{"id":343,"date":"2024-02-26T17:14:14","date_gmt":"2024-02-26T10:14:14","guid":{"rendered":"https:\/\/minimalmarketing.com\/?p=343"},"modified":"2024-03-01T14:58:00","modified_gmt":"2024-03-01T07:58:00","slug":"nghe-thuat-chien-tranh-va-nghe-thuat-quan-ly","status":"publish","type":"post","link":"https:\/\/minimalmarketing.com\/index.php\/vi\/2024\/02\/26\/nghe-thuat-chien-tranh-va-nghe-thuat-quan-ly\/","title":{"rendered":"Ngh\u1ec7 Thu\u1eadt Chi\u1ebfn Tranh V\u00e0 Ngh\u1ec7 Thu\u1eadt Qu\u1ea3n L\u00fd"},"content":{"rendered":"\n<p>\u0110\u00e2y ho\u00e0n to\u00e0n l\u00e0 b\u00e0i vi\u1ebft ph\u1ea3n \u00e1nh d\u1ef1a tr\u00ean hai cu\u1ed1n s\u00e1ch m\u00e0 t\u00f4i \u0111\u00e3 \u0111\u1ecdc g\u1ea7n \u0111\u00e2y. C\u00e1 nh\u00e2n t\u00f4i c\u00f3 hai \u0111i\u1ec1u tuy\u1ec7t v\u1eddi cho cu\u1ed9c s\u1ed1ng; th\u1ee9 nh\u1ea5t l\u00e0 v\u1ec1 c\u00e1ch m\u1ecdi ng\u01b0\u1eddi suy ngh\u0129 v\u00e0 h\u00e0nh x\u1eed, th\u1ee9 hai l\u00e0 v\u1ec1 c\u00e1ch h\u1ecd l\u00ean k\u1ebf ho\u1ea1ch cho t\u01b0\u01a1ng lai m\u00e0 theo t\u00f4i ch\u1ee7 y\u1ebfu l\u00e0 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c. Chi\u1ebfn l\u01b0\u1ee3c theo \u00fd ki\u1ebfn ri\u00eang c\u1ee7a t\u00f4i ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 ngh\u1ec7 thu\u1eadt s\u1eafp x\u1ebfp c\u00e1c y\u1ebfu t\u1ed1 ri\u00eang bi\u1ec7t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. Do \u0111\u00f3, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u1ea5t k\u1ec3 h\u00ecnh th\u1ee9c c\u1ee7a ch\u00fang \u0111\u1ec3 ph\u1ee5c v\u1ee5 chi\u1ebfn tranh, qu\u1ea3n l\u00fd hay cu\u1ed9c s\u1ed1ng c\u00e1 nh\u00e2n \u0111\u01a1n gi\u1ea3n \u0111\u1ec1u c\u00f3 nh\u1eefng nguy\u00ean t\u1eafc kh\u00f4ng th\u1ec3 thay \u0111\u1ed5i m\u00e0 t\u00f4i r\u00fat ra t\u1eeb cu\u1ed1n &#8220;The Art of War&#8221; (Ngh\u1ec7 thu\u1eadt chi\u1ebfn tranh) &#8211; m\u1ed9t chuy\u00ean lu\u1eadn 2500 n\u0103m c\u1ee7a m\u1ed9t t\u01b0\u1edbng qu\u00e2n v\u00e0 chi\u1ebfn l\u01b0\u1ee3c gia ng\u01b0\u1eddi Trung Qu\u1ed1c T\u00f4n T\u1eed v\u00e0 cu\u1ed1n s\u00e1ch &#8220;Why Nations Fail&#8221; (T\u1ea1i sao c\u00e1c Qu\u1ed1c gia th\u1ea5t b\u1ea1i) \u0111\u01b0\u1ee3c vi\u1ebft b\u1edfi hai gi\u00e1o s\u01b0 Daron Acemoglu v\u00e0 James A. Robinson.