{"id":368,"date":"2024-02-27T09:44:06","date_gmt":"2024-02-27T02:44:06","guid":{"rendered":"https:\/\/minimalmarketing.com\/?p=368"},"modified":"2024-03-01T10:33:43","modified_gmt":"2024-03-01T03:33:43","slug":"mo-hinh-tu-duy-gnc","status":"publish","type":"post","link":"https:\/\/minimalmarketing.com\/index.php\/vi\/2024\/02\/27\/mo-hinh-tu-duy-gnc\/","title":{"rendered":"M\u00f4 H\u00ecnh T\u01b0 Duy GNC"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">GNC kh\u00f4ng ph\u1ea3i l\u00e0 ch\u1eef vi\u1ebft t\u1eaft c\u1ee7a General Nutrition Center nh\u01b0 b\u1ea1n ngh\u0129, GNC c\u1ee7a t\u00f4i \u1edf \u0111\u00e2y l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Global &#8211; National &#8211; Company. M\u1ee5c \u0111\u00edch t\u00f4i thi\u1ebft l\u1eadp m\u00f4 h\u00ecnh t\u01b0 duy GNC n\u00e0y, \u0111\u1ea7u ti\u00ean l\u00e0 \u0111\u1ec3 t\u1eadp trung suy ngh\u0129 v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00e1ch t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cho c\u00f4ng ty c\u1ee7a t\u00f4i, v\u00e0 sau \u0111\u00f3 tinh gi\u1ea3n ch\u00fang m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 ng\u1eafn g\u1ecdn nh\u1ea5t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u1ea5n \u0111\u1ec1 chung c\u1ee7a c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf l\u00e0 hi\u1ebfm khi t\u1ea5t c\u1ea3 c\u00e1c nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 hi\u1ec3u to\u00e0n b\u1ed9 b\u1ee9c tranh c\u1ee7a doanh nghi\u1ec7p, th\u1eadm ch\u00ed c\u00f3 th\u1ec3 l\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u1ea5p trung c\u0169ng v\u1eady, h\u1ecd th\u01b0\u1eddng t\u1eadp trung cao v\u00e0o vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111i\u1ec1u h\u00e0nh. \u0110i\u1ec1u h\u00e0nh ho\u1ea1t \u0111\u1ed9ng l\u00e0 t\u1ed1t, nh\u01b0ng khi m\u1ecdi ng\u01b0\u1eddi d\u00e0nh qu\u00e1 nhi\u1ec1u th\u1eddi gian cho nh\u1eefng \u0111i\u1ec1u n\u00e0y, h\u1ecd c\u00f3 xu h\u01b0\u1edbng m\u1ea5t \u0111i s\u1ef1 n\u1eafm b\u1eaft c\u1ee7a quy tr\u00ecnh n\u1ed9i b\u1ed9. D\u1eabn \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh sau \u0111\u00f3 hi\u1ec7u qu\u1ea3 gi\u1ea3m s\u00fat. H\u01a1n n\u1eefa, c\u00e2u h\u1ecfi quan tr\u1ecdng c\u1ee7a t\u00f4i l\u00e0 s\u1ef1 \u0111\u1ed5i m\u1edbi th\u01b0\u1eddng \u0111\u1ebfn t\u1eeb \u0111\u00e2u, l\u00e0 m\u1ed9t ng\u01b0\u1eddi t\u1eadp trung v\u00e0o m\u1ed9t v\u1ea5n \u0111\u1ec1 nh\u1ecf hay nhi\u1ec1u ng\u01b0\u1eddi c\u00f9ng nhau gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 qu\u1ea3n l\u00fd m\u1ed9t c\u00f4ng ty v\u00e0 \u0111\u1ea9y n\u00f3 v\u1ec1 ph\u00eda tr\u01b0\u1edbc? T\u1ea1i sao qu\u1ea3n l\u00fd ch\u1ec9 l\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00ec nh\u1eefng l\u00fd do n\u00e0y, GNC \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 \u0111\u01b0a nh\u00e2n vi\u00ean c\u1ee7a t\u00f4i l\u00ean m\u1ee9c \u0111\u1ed9 cao h\u01a1n v\u1ec1 hi\u1ec3u bi\u1ebft doanh nghi\u1ec7p \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c t\u1ed1t h\u01a1n, \u0111\u00f3ng g\u00f3p nhi\u1ec1u \u00fd t\u01b0\u1edfng h\u01a1n cho s\u1ef1 ph\u00e1t tri\u1ec3n chung v\u00e0 cu\u1ed1i c\u00f9ng nh\u01b0ng kh\u00f4ng k\u00e9m ph\u1ea7n quan tr\u1ecdng \u0111\u00f3 l\u00e0 gi\u00fap th\u00fac \u0111\u1ea9y c\u00f4ng ty c\u1ee7a ch\u00ednh h\u1ecd (t\u1ea5t nhi\u00ean c\u0169ng l\u00e0 c\u1ee7a t\u00f4i) v\u1ec1 ph\u00eda tr\u01b0\u1edbc.