{"id":390,"date":"2024-02-27T09:39:02","date_gmt":"2024-02-27T02:39:02","guid":{"rendered":"https:\/\/minimalmarketing.com\/?p=390"},"modified":"2024-03-01T11:00:10","modified_gmt":"2024-03-01T04:00:10","slug":"emetrics-thuoc-do-hieu-qua-tiep-thi-so","status":"publish","type":"post","link":"https:\/\/minimalmarketing.com\/index.php\/vi\/2024\/02\/27\/emetrics-thuoc-do-hieu-qua-tiep-thi-so\/","title":{"rendered":"eMetrics &#8211; Th\u01b0\u1edbc \u0110o Hi\u1ec7u Qu\u1ea3 Ti\u1ebfp Th\u1ecb S\u1ed1"},"content":{"rendered":"\n<p><em>Ng\u00e0y 23 th\u00e1ng 12 n\u0103m 2014<\/em><\/p>\n\n\n\n<p>T\u00f4i \u0111\u00e3 l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c marketing v\u00e0 g\u1ea7n \u0111\u00e2y nh\u1ea5t l\u00e0 digital marketing trong 6 n\u0103m v\u1eeba qua, cho \u0111\u1ebfn b\u00e2y gi\u1edd th\u1ebf gi\u1edbi digital kh\u00f4ng bao gi\u1edd l\u00e0m t\u00f4i ng\u1ea1c nhi\u00ean v\u1ec1 t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n v\u00e0 thay \u0111\u1ed5i theo th\u1eddi gian &#8211; c\u0169ng nh\u01b0 m\u1ed9t ng\u01b0\u1eddi ph\u1ee5 n\u1eef ki\u00eau ng\u1ea1o v\u00e0 ch\u01b0a b\u1ecb chinh ph\u1ee5c. S\u1ef1 thay \u0111\u1ed5i b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c thu\u00ea m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u01a1n gi\u1ea3n cho \u0111\u1ebfn c\u00e1c c\u00f4ng c\u1ee5 tr\u00ean search marketing, social media, v\u00e0 g\u1ea7n \u0111\u00e2y l\u00e0 &#8220;creative-centric&#8221; hay l\u00e0 &#8220;performance-based&#8221; &#8211; t\u1ea5t c\u1ea3 \u0111\u1ec1u ph\u1ea3i tu\u00e2n theo c\u00e1c y\u00eau c\u1ea7u t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi m\u1ed9t marketing agency v\u1eeba v\u00e0 nh\u1ecf, t\u00f4i tin r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t l\u00e0 tu\u00e2n theo m\u1ed9t trong hai th\u00e1i c\u1ef1c sau, h\u01a1n l\u00e0 k\u00e9o d\u00e0i t\u1ea5t c\u1ea3 c\u00e1c ngu\u1ed3n l\u1ef1c r\u1ed3i sau \u0111\u00f3 th\u1ea5t b\u1ea1i. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t c\u1ea7n c\u00f3 t\u00ednh t\u1eadp trung v\u00e0 m\u1ed9t c\u00e2u tagline th\u1eadt s\u1ef1 k\u00eau!<\/p>\n\n\n\n<p>&#8216;N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n: &#8220;N\u1ebfu b\u1ea1n cho ch\u00fang t\u00f4i 1 \u0111\u00f4 la, ch\u00fang t\u00f4i s\u1ebd tr\u1ea3 l\u1ea1i cho b\u1ea1n h\u01a1n 1 \u0111\u00f4 la. Ch\u00fang t\u00f4i \u0111\u1eb7t ra nguy\u00ean t\u1eafc n\u00e0y \u0111\u1ec3 c\u00f9ng n\u00f3 lu\u00f4n ti\u00ean v\u1ec1 ph\u00eda tr\u01b0\u1edbc v\u00e0 tu\u00e2n th\u1ee7 n\u00f3 m\u1ed9t c\u00e1ch nghi\u00eam ng\u1eb7t&#8221;.<\/p>\n\n\n\n<p>Kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c c\u00f4ng ty \u0111a qu\u1ed1c gia l\u1edbn, c\u00e1c kh\u00e1ch h\u00e0ng SME c\u1ee7a t\u00f4i c\u00f3 c\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch ng\u00e2n s\u00e1ch kh\u00e1c v\u1edbi h\u1ecd. N\u1ebfu \u0111\u01b0\u1ee3c h\u1ecfi &#8220;M\u1ee5c ti\u00eau trong chi\u1ebfn d\u1ecbch marcomms c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?&#8221; C\u00e2u tr\u1ea3 l\u1eddi th\u01b0\u1eddng xuy\u00ean t\u00f4i nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u00f3 ch\u00ednh l\u00e0 &#8220;Ph\u1ea3i l\u00e0m sao \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c doanh s\u1ed1 v\u00e0 \u0111\u1ed9 nh\u1eadn bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u&#8221;. N\u1ebfu ch\u1ec9 nh\u01b0 th\u1ebf, c\u00e1c agency c\u1ee9 theo m\u1ee5c ti\u00eau \u0111\u00f3 th\u1ef1c hi\u1ec7n, qu\u00e1 \u0111\u01a1n gi\u1ea3n &#8211; k\u1ebft h\u1ee3p s\u1eed d\u1ee5ng c\u00e1c si\u00eau c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 th\u1ef1c hi\u1ec7n! T\u00f4i \u0111\u00f9a th\u00f4i. C\u00e1c