{"id":276,"date":"2024-02-27T09:31:33","date_gmt":"2024-02-27T02:31:33","guid":{"rendered":"https:\/\/minimalmarketing.com\/?p=276"},"modified":"2024-03-01T14:25:54","modified_gmt":"2024-03-01T07:25:54","slug":"deep-dive-1-ban-ve-chien-luoc-tai-dinh-vi-cua-viettel-thay-doi-toan-dien-la-cach-tiep-can-phu-hop","status":"publish","type":"post","link":"https:\/\/minimalmarketing.com\/index.php\/vi\/2024\/02\/27\/deep-dive-1-ban-ve-chien-luoc-tai-dinh-vi-cua-viettel-thay-doi-toan-dien-la-cach-tiep-can-phu-hop\/","title":{"rendered":"Deep Dive #1: B\u00e0n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c t\u00e1i \u0111\u1ecbnh v\u1ecb c\u1ee7a Viettel \u2013 \u201cThay \u0111\u1ed5i to\u00e0n di\u1ec7n l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p\u201d"},"content":{"rendered":"\n<p>\u0110\u1ea7u th\u00e1ng 1\/2021, t\u1eadp \u0111o\u00e0n Viettel b\u1ea5t ng\u1edd c\u00f4ng b\u1ed1 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1edbi. Nhi\u1ec1u kh\u00e1ch h\u00e0ng kh\u00f4ng kh\u1ecfi l\u1ea1 l\u1eabm khi m\u00e0u v\u00e0ng v\u00e0 xanh ch\u1ee7 \u0111\u1ea1o \u0111\u00e3 g\u1eafn b\u00f3 v\u1edbi h\u1ecd trong su\u1ed1t 16 n\u0103m \u0111\u01b0\u1ee3c thay m\u1edbi b\u1eb1ng m\u00e0u \u0111\u1ecf r\u1ef1c l\u1eeda. C\u00e2u slogan huy\u1ec1n tho\u1ea1i \u201cH\u00e3y n\u00f3i theo c\u00e1ch c\u1ee7a b\u1ea1n\u201d c\u0169ng \u0111\u01b0\u1ee3c gi\u1ea3n l\u01b0\u1ee3c \u0111\u1ec3 nh\u1ea5n m\u1ea1nh r\u1eb1ng Viettel kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 vi\u1ec5n th\u00f4ng, m\u00e0 h\u1ecd \u0111\u00e3 chuy\u1ec3n m\u00ecnh tr\u1edf th\u00e0nh nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 s\u1ed1.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: S5E1: Deep Dive - Viettel thay \u0111\u1ed5i nh\u1eadn di\u1ec7n v\u00e0 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/6NGv4byNZF1VjzflVcrdas?go=1&#038;sp_cid=66c0e87173d8c80ee3151ff17d50694c&#038;utm_source=oembed&#038;utm_medium=desktop&#038;nd=1&#038;dlsi=66bb935a15b44695\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Brands Vietnam \u0111\u00e3 c\u00f3 cu\u1ed9c trao \u0111\u1ed5i v\u1edbi anh&nbsp;<strong>Nguy\u1ec5n H\u1ea3i Minh<\/strong>, Gi\u00e1m \u0111\u1ed1c \u0110i\u1ec1u h\u00e0nh t\u1ea1i Wisdom Agency, \u0111\u1ec3 \u0111\u00e0o s\u00e2u v\u00e0o tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Viettel d\u01b0\u1edbi g\u00f3c nh\u00ecn chuy\u00ean m\u00f4n v\u1ec1 t\u00e1i \u0111\u1ecbnh v\u1ecb. Kh\u00f4ng ch\u1ec9 n\u00f3i \u0111\u1ebfn s\u1ef1 thay \u0111\u1ed5i trong logo hay c\u00e2u kh\u1ea9u hi\u1ec7u, ch\u00fang t\u00f4i s\u1ebd b\u00e0n v\u1ec1 nh\u1eefng t\u1ea7ng chi\u1ebfn l\u01b0\u1ee3c \u1ea9n \u0111\u1eb1ng sau \u0111\u00f3, nh\u1eefng \u0111i\u1ec3m marketer c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi th\u00f4ng qua s\u1ef1 ki\u1ec7n n\u1ed5i b\u1eadt n\u00e0y.<\/p>\n\n\n\n<p><em><strong>* Tr\u01b0\u1edbc khi b\u00e0n th\u1ea3o chi ti\u1ebft v\u1ec1 tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Viettel, anh h\u00e3y cho \u0111\u1ed9c gi\u1ea3 bi\u1ebft m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n th\u1ef1c hi\u1ec7n t\u00e1i \u0111\u1ecbnh v\u1ecb trong nh\u1eefng t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3 n\u00e0o?