{"id":219,"date":"2024-02-27T09:31:49","date_gmt":"2024-02-27T02:31:49","guid":{"rendered":"https:\/\/minimalmarketing.com\/?p=219"},"modified":"2024-03-01T14:24:07","modified_gmt":"2024-03-01T07:24:07","slug":"gen-z-duoi-goc-nhin-cua-mot-nguoi-thay-va-dan-anh-trong-cong-viec","status":"publish","type":"post","link":"https:\/\/minimalmarketing.com\/index.php\/vi\/2024\/02\/27\/gen-z-duoi-goc-nhin-cua-mot-nguoi-thay-va-dan-anh-trong-cong-viec\/","title":{"rendered":"Gen Z d\u01b0\u1edbi g\u00f3c nh\u00ecn c\u1ee7a m\u1ed9t ng\u01b0\u1eddi th\u1ea7y v\u00e0 \u0111\u00e0n anh trong c\u00f4ng vi\u1ec7c"},"content":{"rendered":"\n

L\u00e0 ng\u01b0\u1eddi v\u1eeba tham gia v\u00e0o qu\u00e1 tr\u00ecnh \u0111\u00e0o t\u1ea1o v\u00e0 l\u00e0m vi\u1ec7c c\u00f9ng c\u00e1c em t\u1ea1i doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, t\u00f4i th\u1ea5y Gen Z l\u00e0 m\u1ed9t th\u1ebf h\u1ec7 \u0111\u00e1ng qu\u00fd h\u01a1n l\u00e0 \u0111\u00e1ng tr\u00e1ch. V\u00ec trong th\u1eddi \u0111\u1ea1i ng\u00e0y nay, ch\u00fang ta \u2013 nh\u1eefng ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh \u2013 \u0111ang g\u00e1n cho c\u00e1c em qu\u00e1 nhi\u1ec1u nh\u00e3n m\u00e1c ti\u00eau c\u1ef1c.<\/p>\n\n\n\n

Sau 15 n\u0103m \u0111i l\u00e0m, v\u1eadn h\u00e0nh doanh nghi\u1ec7p ri\u00eang v\u00e0 g\u1ea7n 10 n\u0103m tham gia \u0111\u00e0o t\u1ea1o c\u00e1c th\u1ebf h\u1ec7 sinh vi\u00ean k\u1ebf ti\u1ebfp nhau, t\u00f4i c\u00f3 m\u1ed9t g\u00f3c nh\u00ecn t\u01b0\u01a1ng \u0111\u1ed1i kh\u00e1c so v\u1edbi nh\u1eefng th\u1ea7y c\u00f4 hay ch\u1ee7 doanh nghi\u1ec7p kh\u00e1c. L\u00e0 ng\u01b0\u1eddi v\u1eeba tham gia v\u00e0o qu\u00e1 tr\u00ecnh \u0111\u00e0o t\u1ea1o v\u00e0 l\u00e0m vi\u1ec7c c\u00f9ng c\u00e1c em t\u1ea1i doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, t\u00f4i th\u1ea5y Gen Z l\u00e0 m\u1ed9t th\u1ebf h\u1ec7 \u0111\u00e1ng qu\u00fd h\u01a1n l\u00e0 \u0111\u00e1ng tr\u00e1ch. V\u00ec trong th\u1eddi \u0111\u1ea1i ng\u00e0y nay, ch\u00fang ta \u2013 nh\u1eefng ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh \u2013 \u0111ang g\u00e1n cho c\u00e1c em qu\u00e1 nhi\u1ec1u nh\u00e3n m\u00e1c ti\u00eau c\u1ef1c.<\/p>\n\n\n\n

Th\u1ebf h\u1ec7 Gen Z th\u01b0\u1eddng g\u1eafn li\u1ec1n v\u1edbi nh\u1eefng t\u00ednh t\u1eeb nh\u01b0 c\u00e1i t\u00f4i qu\u00e1 cao, kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng t\u1eadp trung, thi\u1ebfu g\u1eafn k\u1ebft, thi\u1ebfu \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 thi\u1ebfu ki\u00ean nh\u1eabn. Tuy nhi\u00ean, t\u00f4i nh\u1eadn th\u1ea5y th\u1ef1c s\u1ef1 ch\u1eb3ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t th\u1ebf h\u1ec7 n\u00e0o \u1edf \u0111\u00e2y c\u1ea3, \u0111\u00f3 ch\u1ec9 l\u00e0 nh\u1eefng ti\u1ebfn ho\u00e1 theo quy lu\u1eadt c\u1ee7a th\u1eddi gian.<\/p>\n\n\n\n

