{"id":350,"date":"2024-02-26T17:06:24","date_gmt":"2024-02-26T10:06:24","guid":{"rendered":"https:\/\/minimalmarketing.com\/?p=350"},"modified":"2024-03-01T15:06:28","modified_gmt":"2024-03-01T08:06:28","slug":"inbound-marketing-hay-nhung-chi-dan-thong-thai-tu-xu-delphi","status":"publish","type":"post","link":"https:\/\/minimalmarketing.com\/index.php\/vi\/2024\/02\/26\/inbound-marketing-hay-nhung-chi-dan-thong-thai-tu-xu-delphi\/","title":{"rendered":"Inbound Marketing Hay Nh\u1eefng Ch\u1ec9 D\u1eabn Th\u00f4ng Th\u00e1i T\u1eeb X\u1ee9 Delphi"},"content":{"rendered":"\n

I<\/strong><\/em>nbound marketing c\u00f3 th\u1ec3 l\u00e0 b\u00ed quy\u1ebft gi\u00fap b\u1ea1n thu h\u00fat v\u00e0 \u1ea3nh h\u01b0\u1edfng c\u1ea3 th\u1ebf gi\u1edbi m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean tr\u00ean m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn, c\u0169ng c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 m\u1ed9t l\u1eddi ti\u00ean tri c\u1ee7a x\u1ee9 Delphi!<\/em><\/strong><\/p>\n\n\n\n

Delphi \u2013 L\u1eddi ti\u00ean tri k\u1ebft th\u00fac v\u00e0 b\u1eaft \u0111\u1ea7u m\u1ed9t \u0111\u1ebf ch\u1ebf<\/strong><\/h2>\n\n\n\n

N\u0103m 480 tr\u01b0\u1edbc C\u00f4ng Nguy\u00ean, d\u01b0\u1edbi s\u1ef1 x\u00e2m l\u01b0\u1ee3c c\u1ee7a \u0111\u1ebf ch\u1ebf Ba T\u01b0, Hy L\u1ea1p \u0111\u00e3 m\u1ea5t h\u01a1n hai ph\u1ea7n ba \u0111\u1ea5t n\u01b0\u1edbc. L\u00fac n\u00e0y, Hy L\u1ea1p r\u1ea5t quan t\u00e2m \u0111\u1ebfn vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ch\u1ed1ng l\u1ea1i \u0111\u1ed9i qu\u00e2n \u0111ang \u00e1p s\u00e1t th\u1ebf nh\u01b0ng h\u1ecd l\u1ea1i ch\u1eb3ng th\u1ec3 t\u00ecm ra chi\u1ebfn l\u01b0\u1ee3c g\u00ec! <\/p>\n\n\n\n

Khi g\u1eedi s\u1ee9 gi\u1ea3 t\u1edbi Delphi \u0111\u1ec3 xin ch\u1ec9 d\u1eabn, h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c l\u1eddi s\u1ea5m:<\/p>\n\n\n\n

\u201cB\u1ee9c t\u01b0\u1eddng b\u1eb1ng g\u1ed7 s\u1ebd b\u1ea3o v\u1ec7 ng\u01b0\u01a1i v\u00e0 nh\u1eefng \u0111\u1ee9a con c\u1ee7a ng\u01b0\u01a1i\u201d<\/strong><\/p>\n\n\n\n

B\u1ee9c t\u01b0\u1eddng b\u1eb1ng g\u1ed7 c\u00f3 th\u1ec3 l\u00e0 g\u1ee3i \u00fd cho b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec: h\u00e0ng r\u00e0o quanh th\u00e0nh l\u0169y, ph\u1ee5c k\u00edch trong r\u1eebng hay c\u0169ng c\u00f3 th\u1ec3 l\u00e0 \u0111i\u1ec1u m\u00e0 ng\u01b0\u1eddi Hy L\u1ea1p ngh\u0129 t\u1edbi \u2013 nh\u1eefng chi\u1ebfc b\u00e8 g\u1ed7. V\u00e0 \u0111\u00f3 c\u0169ng l\u00e0 ti\u1ec1n \u0111\u1ec1 cho tr\u1eadn th\u1ee7y chi\u1ebfn gi\u00fap Hy L\u1ea1p \u0111\u00e1nh tan cu\u1ed9c chinh ph\u1ea1t c\u1ee7a \u0111\u1ebf ch\u1ebf Ba T\u01b0 h\u00f9ng m\u1ea1nh.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Inbound marketing \u2013 l\u1eddi s\u1ea5m t\u1eeb x\u1ee9 Delphi trong th\u1eddi hi\u1ec7n \u0111\u1ea1i<\/strong><\/h2>\n\n\n\n

