- \n
- Ngh\u1ec7 Thu\u1eadt C\u1ee7a Chi\u1ebfn L\u01b0\u1ee3c (The Art of Strategy)<\/strong><\/li>\n<\/ul>\n\n\n\n
Trong nh\u1eefng nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y, t\u00f4i kh\u00e1 \u1ea5n t\u01b0\u1ee3ng v\u1edbi cu\u1ed1n s\u00e1ch \u2018Ngh\u1ec7 thu\u1eadt c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c\u2019<\/strong> (The Art of Strategy) do hai t\u00e1c gi\u1ea3 Avinash Dixit v\u00e0 Barry Nalebuff ch\u1eafp b\u00fat. \u0110\u00f4i n\u00e9t v\u1ec1 t\u00e1c gi\u1ea3, \u00f4ng Avinash Dixit l\u00e0 m\u1ed9t nh\u00e0 kinh t\u1ebf v\u00e0 \u0111\u1ed3ng th\u1eddi l\u00e0 m\u1ed9t gi\u00e1o s\u01b0 t\u1ea1i tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc Princeton, c\u00f2n \u00f4ng Barry Nalebuff l\u00e0 m\u1ed9t doanh nh\u00e2n v\u00e0 \u0111\u1ed3ng th\u1eddi l\u00e0 gi\u00e1o s\u01b0 chuy\u00ean ng\u00e0nh qu\u1ea3n tr\u1ecb t\u1ea1i tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc Yale danh gi\u00e1.<\/p>\n\n\n\n
N\u1ed9i dung n\u1ed5i b\u1eadt trong cu\u1ed1n s\u00e1ch l\u00e0 vi\u1ec7c t\u00e1c gi\u1ea3 \u0111\u01b0a ra nh\u1eefng \u0111\u1ecbnh ngh\u0129a c\u01a1 b\u1ea3n nh\u1ea5t c\u1ee7a vi\u1ec7c h\u00ecnh th\u00e0nh k\u1ebf ho\u1ea1ch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c khi chia chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh hai th\u00e1i c\u1ef1c, \u0111\u1ed9ng v\u00e0 t\u0129nh. Chi\u1ebfn l\u01b0\u1ee3c t\u0129nh gi\u1ed1ng nh\u01b0 vi\u1ec7c ch\u1eb7t m\u1ed9t c\u00e1i c\u00e2y, d\u00f9 b\u1ea1n \u0111\u01b0a ra ph\u01b0\u01a1ng \u00e1n n\u00e0o th\u00ec c\u00e1i c\u00e2y v\u1eabn \u0111\u1ee9ng y\u00ean \u0111\u00f3, v\u00e0 k\u1ebft qu\u1ea3 s\u1ebd ho\u00e0n to\u00e0n ph\u1ee5 thu\u1ed9c v\u00e0o quy\u1ebft \u0111\u1ecbnh ban \u0111\u1ea7u. C\u00f2n chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed9ng gi\u1ed1ng nh\u01b0 vi\u1ec7c thi \u0111\u1ea5u Quy\u1ec1n Anh, trong \u0111\u00f3 quy\u1ebft \u0111\u1ecbnh ch\u00fang ta \u0111\u01b0a ra s\u1ebd l\u00e0m thay \u0111\u1ed5i h\u00e0nh \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i ph\u01b0\u01a1ng, c\u00e1c b\u00ean tham gia s\u1ebd c\u00f3 s\u1ef1 t\u01b0\u01a1ng t\u00e1c l\u1eabn nhau. C\u00e0ng nhi\u1ec1u b\u00ean tham gia, t\u1ee9c c\u00e0ng nhi\u1ec1u bi\u1ebfn s\u1ed1 thay \u0111\u1ed5i, th\u00ec vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh c\u0169ng kh\u00f3 kh\u0103n h\u01a1n cho chi\u1ebfn l\u01b0\u1ee3c gia. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb thu\u1ed9c d\u1ea1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed9ng v\u00e0 ph\u1ee9c t\u1ea1p b\u1edfi c\u00f3 nhi\u1ec1u bi\u1ebfn s\u1ed1 thay \u0111\u1ed5i trong m\u1ed9t ng\u00e0nh h\u00e0ng v\u1edbi nhi\u1ec1u \u0111\u1ed1i th\u1ee7 tham gia, v\u00e0 vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 th\u1eddi gian, nh\u00e2n l\u1ef1c v\u00e0 t\u00e0i l\u1ef1c. Hi\u1ec3u \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac c\u01a1 b\u1ea3n nh\u1ea5t n\u00e0y l\u00e0 kh\u1edfi \u0111\u1ea7u c\u1ee7a vi\u1ec7c n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c quy lu\u1eadt.<\/p>\n\n\n
