{"id":374,"date":"2024-02-27T09:41:59","date_gmt":"2024-02-27T02:41:59","guid":{"rendered":"https:\/\/minimalmarketing.com\/?p=374"},"modified":"2024-03-01T10:52:09","modified_gmt":"2024-03-01T03:52:09","slug":"tpc-vi-sao-quy-trinh-can-mot-cai-ten-de-dam-bao-hieu-qua","status":"publish","type":"post","link":"https:\/\/minimalmarketing.com\/index.php\/vi\/2024\/02\/27\/tpc-vi-sao-quy-trinh-can-mot-cai-ten-de-dam-bao-hieu-qua\/","title":{"rendered":"TPC &#8211; V\u00ec Sao Quy Tr\u00ecnh C\u1ea7n M\u1ed9t C\u00e1i T\u00ean \u0110\u1ec3 \u0110\u1ea3m B\u1ea3o Hi\u1ec7u Qu\u1ea3"},"content":{"rendered":"\n<p>T\u00f4i ph\u1ea3i th\u1eeba nh\u1eadn r\u1eb1ng nh\u1eefng b\u00e0i vi\u1ebft tr\u00ean Linkedln hi\u1ec7n nay \u0111ang chia s\u1ebb nh\u1eefng th\u00f4ng tin qu\u00e1 \u0111\u1ed7i chung chung, v\u00ec th\u1ebf n\u00f3 th\u00fac \u0111\u1ea9y t\u00f4i ph\u1ea3i chia s\u1ebb m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 c\u1ee5 th\u1ec3 v\u1ec1 ng\u00e0nh d\u1ecbch v\u1ee5 Marketing v\u00e0 ch\u00ednh nh\u1eefng chia s\u1ebb n\u00e0y s\u1ebd mang \u0111\u1ebfn nh\u1eefng l\u1ee3i \u00edch c\u1ee5 th\u1ec3 cho c\u00e1c \u0111\u1ed3ng nghi\u1ec7p chung ng\u00e0nh v\u1edbi t\u00f4i hi\u1ec7n nay.<\/p>\n\n\n\n<p>T\u00f4i \u0111\u00e3 l\u00e0m vi\u1ec7c t\u1eadn t\u00e2m cho 2 c\u00f4ng ty marketing agency, v\u00e0 \u0111\u00e3 tham kh\u1ea3o, hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch m\u00e0 nh\u1eefng c\u00f4ng ty n\u00e0y v\u1eadn h\u00e0nh. Kh\u00f4ng gi\u1ed1ng nh\u01b0 nh\u1eefng c\u00f4ng ty agency \u0111a qu\u1ed1c gia v\u1edbi l\u1ecbch s\u1eed th\u00e0nh l\u1eadp l\u00e2u \u0111\u1eddi c\u1ed9ng v\u1edbi \u0111i\u1ec3m m\u1ea1nh v\u1ec1 v\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0 quy tr\u00ecnh v\u1eadn h\u00e0nh, nh\u1eefng c\u00f4ng ty nh\u1ecf h\u01a1n v\u00e0 \u0111\u1ed9c l\u1eadp \u0111ang v\u1eadt l\u1ed9n trong vi\u1ec7c v\u1eadn h\u00e0nh qu\u00e1 nhi\u1ec1u d\u1ef1 \u00e1n c\u00f9ng m\u1ed9t th\u1eddi \u0111i\u1ec3m v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 khi s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n vi\u00ean trong c\u00f4ng ty \u0111\u00e3 v\u01b0\u1ee3t qu\u00e1 con s\u1ed1 30.<\/p>\n\n\n\n<p>Ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 ch\u1eafc ch\u1eafn l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ea7u ti\u00ean t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn qu\u00e1 tr\u00ecnh c\u1ea1nh tranh c\u1ee7a c\u00e1c c\u00f4ng ty agency v\u00ec th\u1ebf c\u00e1c c\u00f4ng ty s\u1ebd c\u1ed1 g\u1eafng \u0111\u01b0a ra c\u00e1c b\u1ea3n \u0111\u1ec1 xu\u1ea5t v\u00e0 k\u1ebf ho\u1ea1ch th\u1ef1c thi m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t. Nh\u01b0ng khi th\u1ef1c hi\u1ec7n, ch\u1eafc ch\u1eafn s\u1ebd c\u00f3 m\u1ed9t kho\u1ea3ng tr\u1ed1ng to l\u1edbn gi\u1eefa vi\u1ec7c th\u1ef1c thi v\u00e0 k\u1ebf ho\u1ea1ch. T\u1ea5t nhi\u00ean r\u1eb1ng m\u1ed7i c\u00f4ng ty s\u1ebd