kh\u00e1ch h\u00e0ng n\u00e0y bi\u1ebft ng\u00e2n s\u00e1ch c\u1ee7a h\u1ecd kh\u00f4ng \u0111\u1ee7 l\u1edbn \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ed3ng h\u00e0nh c\u00f9ng agency trong vi\u1ec7c vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong th\u1eddi gian d\u00e0i n\u00ean h\u1ecd ph\u1ea3i c\u1ea7n ti\u1ec1n ki\u1ebfm \u0111\u01b0\u1ee3c t\u1eeb vi\u1ec7c b\u00e1n h\u00e0ng \u0111\u1ec3 \u0111\u1eafp v\u00e0o nh\u1eefng ch\u1ed7 c\u00f2n thi\u1ebfu trong d\u1ef1 \u00e1n \u0111ang th\u1ef1c hi\u1ec7n. D\u1ef1a tr\u00ean c\u00e1c y\u00eau c\u1ea7u \u0111\u00f3, t\u00f4i v\u00e0 \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a t\u00f4i g\u1ea7n \u0111\u00e2y \u0111\u00e3 l\u00e0m vi\u1ec7c li\u00ean quan \u0111\u1ebfn m\u1ed9t thu\u1eadt ng\u1eef m\u1edbi &#8221; Performance eMectrics&#8221; \u0111\u1ec3 gi\u00fap ch\u00fang t\u00f4i \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c h\u01a1n hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh kh\u00e1 t\u1ed1t sau khi \u00e1p d\u1ee5ng n\u00f3.<\/p>\n\n\n\n<p>eMetrics bao g\u1ed3m h\u01a1n 50 ch\u1ec9 s\u1ed1 (c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y \u0111ang t\u0103ng th\u00eam ) v\u00e0 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i trong 4 m\u1ee5c ti\u00eau c\u1ee7a marcomms, nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc\/trong\/sau c\u00e1c chi\u1ebfn d\u1ecbch. M\u1ed9t s\u1ed1 trong s\u1ed1 c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u00f3 l\u00e0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u: x\u1ebfp h\u1ea1ng trang web, kh\u1ed1i l\u01b0\u1ee3ng t\u1eeb kh\u00f3a th\u01b0\u01a1ng hi\u1ec7u, ph\u1ea1m vi ti\u1ebfp c\u1eadn, t\u1ea7n su\u1ea5t, s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb, v.v. (website ranking, branding keyword volume, reach, frequency, impression etc.)<\/li>\n\n\n\n<li>Y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u: t\u1ef7 l\u1ec7 tho\u00e1t, th\u1eddi gian tr\u00ean trang, CTR, t\u01b0\u01a1ng t\u00e1c, v.v. (bounce rate, time-on-site, CTR, engagement etc.)<\/li>\n\n\n\n<li>Chuy\u1ec3n \u0111\u1ed5i doanh s\u1ed1 b\u00e1n h\u00e0ng: d\u1eabn doanh s\u1ed1, thanh to\u00e1n, ROI k\u1ef9 thu\u1eadt s\u1ed1, ROAS k\u1ef9 thu\u1eadt s\u1ed1, v.v. (sales lead, payment, digital ROI, digital ROAS etc.)<\/li>\n\n\n\n<li>Kh\u00e1ch h\u00e0ng trung th\u00e0nh: t\u0103ng c\u01a1 s\u1edf d\u1eef li\u1ec7u, kh\u1ed1i l\u01b0\u1ee3ng b\u00e1n h\u00e0ng, CLV, vv (database increase, upselling volume, CLV, etc.)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"847\" height=\"417\" src=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/image-4.png\" alt=\"\" class=\"wp-image-391\" style=\"width:1068px;height:auto\" srcset=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/image-4.png 847w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/image-4-300x148.png 300w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/image-4-768x378.png 768w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/image-4-150x74.png 150w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/image-4-696x343.png 696w\" sizes=\"auto, (max-width: 847px) 100vw, 847px\" \/><\/figure>\n\n\n\n<p>Kh\u00f4ng ph\u1ea3i c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c kh\u00e1ch h\u00e0ng, nh\u01b0ng eMetrics \u0111\u00e3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c \u0111\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a ch\u00fang t\u00f4i v\u00e0 h\u1ecd nh\u1eadn l\u1ea1i \u0111\u01b0\u1ee3c v\u1edbi t\u1ec9 l\u1ec7 kho\u1ea3ng 4\/1 cho m\u1ed7i 1 \u0111\u00f4 la h\u1ecd chi ti\u00eau v\u1edbi ch\u00fang t\u00f4i. Nh\u01b0ng h\u00e3y \u0111\u1ee3i \u0111\u00e3!!! T\u00f4i kh\u00f4ng