<\/strong><\/em><\/p>\n\n\n\n<p>T\u1eeb kinh nghi\u1ec7m l\u00e0m t\u01b0 v\u1ea5n, t\u00f4i nh\u1eadn th\u1ea5y c\u00f3 2 tr\u01b0\u1eddng h\u1ee3p th\u01b0\u1eddng g\u1eb7p nh\u1ea5t. \u0110\u1ea7u ti\u00ean, doanh nghi\u1ec7p c\u1ea7n thay \u0111\u1ed5i \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh h\u01a1n ho\u1eb7c gi\u1ea3i quy\u1ebft m\u1ed9t v\u00e0i kh\u00f3 kh\u0103n n\u00e0o \u0111\u00f3. C\u00f3 th\u1ec3 n\u00f3i, khi \u0111\u00f3 th\u01b0\u01a1ng hi\u1ec7u bu\u1ed9c ph\u1ea3i thay \u0111\u1ed5i \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u trong m\u1ed9t giai \u0111o\u1ea1n nh\u1ea5t \u0111\u1ecbnh. Th\u1ee9 hai, doanh nghi\u1ec7p sau m\u1ed9t qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n kh\u00e1 d\u00e0i, th\u01b0\u1eddng l\u00e0 kho\u1ea3ng 3-5 n\u0103m, s\u1ebd c\u00f3 nhu c\u1ea7u l\u00e0m m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 m\u1edbi. V\u00e0 thay \u0111\u1ed5i h\u00ecnh \u1ea3nh l\u00e0 m\u1ed9t c\u00e1ch kh\u1ea3 thi. Gi\u1ed1ng nh\u01b0 m\u1ed9t b\u1ed9 qu\u1ea7n \u00e1o tr\u1edf n\u00ean c\u0169 k\u1ef9 v\u00e0 b\u1ea1c m\u00e0u qua n\u0103m th\u00e1ng, ch\u00fang ta s\u1ebd n\u00ean s\u1eafm m\u1ed9t b\u1ed9 \u00e1o m\u1edbi, v\u00e0 doanh nghi\u1ec7p c\u0169ng th\u1ebf.<\/p>\n\n\n\n<p><em><strong>* M\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng nh\u00ecn nh\u1eadn v\u1ea5n \u0111\u1ec1 t\u00e1i \u0111\u1ecbnh v\u1ecb \u0111\u01a1n thu\u1ea7n ch\u1ec9 l\u00e0 \u0111\u1ed5i logo, c\u00e2u chuy\u1ec7n t\u1ea1i sao c\u1ea7n thay \u0111\u1ed5i \u0111\u1eb1ng sau th\u00ec l\u1ea1i kh\u00f4ng m\u1ea5y ai t\u1ecf t\u01b0\u1eddng. Anh nh\u1eadn x\u00e9t nh\u01b0 th\u1ebf n\u00e0o v\u1ec1 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3?<\/strong><\/em><\/p>\n\n\n\n<p>Quan s\u00e1t ho\u1ea1t \u0111\u1ed9ng t\u00e1i \u0111\u1ecbnh v\u1ecb c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ebf gi\u1edbi, t\u00f4i \u0111\u00fac k\u1ebft \u0111\u01b0\u1ee3c 2 ph\u01b0\u01a1ng ph\u00e1p ch\u00ednh, bao g\u1ed3m Thay \u0111\u1ed5i to\u00e0n di\u1ec7n hay c\u00f3 th\u1ec3 g\u1ecdi l\u00e0 \u201cL\u1ed9t x\u00e1c\u201d (Disruptive) v\u00e0 \u201cC\u1ea3i ti\u1ebfn t\u1eeb t\u1eeb\u201d (Continuous). Tu\u1ef3 v\u00e0o m\u1ee5c ti\u00eau, ng\u01b0\u1eddi qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u s\u1ebd ch\u1ecdn c\u00e1ch thay \u0111\u1ed5i ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>Gi\u1ea3i th\u00edch r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch th\u1ee9c&nbsp;<strong>Disruptive<\/strong>, t\u00f4i mu\u1ed1n l\u1ea5y minh ho\u1ea1 t\u1eeb ng\u00e0nh th\u1ee9c \u0103n nhanh. Khi nhi\u1ec1u phong tr\u00e0o k\u00eau g\u1ecdi h\u1ea1n ch\u1ebf s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m l\u00e0m t\u1eeb th\u1ecbt n\u1edf r\u1ed9, c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng \u0111\u1ed3 \u0103n nhanh \u0111\u00e3 ph\u1ea3i thay \u0111\u1ed5i \u0111\u1ecbnh v\u1ecb \u0111\u1ec3 tr\u1edf th\u00e0nh nh\u1eefng \u0111\u01a1n v\u1ecb cung c\u1ea5p protein (protein provider). Nh\u1edd \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 b\u1ed5 sung th\u00eam c\u00e1c d\u00f2ng thu\u1ea7n chay (plant-based) v\u00e0o danh m\u1ee5c s\u1ea3n ph\u1ea9m. T\u00ecnh hu\u1ed1ng tr\u00ean cho th\u1ea5y, th\u01b0\u01a1ng hi\u1ec7u thay \u0111\u1ed5i \u0111\u1ec3 tham gia v\u00e0o m\u1ed9t s\u00e2n ch\u01a1i r\u1ed9ng h\u01a1n, v\u1edbi nhi\u1ec1u kh\u00f4ng gian \u0111\u1ec3 ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n<p>C\u00f2n v\u1ec1 c\u00e1ch th\u1ee9c&nbsp;<strong>Continuous<\/strong>, Google l\u00e0 minh ho\u1ea1 y\u00eau th\u00edch c\u1ee7a t\u00f4i, h\u1ecd \u0111\u00e3 thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u trong su\u1ed1t nhi\u1ec1u n\u0103m. Nh\u01b0ng m\u1eaft th\u01b0\u1eddng kh\u00f3 l\u00f2ng nh\u1eadn th\u1ea5y, b\u1edfi \u0111\u00f3 l\u00e0 s\u1ef1 thay \u0111\u1ed5i vi t\u1ebf, \u0111\u00f4i khi ch\u1ec9 m\u1ed9t v\u00e0i pixel tr\u00ean logo. Nh\u01b0ng n\u1ebfu nh\u00ecn l\u1ea1i sau m\u1ed9t kho\u1ea3ng th\u1eddi gian \u0111\u1ee7 d\u00e0i, nh\u1eefng thay \u0111\u1ed5i ch\u1eafc ch\u1eafn r\u00f5 r\u1ec7t. C\u00e1ch l\u00e0m t\u1eeb t\u1eeb n\u00e0y gi\u00fap gi\u1eef th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n hi\u1ec7n \u0111\u1ea1i v\u00e0 h\u1ee3p th\u1eddi.