{"id":338,"date":"2024-02-27T09:37:46","date_gmt":"2024-02-27T02:37:46","guid":{"rendered":"https:\/\/minimalmarketing.com\/?p=338"},"modified":"2024-03-01T11:10:18","modified_gmt":"2024-03-01T04:10:18","slug":"cac-cong-ty-co-vua-va-nhung-quan-niem-sai-lam-ve-chien-luoc","status":"publish","type":"post","link":"https:\/\/minimalmarketing.com\/index.php\/vi\/2024\/02\/27\/cac-cong-ty-co-vua-va-nhung-quan-niem-sai-lam-ve-chien-luoc\/","title":{"rendered":"C\u00e1c C\u00f4ng Ty C\u1ee1 V\u1eeba V\u00e0 Nh\u1eefng Quan Ni\u1ec7m Sai L\u1ea7m V\u1ec1 Chi\u1ebfn L\u01b0\u1ee3c"},"content":{"rendered":"\n<p>T\u00f4i \u0111\u00e3 c\u00f3 8 n\u0103m l\u00e0m vi\u1ec7c trong c\u00f4ng ty d\u1ecbch v\u1ee5 ti\u1ebfp th\u1ecb v\u00e0 truy\u1ec1n th\u00f4ng cho c\u00e1c t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia c\u0169ng nh\u01b0 c\u00f4ng ty n\u1ed9i \u0111\u1ecba quy m\u00f4 l\u1edbn. C\u00f4ng vi\u1ec7c r\u1ea5t th\u00fa v\u1ecb nh\u01b0ng t\u00f4i nh\u1eadn ra r\u1eb1ng gi\u00e1 tr\u1ecb \u0111\u00f3ng g\u00f3p c\u1ee7a n\u00f3 cho doanh nghi\u1ec7p c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u00e0 kh\u00f4ng nhi\u1ec1u b\u1edfi v\u00ec khi l\u00e0m vi\u1ec7c trong c\u00e1c agency, t\u00f4i ch\u1ec9 \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 m\u1ed9t ph\u1ea7n nh\u1ecf trong c\u00f4ng vi\u1ec7c marketing c\u1ee7a h\u1ecd. V\u00ec v\u1eady, t\u00f4i quy\u1ebft \u0111\u1ecbnh k\u1ebft th\u00fac c\u00f4ng vi\u1ec7c \u1edf agency n\u01a1i ch\u1ee7 y\u1ebfu ph\u1ee5c v\u1ee5 c\u00e1c doanh nghi\u1ec7p c\u00f3 quy m\u00f4 l\u1edbn, \u0111\u1ec3 theo \u0111u\u1ed5i m\u1ee5c ti\u00eau c\u1ee7a t\u00f4i l\u00e0 gi\u00fap c\u00e1c c\u00f4ng ty n\u1ed9i \u0111\u1ecba c\u1ee1 v\u1eeba c\u1ea1nh tranh trong b\u1ed1i c\u1ea3nh to\u00e0n c\u1ea7u.<\/p>\n\n\n\n<p>N\u0103m 2018, sau 2 n\u0103m theo \u0111u\u1ed5i m\u1ee5c ti\u00eau \u0111\u00f3, t\u00f4i ph\u1ea3i th\u1eeba nh\u1eadn r\u1eb1ng n\u00f3 kh\u00f4ng d\u1ec5 nh\u01b0 mong \u0111\u1ee3i. S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c c\u00f4ng ty c\u00f3 quy m\u00f4 l\u1edbn v\u00e0 v\u1eeba l\u00e0 r\u1ea5t l\u1edbn, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi n\u00f3 li\u00ean quan \u0111\u1ebfn suy ngh\u0129 c\u1ee7a con ng\u01b0\u1eddi v\u00e0 c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u1ec3 \u0111\u1ea7u t\u01b0. Th\u1ef1c t\u1ebf l\u00e0 t\u00f4i r\u1ea5t vinh d\u1ef1 khi c\u00f3 c\u01a1 h\u1ed9i l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c ch\u1ee7 s\u1edf h\u1eefu v\u00e0 gi\u00e1m \u0111\u1ed1c c\u1ee7a c\u00f4ng ty v\u1edbi vai tr\u00f2 l\u00e0 c\u1ed1 v\u1ea5n ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd, \u0111\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft v\u00e0 chuy\u00ean nghi\u1ec7p cao. Tuy nhi\u00ean, c\u00f3 m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p t\u00f4i \u0111\u00e3 ph\u1ea3i mi\u1ec5n c\u01b0\u1ee1ng ch\u1ea5p nh\u1eadn c\u00e1c d\u1ef1 \u00e1n v\u00e0 sau \u0111\u00f3 \u0111\u00e3 h\u1ee7y b\u1ecf ch\u00fang trong s\u1ef1 th\u1ea5t v\u1ecdng cho c\u1ea3 hai b\u00ean.