\n![\"\"](\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A33_319583_The_Art_of_Strategy_1628755787-1.jpg\")
<\/figure>\n<\/div>\n\n\n- \n
- 22 Quy Lu\u1eadt B\u1ea5t Bi\u1ebfn C\u1ee7a Ti\u1ebfp Th\u1ecb (The 22 Immutable Laws of Marketing)<\/strong><\/li>\n<\/ul>\n\n\n\n
Cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c vi\u1ebft b\u1edfi Al Ries v\u00e0 Jack Trout, hai h\u1ecdc gi\u1ea3 danh ti\u1ebfng to\u00e0n c\u1ea7u trong ng\u00e0nh. Nh\u1eefng kh\u00e1i ni\u1ec7m m\u00e0 h\u1ecd \u0111\u01b0a ra trong \u0111\u00e3 g\u00f3p ph\u1ea7n kh\u00f4ng nh\u1ecf trong vi\u1ec7c \u0111\u1eb7t n\u1ec1n m\u00f3ng cho l\u00fd thuy\u1ebft ti\u1ebfp th\u1ecb \u0111\u01b0\u01a1ng \u0111\u1ea1i. M\u1ed9t trong nh\u1eefng c\u00f4ng tr\u00ecnh \u0111\u00f3 l\u00e0 vi\u1ec7c n\u0103m 1981, hai \u00f4ng l\u00e0 ng\u01b0\u1eddi \u0111\u00e3 \u0111\u01b0a ra kh\u00e1i ni\u1ec7m m\u1edbi m\u1ebb ho\u00e0n to\u00e0n l\u00e0 \u0111\u1ecbnh v\u1ecb (positioning), t\u1ee9c \u0111\u01b0a v\u00e0o t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ed9t \u0111i\u1ec3m s\u00e1ng duy nh\u1ea5t li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y l\u00e0 l\u00fd thuy\u1ebft n\u1ec1n m\u00f3ng cho chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ti\u1ebfp th\u1ecb v\u1ec1 sau.<\/p>\n\n\n\n
N\u0103m 1994, cu\u1ed1n s\u00e1ch 22 Quy lu\u1eadt b\u1ea5t bi\u1ebfn c\u1ee7a ti\u1ebfp th\u1ecb l\u1ea1i m\u1ed9t l\u1ea7n n\u1eefa thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m v\u00e0 tranh lu\u1eadn c\u1ee7a c\u00e1c chuy\u00ean gia trong ng\u00e0nh. \u0110\u00e2y c\u0169ng l\u00e0 nh\u1eefng \u0111\u00fac k\u1ebft v\u1ec1 m\u1eb7t nguy\u00ean t\u1eafc hai \u00f4ng th\u1ef1c hi\u1ec7n qua nghi\u00ean c\u1ee9u quan s\u00e1t r\u1ed3i t\u1ed5ng h\u1ee3p l\u1ea1i m\u00e0 th\u00e0nh. C\u00e1c quy lu\u1eadt c\u00f3 th\u1ec3 \u0111\u00e3 c\u00f3 nh\u1eefng thay \u0111\u1ed5i v\u00e0 c\u00f3 th\u1ec3 kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p trong th\u1eddi \u0111\u1ea1i m\u1edbi tuy nhi\u00ean quy\u1ec3n s\u00e1ch v\u1eabn l\u00e0 m\u1ed9t kho b\u00e1u ki\u1ebfn th\u1ee9c \u0111\u1ec3 nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u01b0\u01a1ng \u0111\u1ea1i nh\u00ecn v\u1ec1 qu\u00e1 kh\u1ee9 v\u00e0 nh\u1eadn \u0111\u1ecbnh l\u1ea1i hi\u1ec3u bi\u1ebft c\u1ee7a m\u00ecnh. M\u1ed9t s\u1ed1 quy lu\u1eadt quan tr\u1ecdng \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1eeba nh\u1eadn c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 sau.<\/p>\n\n\n\n