c\u00f3 quy tr\u00ecnh qu\u1ea3n l\u00fd ri\u00eang cho nh\u1eefng d\u1ef1 \u00e1n. Tuy nhi\u00ean v\u1ea5n \u0111\u1ec1 duy nh\u1ea5t n\u1eb1m \u1edf ch\u1ed7 r\u1eb1ng c\u00e1c nh\u00e2n vi\u00ean h\u1ecd s\u1ebd kh\u00f4ng th\u1ef1c s\u1ef1 nh\u1edb h\u1ebft t\u1ea5t c\u1ea3 c\u00e1c quy tr\u00ecnh \u0111\u00f3 khi h\u1ecd th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c, v\u00e0 \u0111i\u1ec1u t\u1ea5t y\u1ebfu d\u1eabn \u0111\u1ebfn r\u1eb1ng, c\u00f3 l\u1ebd h\u1ecd s\u1ebd \u0111\u01b0a ra nh\u1eefng nh\u1eefng quy\u1ebft \u0111\u1ecbnh sai l\u1ec7ch m\u1ed7i khi c\u00f3 d\u1ef1 \u00e1n m\u1edbi. H\u00e3y tin t\u00f4i \u0111i, ch\u00ednh t\u00f4i \u0111\u00e3 th\u1ea5y t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1ec3 l\u00e0m r\u00f5 \u0111\u01b0\u1ee3c quan \u0111i\u1ec3m c\u1ee7a t\u00f4i, cho ph\u00e9p t\u00f4i \u0111\u01b0\u1ee3c h\u1ecfi b\u1ea1n m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi nh\u01b0 sau :<\/li>\n\n\n\n<li>B\u1ea1n c\u00f3 bi\u1ebft \u0111\u1ebfn nh\u1eefng thu\u1eadt ng\u1eef &#8220;Balanced Scorecard? Value Chain? Five Forces Model? &#8220;<\/li>\n\n\n\n<li>B\u1ea1n c\u00f3 nh\u1edb \u0111\u01b0\u1ee3c quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty b\u1ea1n v\u00e0 c\u00e1ch m\u00e0 b\u1ea1n \u00e1p d\u1ee5ng n\u00f3 v\u00e0o c\u00f4ng vi\u1ec7c?<\/li>\n\n\n\n<li>B\u1ea1n c\u00f3 bi\u1ebft m\u1ed9t ngu\u1ed3n th\u00f4ng tin n\u00e0o \u0111\u1ec3 tham kh\u1ea3o khi b\u1ea1n kh\u00f4ng bi\u1ebft ph\u1ea3i l\u00e0m g\u00ec ti\u1ebfp theo kh\u00f4ng?<\/li>\n\n\n\n<li>N\u1ebfu c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a b\u1ea1n l\u00e0 &#8220;C\u00f3&#8221; v\u1edbi c\u00e1c c\u00e2u h\u1ecfi tr\u00ean, h\u00e3y \u1edf l\u1ea1i v\u00e0 ti\u1ebfp t\u1ee5c \u0111\u1ecdc nh\u1eefng th\u00f4ng tin m\u00e0 t\u00f4i chia s\u1ebb sau \u0111\u00e2y. T\u00f4i th\u1eadt s\u1ef1 kh\u00f4ng th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c b\u1eb1ng c\u00e1ch n\u00e0o m\u00e0 Michael Porter c\u00f3 th\u1ec3 truy\u1ec1n b\u00e1 \u0111\u01b0\u1ee3c nh\u1eefng h\u1ecdc thuy\u1ebft \u0111\u00f3 n\u1ebfu ch\u00ednh \u00f4ng \u1ea5y kh\u00f4ng \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng c\u00e1i t\u00ean tuy\u1ec7t v\u1eddi cho nh\u1eefng thu\u1eadt ng\u1eef n\u00e0y. T\u00f4i th\u1ea5y r\u1eb1ng n\u00f3 th\u1eadt s\u1ef1 r\u1ea5t d\u1ec5 nh\u1edb khi g\u1eb7p nh\u1eefng t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3.<\/li>\n<\/ul>\n\n\n\n<p>T\u00f4i c\u00f3 nh\u1eefng k\u1ebft lu\u1eadn nh\u01b0 sau:<\/p>\n\n\n\n<p>\u0110\u1ec3 c\u00f3 th\u1ec3 gi\u1ea3m thi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c l\u1ed7i g\u1eb7p ph\u1ea3i trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c, m\u1ecdi nh\u00e2n vi\u00ean ph\u1ea3i ghi nh\u1edb thu\u1ed9c l\u00f2ng qu\u00e1 tr\u00ecnh v\u1eadn h\u00e0nh c\u1ee7a c\u00f4ng ty. V\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean ph\u1ea3i l\u00e0m l\u00e0 \u0111\u1eb7t cho qu\u00e1 tr\u00ecnh v\u1eadn h\u00e0nh \u0111\u00f3 m\u1ed9t c\u00e1i t\u00ean.