<\/p>\n\n\n\n<p>T\u00f4i ph\u1ea3i th\u1eeba nh\u1eadn r\u1eb1ng t\u00f4i c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a v\u1ea5n \u0111\u1ec1 v\u00ec t\u00f4i \u0111\u00e3 kh\u00f4ng d\u00e0nh \u0111\u1ee7 th\u1eddi gian \u0111\u1ec3 n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 th\u1ef1c s\u1ef1 hi\u1ec3u nh\u1eefng g\u00ec h\u1ecd c\u1ea7n v\u00e0 mong \u0111\u1ee3i. Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, s\u1ef1 kh\u00f4ng hi\u1ec3u nhau gi\u1eefa hai b\u00ean \u1edf giai \u0111o\u1ea1n b\u1eaft \u0111\u1ea7u d\u1ef1 \u00e1n l\u00e0 nguy\u00ean nh\u00e2n ch\u00ednh d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i c\u1ee7a d\u1ef1 \u00e1n \u0111\u00f3. N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, khi m\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u1ebfn m\u1ed9t c\u01a1 quan \u0111\u1ec3 t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c, \u0111\u00f4i khi n\u00f3 kh\u00f4ng ch\u00ednh x\u00e1c l\u00e0 nh\u1eefng g\u00ec h\u1ecd c\u1ea7n. V\u00ec v\u1eady, t\u00f4i mu\u1ed1n vi\u1ebft b\u00e0i vi\u1ebft n\u00e0y \u0111\u1ec3 chia s\u1ebb kinh nghi\u1ec7m c\u1ee7a m\u00ecnh v\u1edbi hy v\u1ecdng kh\u00e1ch h\u00e0ng s\u1ebd hi\u1ec3u th\u00eam v\u1ec1 kh\u1ea3 n\u0103ng c\u1ee7a c\u00e1c agency v\u00e0 c\u1ea3 hai b\u00ean c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c t\u1ed1t h\u01a1n trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 trong nh\u1eefng quan ni\u1ec7m sai l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb m\u00e0 t\u00f4i th\u01b0\u1eddng g\u1eb7p ph\u1ea3i, nh\u01b0ng tr\u01b0\u1edbc ti\u00ean h\u00e3y x\u00e1c \u0111\u1ecbnh \u0111\u1ecbnh ngh\u0129a c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c l\u00e0:<\/strong><\/p>\n\n\n\n<p>Cho \u0111\u1ebfn nay, c\u00e1c chuy\u00ean gia v\u1eabn ch\u01b0a ho\u00e0n to\u00e0n \u0111\u1ed3ng \u00fd v\u1ec1 m\u1ed9t \u0111\u1ecbnh ngh\u0129a chung duy nh\u1ea5t v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c. Tuy nhi\u00ean, theo quan \u0111i\u1ec3m c\u1ee7a agency, chi\u1ebfn l\u01b0\u1ee3c l\u00e0 s\u1ef1 s\u1eafp x\u1ebfp c\u1ee7a c\u00e1c ngu\u1ed3n l\u1ef1c gi\u1edbi h\u1ea1n \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a kh\u1ea3 n\u0103ng c\u1ee7a ch\u00fang nh\u1eb1m c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau mong mu\u1ed1n m\u1ed9t c\u00e1ch t\u1ed1t h\u01a1n. Tuy nhi\u00ean, \u0111\u00f4i khi m\u1ecdi ng\u01b0\u1eddi b\u00e0y t\u1ecf s\u1ef1 c\u1ea7n thi\u1ebft ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 sau:<\/p>\n\n\n\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng ph\u1ea3i l\u00e0:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em><strong>Doanh nghi\u1ec7p c\u1ee7a t\u00f4i kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t. T\u00f4i c\u1ea7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1ec3 c\u1ee9u n\u00f3.<\/strong><\/em><\/li>\n<\/ul>\n\n\n\n<p>Kh\u00f4ng. Chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ph\u00e9p m\u00e0u c\u00f3 th\u1ec3 c\u1ee9u m\u1ecdi doanh nghi\u1ec7p. Tr\u00ean th\u1ef1c t\u1ebf, n\u00f3 \u0111\u00f2i h\u1ecfi r\u1ea5t nhi\u1ec1u \u0111\u1ea7u t\u01b0 v\u1ec1 t\u00e0i ch\u00ednh, \u0111\u00e0o t\u1ea1o ngu\u1ed3n nh\u00e2n l\u1ef1c v\u00e0 t\u1ea5t nhi\u00ean l\u00e0 c\u1ea3 th\u1eddi gian. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 th\u1ef1c hi\u1ec7n trong nhi\u1ec1u n\u0103m ho\u1eb7c \u00edt nh\u1ea5t l\u00e0 m\u1ed9t s\u1ed1 qu\u00fd \u0111\u1ec3 c\u00f3 hi\u1ec7u qu\u1ea3. Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, c\u00f3 th\u1ec3 qu\u00e1 mu\u1ed9n \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c n\u1ebfu t\u1ea5t c\u1ea3 c\u00e1c ngu\u1ed3n l\u1ef1c c\u1ee7a c\u00f4ng ty g\u1ea7n nh\u01b0 c\u1ea1n ki\u1ec7t.<\/p>\n\n\n\n<p>\u0110i\u1ec3n h\u00ecnh nh\u01b0 m\u1ed9t trong nh\u1eefng nh\u00e0 xu\u1ea5t kh\u1ea9u c\u00e0 ph\u00ea l\u1edbn nh\u1ea5t \u0111\u00e3 \u0111\u1ebfn g\u1eb7p t\u00f4i y\u00eau c\u1ea7u chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng v\u00e0 k\u1ebft n\u1ed1i v\u1edbi c\u00e1c ch\u1ee7 c\u1eeda h\u00e0ng c\u00e0 ph\u00ea. Sau m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n ng\u1eafn, h\u00f3a ra doanh nghi\u1ec7p B2B c\u1ee7a h\u1ecd \u0111ang c\u1ea1nh tranh kh\u1ed1c li\u1ec7t; h\u1ecd ch\u1ec9 t\u00ecm ki\u1ebfm l\u1ed1i tho\u00e1t v\u00e0 cho r\u1eb1ng vi\u1ec7c nh\u1eadp B2C l\u00e0 gi\u1ea3i ph\u00e1p. T\u00f4i \u01b0\u1edbc r\u1eb1ng t\u00f4i c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 h\u1ecd, nh\u01b0ng c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 kinh nghi\u1ec7m ho\u1ea1t \u0111\u1ed9ng n\u00e0o trong ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u00e0 ph\u00ea B2C s\u1ebd g\u00e2y ra s\u1ef1 th\u1ea5t b\u1ea1i nh\u1ea5t \u0111\u1ecbnh.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em><strong>Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a ch\u00fang t\u00f4i l\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, th\u00fac \u0111\u1ea9y doanh s\u1ed1 v\u00e0 nu\u00f4i d\u01b0\u1ee1ng t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng c\u00f9ng m\u1ed9t l\u00fac.<\/strong><\/em><\/li>\n<\/ul>\n\n\n\n<p>C\u00e2u tr\u1ea3 l\u1eddi \u0111i\u1ec3n h\u00ecnh n\u00e0y r\u1ea5t ph\u1ed5 bi\u1ebfn trong c\u00e1c d\u1ef1 \u00e1n ti\u1ebfp th\u1ecb v\u00e0 truy\u1ec1n th\u00f4ng, nh\u01b0ng th\u1ef1c hi\u1ec7n m\u1ecdi th\u1ee9 c\u00f9ng m\u1ed9t l\u00fac kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c; \u0111\u00f3 ch\u1ec9 l\u00e0 tham v\u1ecdng phi th\u1ef1c t\u1ebf. \u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t, ng\u01b0\u1eddi ta ph\u1ea3i tr\u00e1nh s\u1ef1 c\u00e1m d\u1ed7 c\u1ee7a vi\u1ec7c l\u00e0m m\u1ecdi th\u1ee9 c\u00f9ng m\u1ed9t l\u00fac v\u00e0 sau \u0111\u00f3 t\u1eadp trung ngu\u1ed3n l\u1ef1c c\u1ee7a h\u1ecd v\u00e0o c\u00e1c ch\u1ee7 \u0111\u1ec1 quan tr\u1ecdng nh\u1ea5t. N\u00f3i c\u00e1ch kh\u00e1c, chi\u1ebfn l\u01b0\u1ee3c l\u00e0 v\u1ec1 nh\u1eefng g\u00ec ng\u01b0\u1eddi ta kh\u00f4ng n\u00ean l\u00e0m, s\u1ef1 \u01b0u ti\u00ean c\u1ee7a c\u00e1c ngu\u1ed3n l\u1ef1c \u0111\u01b0a ra nh\u1eefng nhi\u1ec7m v\u1ee5 c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ed1 g\u1eafng \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u1ea3 m\u1ee5c ti\u00eau th\u01b0\u01a1ng hi\u1ec7u v\u00e0 b\u00e1n h\u00e0ng trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn, \u0111\u00f2i h\u1ecfi r\u1ea5t nhi\u1ec1u ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh \u0111\u1ec3 th\u00e0nh