![\"\"](\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A33_319583_The_22_Immutable_Laws-__1628755839-1.webp\")
<\/figure>\n\n\n\nCh\u1eb3ng h\u1ea1n c\u00e1c quy lu\u1eadt s\u1ed1 4 v\u00e0 5, \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1eeb kh\u00e1i ni\u1ec7m \u0111\u1ecbnh v\u1ecb, ph\u00e1t bi\u1ec3u r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng s\u1eed d\u1ee5ng r\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m kh\u00e1c nhau trong cu\u1ed9c s\u1ed1ng, n\u00ean h\u1ecd s\u1ebd kh\u00f4ng th\u1ec3 nh\u1edb t\u1ea5t c\u1ea3 th\u00f4ng tin li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c nh\u00e3n h\u00e0ng. Khi ngh\u0129 \u0111\u1ebfn m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, th\u01b0\u1eddng h\u1ecd ch\u1ec9 nh\u1edb \u0111\u1ebfn m\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m n\u00e0o \u0111\u00f3. Do v\u1eady, nhi\u1ec7m v\u1ee5 c\u1ed1t l\u00f5i c\u1ee7a ng\u01b0\u1eddi l\u00e0m marketing l\u00e0 chi\u1ebfm \u0111\u01b0\u1ee3c m\u1ed9t thu\u1ed9c t\u00ednh trong t\u00e2m tr\u00ed ng\u01b0\u1eddi d\u00f9ng. V\u00ed d\u1ee5 ng\u00e0nh thu\u1ed1c, d\u00f9 c\u00f3 c\u00f9ng th\u00e0nh ph\u1ea7n d\u01b0\u1ee3c li\u1ec7u l\u00e0 paracetamol, m\u1ed7i lo\u1ea1i thu\u1ed1c lu\u00f4n c\u1ed1 g\u1eafng s\u1edf h\u1eefu m\u1ed9t \u0111\u1eb7c t\u00ednh \u0111\u1eb7c tr\u1ecb n\u00e0o \u0111\u00f3 nh\u01b0 h\u1ea1 s\u1ed1t hay gi\u1ea3m \u0111au.<\/p>\n\n\n\n
Ho\u1eb7c quy lu\u1eadt s\u1ed1 10 (Division) ph\u00e1t bi\u1ec3u r\u1eb1ng m\u1ed9t ng\u00e0nh h\u00e0ng, qua th\u1eddi gian, s\u1ebd ph\u00e2n nh\u1ecf th\u00e0nh hai hay nhi\u1ec1u ng\u00e0nh h\u00e0ng ng\u00e1ch. Hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y x\u1ea3y ra khi m\u1ed9t ng\u00e0nh h\u00e0ng ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u \u0111\u1ed1i th\u1ee7 tham gia v\u00e0o, c\u00e1c \u0111\u01a1n v\u1ecb \u0111i sau kh\u00f3 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u n\u00ean ph\u1ea3i m\u1edf ra ph\u00e2n ng\u1ea1ch th\u1ecb tr\u01b0\u1eddng ri\u00eang. V\u00ed d\u1ee5, ban \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng ch\u1ec9 c\u00f3 n\u01b0\u1edbc l\u1ecdc, sau xu\u1ea5t hi\u1ec7n th\u00eam n\u01b0\u1edbc c\u00f3 gas, r\u1ed3i d\u1ea7n d\u1ea7n th\u00eam nhi\u1ec1u h\u01b0\u01a1ng v\u1ecb v\u00e0 \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u m\u1edbi.<\/p>\n\n\n\n
