V\u00e2ng t\u00f4i ho\u00e0n to\u00e0n c\u00f3 \u00fd \u0111\u00f3! V\u00e0 IDM Vietnam – c\u00f4ng ty c\u1ee7a t\u00f4i l\u00e0 case-study r\u1ea5t t\u1ed1t cho quan \u0111i\u1ec3m n\u00e0y.<\/p>\n\n\n\n
T\u00f4i ch\u01b0a bao gi\u1edd ngh\u0129 \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 n\u00e0y cho \u0111\u1ebfn khi m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi b\u1ea1n c\u1ee7a t\u00f4i \u1edf Chartered Institute of Marketing (CIM) h\u1ecfi v\u1ec1 ph\u01b0\u01a1ng ch\u00e2m s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i khi b\u1ea1n thu\u1ed9c nh\u00f3m ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u m\u1ed9t c\u00f4ng ty – b\u1ea5t k\u1ec3 quy m\u00f4 n\u00e0o – d\u00f9 l\u00e0 c\u00e1 nh\u00e2n hay chuy\u00ean nghi\u1ec7p. C\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? \u00dd t\u00f4i l\u00e0 c\u1ea3 hai, v\u00e0 sau n\u00e0y t\u00f4i s\u1ebd gi\u1ea3i th\u00edch cho b\u1ea1n l\u00fd do t\u1ea1i sao.
Th\u1ef1c ra, trong nhi\u1ec1u bu\u1ed5i t\u01b0 v\u1ea5n v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 B2B v\u00e0 t\u00ecm ki\u1ebfm c\u00e1ch giao ti\u1ebfp hi\u1ec7u qu\u1ea3 v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c ti\u1ec1m n\u0103ng, \u0111\u00e2y l\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 ch\u00ednh h\u1ecd th\u01b0\u1eddng g\u1eb7p ph\u1ea3i:<\/p>\n\n\n\n
Nghe c\u00f3 v\u1ebb quen kh\u00f4ng? V\u1eady b\u1ea1n n\u00ean \u0111\u1ecdc ti\u1ebfp (ho\u1eb7c kh\u00f4ng, b\u1ea1n c\u00f3 th\u1ec3 r\u1eddi kh\u1ecfi t\u1ea1i \u0111\u00e2y)<\/p>\n\n\n\n
V\u00ec v\u1eady, k\u1ecbch b\u1ea3n ph\u1ed5 bi\u1ebfn c\u1ee7a ti\u1ebfp th\u1ecb B2B c\u1ee7a h\u1ecd \u1edf \u0111\u00e2y l\u00e0:<\/p>\n\n\n\n
Th\u00fa nh\u1eadn c\u1ee7a t\u00f4i l\u00e0 t\u00f4i \u0111\u00e3 th\u1ef1c hi\u1ec7n ch\u00ednh x\u00e1c 6 b\u01b0\u1edbc v\u00e0 \u2026 b\u1ea1n c\u0169ng bi\u1ebft ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a c\u00e2u chuy\u1ec7n r\u1ed3i \u0111\u1ea5y \u2026<\/p>\n\n\n\n
Cu\u1ed1i n\u0103m ngo\u00e1i, IDM Vi\u1ec7t Nam \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh nh\u1eafm \u0111\u1ebfn m\u1ed9t \u0111\u1ecbnh v\u1ecb m\u1edbi l\u00e0 tr\u1edf th\u00e0nh m\u1ed9t agency ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean hi\u1ec7u su\u1ea5t v\u00e0 ch\u00fang t\u00f4i c\u1ea7n m\u1ed9t c\u00e1ch \u0111\u1ec3 truy\u1ec1n th\u00f4ng n\u00f3 ra ngo\u00e0i, v\u00ec v\u1eady t\u00f4i b\u1eaft \u0111\u1ea7u brainstorm v\u1ec1 c\u00e1ch th\u1ef1c hi\u1ec7n. C\u00e1c \u00fd t\u01b0\u1edfng \u0111\u01b0\u1ee3c \u0111\u01b0a ra kh\u00e1 t\u1ed1t v\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 ch\u1ecdn ra th\u1ee9 t\u1ed1t nh\u1ea5t \u0111\u1ec3 th\u1ef1c hi\u1ec7n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec3m ch\u00ednh:<\/p>\n\n\n\n