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"611\" src=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/1520083953575-1-1024x611.jpg\" alt=\"\" class=\"wp-image-369\" style=\"width:1068px;height:auto\" srcset=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/1520083953575-1-1024x611.jpg 1024w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/1520083953575-1-300x179.jpg 300w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/1520083953575-1-768x458.jpg 768w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/1520083953575-1-150x89.jpg 150w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/1520083953575-1-696x415.jpg 696w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/1520083953575-1-1068x637.jpg 1068w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/1520083953575-1.jpg 1076w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">GNC d\u1ef1a tr\u00ean c\u00e1c ki\u1ebfn th\u1ee9c t\u1eeb Value Chain &amp; Five Forces c\u1ee7a gi\u00e1o s\u01b0 Michael Porter v\u00e0 Ph\u00e2n t\u00edch t\u00ecnh hu\u1ed1ng theo 5C. T\u1ea5t c\u1ea3 \u0111\u01b0\u1ee3c \u0111\u01a1n gi\u1ea3n h\u00f3a th\u00e0nh ba h\u00ecnh d\u1ea1ng \u0111\u1ec3 d\u1ec5 hi\u1ec3u \u0111\u00f3 l\u00e0 (1) V\u00f2ng tr\u00f2n, (2) H\u00ecnh tam gi\u00e1c, (3) H\u00ecnh vu\u00f4ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trong qu\u00e1 tr\u00ecnh \u00e1p d\u1ee5ng th\u1ef1c hi\u1ec7n m\u00f4 h\u00ecnh GNC t\u1ea1i c\u00f4ng ty c\u1ee7a t\u00f4i, th\u1eadt th\u00fa v\u1ecb khi th\u1ea5y m\u00f4 h\u00ecnh t\u01b0 duy n\u00e0y lan t\u1ecfa m\u1ed9t c\u00e1ch tr\u01a1n tru tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c c\u1ea5p qu\u1ea3n l\u00fd v\u00e0 t\u1ea1o ra s\u1edf th\u00edch c\u00e1 nh\u00e2n \u0111\u00f3 l\u00e0 s\u1eed d\u1ee5ng GNC \u0111\u1ec3 t\u01b0 duy cho t\u1ea5t c\u1ea3 c\u00e1c ki\u1ebfn th\u1ee9c sau n\u00e0y.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y l\u00e0 c\u00e1ch m\u00f4 h\u00ecnh GNC di\u1ec5n ra:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Global (To\u00e0n c\u1ea7u) &#8211; v\u00f2ng tr\u00f2n:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Trend: c\u00e1c y\u1ebfu t\u1ed1 ph\u1ed5 bi\u1ebfn \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ng\u00e0nh c\u1ee5 th\u1ec3 (v\u1ec1 Marketing) ho\u1eb7c xu h\u01b0\u1edbng m\u00e0 c\u00e1c doanh nghi\u1ec7p ph\u1ea3i theo d\u00f5i \u0111\u1ec3 c\u1eadp nh\u1eadt cho doanh nghi\u1ec7p. N\u00f3i c\u00e1ch kh\u00e1c, Trend l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 h\u1ed7 tr\u1ee3.<\/li>\n\n\n\n<li>Barrier: c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c c\u1ea3n tr\u1edf s\u1ef1 t\u0103ng tr\u01b0\u1edfng nh\u01b0 r\u00e0o c\u1ea3n gia nh\u1eadp qu\u1ed1c gia, s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 v\u0103n h\u00f3a\/ch\u00ednh tr\u1ecb, \u0111i\u1ec1u n\u00e0y kh\u00f4ng h\u1ed7 tr\u1ee3 cho vi\u1ec7c m\u1edf r\u1ed9ng kinh doanh qu\u1ed1c t\u1ebf. N\u00f3i c\u00e1ch kh\u00e1c, Barrier l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 g\u00e2y r\u1ed1i.