Theo t\u00f4i, b\u1ea3n ch\u1ea5t con ng\u01b0\u1eddi kh\u00f4ng bao gi\u1edd thay \u0111\u1ed5i, ch\u1ec9 c\u00f3 th\u1eddi \u0111\u1ea1i l\u00e0 thay \u0111\u1ed5i. Do \u0111\u00f3, ch\u00fang ta ch\u1ec9 l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee7a th\u1eddi \u0111\u1ea1i. Con ng\u01b0\u1eddi th\u00ec \u0111ang \u1edf trong v\u00f2ng xo\u00e1y li\u00ean t\u1ee5c c\u1ee7a th\u1ebf h\u1ec7 tr\u01b0\u1edbc th\u00ec t\u1ea1o ra th\u1eddi \u0111\u1ea1i, v\u00e0 th\u1eddi \u0111\u1ea1i sau l\u1ea1i g\u00f3p ph\u1ea7n t\u1ea1o ra th\u1ebf h\u1ec7 ti\u1ebfp theo. Th\u1ebf n\u00ean, khi khen ng\u1ee3i ho\u1eb7c than phi\u1ec1n v\u1ec1 th\u1ebf h\u1ec7 ti\u1ebfp theo, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 g\u00ec kh\u00e1c v\u1edbi vi\u1ec7c ch\u00fang ta \u0111ang t\u1ef1 khen kh\u1ee3i ho\u1eb7c tr\u00e1ch m\u00f3c ch\u00ednh m\u00ecnh? N\u1ebfu v\u1eady th\u00ec vi\u1ec7c \u0111\u00f3 c\u00f3 \u00fd ngh\u0129a g\u00ec kh\u00f4ng? N\u1ebfu ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c quan s\u00e1t v\u00e0 ph\u00e0n n\u00e0n, thay v\u00ec \u0111i s\u00e2u g\u1ed1c r\u1ec5 v\u1ea5n \u0111\u1ec1, li\u1ec7u c\u00f3 g\u00ec t\u1ed1t h\u01a1n kh\u00f4ng?<\/p>\n\n\n\n

Th\u1ebf n\u00ean, v\u1edbi b\u00e0i vi\u1ebft n\u00e0y, t\u00f4i mu\u1ed1n b\u1eaft \u0111\u1ea7u gi\u1ea3i th\u00edch v\u1ec1 nh\u1eefng \u0111\u1ecbnh ki\u1ebfn v\u00e0 t\u00ednh x\u00e1c th\u1ef1c \u0111\u1ed1i v\u1edbi c\u00e1c b\u1ea1n Gen Z. B\u00e0i vi\u1ebft n\u00e0y ph\u1ea7n l\u1edbn l\u00e0 quan s\u00e1t c\u00e1 nh\u00e2n c\u1ee7a t\u00f4i, do v\u1eady t\u00f4i r\u1ea5t hy v\u1ecdng c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c th\u00eam nhi\u1ec1u \u00fd ki\u1ebfn \u0111\u00f3ng g\u00f3p \u0111\u1ec3 n\u1ed9i dung \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n h\u01a1n.<\/p>\n\n\n\n

3 \u0111\u1ecbnh ki\u1ebfn ph\u1ed5 bi\u1ebfn v\u1ec1 Gen Z<\/strong><\/h2>\n\n\n\n

B\u00e2y gi\u1edd, h\u00e3y c\u00f9ng b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng \u0111\u1ecbnh ki\u1ebfn m\u00e0 Gen Z th\u01b0\u1eddng g\u1eb7p ph\u1ea3i.<\/p>\n\n\n\n

#1: Gen Z l\u00e0 nh\u1eefng \u0111\u1ee9a tr\u1ebb c\u00f3 c\u00e1i t\u00f4i l\u1edbn<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

T\u00f4i kh\u00f4ng ph\u1ee7 nh\u1eadn s\u1ef1 th\u1eadt l\u00e0 c\u00e1c b\u1ea1n Gen Z ng\u00e0y nay \u00edt tu\u00e2n theo m\u1ec7nh l\u1ec7nh v\u00e0 nh\u1eefng truy\u1ec1n th\u1ed1ng h\u01a1n nh\u1eefng th\u1ebf h\u1ec7 tr\u01b0\u1edbc. \u0110i\u1ec1u n\u00e0y c\u00f3 ph\u1ea7n \u0111\u00fang khi g\u00e1n gh\u00e9p c\u00e1c em v\u1edbi gi\u1ea3 \u0111\u1ecbnh c\u1ee7a nh\u1eefng c\u00e1i t\u00f4i to. Tuy nhi\u00ean, t\u00f4i mu\u1ed1n \u0111\u1eb7t ra c\u00e2u h\u1ecfi v\u00ec sao nh\u1eefng suy ngh\u0129 n\u00e0y l\u1ea1i h\u00ecnh th\u00e0nh trong c\u00e1c em?<\/p>\n\n\n\n