n\u00f3i r\u1eb1ng digital ho\u00e0n to\u00e0n l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p l\u00fd t\u01b0\u1edfng cho ch\u1ec9 s\u1ed1 ROI tr\u00ean marketing tr\u1ef1c tuy\u1ebfn. Kho\u1ea3ng c\u00e1ch gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 agency \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 4\/1 \u0111\u00f3 ch\u1ec9 \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o b\u1edfi s\u1ef1 tin t\u01b0\u1edfng l\u1eabn nhau trong \u0111\u00f3 kh\u00e1ch h\u00e0ng \u1ee7ng h\u1ed9 v\u00e0 trao cho c\u00e1c marketing agency to\u00e0n quy\u1ec1n \u0111\u1ec3 \u0111o l\u01b0\u1eddng h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eaft \u0111\u1ea7u t\u1eeb b\u01b0\u1edbc gia t\u0103ng \u0111\u1ed9 nh\u1eadn bi\u1ebft \u0111\u1ebfn b\u01b0\u1edbc thanh to\u00e1n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Khi kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n \u0111\u00fang nh\u1eefng \u0111i\u1ec1u nh\u01b0 v\u1eady, ch\u00fang t\u00f4i \u0111\u1ea3m b\u1ea3o th\u1ef1c hi\u1ec7n ch\u00ednh x\u00e1c c\u00e1c cam k\u1ebft c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng v\u00e0 v\u1eabn \u0111ang t\u00ecm ki\u1ebfm agency gi\u00e1 th\u1ea5p, H\u00c3Y D\u1eeaNG VI\u1ec6C \u0110\u00d3 L\u1ea0I! Thay v\u00e0o \u0111\u00f3, h\u00e3y t\u00ecm ki\u1ebfm c\u00e1c \u0111\u1ed1i t\u00e1c ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty b\u1ea1n, nh\u1eefng agency c\u00f3 th\u1ec3 t\u1ef1 tin cam k\u1ebft ROI th\u1ef1c trong th\u1eddi gian d\u00e0i v\u1edbi c\u00f4ng ty. X\u00e2y d\u1ef1ng quan h\u1ec7 \u0111\u1ed1i t\u00e1c l\u00e0 ch\u1eef P th\u1ee9 8 v\u00e0 quan tr\u1ecdng nh\u1ea5t \u0111\u01b0\u1ee3c th\u00eam v\u00e0o thu\u1eadt ng\u1eef Service Mix. B\u1eb1ng c\u00e1ch \u0111\u00f3, b\u1ea1n c\u0169ng \u0111ang g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t ng\u00e0nh marketing tr\u01b0\u1edfng th\u00e0nh v\u00e0 l\u1edbn m\u1ea1nh \u1edf Vi\u1ec7t Nam &#8211; m\u00e0 hi\u1ec7n nay t\u00f4i th\u1ea5y \u0111ang kh\u00e1 h\u1ed7n t\u1ea1p.<\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng k\u1ebft lu\u1eadn c\u1ee7a t\u00f4i \u0111i \u0111\u1ebfn l\u00e0: N\u1ebfu b\u1ea1n mu\u1ed1n l\u00e0m m\u1ed9t d\u1ef1 digital marketing t\u1ed1t, th\u00ec h\u00e3y G\u1eaeN K\u1ebeT thay v\u00ec THAY \u0110\u1ed4I!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0y 23 th\u00e1ng 12 n\u0103m 2014 T\u00f4i \u0111\u00e3 l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c marketing v\u00e0 g\u1ea7n \u0111\u00e2y nh\u1ea5t l\u00e0 digital marketing trong 6 n\u0103m v\u1eeba qua, cho \u0111\u1ebfn b\u00e2y gi\u1edd th\u1ebf gi\u1edbi digital kh\u00f4ng bao gi\u1edd l\u00e0m t\u00f4i ng\u1ea1c nhi\u00ean v\u1ec1 t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n v\u00e0 thay \u0111\u1ed5i theo th\u1eddi gian &#8211; c\u0169ng nh\u01b0 m\u1ed9t [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1235,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76],"tags":[],"class_list":["post-390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ky-thuat-so"],"_links":{"self":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/comments?post=390"}],"version-history":[{"count":1,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/390\/revisions"}],"predecessor-version":[{"id":392,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/390\/revisions\/392"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media\/1235"}],"wp:attachment":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media?parent=390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/categories?post=390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/tags?post=390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}