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>National &#8211; tam gi\u00e1c:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V\u1ec1 kinh t\u1ebf: c\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf v\u0129 m\u00f4 ho\u1eb7c n\u00f3i y\u1ebfu t\u1ed1 B\u1ed1i c\u1ea3nh c\u1ee7a m\u00f4 h\u00ecnh 5C. \u1ee8ng d\u1ee5ng ph\u1ed5 bi\u1ebfn \u1edf \u0111\u00e2y l\u00e0 PESTELC \u0111\u1ec3 ph\u00e2n t\u00edch t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh<\/li>\n\n\n\n<li>C\u00f4ng nghi\u1ec7p: C\u00f4ng ty, T\u1eadp \u0111o\u00e0n v\u00e0 \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n, b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec n\u1eb1m trong c\u1ea5p \u0111\u1ed9 B2B. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng Five-Force t\u1ea1i \u0111\u00e2y \u0111\u1ec3 c\u00f3 ph\u00e2n t\u00edch c\u00f4ng nghi\u1ec7p k\u1ef9 l\u01b0\u1ee1ng<\/li>\n\n\n\n<li>Kh\u00e1ch h\u00e0ng: ph\u1ea7n cu\u1ed1i c\u00f9ng c\u1ee7a tam gi\u00e1c l\u00e0 Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec \u1edf c\u1ea5p \u0111\u1ed9 B2C. \u0110\u1ed9 l\u1edbn c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ch\u00ednh v\u00e0 ph\u1ee5 c\u0169ng nh\u01b0 \u0111\u00e1y c\u1ee7a tam gi\u00e1c tr\u1ea3i r\u1ed9ng.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Company &#8211; h\u00ecnh vu\u00f4ng:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Front-line: c\u00e1c b\u1ed9 ph\u1eadn nh\u01b0 b\u00e1n h\u00e0ng, ti\u1ebfp th\u1ecb, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>Middle-field: b\u1ed9 ph\u1eadn ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c ng\u00e0nh c\u1ee5 th\u1ec3. Trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a t\u00f4i, h\u1ecd lAccount, Digital Analysis, Media Planning, Social Media, Creative, K\u1ef9 thu\u1eadt v\u00e0 c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c.<\/li>\n\n\n\n<li>Back-office: nh\u01b0 b\u1ea1n c\u00f3 th\u1ec3 \u0111o\u00e1n, h\u1ecd l\u00e0 Nh\u00e2n s\u1ef1, T\u00e0i ch\u00ednh, C\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0 C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ea5t nhi\u00ean, nh\u00e2n vi\u00ean c\u1ea5p d\u01b0\u1edbi s\u1ebd kh\u00f4ng c\u1ea7n bi\u1ebft t\u1ea5t c\u1ea3 c\u00e1c chi ti\u1ebft trong m\u00f4 h\u00ecnh GNC, nh\u01b0ng ngay t\u1eeb khi h\u1ecd bi\u1ebft \u0111\u01b0\u1ee3c m\u00f4 h\u00ecnh n\u00e0y, h\u1ecd s\u1ebd nh\u1eadn ra \u0111\u01b0\u1ee3c h\u1ecd \u0111ang \u1edf \u0111\u00e2u &#8211; trong h\u00ecnh vu\u00f4ng (Company).C\u00e2u n\u00f3i y\u00eau th\u00edch c\u1ee7a t\u00f4i m\u1ed7i khi b\u1eaft \u0111\u1ea7u m\u1ed9t bu\u1ed5i \u0111\u00e0o t\u1ea1o l\u00e0 &#8220;T\u00f4i nh\u1eadn th\u1ea5y r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c b\u1ea1n \u1edf \u0111\u00e2y \u0111ang l\u00e0m vi\u1ec7c trong m\u1ed9t ph\u1ea7n c\u1ee7a h\u00ecnh vu\u00f4ng (Company) y\u00eau d\u1ea5u c\u1ee7a ch\u00fang ta, nh\u01b0ng hi\u1ebfm khi bi\u1ebft nhi\u1ec1u v\u1ec1 tam gi\u00e1c (National) v\u00e0 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 ho\u00e0n to\u00e0n kh\u00f4ng bi\u1ebft v\u1ec1 v\u00f2ng tr\u00f2n (Global). N\u1ebfu s\u1ef1 th\u1eadt l\u00e0 nh\u01b0 v\u1eady, b\u1ea1n \u0111ang t\u1ef1 gi\u1edbi h\u1ea1n m\u00ecnh l\u00e0m nh\u1eefng c\u00f4ng vi\u1ec7c nh\u1ecf v\u00e0 con \u0111\u01b0\u1eddng s\u1ef1 nghi\u1ec7p c\u1ee7a b\u1ea1n c\u0169ng s\u1ebd b\u1ecb m\u1eafc k\u1eb9t \u1edf \u0111\u00e2y.