ea1i trong b\u00e0i vi\u1ebft cu\u1ed1i,<\/p>\n\n\n\n

Minh Minimal<\/p>\n","protected":false},"excerpt":{"rendered":"

N\u1ec1n kinh t\u1ebf chia s\u1ebb (sharing economy) l\u00e0 kh\u00e1i ni\u1ec7m t\u01b0\u01a1ng \u0111\u1ed1i m\u1edbi tr\u00ean th\u1ecb tr\u01b0\u1eddng, m\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u1ed5 qu\u00e1t t\u1ea1i Vi\u1ec7t Nam ch\u1ee7 y\u1ebfu qua c\u00e1c d\u1ecbch v\u1ee5 g\u1ecdi xe c\u00f4ng ngh\u1ec7 nh\u01b0 Uber v\u00e0 Grab. Qua qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n v\u00e0 s\u00e0ng l\u1ecdc, c\u00e1c tay ch\u01a1i \u0111\u00e3 x\u00e1c l\u1eadp \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed […]<\/p>\n","protected":false},"author":3,"featured_media":1247,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[],"class_list":["post-573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiep-thi"],"_links":{"self":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/comments?post=573"}],"version-history":[{"count":1,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/573\/revisions"}],"predecessor-version":[{"id":582,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/573\/revisions\/582"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media\/1247"}],"wp:attachment":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media?parent=573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/categories?post=573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/tags?post=573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}