<\/p>\n\n\n\n<p>Quay l\u1ea1i c\u00e2u chuy\u1ec7n Viettel, c\u00f4ng ty n\u00e0y \u0111\u00e3 ch\u1ecdn c\u00e1ch \u201cl\u1ed9t x\u00e1c\u201d ho\u00e0n to\u00e0n. C\u00e1 nh\u00e2n t\u00f4i quan s\u00e1t, Viettel \u0111\u00e3 \u0111i qua m\u1ed9t con \u0111\u01b0\u1eddng ph\u00e1t tri\u1ec3n kh\u00e1 d\u00e0i, h\u1ecd \u0111\u00e3 v\u01b0\u01a1n r\u1ea5t xa v\u00e0 c\u0169ng tr\u1edf n\u00ean hi\u1ec7n \u0111\u1ea1i h\u01a1n nhi\u1ec1u. Nh\u01b0ng th\u00e0nh th\u1eadt m\u00e0 n\u00f3i, logo tr\u01b0\u1edbc \u0111\u00f3 c\u0169ng tr\u1edf n\u00ean c\u0169 k\u1ef9. N\u00ean c\u00e1ch th\u1ee9c thay \u0111\u1ed5i to\u00e0n di\u1ec7n \u0111\u1ec3 t\u1ea1o d\u1ea5u \u1ea5n v\u1ec1 m\u1ed9t Viettel m\u1edbi, theo t\u00f4i, l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p><em><strong>* \u0110\u00fang nh\u01b0 anh n\u00f3i, 16 n\u0103m l\u00e0 m\u1ed9t kho\u1ea3ng th\u1eddi gian \u0111\u1ee7 d\u00e0i \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c hi\u1ec7n m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng. Nh\u01b0ng kh\u00e1ch h\u00e0ng c\u1ee7a Viettel \u0111\u1ec1u \u0111\u00e3 quen thu\u1ed9c v\u1edbi nh\u1eefng c\u1eeda h\u00e0ng xanh l\u00e1 v\u00e0 slogan \u2018H\u00e3y n\u00f3i theo c\u00e1ch c\u1ee7a b\u1ea1n\u2019, s\u1ef1 thay \u0111\u1ed5i to\u00e0n di\u1ec7n d\u1ec5 khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y l\u1ea1 l\u1eabm. Anh nh\u1eadn \u0111\u1ecbnh th\u1ebf n\u00e0o v\u1ec1 vi\u1ec7c n\u00e0y?<\/strong><\/em><\/p>\n\n\n\n<p>Theo kinh nghi\u1ec7m c\u1ee7a t\u00f4i, n\u1ebfu doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng v\u1ec1 vi\u1ec7c thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u, ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng s\u1ebd tr\u1ea3 l\u1eddi l\u00e0 kh\u00f4ng n\u00ean. V\u00e0 sau khi th\u01b0\u01a1ng hi\u1ec7u m\u1edbi \u0111\u01b0\u1ee3c tung ra, h\u1ecd v\u1eabn s\u1ebd ph\u1ea3n h\u1ed3i ki\u1ec3u&nbsp;<em>\u201cT\u00f4i c\u1ee9 th\u1ea5y c\u00e1i n\u00e0y b\u1ecb l\u00e0m sao \u1ea5y\u201d<\/em>. Vietcombank c\u0169ng t\u1eebng th\u1ef1c hi\u1ec7n m\u1ed9t thay \u0111\u1ed5i to\u00e0n di\u1ec7n. B\u1ea3n th\u00e2n ng\u01b0\u1eddi l\u00e0m t\u01b0 v\u1ea5n, t\u00f4i cho r\u1eb1ng logo m\u1edbi t\u1ed1t h\u01a1n, thay cho 3 ch\u1eef VCB l\u1ed3ng v\u00e0o nhau nh\u00ecn kh\u00e1 r\u1ed1i m\u1eaft trong logo c\u0169. Nh\u01b0ng th\u1eddi \u0111i\u1ec3m ra m\u1eaft, kh\u00e1ch h\u00e0ng v\u1eabn \u0111\u01b0a ra nhi\u1ec1u ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c.<\/p>\n\n\n\n<p>L\u00fd gi\u1ea3i cho v\u1ea5n \u0111\u1ec1 n\u00e0y, con ng\u01b0\u1eddi l\u00fac n\u00e0o c\u0169ng c\u00f3 s\u1ef1 ho\u00e0i ni\u1ec7m. Ch\u00fang ta \u01b0a th\u00edch s\u1ef1 an to\u00e0n c\u1ee7a nh\u1eefng \u0111i\u1ec1u \u0111\u00e3 c\u0169. N\u00ean khi ch\u00fang b\u1ecb thay th\u1ebf, ph\u1ea3n \u1ee9ng v\u00f4 th\u1ee9c c\u1ee7a ch\u00fang ta l\u00e0 ch\u1ed1ng \u0111\u1ed1i l\u1ea1i.<\/p>\n\n\n\n<p>Viettel c\u0169ng v\u1eady, ph\u1ea3n \u1ee9ng ban \u0111\u1ea7u c\u1ee7a c\u00f4ng ch\u00fang l\u00e0 m\u00e0u xanh c\u0169 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi m\u1ed9t c\u00f4ng ty qu\u00e2n \u0111\u1ed9i nh\u01b0 Viettel. H\u1ecd kh\u00f4ng th\u1ea5y m\u00e0u \u0111\u1ecf c\u00f3 s\u1ef1 li\u00ean quan. Nh\u00ecn d\u01b0\u1edbi g\u00f3c nh\u00ecn chuy\u00ean m\u00f4n, t\u00f4i l\u1ea1i th\u1ea5y l\u1ef1a ch\u1ecdn m\u00e0u \u0111\u1ecf \u0111\u01a1n s\u1eafc cho nh\u1eadn di\u1ec7n m\u1edbi v\u1eeba c\u00f3 \u0111i\u1ec3m hay, nh\u01b0ng c\u0169ng ti\u1ec1m \u1ea9n nh\u1eefng ch\u01b0\u1edbng ng\u1ea1i nh\u1ea5t \u0111\u1ecbnh.