Nh\u01b0ng hi\u1ec7n t\u1ea1i v\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c si\u00eau \u1ee9ng d\u1ee5ng, nh\u01b0 Grab ch\u1eb3ng h\u1ea1n \u0111ang n\u1ed7 l\u1ef1c t\u1eadp h\u1ee3p nhi\u1ec1u d\u1ecbch v\u1ee5 v\u00e0o c\u00f9ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, th\u00ec li\u1ec7u quy lu\u1eadt n\u00e0y c\u00f3 \u0111ang b\u1ecb th\u00e1ch th\u1ee9c. Th\u1ecb tr\u01b0\u1eddng n\u1ec1n kinh t\u1ebf chia s\u1ebb, v\u00e0 c\u1ee5 th\u1ec3 l\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng g\u1ecdi xe, giao nh\u1eadn l\u00e0 m\u1ed9t tr\u01b0\u1eddng h\u1ee3p kh\u00e1 th\u00fa v\u1ecb m\u00e0 c\u00f3 th\u1ec3 t\u00f4i \u0111\u00e3 ph\u00e2n t\u00edch k\u1ef9 h\u01a1n trong m\u1ed9t b\u00e0i vi\u1ebft tr\u01b0\u1edbc.<\/p>\n\n\n\n
- \n
- Chi\u1ebfn Tranh Ti\u1ebfp Th\u1ecb (Marketing Warfare)<\/strong><\/li>\n<\/ul>\n\n\n\n
Ti\u1ebfp t\u1ee5c l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch kh\u00e1c c\u0169ng c\u1ee7a \u2018c\u1eb7p b\u00e0i tr\u00f9ng\u2019 Al Ries v\u00e0 Jack Trout, \u2018Chi\u1ebfn Tranh Ti\u1ebfp Th\u1ecb\u2019 \u0111\u01b0a ra nh\u1eefng so s\u00e1nh s\u01a1 khai nh\u1ea5t c\u1ee7a hai kh\u00e1i ni\u1ec7m chi\u1ebfn tranh v\u00e0 ti\u1ebfp th\u1ecb r\u1ed3i t\u1eeb \u0111\u00f3 r\u00fat ra nh\u1eefng nguy\u00ean t\u1eafc chung nh\u1ea5t cho chi\u1ebfn l\u01b0\u1ee3c, m\u00e0 nh\u1eefng nh\u00e0 qu\u1ea3n tr\u1ecb hay nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u01b0\u01a1ng \u0111\u1ea1i c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng v\u00e0o th\u1ef1c ti\u1ec5n doanh nghi\u1ec7p. T\u00f4i \u0111\u00e3 gi\u1edbi thi\u1ec7u v\u00e0 \u1ee9ng d\u1ee5ng n\u1ed9i dung cu\u1ed1n s\u00e1ch v\u00e0o vi\u1ec7c ph\u00e2n t\u00edch \u0111i\u1ec3n c\u00fa ng\u00e0nh bia trong m\u1ed9t b\u00e0i vi\u1ebft kh\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm \u0111\u1ecdc chi ti\u1ebft h\u01a1n. Tuy nhi\u00ean n\u1ebfu nh\u00ecn r\u1ed9ng ra m\u1ed9t ch\u00fat, ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y nh\u1eefng nguy\u00ean t\u1eafc n\u00e0y c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i h\u01a1n l\u00e0 ch\u1ec9 ti\u1ebfp th\u1ecb, do \u0111\u00f3 t\u00f4i m\u1ea1n ph\u00e9p m\u1edf r\u1ed9ng ph\u1ea7n n\u1ed9i dung c\u1ee7a t\u00e1c gi\u1ea3 qua nh\u1eefng nghi\u00ean c\u1ee9u v\u00e0 b\u00e0i vi\u1ebft c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n
![\"\"](\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A33_319583_marketing_warfare_1628755893-1.webp\")
<\/figure>\n\n\n\n- \n
- Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ea1i D\u01b0\u01a1ng Xanh (Blue Ocean Strategy)<\/strong><\/li>\n<\/ul>\n\n\n\n