<\/p>\n\n\n\n<p>Trong cu\u1ed1n &#8220;The Art of War&#8221;, T\u00f4n T\u1eed n\u00eau 5 nguy\u00ean t\u1eafc c\u1ee7a m\u1ed9t cu\u1ed9c chi\u1ebfn v\u0129 \u0111\u1ea1i l\u00e0 (1) \u0110\u1ea1o \u0111\u1ee9c, (2) B\u1ea7u tr\u1eddi, (3) Tr\u00e1i \u0111\u1ea5t, (4) Kh\u00e1i qu\u00e1t v\u00e0 (5) Lu\u1eadt l\u1ec7 l\u00e0m n\u1ec1n t\u1ea3ng cho 13 ch\u01b0\u01a1ng c\u1ee7a quy\u1ec3n s\u00e1ch. M\u1eb7c d\u00f9 \u0111\u01b0\u1ee3c vi\u1ebft c\u00e1ch \u0111\u00e2y 2500 n\u0103m, gi\u00e1 tr\u1ecb c\u1ee7a nh\u1eefng nguy\u00ean t\u1eafc n\u00e0y v\u1eabn c\u00f2n nguy\u00ean v\u1eb9n, th\u1eadm ch\u00ed c\u00f2n \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ea5t nhi\u1ec1u v\u00e0o qu\u1ea3n l\u00fd kinh doanh c\u1ee7a c\u00e1c c\u00f4ng ty Nh\u1eadt B\u1ea3n b\u1eb1ng cu\u1ed9c chinh ph\u1ee5c \u0111\u1ea7u ti\u00ean c\u1ee7a h\u1ecd tr\u00ean th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c sau Th\u1ebf chi\u1ebfn II.<\/p>\n\n\n\n<p>Nh\u00ecn t\u1eeb m\u1ed9t g\u00f3c \u0111\u1ed9 kh\u00e1c trong cu\u1ed1n &#8220;Why Nations Fail&#8221;, Acemoglu v\u00e0 Robinson nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a m\u1ed9t th\u1ec3 ch\u1ebf t\u1ed1t l\u00e0 nh\u00e2n t\u1ed1 ch\u00ednh cho s\u1ef1 gi\u00e0u c\u00f3 c\u1ee7a qu\u1ed1c gia. Gi\u1ea3i th\u00edch th\u00eam v\u1ec1 ph\u00e1t hi\u1ec7n n\u00e0y b\u1edfi 600 trang c\u1ee7a cu\u1ed1n s\u00e1ch l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t t\u1ed5 ch\u1ee9c t\u1ed1t. So s\u00e1nh c\u00e1c l\u00fd thuy\u1ebft c\u1ee7a hai quan \u0111i\u1ec3m tr\u00ean, t\u00f4i \u0111\u1ec1 xu\u1ea5t nh\u1eefng nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a hai ngh\u1ec7 thu\u1eadt chi\u1ebfn tranh v\u00e0 qu\u1ea3n tr\u1ecb:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>C\u1ea5u tr\u00fac m\u1ec7nh l\u1ec7nh: r\u00f5 r\u00e0ng v\u00e0 minh b\u1ea1ch, c\u1ea5u tr\u00fac qu\u1ea3n l\u00fd ph\u1ea3i \u0111\u01a1n gi\u1ea3n v\u00e0 t\u1eadp trung. Ph\u00e2n c\u1ea5p v\u00e0 t\u1ef1 qu\u1ea3n l\u00fd c\u1ee7a m\u1ed7i \u0111\u01a1n v\u1ecb l\u00e0 ch\u00eca kh\u00f3a c\u1ee7a c\u1ea5u tr\u00fac hi\u1ec7u qu\u1ea3. Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, n\u00ean tr\u00e1nh qu\u1ea3n l\u00fd ph\u1ee9c t\u1ea1p v\u00e0 ch\u1ed3ng ch\u00e9o. M\u1ed9t v\u00ed d\u1ee5 kinh \u0111i\u1ec3n l\u00e0 th\u1ea5t b\u1ea1i c\u1ee7a Hitler \u0111\u1ed1i v\u1edbi qu\u00e2n \u0110\u1ed3ng minh b\u1edfi n\u1ed7i \u00e1m \u1ea3nh c\u1ee7a Hitler v\u1ec1 vi\u1ec7c t\u1eadp trung quy\u1ec1n l\u1ef1c c\u1ee7a ch\u00ednh m\u00ecnh<\/li>\n\n\n\n<li>Ch\u00ednh s\u00e1ch khen th\u01b0\u1edfng &amp; tr\u1eebng ph\u1ea1t: n\u00ean t\u01b0\u01a1ng \u0111\u01b0\u01a1ng nhau v\u1ec1 gi\u00e1 tr\u1ecb m\u1ed9t ng\u01b0\u1eddi ki\u1ebfm \u0111\u01b0\u1ee3c cho t\u1ed5 ch\u1ee9c so v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 anh ta b\u1ecf ra. Duy tr\u00ec s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa c\u00e1c ch\u00ednh s\u00e1ch khen th\u01b0\u1edfng v\u00e0 tr\u1eebng ph\u1ea1t c\u0169ng l\u00e0 m\u1ed9t ngh\u1ec7 thu\u1eadt c\u00e2n b\u1eb1ng gi\u1eefa t\u00e0i ch\u00ednh v\u00e0 l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng. Qu\u00e1 nhi\u1ec1u s\u1ef1 khen th\u01b0\u1edfng th\u00ec t\u1ed5 ch\u1ee9c h\u1ebft kho b\u00e1u; v\u00e0 ng\u01b0\u1ee3c l\u1ea1i, t\u1ed5 ch\u1ee9c h\u1ebft ng\u01b0\u1eddi t\u00e0i v\u00e0 r\u1ed3i thua cu\u1ed9c chi\u1ebfn.<\/li>\n\n\n\n<li>Qu\u00e1 tr\u00ecnh: n\u00ean nhanh, v\u1ec1 b\u1ea3n ch\u1ea5t. N\u01b0\u1edbc C\u1ed9ng h\u00f2a x\u00e3 h\u1ed9i ch\u1ee7 ngh\u0129a Vi\u1ec7t Nam \u0111\u00e3 \u00e1p d\u1ee5ng &#8220;c\u01a1 ch\u1ebf m\u1ed9t c\u1eeda&#8221; c\u1ee7a T\u00f4n T\u1eed l\u00e0 nhanh v\u00e0 linh ho\u1ea1t nh\u01b0 l\u00e0 c\u01a1 b\u1ea3n cho m\u1ecdi cu\u1ed9c chi\u1ebfn. V\u00ed d\u1ee5: n\u1ebfu m\u1ed9t y\u00eau c\u1ea7u t\u01b0\u01a1ng t\u1ef1 m\u1ea5t 5 ng\u00e0y \u0111\u1ec3 \u0111\u01b0\u1ee3c x\u1eed l\u00fd trong c\u00f4ng ty h\u01a1n 1000 ng\u01b0\u1eddi, v\u00e0 vi\u1ec7c \u0111\u00f3 c\u0169ng m\u1ea5t c\u00f9ng th\u1eddi gian trong m\u1ed9t c\u00f4ng ty h\u01a1n 40 ng\u01b0\u1eddi , th\u00ec c\u00f4ng ty to l\u1edbn kia \u0111ang c\u00f3 m\u1ed9t v\u1ea5n \u0111\u1ec1 r\u1ea5t l\u1edbn c\u1ea7n kh\u1eafc ph\u1ee5c trong quy tr\u00ecnh.<\/li>\n<\/ol>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, m\u1ed9t th\u1ee9 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 nguy\u00ean t\u1eafc chung th\u1ee9 t\u01b0 ho\u1eb7c theo t\u00f4i l\u00e0 m\u1ee5c ti\u00eau c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c cu\u1ed9c chi\u1ebfn tranh v\u00e0 qu\u1ea3n tr\u1ecb l\u00e0 ph\u00fac l\u1ee3i nh\u00e2n d\u00e2n, \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 c\u00e1c t\u00e1c gi\u1ea3 \u0111\u1ed3ng \u00fd. Chi\u1ebfn tranh kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ec1 s\u1ef1 t\u00e0n ph\u00e1 m\u00e0 l\u00e0 ph\u01b0\u01a1ng ph\u00e1p cu\u1ed1i c\u00f9ng \u0111\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng xung \u0111\u1ed9t kh\u00e1c nhau. Qu\u1ea3n tr\u1ecb v\u1ec1 b\u1ea3n ch\u1ea5t kh\u00f4ng ph\u1ea3i l\u00e0 khai th\u00e1c m\u00e0 l\u00e0 t\u1ea1o ra v\u00e0 ph\u00e2n ph\u1ed1i ph\u00fac l\u1ee3i c\u00f4ng b\u1eb1ng gi\u1eefa m\u1ecdi ng\u01b0\u1eddi thu\u1ed9c m\u1ecdi t\u1ea7ng l\u1edbp.