<\/p>\n\n\n\n<p>\u0110i\u1ec3m hay l\u00e0, c\u00f3 l\u1ebd Viettel c\u0169ng nh\u1eadn ra h\u1ecd kh\u00f4ng th\u1ec3 d\u1ef1a v\u00e0o m\u1ed9t h\u00ecnh \u1ea3nh li\u00ean quan \u0111\u1ebfn qu\u00e2n \u0111\u1ed9i \u0111\u1ec3 h\u01b0\u1edbng \u0111\u1ebfn t\u01b0\u01a1ng lai n\u1eefa. Chuy\u1ec3n \u0111\u1ed5i sang m\u00e0u \u0111\u1ecf ch\u1ee7 \u0111\u1ea1o, m\u00e0u c\u1edd n\u01b0\u1edbc Vi\u1ec7t Nam, gi\u00fap h\u1ecd \u0111\u1ea1i di\u1ec7n cho m\u1ed9t \u0111i\u1ec1u l\u1edbn lao v\u00e0 ph\u00f9 h\u1ee3p \u0111\u1ec3 v\u01b0\u01a1n xa h\u01a1n. Nh\u01b0ng c\u00f2n ch\u01b0\u1edbng ng\u1ea1i, hi\u1ec7n \u0111\u00e3 c\u00f3 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u chi\u1ebfm l\u0129nh t\u00e2m tr\u00ed c\u00f4ng ch\u00fang v\u1edbi m\u00e0u \u0111\u1ecf \u0111\u1eb7c tr\u01b0ng c\u1ee7a h\u1ecd, nh\u01b0 Coca-Cola hay JUNO. Khi nh\u1eafc \u0111\u1ebfn m\u00e0u \u0111\u1ecf, Viettel h\u1eb3n nhi\u00ean kh\u00f4ng ph\u1ea3i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c nh\u1edb \u0111\u1ebfn. H\u1ecd s\u1ebd c\u1ea7n nhi\u1ec1u n\u1ed7 l\u1ef1c \u0111\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng quen thu\u1ed9c v\u1edbi m\u00e0u s\u1eafc m\u1edbi.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/29312_VietteltaidinhvinhandienthuonghieuDeepDive1BrandsVietnam_1_1611735482-1024x576.webp\" alt=\"\" class=\"wp-image-278\" srcset=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/29312_VietteltaidinhvinhandienthuonghieuDeepDive1BrandsVietnam_1_1611735482-1024x576.webp 1024w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/29312_VietteltaidinhvinhandienthuonghieuDeepDive1BrandsVietnam_1_1611735482-300x169.webp 300w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/29312_VietteltaidinhvinhandienthuonghieuDeepDive1BrandsVietnam_1_1611735482-768x432.webp 768w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/29312_VietteltaidinhvinhandienthuonghieuDeepDive1BrandsVietnam_1_1611735482-150x84.webp 150w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/29312_VietteltaidinhvinhandienthuonghieuDeepDive1BrandsVietnam_1_1611735482-696x392.webp 696w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/29312_VietteltaidinhvinhandienthuonghieuDeepDive1BrandsVietnam_1_1611735482-1068x601.webp 1068w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/29312_VietteltaidinhvinhandienthuonghieuDeepDive1BrandsVietnam_1_1611735482.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">S\u1ef1 tr\u01b0\u1edfng th\u00e0nh c\u1ee7a Viettel qua t\u1eebng giai \u0111o\u1ea1n<\/figcaption><\/figure>\n<\/div>\n\n\n<p><em><strong>* T\u1ea1m g\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00f9 h\u1ee3p sang b\u00ean, anh ngh\u0129 sao n\u1ebfu Viettel c\u00f3 m\u1ed9t giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i trung gian kho\u1ea3ng 2-3 n\u0103m \u0111\u1ec3 li\u00ean k\u1ebft m\u00e0u xanh l\u00e1 c\u00e2y c\u0169 v\u1edbi m\u00e0u \u0111\u1ecf, r\u1ed3i m\u1edbi d\u00f9ng ho\u00e0n to\u00e0n m\u00e0u \u0111\u1ecf \u1edf giai \u0111o\u1ea1n sau?<\/strong><\/em><\/p>\n\n\n\n<p>T\u00f4i cho r\u1eb1ng vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i t\u1eeb t\u1eeb kh\u00f4ng ph\u1ea3i l\u1ef1a ch\u1ecdn t\u1ed1i \u01b0u cho Viettel. Kh\u00e1c v\u1edbi c\u00e1c c\u00f4ng ty ho\u00e0n to\u00e0n v\u1eadn h\u00e0nh tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1 c\u00f3 th\u1ec3 nhanh ch\u00f3ng thay \u0111\u1ed5i \u0111\u1ed3ng b\u1ed9 m\u1ecdi th\u1ee9, Viettel c\u00f3 nhi\u1ec1u kh\u00f3 kh\u0103n ri\u00eang. To\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng b\u1ea3ng bi\u1ec3n v\u00e0 c\u1eeda h\u00e0ng n\u1ebfu mu\u1ed1n thay \u0111\u1ed5i \u0111\u1ed3ng b\u1ed9 s\u1ebd ng\u1ed1n m\u1ed9t l\u01b0\u1ee3ng chi ph\u00ed r\u1ea5t l\u1edbn, ch\u01b0a k\u1ec3 l\u00e0 m\u1ea5t th\u1eddi gian.