<\/p>\n\n\n\n<p>Trong c\u00f4ng ty hi\u1ec7n nay c\u1ee7a t\u00f4i, IDM, t\u00f4i g\u1ecdi n\u00f3 l\u00e0 TPC = Quy tr\u00ecnh ki\u1ec3m so\u00e1t t\u1ed5ng th\u1ec3, n\u00f3 l\u00e0 c\u00e1c quy tr\u00ecnh m\u00e0 ch\u00ednh b\u1ea3n th\u00e2n t\u00f4i \u0111\u00e0o t\u1ea1o c\u00e1c nh\u00e2n vi\u00ean c\u1ee7a t\u00f4i h\u00e0ng tu\u1ea7n v\u00e0 th\u1ea3o lu\u1eadn c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan.<\/p>\n\n\n\n<p>N\u00f3i t\u00f3m l\u1ea1i, TPC l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng cho qu\u00e1 tr\u00ecnh v\u1eadn h\u00e0nh c\u1ee7a m\u1ed9t c\u00f4ng ty Marketing Agency v\u00ec n\u00f3 li\u00ean quan \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c h\u1ea1ng m\u1ee5c c\u00f4ng vi\u1ec7c c\u1ee7a \u0111\u1ed9i ng\u0169 Account v\u00e0 sau \u0111\u00f3 s\u1ebd chia ra \u0111\u1ebfn c\u00e1c \u0111\u1ed9i ng\u0169 kh\u00e1c trong c\u00f4ng ty (b\u1ea1n g\u1ecdi c\u00e1c \u0111\u1ed9i ng\u0169 \u0111\u00f3 l\u00e0: S\u00e1ng t\u1ea1o, Chi\u1ebfn l\u01b0\u1ee3c, Social, ect )<\/p>\n\n\n\n<p>TPC &#8211; Quy tr\u00ecnh ki\u1ec3m so\u00e1t t\u1ed5ng th\u1ebf bao g\u1ed3m 3 giai \u0111o\u1ea1n c\u1ee7a 18 b\u01b0\u1edbc trong vi\u1ec7c x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p gi\u1eefa m\u1ed9t c\u00f4ng ty agency v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>Giai \u0111o\u1ea1n 1: Kh\u00e1ch h\u00e0ng m\u1edbi (7 b\u01b0\u1edbc t\u1ed5ng th\u1ec3)<\/strong><\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i \u0111o l\u01b0\u1eddng n\u0103ng l\u1ef1c v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<br>Sau \u0111\u00f3 ph\u00e1t tri\u1ec3n ra nh\u1eefng gi\u1ea3i ph\u00e1p th\u00edch h\u1ee3p v\u1edbi h\u1ecd<br>Ti\u1ebfp \u0111\u00f3 s\u1ebd \u0111\u01b0a nh\u1eefng gi\u1ea3i ph\u00e1p n\u00e0y th\u00f4ng qua bu\u1ed5i thuy\u1ebft tr\u00ecnh v\u1edbi kh\u00e1ch h\u00e0ng.<br>Cu\u1ed1i c\u00f9ng \u0111o l\u01b0\u1eddng t\u1ec9 l\u1ec7 win\/lose c\u1ee7a bu\u1ed5i pitching.<\/p>\n\n\n\n<p><strong>Giai \u0111o\u1ea1n 2: Th\u1ef1c thi (6 b\u01b0\u1edbc t\u1ed5ng th\u1ec3)<\/strong><\/p>\n\n\n\n<p>M\u1ed9t b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u t\u1ed1t trong qu\u00e1 tr\u00ecnh th\u1ef1c thi s\u1ebd \u0111i \u0111\u00f4i v\u1edbi m\u1ed9t bu\u1ed5i t\u00f3m t\u1eaft t\u1ed1t trong n\u1ed9i b\u1ed9 c\u00f4ng ty<br>Ph\u1ed1i h\u1ee3p gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 agency \u0111\u1ec3 \u0111i \u0111\u1ebfn c\u00e1c th\u1ecfa thu\u1eadn.