c\u00f4ng. T\u01b0\u01a1ng t\u1ef1, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb nh\u1eafm v\u00e0o c\u1ea3 ng\u01b0\u1eddi tr\u1ebb v\u00e0 ng\u01b0\u1eddi gi\u00e0, c\u1ea3 nam v\u00e0 n\u1eef, c\u1ea3 th\u00e0nh th\u1ecb v\u00e0 n\u00f4ng th\u00f4n, s\u1ebd kh\u00f4ng th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p>Nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh: M\u1ed9t nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh v\u1ec1 Pepsi Cola \u0111\u00e1ng \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp khi h\u1ecd tham gia v\u00e0o th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc gi\u1ea3i kh\u00e1t ho\u00e0n to\u00e0n do Coca-Cola th\u1ed1ng tr\u1ecb t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3. B\u1eb1ng c\u00e1ch t\u1eadp trung ngu\u1ed3n l\u1ef1c c\u1ee7a h\u1ecd v\u00e0o th\u1ebf h\u1ec7 tr\u1ebb, Pepsi Cola \u0111\u00e3 thuy\u1ebft ph\u1ee5c th\u00e0nh c\u00f4ng h\u1ecd r\u1eddi kh\u1ecfi Coca-Cola v\u00e0 \u00e1p d\u1ee5ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi sinh \u0111\u1ed9ng v\u00e0 th\u1eddi trang h\u01a1n. Thay v\u00e0o \u0111\u00f3, n\u1ebfu Pepsi Cola \u0111\u1ea7u t\u01b0 t\u1ea5t c\u1ea3 ti\u1ec1n c\u1ee7a h\u1ecd \u0111\u1ec3 theo \u0111u\u1ed5i t\u1ea5t c\u1ea3 d\u00e2n s\u1ed1 \u0111\u00f4ng \u0111\u1ea3o nh\u01b0 Coca Cola, th\u00ec h\u1ecd \u0111\u00e3 th\u1ea5t b\u1ea1i v\u00ec thi\u1ebfu t\u00e0i nguy\u00ean (d\u0129 nhi\u00ean l\u00e0 so v\u1edbi Coca Cola).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em><strong>Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a ch\u00fang t\u00f4i l\u00e0 t\u0103ng doanh thu 150% trong n\u0103m nay<\/strong><\/em><\/li>\n<\/ul>\n\n\n\n<p>Ngay t\u1eeb c\u00e1i nh\u00ecn \u0111\u1ea7u ti\u00ean, n\u00f3 tr\u00f4ng th\u1eadt chuy\u00ean nghi\u1ec7p. Tuy nhi\u00ean, n\u00f3 th\u1eadm ch\u00ed kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ebfu nh\u00ecn \u0111\u1ee7 s\u00e2u. \u0110\u1eb7t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng khi b\u1eaft \u0111\u1ea7u giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng kinh doanh l\u00e0 r\u1ea5t quan tr\u1ecdng, nh\u01b0ng n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 chi\u1ebfn l\u01b0\u1ee3c; n\u00f3 ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111o l\u01b0\u1eddng. Tr\u01b0\u1edbc khi \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau nh\u01b0 v\u1eady, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gia gi\u00e0u kinh nghi\u1ec7m ph\u1ea3i t\u00ecm ki\u1ebfm nhi\u1ec1u gi\u1ea3i ph\u00e1p \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c m\u1ee5c ti\u00eau \u0111\u00f3 \u0111\u1ec3 c\u00f3 th\u1ec3 c\u00e2n b\u1eb1ng c\u00e1c ngu\u1ed3n l\u1ef1c v\u00e0 bi\u1ebft ch\u1eafc ch\u1eafn r\u1eb1ng c\u00e1c m\u1ee5c ti\u00eau n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c. N\u00f3i t\u00f3m l\u1ea1i, chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng ch\u1ec9 l\u00e0 thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau v\u00e0 \u0111o l\u01b0\u1eddng; m\u00e0 c\u00f2n l\u00e0 v\u1ec1 vi\u1ec7c t\u00ecm ki\u1ebfm c\u00e1c ngu\u1ed3n l\u1ef1c v\u00e0 ph\u01b0\u01a1ng ph\u00e1p r\u00f5 r\u00e0ng c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u00fang.