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sau \u0111\u00f3 b\u1eaft \u0111\u1ea7u cu\u1ed9c tr\u00f2 chuy\u1ec7n\u2026. v\u00e0 m\u1ed9t s\u1ed1 g\u00f3p \u00fd l\u1ecbch s\u1ef1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00f4i s\u1ebd ti\u1ebfp t\u1ee5c d\u1ef1a tr\u00ean &#8220;\u1ede m\u1ed9t m\u1ee9c \u0111\u1ed9 n\u00e0o \u0111\u00f3, b\u1ea1n \u0111\u00e3 \u0111\u00fang! Nh\u01b0ng t\u00f4i l\u00e0 m\u1ed9t nh\u00e2n vi\u00ean h\u1ea1ng B, ng\u01b0\u1eddi mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t nh\u00f3m h\u1ea1ng A. V\u00e0 m\u1ed9t nh\u00f3m A ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng khi b\u1ea1n d\u00e1m nh\u00ecn xa h\u01a1n v\u00e0 cao h\u01a1n t\u00f4i&#8221; (Guy Kawasaki &#8211; t\u00e1c gi\u1ea3 y\u00eau th\u00edch c\u1ee7a t\u00f4i).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea1n ngh\u0129 th\u1ebf n\u00e0o v\u1ec1 m\u00f4 h\u00ecnh n\u00e0y? \u0110\u1eb7c bi\u1ec7t l\u00e0 n\u1ebfu n\u00f3 sai, xin h\u00e3y \u0111\u1ec3 l\u1ea1i nh\u1eadn x\u00e9t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u01b0u \u00fd: \u0110\u00e2y ch\u1ec9 l\u00e0 quan \u0111i\u1ec3m c\u00e1 nh\u00e2n. N\u1ebfu t\u00f4i \u0111\u00e3 b\u1ecf l\u1ee1 b\u1ea5t k\u1ef3 t\u00e0i li\u1ec7u tham kh\u1ea3o n\u00e0o, vui l\u00f2ng h\u00e3y cho t\u00f4i bi\u1ebft. T\u00f4i lu\u00f4n lu\u00f4n m\u1edf r\u1ed9ng suy ngh\u0129 v\u1edbi c\u00e1c \u00fd ki\u1ebfn ph\u00ea b\u00ecnh t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 \u0111\u1ecdc k\u1ef9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GNC kh\u00f4ng ph\u1ea3i l\u00e0 ch\u1eef vi\u1ebft t\u1eaft c\u1ee7a General Nutrition Center nh\u01b0 b\u1ea1n ngh\u0129, GNC c\u1ee7a t\u00f4i \u1edf \u0111\u00e2y l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Global &#8211; National &#8211; Company. M\u1ee5c \u0111\u00edch t\u00f4i thi\u1ebft l\u1eadp m\u00f4 h\u00ecnh t\u01b0 duy GNC n\u00e0y, \u0111\u1ea7u ti\u00ean l\u00e0 \u0111\u1ec3 t\u1eadp trung suy ngh\u0129 v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00e1ch t\u1ea1o [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1221,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":["post-368","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ca-nhan"],"_links":{"self":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/comments?post=368"}],"version-history":[{"count":1,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/368\/revisions"}],"predecessor-version":[{"id":370,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/368\/revisions\/370"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media\/1221"}],"wp:attachment":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media?parent=368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/categories?post=368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/tags?post=368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}