<br>X\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u01b0\u1ee3c quy tr\u00ecnh qu\u1ea3n l\u00fd v\u00e0 b\u00e1o c\u00e1o d\u1ef1 \u00e1n<\/p>\n\n\n\n<p><strong>Giai \u0111o\u1ea1n 3: D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng (5 b\u01b0\u1edbc t\u1ed5ng th\u1ec3)<\/strong><\/p>\n\n\n\n<p>C\u1eadp nh\u1eadt, thu th\u1eadp c\u00e1c ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng trong d\u1ef1 \u00e1n<br>T\u00edch h\u1ee3p c\u00e1c d\u1eef li\u1ec7u \u0111\u1ec3 chu\u1ea9n b\u1ecb cho c\u00e1c d\u1ef1 \u00e1n ti\u1ebfp theo v\u00e0 \u01b0\u1edbc t\u00ednh \u0111\u01b0\u1ee3c ROI c\u1ee7a chi\u1ebfn d\u1ecbch<br>T\u00f4i kh\u00f4ng th\u1ec3 \u0111\u01b0a ra chi ti\u1ebft \u0111\u1ea7y \u0111\u1ee7 c\u1ee7a m\u1ed9t TPC \u1edf \u0111\u00e2y b\u1edfi t\u00f4i tin r\u1eb1ng m\u1ed7i c\u00f4ng ty agency s\u1ebd c\u00f3 nh\u1eefng quy tr\u00ecnh kh\u00e1c nhau v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n b\u1eb1ng ch\u00ednh c\u00f4ng ty h\u1ecd n\u1ebfu h\u1ecd hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c kh\u00e1i ni\u1ec7m m\u00e0 t\u00f4i \u0111\u00e3 li\u1ec7t k\u00ea \u1edf tr\u00ean.<\/p>\n\n\n\n<p>Trong c\u00f4ng ty c\u1ee7a t\u00f4i, \u0111\u1ec3 c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng t\u00ednh minh b\u1ea1ch v\u1edbi kh\u00e1ch h\u00e0ng, ch\u00fang t\u00f4i s\u1ebd g\u1eedi TPC \u0111\u1ebfn cho c\u00e1c kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u b\u1ea5t k\u1ef3 d\u1ef1 \u00e1n n\u00e0o v\u00ec th\u1ebf h\u1ecd c\u00f3 th\u1ec3 ki\u1ec3m tra ch\u00e9o \u0111\u01b0\u1ee3c c\u00e1c d\u1ecbch v\u1ee5 m\u00e0 ch\u00fang t\u00f4i cung c\u1ea5p. V\u00e0 k\u1ebft qu\u1ea3 nh\u1edd v\u00e0o s\u1ef1 \u0111\u1ea3m b\u1ea3o gi\u1eefa vi\u1ec7c v\u1eadn h\u00e0nh trong v\u00e0 ngo\u00e0i c\u00f4ng ty, 18 b\u01b0\u1edbc trong qu\u00e1 tr\u00ecnh TPC ch\u1eafc ch\u1eafn s\u1ebd kh\u00f4ng bao gi\u1edd b\u1ecb b\u1ecf l\u1ee1.<\/p>\n\n\n\n<p>Cho \u0111\u1ebfn nay, t\u00f4i kh\u00f4ng ngh\u0129 r\u1eb1ng TPC l\u00e0 m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 duy nh\u1ea5t hay c\u00f3 g\u00ec \u0111\u00f3 qu\u00e1 \u0111\u1eb7c bi\u1ec7t, nh\u01b0ng n\u00f3 cho t\u00f4i th\u1ea5y r\u1eb1ng &#8211; v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t l\u00e0 maketer\/chi\u1ebfn l\u01b0\u1ee3c gia &#8211; t\u00f4i r\u1ea5t coi tr\u1ecdng c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn th\u1ef1c thi. Ch\u00fang t\u00f4i &#8211; c\u00e1c agency &#8211; \u0111ang l\u00e0m vi\u1ec7c tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi s\u1ebd \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng b\u1ea3n \u0111\u1ec1 xu\u1ea5t, k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng t\u1ed1t, th\u00fa v\u1ecb nh\u01b0ng c\u00f3 th\u1ec3 m\u1ecdi th\u1ee9 s\u1ebd d\u1eebng l\u1ea1i \u1edf c\u00e1i g\u1ecdi l\u00e0 b\u1ea3n \u0111\u1ec1 xu\u1ea5t b\u1edfi c\u00f3 l\u1ebd, khi th\u1ef1c thi, h\u1ecd s\u1ebd kh\u00f4ng th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c t\u1ed1t nh\u01b0 k\u1ebf ho\u1ea1ch \u0111\u00e3 \u0111\u01b0a ra. V\u00ec th\u1ebf \u0111\u00e2y l\u00e0 l\u00fac \u0111\u1ec3 b\u1eaft tay v\u00e0o vi\u1ec7c th\u1ef1c hi\u1ec7n nghi\u00eam t\u00fac qu\u00e1 tr\u00ecnh \u0111\u00f3, b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch \u0111\u1eb7t t\u00ean cho qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd c\u1ee7a ch\u00ednh c\u00f4ng ty b\u1ea1n.