T\u00f4i ph\u1ea3i n\u00f3i r\u1eb1ng \u0111\u00f3 l\u00e0 th\u00e0nh c\u00f4ng t\u1ed1t nh\u1ea5t t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay \u0111\u1ed1i v\u1edbi c\u00f4ng ty t\u00f4i v\u1ec1 c\u1ea3 B\u00caN TRONG l\u1eabn B\u00caN NGO\u00c0I, b\u1edfi v\u00ec:<\/p>\n\n\n\n
T\u1ea1i cu\u1ed9c ph\u1ecfng v\u1ea5n chi\u1ebfn d\u1ecbch, hai y\u1ebfu t\u1ed1 th\u00e0nh c\u00f4ng n\u1ed5i b\u1eadt nh\u1ea5t \u0111\u00e3 \u0111\u01b0\u1ee3c n\u00eau ra:<\/p>\n\n\n\n
Ch\u1eafc ch\u1eafn l\u00e0 ch\u00fang t\u00f4i c\u00f3 k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n #IDMPerformers cho nh\u1eefng th\u00e1ng c\u00f2n l\u1ea1i trong n\u0103m v\u00e0 h\u01a1n th\u1ebf n\u1eefa l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a K\u1ebf ho\u1ea1ch th\u01b0\u01a1ng hi\u1ec7u IDM c\u1ee7a ri\u00eang ch\u00fang t\u00f4i. Tuy nhi\u00ean, ph\u1ea7n t\u1ed1t nh\u1ea5t c\u1ee7a \u0111i\u1ec1u n\u00e0y l\u00e0 IDEA B\u00c1N RA cao h\u01a1n nhi\u1ec1u so v\u1edbi chi ph\u00ed.<\/p>\n\n\n\n
N\u1ebfu mu\u1ed1n bi\u1ebft th\u00eam, b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra m\u1ed9t ph\u1ea7n c\u1ee7a n\u00f3 b\u1eb1ng c\u00e1ch nh\u1ea5p v\u00e0o c\u00e1c li\u00ean k\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n
Ho\u1eb7c g\u1ecdi cho t\u00f4i \u0111\u1ec3 n\u00f3i th\u00eam v\u1ec1 n\u00f3 b\u1eb1ng m\u1ed9t bu\u1ed5i c\u00e0 ph\u00ea. R\u1ed1t cu\u1ed9c, chia s\u1ebb l\u00e0 ph\u00e1t tri\u1ec3n – c\u00e1 nh\u00e2n v\u00e0 chuy\u00ean nghi\u1ec7p!<\/p>\n","protected":false},"excerpt":{"rendered":"
V\u00e2ng t\u00f4i ho\u00e0n to\u00e0n c\u00f3 \u00fd \u0111\u00f3! V\u00e0 IDM Vietnam – c\u00f4ng ty c\u1ee7a t\u00f4i l\u00e0 case-study r\u1ea5t t\u1ed1t cho quan \u0111i\u1ec3m n\u00e0y. T\u00f4i ch\u01b0a bao gi\u1edd ngh\u0129 \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 n\u00e0y cho \u0111\u1ebfn khi m\u1ed9t trong nh\u1eefng ng\u01b0\u1eddi b\u1ea1n c\u1ee7a t\u00f4i \u1edf Chartered Institute of Marketing (CIM) h\u1ecfi v\u1ec1 ph\u01b0\u01a1ng ch\u00e2m s\u1eed d\u1ee5ng ph\u01b0\u01a1ng […]<\/p>\n","protected":false},"author":3,"featured_media":1223,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[],"class_list":["post-345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tiep-thi"],"_links":{"self":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/comments?post=345"}],"version-history":[{"count":1,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/345\/revisions"}],"predecessor-version":[{"id":346,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/345\/revisions\/346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media\/1223"}],"wp:attachment":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media?parent=345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/categories?post=345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/tags?post=345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}