\u0110\u01b0a ra ch\u1ec9 d\u1eabn v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m m\u1ecdi ng\u01b0\u1eddi c\u1ea7n nh\u1ea5t, \u0111\u00f3 l\u00e0 vai tr\u00f2 c\u1ee7a nh\u1eefng ti\u00ean tri x\u1ee9 Delphi. V\u00e0 trong b\u1ed1i c\u1ea3nh marketing hi\u1ec7n \u0111\u1ea1i, vai tr\u00f2 \u0111\u00f3 n\u00ean thu\u1ed9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng m\u1ed7i kh\u00e1ch h\u00e0ng \u0111\u1ec1u l\u00e0 m\u1ed9t Hy L\u1ea1p \u0111ang g\u1ea5p g\u00e1p \u0111i t\u00ecm gi\u1ea3i ph\u00e1p cho nh\u1eefng th\u00e1ch th\u1ee9c h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i. H\u1ecd c\u00f3 th\u1ec3 ch\u1eb3ng bi\u1ebft m\u00ecnh ph\u1ea3i l\u00e0m g\u00ec, b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u. L\u00fac n\u00e0y n\u1ebfu b\u1ea1n k\u1ecbp th\u1eddi xu\u1ea5t hi\u1ec7n v\u00e0 \u0111\u01b0a ra nh\u1eefng l\u1eddi khuy\u00ean h\u1eefu \u00edch, khi h\u1ecd gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 c\u1ee7a m\u00ecnh c\u0169ng l\u00e0 l\u00fac b\u1ea1n th\u1eafng \u0111\u01b0\u1ee3c tr\u00e1i tim c\u1ee7a h\u1ecd!<\/p>\n\n\n\n

V\u00e0 trong Inbound marketing, l\u00f2ng tin c\u1ee7a m\u1ed9t ng\u01b0\u1eddi ch\u00ednh l\u00e0 l\u1ed1i t\u1eaft \u0111\u1ec3 b\u1ea1n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi xung quanh. \u0110\u00e2y c\u0169ng l\u00e0 n\u1ec1n t\u1ea3ng cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1edfi l\u1ebd: c\u00e2u chuy\u1ec7n v\u1ec1 chi\u1ebfn th\u1eafng vang d\u1ed9i s\u1ebd \u0111\u01b0\u1ee3c k\u1ec3 l\u1ea1i mu\u00f4n \u0111\u1eddi, v\u00e0 nh\u1eefng anh h\u00f9ng Hy L\u1ea1p khi g\u1eb7p kh\u00f3 kh\u0103n s\u1ebd l\u1ea1i t\u00ecm \u0111\u1ebfn nh\u1eefng nh\u00e0 ti\u00ean tri x\u1ee9 Delphi \u0111\u1ec3 l\u1eafng nghe nh\u1eefng l\u1eddi khuy\u00ean h\u1eefu \u00edch!<\/p>\n\n\n\n

T\u00f3m l\u1ea1i, Inbound marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 d\u00e0i h\u1ea1n v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua nh\u1eefng n\u1ed9i dung \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a theo v\u1ea5n \u0111\u1ec1 h\u1ecd \u0111ang \u0111\u1ed1i m\u1eb7t v\u00e0 t\u1ea1i \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd c\u1ea7n nh\u1ea5t!<\/strong><\/p>\n\n\n\n

V\u1eady Inbound Marketing ho\u1ea1t \u0111\u1ed9ng ra sao?<\/strong><\/h2>\n\n\n\n

T\u1eeb nh\u1eefng kh\u00e1i ni\u1ec7m \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c inbound marketing s\u1ebd bao g\u1ed3m 3 giai \u0111o\u1ea1n Attract \u2013 Thu h\u00fat, Engage \u2013 T\u01b0\u01a1ng t\u00e1c v\u00e0 Delight \u2013 L\u00e0m h\u00e0i l\u00f2ng:<\/p>\n\n\n\n