<\/p>\n\n\n\n<p>C\u00e2u chuy\u1ec7n thay \u0111\u1ed5i nh\u1eadn di\u1ec7n c\u1ee7a t\u1eadp \u0111o\u00e0n th\u00e9p Ho\u00e0 Ph\u00e1t l\u00e0 m\u1ed9t minh ch\u1ee9ng. Theo t\u00f4i nh\u1edb, h\u1ecd \u0111\u1eb7t ra th\u1eddi h\u1ea1n 6 th\u00e1ng \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ed3ng nh\u1ea5t to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng v\u00e0 \u0111\u1ea1i l\u00fd tr\u00ean to\u00e0n qu\u1ed1c, nh\u01b0ng th\u1eddi gian tri\u1ec3n khai th\u1eadt m\u1ea5t r\u00f2ng r\u00e3 h\u01a1n 1 n\u0103m.<\/p>\n\n\n\n<p><em><strong>* C\u00e2u slogan \u201cH\u00e3y n\u00f3i theo c\u00e1ch c\u1ee7a b\u1ea1n\u201d c\u0169ng \u0111\u01b0\u1ee3c gi\u1ea3n l\u01b0\u1ee3c th\u00e0nh \u201cTheo c\u00e1ch c\u1ee7a b\u1ea1n\u201d. M\u1ed9t s\u1ef1 thay \u0111\u1ed5i t\u00e1o b\u1ea1o, d\u01b0\u1eddng nh\u01b0 \u201cViettel\u201d \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t \u0111\u1ed9ng t\u1eeb m\u1edbi thay cho t\u1eeb \u201cN\u00f3i\u201d trong c\u00e2u kh\u1ea9u hi\u1ec7u c\u0169. Li\u1ec7u \u0111\u00e2y c\u00f3 ph\u1ea3i c\u00e1ch di\u1ec5n \u0111\u1ea1t b\u1eb1ng ng\u00f4n t\u1eeb hi\u1ec7u qu\u1ea3 cho \u0111\u1ecbnh v\u1ecb m\u1edbi c\u1ee7a h\u1ecd?<\/strong><\/em><\/p>\n\n\n\n<p>C\u00e2u slogan m\u1edbi \u201cTheo c\u00e1ch c\u1ee7a b\u1ea1n\u201d c\u00f3 \u0111i\u1ec3m t\u1ed1t l\u00e0 gi\u1eef \u0111\u01b0\u1ee3c h\u1ed3n c\u1ed1t c\u1ee7a Viettel, khi ch\u1ec9 gi\u1ea3n l\u01b0\u1ee3c t\u1eeb c\u00e2u kh\u1ea9u hi\u1ec7u c\u0169. \u0110\u1ed3ng th\u1eddi, n\u00f3 truy\u1ec1n t\u1ea3i m\u1ed9t th\u00f4ng \u0111i\u1ec7p ng\u1ea7m hay m\u1ed9t l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u r\u1eb1ng Viettel s\u1ebd l\u00e0m m\u1ecdi th\u1ee9 \u0111\u1ec3 cu\u1ed9c s\u1ed1ng di\u1ec5n ra nh\u01b0 c\u00e1ch kh\u00e1ch h\u00e0ng mong mu\u1ed1n. Qua c\u00e1ch di\u1ec5n \u0111\u1ea1t n\u00e0y, t\u00f4i th\u1ea5y c\u00f3 s\u1ef1 li\u00ean k\u1ebft nh\u1ea5t \u0111\u1ecbnh gi\u1eefa slogan v\u1edbi nh\u1eefng d\u1ef1 \u0111\u1ecbnh t\u01b0\u01a1ng lai m\u00e0 h\u1ecd \u0111\u00e3 chia s\u1ebb, nh\u01b0 x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u v\u00e0 h\u1ecdc h\u1ecfi h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 mang \u0111\u1ebfn d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<p>Nh\u01b0ng c\u00e1 nh\u00e2n t\u00f4i khi nghe c\u1ee5m \u201cTheo c\u00e1ch c\u1ee7a b\u1ea1n\u201d, \u0111\u1eb7c bi\u1ec7t l\u00e0 phi\u00ean b\u1ea3n ti\u1ebfng anh \u201cYour way\u201d, t\u1ef1 nhi\u00ean l\u1ea1i li\u00ean t\u01b0\u1edfng \u0111\u1ebfn nh\u00e3n h\u00e0ng Burger King. B\u1edfi c\u00e2u slogan kinh \u0111i\u1ec3n c\u1ee7a chu\u1ed7i th\u1ee9c \u0103n nhanh \u0111\u00f3 l\u00e0 \u201cHave it your way\u201d. C\u00f3 v\u1ebb, Viettel s\u1ebd c\u1ea7n c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn truy\u1ec1n th\u00f4ng kh\u00e9o l\u00e9o \u0111\u1ec3 tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t, khi m\u00e0 slogan m\u1edbi c\u1ee7a h\u1ecd kh\u00f4ng qu\u00e1 c\u1ee5 th\u1ec3 v\u00e0 d\u1ec5 nh\u1ea7m v\u1edbi th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/p>\n\n\n\n<p>C\u00f2n v\u1ea5n \u0111\u1ec1 l\u00e0 li\u1ec7u Viettel c\u00f3 \u0111ang tham v\u1ecdng bi\u1ebfn t\u00ean th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh m\u1ed9t \u0111\u1ed9ng t\u1eeb, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 Google v\u00e0 Grab hay kh\u00f4ng. H\u00e3y ch\u1edd \u0111\u1ee3i v\u00e0 quan s\u00e1t nh\u1eefng ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng trong th\u1eddi gian t\u1edbi c\u1ee7a h\u1ecd. V\u00ec n\u1ebfu Viettel \u0111\u00e3 t\u00ednh to\u00e1n \u0111i\u1ec1u \u0111\u00f3 th\u1eadt, th\u00ec th\u1ec3 n\u00e0o h\u1ecd c\u0169ng tri\u1ec3n khai.<\/p>\n\n\n\n<p><strong><em>*<\/em><\/strong> <strong style=\"font-style: italic;\">N\u00f3i \u0111\u1ebfn thay \u0111\u1ed5i nh\u1eadn di\u1ec7n th\u00ec kh\u00f4ng th\u1ec3 b\u1ecf qua logo, th\u1ee9 tr\u1ef1c quan v\u00e0 d\u1ec5 nh\u1eadn bi\u1ebft nh\u1ea5t, nh\u01b0ng \u0111\u00f4i khi ng\u00f4n ng\u1eef thi\u1ebft k\u1ebf kh\u00f3 truy\u1ec1n t\u1ea3i h\u1ebft s\u1ee9 m\u1ec7nh v\u00e0 \u00fd ngh\u0129a chi\u1ebfn l\u01b0\u1ee3c \u1ea9n sau. Anh nh\u1eadn x\u00e9t th\u1ebf n\u00e0o v\u1ec1 thi\u1ebft k\u1ebf logo m\u1edbi c\u1ee7a Viettel?