<\/p>\n\n\n\n<p>Nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh: Kh\u00e1ch h\u00e0ng \u0111\u00f4i khi c\u00f3 c\u00e1c m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp tr\u01b0\u1edbc nh\u01b0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c v\u00e0 thu\u00ea c\u00e1c agency \u0111\u1ec3 th\u1ef1c hi\u1ec7n ph\u1ea7n c\u00f2n l\u1ea1i. Th\u1eadt kh\u00f4ng c\u00f4ng b\u1eb1ng v\u00ec c\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c th\u1ef1c hi\u1ec7n, h\u1ea7u h\u1ebft nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p, kh\u00f4ng ph\u1ea3i y\u1ebfu t\u1ed1 ti\u1ebfp th\u1ecb. \u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, kh\u00e1ch h\u00e0ng v\u00e0 agency ph\u1ea3i r\u00f5 r\u00e0ng khi b\u1eaft \u0111\u1ea7u d\u1ef1 \u00e1n v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 KPI ti\u1ebfp th\u1ecb l\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a agency v\u00e0 KPI kinh doanh l\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed9t kh\u00e1ch h\u00e0ng t\u1ed1t ch\u1ec9 n\u00ean y\u00eau c\u1ea7u m\u1ed9t agency cam k\u1ebft v\u1ec1 KPI kinh doanh n\u1ebfu h\u1ecd \u0111\u00e3 l\u00e0m vi\u1ec7c c\u00f9ng nhau trong m\u1ed9t th\u1eddi gian d\u00e0i.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Ch\u00fang t\u00f4i thu\u00ea b\u1ea1n &#8211; agency &#8211; \u0111\u1ec3 th\u1ef1c hi\u1ec7n. \u0110\u00f3 l\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n, kh\u00f4ng ph\u1ea3i c\u1ee7a ch\u00fang t\u00f4i.<\/em><\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Ch\u00fang t\u00f4i kh\u00f4ng mu\u1ed1n cho m\u1ecdi ng\u01b0\u1eddi trong c\u00f4ng ty bi\u1ebft. Th\u00f4ng tin ch\u1ec9 n\u00ean \u0111\u01b0\u1ee3c gi\u1eef \u1edf c\u00e1c c\u1ea5p cao<\/em><\/strong><\/li>\n<\/ul>\n\n\n\n<p>V\u1ea5n \u0111\u1ec1 n\u00e0y l\u00e0 v\u1ec1 s\u1ef1 tham gia c\u1ee7a m\u1ecdi ng\u01b0\u1eddi. Kh\u00f4ng gi\u1ed1ng nh\u01b0 ng\u00e0y x\u01b0a khi chi\u1ebfn l\u01b0\u1ee3c kinh doanh ch\u1ec9 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn trong m\u1ed9t nh\u00f3m ng\u01b0\u1eddi r\u1ea5t ch\u1ecdn l\u1ecdc, chi\u1ebfn l\u01b0\u1ee3c ng\u00e0y nay \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 s\u1ef1 \u0111\u1ed3ng \u00fd c\u1ee7a t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi n\u1eafm gi\u1eef doanh nghi\u1ec7p, c\u00e1c c\u01a1 quan v\u00e0 nh\u00e2n vi\u00ean, \u0111\u1ec3 c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng. Tr\u01b0\u1edbc khi \u0111\u01b0a ra b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u00e0o, c\u1ea7n c\u00f3 m\u1ed9t kh\u1edfi \u0111\u1ed9ng nh\u1eb9 trong n\u1ed9i b\u1ed9 c\u00f4ng ty, trong \u0111\u00f3 CEO s\u1ebd truy\u1ec1n c\u1ea3m h\u1ee9ng \u0111\u1ebfn t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea7y h\u1ee9a h\u1eb9n \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 hi\u1ec3u ch\u00ednh x\u00e1c v\u00e0 th\u1ef1c hi\u1ec7n \u0111\u00fang.