Ti\u1ebfp n\u1ed1i ph\u1ea7n n\u1ed9i dung n\u00eau tr\u00ean c\u1ee7a Chi\u1ebfn Tranh Ti\u1ebfp Th\u1ecb, t\u00f4i nh\u1eadn th\u1ea5y m\u1ed9t \u0111i\u1ec3m h\u1ea1n ch\u1ebf kh\u00e1 l\u1edbn c\u1ee7a l\u00fd thuy\u1ebft n\u1eb1m \u1edf t\u01b0\u01a1ng quan th\u1ecb tr\u01b0\u1eddng trong chi\u1ebfn tranh v\u00e0 kinh doanh. Chi\u1ebfn tranh l\u00e0 m\u1ed9t cu\u1ed9c \u0111\u1ea5u m\u1ed9t m\u1ea5t m\u1ed9t c\u00f2n, \u0111i\u1ec1u n\u00e0y \u0111i ng\u01b0\u1ee3c l\u1ea1i v\u1edbi l\u00fd thuy\u1ebft h\u1ee3p t\u00e1c c\u00f9ng ph\u00e1t tri\u1ec3n c\u1ee7a kinh doanh \u0111\u01b0\u01a1ng \u0111\u1ea1i \u0111\u00f3 vi\u1ec7c \u1ee9ng d\u1ee5ng l\u00fd thuy\u1ebft n\u00e0y kh\u00f4ng n\u00ean m\u00e1y m\u00f3c m\u00e0 n\u00ean s\u1eed d\u1ee5ng k\u00e8m th\u00eam nh\u1eefng l\u00fd thuy\u1ebft kh\u00e1c. M\u1ed9t trong nh\u1eefng l\u00fd thuy\u1ebft \u0111\u00f3 l\u00e0 Chi\u1ebfn L\u01b0\u1ee3c \u0110\u1ea1i D\u01b0\u01a1ng Xanh.<\/p>\n\n\n\n
Trong cu\u1ed1n s\u00e1ch n\u00e0y, hai t\u00e1c gi\u1ea3 W. Chan Kim v\u00e0 Ren\u00e9e Mauborgne \u0111\u00e3 \u0111\u1ecbnh ngh\u0129a r\u00f5 c\u00e1ch \u0111\u1ec3 m\u1ed9t doanh nghi\u1ec7p thay \u0111\u1ed5i t\u01b0 duy, quy tr\u00ecnh \u0111\u1ec3 tho\u00e1t kh\u1ecfi th\u1ecb tr\u01b0\u1eddng \u0111\u1ecf c\u1ea1nh tranh m\u1ed9t m\u1ea5t m\u1ed9t c\u00f2n m\u00e0 t\u00ecm \u0111\u1ebfn \u0111\u1ea1i d\u01b0\u01a1ng xanh, t\u1ee9c m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi \u0111\u1ea7y ti\u1ec1m n\u0103ng v\u00e0 ch\u01b0a c\u00f3 c\u1ea1nh tranh. N\u1ebfu n\u1ed9i dung c\u1ee7a 22 quy lu\u1eadt b\u1ea5t bi\u1ebfn gi\u00fap ch\u00fang ta t\u01b0 duy r\u00e0nh m\u1ea1ch b\u00e0i b\u1ea3n, th\u00ec chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i d\u01b0\u01a1ng xanh l\u00e0 m\u1ed9t \u0111i\u1ec3m \u0111\u1ed9t ph\u00e1, thay \u0111\u1ed5i l\u1ec1 th\u00f3i t\u01b0 duy c\u0169 \u0111\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c nh\u1eefng gi\u00e1 tr\u1ecb m\u1edbi tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n
![\"\"](\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/A33_319583_blue_ocean_strategy_1628755931-1.webp\")
<\/figure>\n\n\n\nCh\u1eb3ng h\u1ea1n nh\u01b0 th\u1ecb tr\u01b0\u1eddng m\u00e1y bay, ng\u00e0y tr\u01b0\u1edbc, vi\u1ec7c di chuy\u1ec3n b\u1eb1ng ph\u01b0\u01a1ng ti\u1ec7n n\u00e0y ch\u1ec9 d\u00e0nh cho t\u1ea7ng l\u1edbp gi\u00e0u c\u00f3. Tuy nhi\u00ean c\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0 t\u1ea1i sao nh\u1eefng ng\u01b0\u1eddi c\u00f3 thu nh\u1eadp th\u1ea5p l\u1ea1i kh\u00f4ng \u0111\u01b0\u1ee3c bay? T\u1eeb \u0111\u00f3, nhi\u1ec1u h\u00e3ng h\u00e0ng kh\u00f4ng gi\u00e1 r\u1ebb, nh\u01b0 Vietjet, \u0111\u00e3 ra \u0111\u1eddi \u0111\u1ec3 khai ph\u00e1 th\u1ecb tr\u01b0\u1eddng c\u00f2n hoang s\u01a1 n\u00e0y. H\u1ecd ch\u1ec9 c\u1ea7n c\u1eaft gi\u1ea3m nh\u1eefng d\u1ecbch v\u1ee5 kh\u00f4ng qu\u00e1 quan tr\u1ecdng nh\u01b0 ph\u00f2ng ch\u1edd, th\u1ee9c \u0103n tr\u00ean chuy\u1ebfn bay\u2026 nh\u1eb1m h\u1ea1 gi\u00e1 th\u00e0nh l\u00e0 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n