<\/p>\n\n\n\n<p>\u00c1p d\u1ee5ng v\u00e0o b\u1ed1i c\u1ea3nh kinh doanh, nh\u1eefng c\u00e2u h\u1ecfi m\u00e0 t\u00f4i s\u1ebd \u0111\u1eb7t ra l\u00e0 &#8220;t\u00f4i c\u00f3 ph\u1ea3i l\u00e0 ng\u01b0\u1eddi l\u00e0m vi\u1ec7c cho c\u00f4ng ty c\u00f3 t\u1ea5t c\u1ea3 ba nguy\u00ean t\u1eafc chung \u0111\u00f3 kh\u00f4ng?&#8221; N\u1ebfu kh\u00f4ng, &#8220;T\u00f4i s\u1ebd vui l\u00f2ng \u1edf l\u1ea1i \u0111\u1ec3 s\u1eeda ch\u1eefa ch\u00fang hay ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 ra \u0111i?&#8221;. C\u00e1 nh\u00e2n t\u00f4i tin r\u1eb1ng l\u1ef1a ch\u1ecdn cu\u1ed1i c\u00f9ng l\u00e0 n\u1eb1m trong \u00fd ch\u00ed c\u1ee7a m\u1ed7i ng\u01b0\u1eddi. Tr\u01b0\u1edbc 30, t\u00f4i s\u1eb5n s\u00e0ng \u1edf l\u1ea1i v\u00e0 s\u1eeda ch\u1eefa m\u1ecdi th\u1ee9. Sau 30, t\u00f4i ngh\u0129 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng r\u1eddi \u0111i sau l\u1ea7n th\u1eed th\u1ee9 t\u01b0. Do \u0111\u00f3, n\u00f3 ho\u00e0n to\u00e0n l\u00e0 v\u1ea5n \u0111\u1ec1 c\u00e1 nh\u00e2n, ph\u1ea3i kh\u00f4ng?<\/p>\n\n\n\n<p>Nguy\u1ec5n H\u1ea3i Minh &#8211; The Minimal Marketer<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u00e2y ho\u00e0n to\u00e0n l\u00e0 b\u00e0i vi\u1ebft ph\u1ea3n \u00e1nh d\u1ef1a tr\u00ean hai cu\u1ed1n s\u00e1ch m\u00e0 t\u00f4i \u0111\u00e3 \u0111\u1ecdc g\u1ea7n \u0111\u00e2y. C\u00e1 nh\u00e2n t\u00f4i c\u00f3 hai \u0111i\u1ec1u tuy\u1ec7t v\u1eddi cho cu\u1ed9c s\u1ed1ng; th\u1ee9 nh\u1ea5t l\u00e0 v\u1ec1 c\u00e1ch m\u1ecdi ng\u01b0\u1eddi suy ngh\u0129 v\u00e0 h\u00e0nh x\u1eed, th\u1ee9 hai l\u00e0 v\u1ec1 c\u00e1ch h\u1ecd l\u00ean k\u1ebf ho\u1ea1ch cho t\u01b0\u01a1ng lai m\u00e0 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1284,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":["post-343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ca-nhan"],"_links":{"self":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/comments?post=343"}],"version-history":[{"count":1,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/343\/revisions"}],"predecessor-version":[{"id":344,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/343\/revisions\/344"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media\/1284"}],"wp:attachment":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media?parent=343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/categories?post=343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/tags?post=343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}