<\/p>\n\n\n\n<p>Nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh: T\u00f4i x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u v\u1edbi l\u1ed9 tr\u00ecnh 5 n\u0103m cho m\u1ed9t c\u00f4ng ty n\u1ed9i th\u1ea5t \u1edf khu v\u1ef1c ph\u00eda B\u1eafc Vi\u1ec7t Nam. Sau khi chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t, t\u00f4i \u0111\u00e3 c\u00f3 m\u1ed9t phi\u00ean h\u1ecdp v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c nh\u00f3m ti\u1ebfp th\u1ecb \u0111\u1ec3 tr\u00ecnh b\u00e0y n\u00f3 v\u00e0 CEO \u0111\u00e3 c\u00f3 m\u1ed9t b\u00e0i ph\u00e1t bi\u1ec3u tr\u01b0\u1edbc t\u1ea5t c\u1ea3 2.000 c\u00f4ng nh\u00e2n \u0111\u1ec3 h\u1ecd bi\u1ebft v\u00e0 l\u00e0m theo. V\u00ec th\u1ef1c t\u1ebf, c\u1ea7n r\u1ea5t nhi\u1ec1u s\u1ef1 tham gia c\u1ee7a m\u1ed7i nh\u00e2n vi\u00ean \u0111\u1ec3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em><strong>Ch\u00fang t\u00f4i \u0111\u00e3 c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c r\u1ea5t t\u1ed1t. T\u1ea1i sao n\u00f3 kh\u00f4ng hi\u1ec7u qu\u1ea3?<\/strong><\/em><\/li>\n<\/ul>\n\n\n\n<p>Th\u1eadt ra, chi\u1ebfn l\u01b0\u1ee3c l\u00e0 chi\u1ebfn l\u01b0\u1ee3c; n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ef1c t\u1ebf. Tr\u00ean th\u1ef1c t\u1ebf, chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f2i h\u1ecfi r\u1ea5t nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd v\u00e0 gi\u00e1m s\u00e1t m\u1ed7i ng\u00e0y \u0111\u1ec3 c\u00f3 hi\u1ec7u qu\u1ea3, kh\u00f4ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn t\u00ednh to\u00e1n sai l\u1ea7m c\u1ee7a b\u1ed1i c\u1ea3nh v\u00e0 t\u00e0i nguy\u00ean ngay t\u1eeb \u0111\u1ea7u, nh\u01b0ng m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng b\u1ecf qua nghi\u00ean c\u1ee9u s\u01a1 b\u1ed9 v\u00e0 nh\u1ea3y ngay v\u00e0o gi\u1ea3i ph\u00e1p. Thi\u1ebfu c\u00e1c ngu\u1ed3n l\u1ef1c, s\u1ef1 t\u1eadp trung ho\u1eb7c t\u1ea7m nh\u00ecn \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 c\u00e1i h\u1ed1 \u0111en c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Khi n\u00e0o m\u1ed9t c\u00f4ng ty th\u1ef1c s\u1ef1 c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c?<\/em><\/strong><\/li>\n<\/ul>\n\n\n\n<p>Khi doanh nghi\u1ec7p \u0111\u00e3 qua giai \u0111o\u1ea1n tr\u1ee9ng n\u01b0\u1edbc l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi ch\u1eafc ch\u1eafn c\u1ee7a t\u00f4i. Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ebfm khi c\u1ea7n thi\u1ebft cho nh\u1eefng doanh nghi\u1ec7p kh\u1edfi nghi\u1ec7p v\u00ec nh\u1eefng m\u00f4 h\u00ecnh kinh doanh n\u00e0y thay \u0111\u1ed5i r\u1ea5t nhanh. Tuy nhi\u00ean, khi m\u1ed9t c\u00f4ng ty \u0111\u00e3 v\u01b0\u1ee3t qua giai \u0111o\u1ea1n tr\u1ee9ng n\u01b0\u1edbc v\u00e0 d\u1ea7n nh\u1eadn th\u1ea5y gi\u1edbi h\u1ea1n t\u0103ng tr\u01b0\u1edfng c\u1ee7a m\u00ecnh, \u0111\u00f3 l\u00e0 th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ec3 t\u00ecm v\u00e0 th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. V\u00ed d\u1ee5, m\u1ed9t ng\u00f4i nh\u00e0 m\u1ed9t t\u1ea7ng th\u1eadm ch\u00ed kh\u00f4ng c\u1ea7n n\u1ec1n m\u00f3ng, nh\u01b0ng kh\u00f4ng c\u00f3 c\u00e1ch n\u00e0o \u0111\u1ec3 m\u1ed9t t\u00f2a nh\u00e0 cao 20 t\u1ea7ng m\u00e0 kh\u00f4ng c\u00f3 m\u1ed9t n\u1ec1n b\u00ea-t\u00f4ng ch\u1eafc ch\u1eafn. M\u1ed1i quan h\u1ec7 gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u0103ng tr\u01b0\u1edfng r\u1ea5t gi\u1ed1ng v\u1edbi minh h\u1ecda n\u00e0y.