<\/strong><\/p>\n\n\n\n<p>\u0110\u00fang l\u00e0 tr\u00ean th\u1ebf gi\u1edbi \u0111\u00e3 c\u00f3 nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p m\u00e0 ng\u00f4n ng\u1eef thi\u1ebft k\u1ebf kh\u00f4ng l\u1ed9t t\u1ea3 \u0111\u01b0\u1ee3c \u00fd \u0111\u1ed3 m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n truy\u1ec1n \u0111\u1ea1t d\u1eabn \u0111\u1ebfn nh\u1eefng h\u1ec7 qu\u1ea3 tai h\u1ea1i, \u0111\u01a1n c\u1eed nh\u01b0 nh\u00e3n hi\u1ec7u th\u1eddi trang GAP. C\u00f4ng ty n\u00e0y \u0111\u00e3 chi m\u1ed9t kho\u1ea3n kh\u00e1 l\u1edbn cho vi\u1ec7c thay \u0111\u1ed5i logo, kho\u1ea3ng ch\u1ee5c tri\u1ec7u USD. Nh\u01b0ng sau khi nh\u1eadn c\u01a1n b\u00e3o ch\u1ec9 tr\u00edch t\u1eeb kh\u00e1ch h\u00e0ng, GAP \u0111\u00e3 quay tr\u1edf v\u1ec1 s\u1eed d\u1ee5ng logo c\u0169 ch\u1ec9 sau 7 ng\u00e0y.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/29312_VietteltaidinhvinhandienthuonghieuDeepDive1BrandsVietnam_2_1611736210-1024x682.webp\" alt=\"\" class=\"wp-image-279\" srcset=\"https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/29312_VietteltaidinhvinhandienthuonghieuDeepDive1BrandsVietnam_2_1611736210-1024x682.webp 1024w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/29312_VietteltaidinhvinhandienthuonghieuDeepDive1BrandsVietnam_2_1611736210-300x200.webp 300w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/29312_VietteltaidinhvinhandienthuonghieuDeepDive1BrandsVietnam_2_1611736210-768x512.webp 768w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/29312_VietteltaidinhvinhandienthuonghieuDeepDive1BrandsVietnam_2_1611736210-150x100.webp 150w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/29312_VietteltaidinhvinhandienthuonghieuDeepDive1BrandsVietnam_2_1611736210-696x464.webp 696w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/29312_VietteltaidinhvinhandienthuonghieuDeepDive1BrandsVietnam_2_1611736210-1068x712.webp 1068w, https:\/\/minimalmarketing.com\/wp-content\/uploads\/2024\/02\/29312_VietteltaidinhvinhandienthuonghieuDeepDive1BrandsVietnam_2_1611736210.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">GAP \u0111\u00e3 quay tr\u1edf v\u1ec1 s\u1eed d\u1ee5ng logo c\u0169 sau 7 ng\u00e0y \u0111\u1ed5i sang logo m\u1edbi<\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u0110\u1ec3 l\u00fd gi\u1ea3i, t\u00f4i mu\u1ed1n chia s\u1ebb v\u1ec1 5 th\u00e0nh t\u1ed1 c\u1ea5u th\u00e0nh tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u (Brand experience). Ch\u00fang bao g\u1ed3m: Ph\u1ea7n nh\u00ecn (Look), Ph\u1ea7n ng\u00f4n ng\u1eef giao ti\u1ebfp (Talk), \u0110i\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u00e0m (Do), \u0110i\u1ec1u th\u01b0\u01a1ng hi\u1ec7u khi\u1ebfn ng\u01b0\u1eddi kh\u00e1c c\u1ea3m (Feel) v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 S\u1ef1 mong \u01b0\u1edbc (Dream). B\u1ed1n y\u1ebfu t\u1ed1 \u0111\u1ea7u kh\u00e1 d\u1ec5 hi\u1ec3u, t\u00f4i s\u1ebd di\u1ec5n gi\u1ea3i th\u00eam v\u1ec1 y\u1ebfu t\u1ed1 th\u1ee9 5. \u0110i\u1ec1u cu\u1ed1i c\u00f9ng m\u00e0 kh\u00e1ch h\u00e0ng mong \u01b0\u1edbc v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn khi s\u1eed d\u1ee5ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0 tr\u1edf th\u00e0nh m\u1ed9t b\u1ea3n th\u1ec3 t\u1ed1t h\u01a1n hay c\u00f3 \u00edch cho x\u00e3 h\u1ed9i, ch\u00ednh l\u00e0 Dream.