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  • Attract: <\/strong>Thu h\u00fat nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1eafm t\u1edbi b\u1eb1ng nh\u1eefng n\u1ed9i dung h\u1eefu \u00edch <\/li>\n\n\n\n
  • Engage:<\/strong> T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua c\u00e1c c\u00f4ng c\u1ee5 chat, email<\/li>\n\n\n\n
  • Delight:<\/strong> X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 d\u00e0i l\u00e2u v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, t\u1ea1o ni\u1ec1m tin \u0111\u1ec3 h\u1ecd th\u01b0\u1eddng xuy\u00ean quay l\u1ea1i khi c\u1ea7n h\u01b0\u1edbng d\u1eabn<\/li>\n<\/ul>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    Do \u0111\u00f3 trong Inbound Marketing, chi\u1ebfn l\u01b0\u1ee3c k\u00eanh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c content l\u00e0 2 b\u00e1nh r\u0103ng quan tr\u1ecdng nh\u1ea5t!<\/p>\n\n\n\n

    V\u1ec1 b\u1ea3n ch\u1ea5t, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c t\u1ea1i b\u1ea5t c\u1ee9 \u0111\u00e2u h\u1ecd th\u1ea5y tho\u1ea3i m\u00e1i th\u1ebf n\u00ean Inbound Marketing ph\u1ea3i \u0111\u01b0\u1ee3c tri\u1ec3n khai c\u00f9ng l\u00fac tr\u00ean nhi\u1ec1u k\u00eanh. V\u00e0 ch\u1ec9 khi th\u1ea5u hi\u1ec3u h\u00e0nh vi kh\u00e1ch h\u00e0ng, b\u1ea1n m\u1edbi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111i\u1ec3m ch\u1ea1m t\u1ed1i \u01b0u \u0111\u1ec3 th\u00f4ng tin \u0111\u01b0\u1ee3c cung c\u1ea5p \u0111\u1ebfn \u0111\u00fang ng\u01b0\u1eddi v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m, qua \u0111\u00fang k\u00eanh!<\/strong><\/p>\n\n\n\n

    V\u00e0 \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 giao ti\u1ebfp 1:1 v\u1edbi h\u00e0ng tr\u0103m\/ h\u00e0ng ng\u00e0n ng\u01b0\u1eddi c\u00f9ng l\u00fac, th\u00ec chi\u1ebfn l\u01b0\u1ee3c content t\u1ed1t l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 thi\u1ebfu. Tuy nhi\u00ean, \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a \u0111\u01b0\u1ee3c n\u1ed9i dung theo t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng h\u01b0\u1edbng t\u1edbi, b\u1ea1n l\u1ea1i c\u1ea7n 1 h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb kh\u00e1ch h\u00e0ng (CRM) c\u00f3 kh\u1ea3 n\u0103ng:<\/p>\n\n\n\n

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    • T\u00edch h\u1ee3p m\u1ecdi th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng tr\u00ean c\u00f9ng 1 giao di\u1ec7n t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing \u2013 t\u01b0 v\u1ea5n \u2013 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng <\/li>\n\n\n\n
    • Chia nh\u1ecf \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau theo t\u1eebng nh\u00f3m nh\u1ecf d\u1ef1a theo insight, h\u00e0nh vi t\u01b0\u01a1ng t\u00e1c hay h\u1ecd \u0111ang \u1edf giai \u0111o\u1ea1n n\u00e0o trong qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn h\u1ee3p l\u00fd<\/li>\n\n\n\n
    • \u0110o l\u01b0\u1eddng t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c n\u1ed9i dung ti\u1ebfp c\u1eadn \u0111\u1ec3 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh t\u1ed1i \u01b0u<\/li>\n<\/ul>\n\n\n\n

      \u0110\u00f3 c\u0169ng l\u00e0 l\u00fd do 2019 v\u1eeba qua, Wisdom \u0111\u00e3 h\u1ee3p t\u00e1c c\u00f9ng Hubspot \u0111\u1ec3 ho\u00e0n thi\u1ec7n mi\u1ebfng gh\u00e9p quan tr\u1ecdng n\u00e0y! B\u1edfi l\u1ebd, h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb kh\u00e1ch h\u00e0ng t\u1eeb Hubspot kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing m\u00e0 \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 ch\u00eca kh\u00f3a gi\u00fap n\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trong giai \u0111o\u1ea1n t\u01b0 v\u1ea5n \u2013 giai \u0111o\u1ea1n m\u00e0 nh\u1eefng tr\u1ea3i nghi\u1ec7m mang l\u1ea1i s\u1ef1 phi\u1ec1n nhi\u1ec5u s\u1ebd khi\u1ebfn h\u01a1n 51% kh\u00e1ch h\u00e0ng r\u1eddi xa b\u1ea1n m\u00e3i m\u00e3i!<\/p>\n\n\n\n