<\/p>\n\n\n\n<p>Nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh 1: T\u00f4i \u0111\u00e3 h\u1ee7y m\u1ed9t d\u1ef1 \u00e1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u1edfi nghi\u1ec7p giao h\u00e0ng sau hai tu\u1ea7n th\u1ef1c hi\u1ec7n v\u00ec kh\u00f4ng c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi r\u00f5 r\u00e0ng cho h\u01b0\u1edbng \u0111i m\u00e0 c\u00f4ng ty \u0111ang h\u01b0\u1edbng t\u1edbi, kh\u00f4ng k\u1ec3 \u0111\u1ebfn ng\u01b0\u1eddi s\u00e1ng l\u1eadp lu\u00f4n thay \u0111\u1ed5i suy ngh\u0129 c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh 2: M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c l\u00e0 c\u00f4ng ty n\u1ed9i th\u1ea5t \u0111\u1ea1t doanh thu 20 tri\u1ec7u \u0111\u00f4 la m\u1ed7i n\u0103m v\u00e0 b\u1ecb m\u1eafc k\u1eb9t \u1edf \u0111\u00f3 trong nhi\u1ec1u n\u0103m. Sau khi chuy\u1ec3n \u0111\u1ed5i t\u1eeb c\u00f4ng ty nh\u00e0 n\u01b0\u1edbc sang c\u1ed5 ph\u1ea7n, h\u1ecd b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u ti\u00ean v\u00e0 k\u1ebft qu\u1ea3 l\u00e0 t\u0103ng tr\u01b0\u1edfng 10% ngay sau n\u0103m \u0111\u1ea7u ti\u00ean.<\/p>\n\n\n\n<p><strong>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 l\u00e0m \u0111\u00fang?<\/strong><\/p>\n\n\n\n<p>T\u00f3m l\u1ea1i, c\u00f3 b\u1ed1n thu\u1ed9c t\u00ednh c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t m\u00e0 t\u00f4i h\u1ecdc \u0111\u01b0\u1ee3c t\u1eeb kinh nghi\u1ec7m c\u1ee7a b\u1ea3n th\u00e2n c\u0169ng nh\u01b0 \u0111\u1ecdc r\u1ea5t nhi\u1ec1u s\u00e1ch chi\u1ebfn l\u01b0\u1ee3c. T\u00f4i mu\u1ed1n chia s\u1ebb ch\u00fang \u1edf \u0111\u00e2y nh\u01b0 l\u00e0 ngu\u1ed3n dinh d\u01b0\u1ee1ng cho nh\u1eefng t\u01b0 duy v\u00e0 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 nghi\u00ean c\u1ee9u s\u00e2u h\u01a1n v\u1ec1 ch\u1ee7 \u0111\u1ec1 tr\u1eebu t\u01b0\u1ee3ng nh\u01b0ng r\u1ea5t th\u00fa v\u1ecb c\u1ee7a th\u1ebf k\u1ef7 20 n\u00e0y. B\u1ed1n thu\u1ed9c t\u00ednh n\u00e0y l\u00e0:<\/p>\n\n\n\n<p><strong><em>1. T\u00ednh t\u1eadp trung<\/em><\/strong><\/p>\n\n\n\n<p>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t tr\u01b0\u1edbc h\u1ebft ph\u1ea3i t\u1eadp trung v\u00e0o t\u00ednh \u0111\u1ed3ng nh\u1ea5t, \u01b0u ti\u00ean c\u00e1c v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng v\u00e0 t\u1eeb b\u1ecf ph\u1ea7n c\u00f2n l\u1ea1i. N\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean doanh s\u1ed1, ho\u1eb7c m\u1ed9t nh\u00f3m nh\u1ecf kh\u00e1ch h\u00e0ng tr\u00ean \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ea1i ch\u00fang. D\u00f9 \u0111\u00f3 l\u00e0 g\u00ec, chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n ph\u1ea3i c\u00f3 t\u00ednh t\u1eadp trung v\u00ec t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty \u0111\u1ec1u c\u00f3 ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf.<\/p>\n\n\n\n<p><em><strong>2. T\u00ednh kh\u00e1c bi\u1ec7t<\/strong><\/em><\/p>\n\n\n\n<p>B\u1ea5t k\u1ec3 l\u00e0 l\u00e0m g\u00ec, h\u00e3y l\u00e0m nh\u1eefng th\u1ee9 \u0111\u1ed9c \u0111\u00e1o. \u0110i\u1ec1u n\u00e0y c\u00f3 v\u1ebb h\u01a1i kh\u00f3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, th\u1eadm ch\u00ed s\u00e1o r\u1ed7ng, nh\u01b0ng n\u00f3 th\u1ef1c s\u1ef1 quan tr\u1ecdng. V\u00e0o cu\u1ed1i qu\u00e1 tr\u00ecnh t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, \u00edt nh\u1ea5t m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y m\u1ed9t s\u1ed1 kh\u00e1c bi\u1ec7t t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u1ec3 t\u1eadn d\u1ee5ng n\u1ebfu kh\u00f4ng c\u00f3 g\u00ec \u0111\u1ed9c \u0111\u00e1o \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y.<\/p>\n\n\n\n<p><em><strong>3. T\u00ednh g\u1eafn k\u1ebft<\/strong><\/em><\/p>\n\n\n\n<p>Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, chi\u1ebfn l\u01b0\u1ee3c n\u00ean \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean th\u1ef1c t\u1ebf, kh\u00f4ng ph\u1ea3i hy v\u1ecdng. Do \u0111\u00f3, b\u1ea5t k\u1ef3 m\u1ee5c ti\u00eau ho\u1eb7c KPI n\u00e0o c\u0169ng ph\u1ea3i c\u00f3 m\u1ed9t chu\u1ed7i c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u1ed7 tr\u1ee3. V\u00ed d\u1ee5, t\u0103ng 15% doanh s\u1ed1 n\u00ean \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi danh s\u00e1ch kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 d\u1ef1 b\u00e1o t\u0103ng tr\u01b0\u1edfng doanh thu; n\u1ebfu kh\u00f4ng, chi\u1ebfn l\u01b0\u1ee3c ch\u1ec9 l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch kh\u00e1c xa v\u1edbi th\u1ef1c t\u1ebf.<\/p>\n\n\n\n<p><em><strong>4. T\u00ednh linh ho\u1ea1t<\/strong><\/em><\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng nh\u01b0ng kh\u00f4ng k\u00e9m ph\u1ea7n quan tr\u1ecdng, linh ho\u1ea1t trong tri\u1ec3n khai, c\u1ea7n ph\u1ea3i theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 gi\u1eef cho chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh th\u1ef1c t\u1ebf v\u00e0 x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng cao h\u01a1n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00f4i \u0111\u00e3 c\u00f3 8 n\u0103m l\u00e0m vi\u1ec7c trong c\u00f4ng ty d\u1ecbch v\u1ee5 ti\u1ebfp th\u1ecb v\u00e0 truy\u1ec1n th\u00f4ng cho c\u00e1c t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia c\u0169ng nh\u01b0 c\u00f4ng ty n\u1ed9i \u0111\u1ecba quy m\u00f4 l\u1edbn. C\u00f4ng vi\u1ec7c r\u1ea5t th\u00fa v\u1ecb nh\u01b0ng t\u00f4i nh\u1eadn ra r\u1eb1ng gi\u00e1 tr\u1ecb \u0111\u00f3ng g\u00f3p c\u1ee7a n\u00f3 cho doanh nghi\u1ec7p c\u1ee7a kh\u00e1ch h\u00e0ng [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1241,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":["post-338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ca-nhan"],"_links":{"self":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/comments?post=338"}],"version-history":[{"count":1,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/338\/revisions"}],"predecessor-version":[{"id":339,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/338\/revisions\/339"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media\/1241"}],"wp:attachment":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media?parent=338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/categories?post=338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/tags?post=338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}