<\/p>\n\n\n\n<p>T\u1eeb \u0111\u00f3, d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y ph\u1ea7n nh\u00ecn (look) ch\u1ec9 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 s\u01a1 kh\u1edfi, n\u00ean kh\u00f3 \u0111\u1ec3 n\u00f3 l\u1ed9t t\u1ea3 \u0111\u01b0\u1ee3c h\u1ebft nh\u1eefng \u00fd \u0111\u1ed3 li\u00ean quan \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u. Ch\u00fang ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c di\u1ec5n gi\u1ea3i tr\u1ecdn v\u1eb9n d\u01b0\u1edbi s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u1ea3 5 y\u1ebfu t\u1ed1. Th\u00eam n\u1eefa, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n nay c\u00f3 xu h\u01b0\u1edbng t\u1ed1i gi\u1ea3n v\u1ec1 m\u1eb7t thi\u1ebft k\u1ebf. Ch\u00fang ta th\u1ea5y logo m\u1edbi c\u1ee7a Viettel \u0111\u00e3 \u0111\u01a1n gi\u1ea3n h\u01a1n tr\u01b0\u1edbc nhi\u1ec1u, \u0111i\u1ec3m nh\u1ea5n duy nh\u1ea5t l\u00e0 khung \u0111\u00e0m tho\u1ea1i tr\u00ean ch\u1eef \u201ci\u201d, n\u00ean nh\u1eefng t\u1ea7ng \u00fd ngh\u0129a tr\u00ean logo c\u0169ng c\u00e0ng tinh t\u1ebf v\u00e0 ch\u1ec9 g\u1ea1n l\u1ecdc m\u1ed9t v\u00e0i \u0111i\u1ec3m ch\u00ednh th\u00f4i.<\/p>\n\n\n\n<p><em><strong>* Viettel t\u1eebng chia s\u1ebb r\u1eb1ng h\u1ecd t\u00e1i \u0111\u1ecbnh v\u1ecb nh\u1eb1m m\u1edf r\u1ed9ng danh m\u1ee5c s\u1ea3n ph\u1ea9m h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng n\u0103ng \u0111\u1ed9ng h\u01a1n, c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0 ng\u01b0\u1eddi d\u00f9ng tr\u1ebb l\u1eabn doanh nghi\u1ec7p tr\u1ebb. Theo anh, thay \u0111\u1ed5i nh\u1eadn di\u1ec7n l\u1ea5y m\u00e0u \u0111\u1ecf ch\u1ee7 \u0111\u1ea1o nh\u1eb1m tr\u1ebb ho\u00e1 th\u01b0\u01a1ng hi\u1ec7u th\u00ec c\u00f3 hi\u1ec7u qu\u1ea3?<\/strong><\/em><\/p>\n\n\n\n<p>Nh\u1eefng thay \u0111\u1ed5i v\u1ec1 m\u1eb7t nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng c\u00f3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh nh\u1ea5t \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i (end user), \u1edf \u0111\u00e2y l\u00e0 ng\u01b0\u1eddi d\u00f9ng tr\u1ebb. C\u00f2n \u0111\u1ed1i v\u1edbi c\u00e1c giao d\u1ecbch B2B, quy\u1ebft \u0111\u1ecbnh h\u1ee3p t\u00e1c th\u01b0\u1eddng \u0111\u1eb7t tr\u00ean n\u1ec1n t\u1ea3ng v\u1ec1 s\u1ef1 tin t\u01b0\u1edfng trong m\u1ed1i quan h\u1ec7, n\u00ean y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n s\u1ebd kh\u00f4ng \u1ea3nh h\u01b0\u1edfng qu\u00e1 nhi\u1ec1u.<\/p>\n\n\n\n<p>C\u00f2n chuy\u1ec7n tr\u1ebb ho\u00e1 th\u01b0\u01a1ng hi\u1ec7u, t\u00f4i cho r\u1eb1ng \u0111\u00f3 \u0111i\u1ec1u c\u1ea7n thi\u1ebft ph\u1ea3i l\u00e0m sau m\u1ed9t giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n nh\u1ea5t \u0111\u1ecbnh, t\u1eeb 5 \u0111\u1ebfn 20 n\u0103m. B\u1edfi th\u1ee9 nh\u1ea5t, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 con ng\u01b0\u1eddi, kh\u00f4ng ai mu\u1ed1n nghe nh\u1eadn x\u00e9t v\u1ec1 b\u1ea3n th\u00e2n l\u00e0 l\u1ea1c h\u1eadu v\u00e0 ch\u1eadm ti\u1ebfn. Ch\u00fang ta \u0111\u1ec1u mong c\u1ea7u \u0111\u01b0\u1ee3c tr\u1ebb trung, \u0111\u01b0\u1ee3c n\u0103ng \u0111\u1ed9ng trong m\u1eaft ng\u01b0\u1eddi kh\u00e1c. Th\u1ee9 hai, \u0111\u1ed1i t\u01b0\u1ee3ng chu\u1ea9n b\u1ecb n\u1eafm trong tay n\u1ec1n kinh t\u1ebf c\u1ee7a c\u1ea3 \u0111\u1ea5t n\u01b0\u1edbc l\u00e0 th\u1ebf h\u1ec7 tr\u1ebb, h\u1ecd c\u00f3 nhu c\u1ea7u v\u00e0 quy\u1ec1n l\u1ef1c ti\u00eau d\u00f9ng kh\u00e1 l\u1edbn. \u0110\u1ec3 h\u01b0\u1edbng \u0111\u1ebfn h\u1ecd, Viettel c\u1ea7n ph\u1ea3i li\u00ean t\u1ee5c c\u1eadp nh\u1eadt \u0111\u1ec3 b\u1eaft k\u1ecbp xu th\u1ebf, \u0111\u00e2y l\u00e0 \u0111i\u1ec1u hi\u1ec3n nhi\u00ean.