      L\u1eddi k\u1ebft<\/strong><\/h2>\n\n\n\n

      M\u1eb7c d\u00f9 Inbound Marketing \u0111ang l\u00e0 m\u1ed9t xu h\u01b0\u1edbng trong t\u01b0\u01a1ng lai nh\u01b0ng kh\u00f4ng v\u00ec th\u1ebf m\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng outbound truy\u1ec1n th\u1ed1ng \u0111ang tr\u1edf n\u00ean k\u00e9m hi\u1ec7u qu\u1ea3. Th\u1ef1c t\u1ebf, c\u1ea3 2 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec1u c\u00f3 \u01b0u th\u1ebf ri\u00eang:<\/p>\n\n\n\n

      N\u1ebfu Inbound Marketing l\u00e0 qu\u00e1 tr\u00ecnh \u2018nu\u00f4i d\u01b0\u1ee1ng\u2019 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean th\u00ec Outbound Marketing l\u00e0 c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u2018s\u0103n b\u1eafn\u2019. Inbound c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng th\u00e0nh \u0111\u1ed3ng minh c\u1ee7a b\u1ea1n nh\u01b0ng l\u1ea1i c\u1ea7n th\u1eddi gian. C\u00f2n Outbound m\u1eb7c d\u00f9 c\u00f3 th\u1ec3 g\u00e2y ra s\u1ef1 kh\u00f3 ch\u1ecbu cho kh\u00e1ch h\u00e0ng nh\u01b0ng l\u1ea1i c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o k\u1ebft qu\u1ea3 trong th\u1eddi gian ng\u1eafn!<\/p>\n\n\n\n

      Th\u1ebf n\u00ean c\u00e2u h\u1ecfi \u0111\u1eb7t ra kh\u00f4ng ph\u1ea3i l\u00e0 l\u00e0m inbound hay outbound, m\u00e0 n\u00ean l\u00e0 <\/p>\n\n\n\n

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      • L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 k\u1ebft h\u1ee3p linh ho\u1ea1t l\u1ee3i th\u1ebf c\u1ee7a 2 h\u01b0\u1edbng ti\u1ebfp c\u1eadn tr\u00ean<\/li>\n\n\n\n
      • C\u0169ng nh\u01b0 nh\u1eefng m\u00f4 h\u00ecnh kinh doanh n\u00e0o n\u00ean \u00e1p d\u1ee5ng inbound\/ outbound<\/li>\n<\/ul>\n\n\n\n

        V\u00e0 n\u1ebfu b\u1ea1n c\u1ea7n t\u01b0 v\u1ea5n r\u00f5 r\u00e0ng h\u01a1n v\u1ec1 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u cho t\u1eebng giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n, h\u00e3y d\u00e0nh cho Wisdom 1 bu\u1ed5i s\u00e1ng v\u00e0 bi\u1ebft \u0111\u00e2u ta s\u1ebd c\u00f3 c\u01a1 h\u1ed9i cho nh\u1eefng chi\u1ebfn d\u1ecbch h\u1ee3p t\u00e1c ti\u1ebfp theo.<\/p>\n\n\n\n

        T\u00e1c gi\u1ea3: \u0110\u00f4ng Phong – Ng\u01b0\u1eddi l\u00e0m n\u1ed9i dung c\u00f4ng ty Wisdom Agency<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

        Inbound marketing c\u00f3 th\u1ec3 l\u00e0 b\u00ed quy\u1ebft gi\u00fap b\u1ea1n thu h\u00fat v\u00e0 \u1ea3nh h\u01b0\u1edfng c\u1ea3 th\u1ebf gi\u1edbi m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean tr\u00ean m\u00f4i tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn, c\u0169ng c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 m\u1ed9t l\u1eddi ti\u00ean tri c\u1ee7a x\u1ee9 Delphi! Delphi \u2013 L\u1eddi ti\u00ean tri k\u1ebft th\u00fac v\u00e0 b\u1eaft \u0111\u1ea7u m\u1ed9t \u0111\u1ebf ch\u1ebf N\u0103m 480 […]<\/p>\n","protected":false},"author":3,"featured_media":1294,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[],"class_list":["post-350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiep-thi"],"_links":{"self":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/comments?post=350"}],"version-history":[{"count":2,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/350\/revisions"}],"predecessor-version":[{"id":1165,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/350\/revisions\/1165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media\/1294"}],"wp:attachment":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media?parent=350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/categories?post=350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/tags?post=350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}