<\/p>\n\n\n\n<p>V\u00ec v\u1eady c\u00f2n ch\u1edd g\u00ec n\u1eefa? H\u00e3y \u0111\u1eb7t cho quy tr\u00ecnh \u0111\u00f3 m\u1ed9t c\u00e1i t\u00ean, th\u00f4ng b\u00e1o \u0111\u1ebfn to\u00e0n b\u1ed9 nh\u00e2n vi\u00ean \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 nh\u1edb \u0111\u01b0\u1ee3c c\u00e1i t\u00ean \u0111\u00f3. Sau \u0111\u00f3 t\u1ea1i sao kh\u00f4ng quay l\u1ea1i \u0111\u00e2y v\u00e0 cho t\u00f4i bi\u1ebft ph\u1ea3n h\u1ed3i c\u1ee7a b\u1ea1n nh\u1ec9, b\u1ea5t k\u1ec3 l\u00e0 k\u1ebft qu\u1ea3 nh\u01b0 th\u1ebf n\u00e0o nh\u00e9.<br>Happy pitching then execute it!<\/p>\n\n\n\n<p>C\u1eadp nh\u1eadt v\u00e0o ng\u00e0y 26 th\u00e1ng 3 n\u0103m 2020, t\u00f4i \u0111\u00e3 ngh\u1ec9 vi\u1ec7c t\u1ea1i IDM m\u1ed9t th\u1eddi gian d\u00e0i, tr\u1ea3i qua qu\u00e1 tr\u00ecnh l\u00e0m t\u01b0 v\u1ea5n t\u1ef1 do v\u00e0 \u0111i\u1ec1u h\u00e0nh c\u00f4ng ty m\u00e0 t\u00f4i \u0111\u1ed3ng s\u1edf h\u1eef \u0111\u01b0\u1ee3c g\u1ea7n 3 n\u0103m. M\u1ecdi th\u1ee9 v\u1eabn t\u1ed1t v\u00e0 c\u0169ng nh\u1edd c\u00e1i quy tr\u00ecnh c\u0169 k\u1ef9 n\u00e0y t\u00f4i \u0111\u00e3 th\u00e0nh c\u00f4ng \u1edf Wisdom Agency v\u00e0 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n th\u00eam nh\u1eefng t\u1ed5 ch\u1ee9c t\u01b0\u01a1ng t\u1ef1 nh\u1eb1m ph\u1ee5c v\u1ee5 cho kh\u00e1ch h\u00e0ng \u1edf nhi\u1ec1u ph\u00e2n kh\u00fac kh\u00e1c nhau h\u01a1n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00f4i ph\u1ea3i th\u1eeba nh\u1eadn r\u1eb1ng nh\u1eefng b\u00e0i vi\u1ebft tr\u00ean Linkedln hi\u1ec7n nay \u0111ang chia s\u1ebb nh\u1eefng th\u00f4ng tin qu\u00e1 \u0111\u1ed7i chung chung, v\u00ec th\u1ebf n\u00f3 th\u00fac \u0111\u1ea9y t\u00f4i ph\u1ea3i chia s\u1ebb m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 c\u1ee5 th\u1ec3 v\u1ec1 ng\u00e0nh d\u1ecbch v\u1ee5 Marketing v\u00e0 ch\u00ednh nh\u1eefng chia s\u1ebb n\u00e0y s\u1ebd mang \u0111\u1ebfn nh\u1eefng l\u1ee3i \u00edch c\u1ee5 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1229,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":["post-374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ca-nhan"],"_links":{"self":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/comments?post=374"}],"version-history":[{"count":2,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/374\/revisions"}],"predecessor-version":[{"id":376,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/374\/revisions\/376"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media\/1229"}],"wp:attachment":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media?parent=374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/categories?post=374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/tags?post=374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}