Cu\u1ed1i c\u00f9ng, t\u00f4i xin ch\u00e2n th\u00e0nh c\u00e1m \u01a1n c\u00e1c b\u1ea1n \u0111\u1ed9c gi\u1ea3 \u0111\u00e3 d\u00e0nh th\u1eddi gian theo d\u00f5i chu\u1ed7i b\u00e0i vi\u1ebft n\u00e0y. T\u00f4i hi v\u1ecdng nh\u1eefng l\u00fd thuy\u1ebft \u0111\u01b0\u1ee3c \u0111\u01b0a ra trong lo\u1ea1t b\u00e0i v\u00e0 nh\u1eefng cu\u1ed1n s\u00e1ch tr\u00ean s\u1ebd gi\u00fap b\u1ea1n n\u1eafm \u0111\u01b0\u1ee3c c\u00e1ch th\u1ee9c v\u1eadn h\u00e0nh v\u00e0 hi\u1ec3u c\u00e1c quy lu\u1eadt c\u01a1 b\u1ea3n nh\u1ea5t c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c, \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c n\u00f3 v\u00e0o c\u00f4ng vi\u1ec7c v\u00e0 trong \u0111\u1eddi s\u1ed1ng.<\/p>\n\n\n\n
N\u1ebfu \u0111\u1ed9c gi\u1ea3 mu\u1ed1n quan t\u00e2m h\u01a1n v\u1ec1 nh\u1eefng l\u00fd thuy\u1ebft n\u00e0y ho\u1eb7c b\u00e0i vi\u1ebft kh\u00e1c c\u1ee7a t\u00f4i, c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 truy c\u1eadp trang minimalmarketing.com \u0111\u1ec3 t\u00ecm \u0111\u1ecdc th\u00eam.<\/p>\n\n\n\n
Ch\u00e2n th\u00e0nh c\u00e1m \u01a1n,<\/p>\n\n\n\n
Minh Minimal<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u1eeb l\u00fac b\u1eaft \u0111\u1ea7u l\u00e0m ngh\u1ec1, \u0111\u1ebfn nay \u0111\u00e3 h\u01a1n 10 n\u0103m, t\u00f4i t\u1ef1 nh\u1eadn m\u00ecnh l\u00e0 ng\u01b0\u1eddi \u0111\u00e3 d\u00e0nh nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 \u0111\u1ecdc v\u00e0 nghi\u00ean c\u1ee9u nhi\u1ec1u \u0111\u1ea7u s\u00e1ch vi\u1ebft v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111i t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi th\u1ecfa \u0111\u00e1ng cho ch\u00ednh m\u00ecnh. Trong b\u00e0i vi\u1ebft n\u00e0y, t\u00f4i mu\u1ed1n gi\u1edbi thi\u1ec7u \u0111\u1ebfn […]<\/p>\n","protected":false},"author":3,"featured_media":1237,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[],"class_list":["post-542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiep-thi"],"_links":{"self":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/comments?post=542"}],"version-history":[{"count":4,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/542\/revisions"}],"predecessor-version":[{"id":564,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/542\/revisions\/564"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media\/1237"}],"wp:attachment":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media?parent=542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/categories?post=542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/tags?post=542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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