<\/p>\n\n\n\n<p>T\u00f3m l\u1ea1i bu\u1ed5i chia s\u1ebb h\u00f4m nay, nh\u1eefng \u0111i\u1ec1u ch\u00fang ta \u0111ang th\u1ea5y \u1edf Viettel \u0111\u01a1n thu\u1ea7n l\u00e0 s\u1ef1 thay \u0111\u1ed5i v\u1ec1 ph\u1ea7n nh\u00ecn (look), m\u1ed9t y\u1ebfu t\u1ed1 s\u01a1 kh\u1edfi trong m\u00f4 h\u00ecnh tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u m\u00e0 t\u00f4i \u0111\u00e3 n\u00eau tr\u01b0\u1edbc \u0111\u00f3. \u0110\u1ec3 c\u00f3 s\u1ef1 \u0111\u00e1nh gi\u00e1 s\u1ef1 t\u1ed1t nh\u1ea5t, ch\u00fang ta c\u1ea7n ch\u1edd xem c\u00e1ch Viettel truy\u1ec1n th\u00f4ng v\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 trong giai \u0111o\u1ea1n t\u1edbi, quan tr\u1ecdng nh\u1ea5t l\u00e0 nh\u00ecn v\u00e0o s\u1ef1 mong \u01b0\u1edbc (dream) m\u00e0 Viettel mang \u0111\u1ebfn.<\/p>\n\n\n\n<p><em><strong>* Sau \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i \u0111\u00fac k\u1ebft ch\u00ednh t\u1eeb n\u1ed9i dung th\u1ea3o lu\u1eadn tr\u00ean:<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Viettel \u0111\u00e3 l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng th\u1ee9c thay \u0111\u1ed5i to\u00e0n di\u1ec7n v\u00e0 \u0111\u1ed9t ng\u1ed9t, kh\u00f4ng ph\u1ea3i l\u00e0 thay \u0111\u1ed5i t\u1eeb t\u1eeb.<\/li>\n\n\n\n<li>X\u00e9t th\u00eam v\u1ec1 m\u1eb7t chi ph\u00ed khi ph\u1ea3i thay \u0111\u1ed5i \u0111\u1ed3ng nh\u1ea5t to\u00e0n b\u1ed9 b\u1ea3ng bi\u1ec3n v\u00e0 h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng, thay \u0111\u1ed5i to\u00e0n di\u1ec7n trong m\u1ed9t l\u1ea7n l\u00e0 l\u1ef1a ch\u1ecdn h\u1ee3p l\u00fd h\u01a1n vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i t\u1eeb t\u1eeb.<\/li>\n\n\n\n<li>\u0110\u00e1nh gi\u00e1 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u00e1i \u0111\u1ecbnh v\u1ecb kh\u00f4ng n\u00ean ch\u1ec9 \u1edf b\u1ec1 n\u1ed5i nh\u01b0 ph\u1ea7n nh\u00ecn, m\u00e0 c\u00f2n ph\u1ea3i xem x\u00e9t nh\u1eefng y\u1ebfu kh\u00e1c nh\u01b0 ph\u1ea7n ng\u00f4n ng\u1eef giao ti\u1ebfp (Talk), \u0111i\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u00e0m (Do), \u0111i\u1ec1u khi\u1ebfn ng\u01b0\u1eddi kh\u00e1c c\u1ea3m (Feel) v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 s\u1ef1 mong \u01b0\u1edbc (Dream) m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang \u0111\u1ebfn.<\/li>\n\n\n\n<li>\u0110\u00f4i khi c\u00f3 s\u1ef1 l\u1ec7ch pha gi\u1eefa ng\u00f4n ng\u1eef thi\u1ebft k\u1ebf v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng, tuy nhi\u00ean ch\u00fang ta ph\u1ea3i nh\u00ecn v\u00e0o t\u1ed5ng th\u1ec3 chi\u1ebfn d\u1ecbch bao g\u1ed3m truy\u1ec1n th\u00f4ng v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1ea1o n\u00ean tr\u1ea3i nghi\u1ec7m kh\u00e1c.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ea7u th\u00e1ng 1\/2021, t\u1eadp \u0111o\u00e0n Viettel b\u1ea5t ng\u1edd c\u00f4ng b\u1ed1 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1edbi. Nhi\u1ec1u kh\u00e1ch h\u00e0ng kh\u00f4ng kh\u1ecfi l\u1ea1 l\u1eabm khi m\u00e0u v\u00e0ng v\u00e0 xanh ch\u1ee7 \u0111\u1ea1o \u0111\u00e3 g\u1eafn b\u00f3 v\u1edbi h\u1ecd trong su\u1ed1t 16 n\u0103m \u0111\u01b0\u1ee3c thay m\u1edbi b\u1eb1ng m\u00e0u \u0111\u1ecf r\u1ef1c l\u1eeda. C\u00e2u slogan huy\u1ec1n tho\u1ea1i \u201cH\u00e3y n\u00f3i theo c\u00e1ch [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1266,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[],"class_list":["post-276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu"],"_links":{"self":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/comments?post=276"}],"version-history":[{"count":3,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/276\/revisions"}],"predecessor-version":[{"id":689,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/276\/revisions\/689"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media\/1266"}],"wp:attachment":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media?parent=276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/categories?post=276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/tags?post=276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}