So v\u1edbi th\u1ebf h\u1ec7 \u00f4ng b\u00e0 c\u1ee7a Gen Z (t\u1ee9c l\u00e0 b\u1ed1 m\u1eb9 ch\u00fang ta) th\u00ec hi\u1ec7n nay ch\u00fang ta, nh\u1eefng ng\u01b0\u1eddi ph\u1ee5 huynh hay th\u1ea7y c\u00f4 c\u1ee7a Gen Z, c\u0169ng \u0111\u00e3 c\u1edfi m\u1edf h\u01a1n, c\u00f3 ch\u00ednh ki\u1ebfn h\u01a1n v\u00e0 c\u0169ng c\u00e1i t\u00f4i l\u1edbn h\u01a1n so v\u1edbi th\u1ebf h\u1ec7 b\u1ed1 m\u1eb9? V\u1ec1 kh\u00eda c\u1ea1nh t\u1ef1 nhi\u00ean, h\u1ec7 qu\u1ea3 n\u00e0y l\u00e0 t\u1ea5t y\u1ebfu. V\u1ec1 kh\u00eda c\u1ea1nh x\u00e3 h\u1ed9i, trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, th\u00f4ng \u0111i\u1ec7p \u201cH\u00e3y tin v\u00e0o ch\u00ednh m\u00ecnh\u201d ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn v\u1edbi gi\u1edbi tr\u1ebb, d\u00f9 ch\u01b0a \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch \u0111\u00fang \u0111\u1eafn v\u00e0 ph\u00f9 h\u1ee3p. Ch\u1eb3ng ph\u1ea3i ch\u00fang ta v\u1eabn th\u01b0\u1eddng n\u00f3i \u0111i\u1ec1u n\u00e0y v\u1edbi ch\u00ednh m\u00ecnh, v\u1edbi nh\u00e2n vi\u00ean v\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb? V\u1eady th\u00ec v\u00ec sao ch\u00fang ta l\u1ea1i ph\u00e0n n\u00e0n khi g\u1eb7p ph\u1ea3i r\u00e0o c\u1ea3n n\u00e0y t\u1eeb nh\u1eefng b\u1ea1n Gen Z? Ch\u1eb3ng ph\u1ea3i Gen Z c\u0169ng \u0111ang \u201ctu\u00e2n theo\u201d nh\u1eefng ch\u1ec9 d\u1ea1y c\u1ee7a th\u1ebf h\u1ec7 \u0111i tr\u01b0\u1edbc v\u1ec1 vi\u1ec7c xem tr\u1ecdng c\u00e1i t\u00f4i hay sao?<\/p>\n\n\n\n

V\u1ec1 kh\u00eda c\u1ea1nh kinh t\u1ebf, t\u00f4i kh\u00f4ng n\u00f3i kh\u1edfi nghi\u1ec7p l\u00e0 x\u1ea5u, v\u1ea5n \u0111\u1ec1 l\u00e0 c\u00f3 nhi\u1ec1u b\u00e0i h\u1ecdc trong kh\u1edfi nghi\u1ec7p kh\u00f4ng th\u1ec3 \u00e1p d\u1ee5ng ph\u1ed5 qu\u00e1t trong kinh t\u1ebf. Th\u1ebf nh\u01b0ng, kh\u1edfi nghi\u1ec7p l\u1ea1i \u0111\u01b0\u1ee3c rao gi\u1ea3ng v\u00e0 ca t\u1ee5ng kh\u1eafp m\u1ecdi n\u01a1i n\u00ean kh\u00f4ng tr\u00e1nh kh\u1ecfi vi\u1ec7c h\u00ecnh th\u00e0nh n\u00ean nh\u1eefng nh\u1eadn \u0111\u1ecbnh sai l\u1ea7m.<\/p>\n\n\n\n

    \n
  • \u201cKh\u1edfi nghi\u1ec7p l\u00e0 con \u0111\u01b0\u1eddng duy nh\u1ea5t \u0111\u1ec3 th\u00e0nh c\u00f4ng.\u201d<\/em><\/li>\n\n\n\n
  • \u201cMu\u1ed1n gi\u00e0u c\u00f3 th\u00ec con \u0111\u01b0\u1eddng duy nh\u1ea5t l\u00e0 t\u1ef1 kinh doanh.\u201d<\/em><\/li>\n\n\n\n
  • \u201cH\u00e3y t\u1ef1 tin \u0111i tr\u00ean con \u0111\u01b0\u1eddng c\u1ee7a m\u00ecnh, d\u00f9 cho c\u1ea3 th\u1ebf gi\u1edbi c\u00f3 ch\u1ed1ng l\u1ea1i b\u1ea1n.\u201d<\/em><\/li>\n<\/ul>\n\n\n\n

    Tr\u00ean th\u1ef1c t\u1ebf, t\u00f4i th\u1ea5y kh\u1edfi nghi\u1ec7p th\u1ea5t b\u1ea1i nhi\u1ec1u h\u01a1n l\u00e0 th\u00e0nh c\u00f4ng. Ch\u1ec9 l\u00e0 theo quy lu\u1eadt x\u00e1c su\u1ea5t th\u00ec sau r\u1ea5t nhi\u1ec1u th\u1ea5t b\u1ea1i c\u0169ng s\u1ebd c\u00f3 v\u00e0i doanh nghi\u1ec7p kh\u1edfi nghi\u1ec7p th\u00e0nh c\u00f4ng. Kh\u00f4ng h\u1eb3n b\u1edfi v\u00ec h\u1ecd gi\u1ecfi m\u00e0 m\u1ed9t ph\u1ea7n l\u00e0 do x\u00e1c su\u1ea5t may m\u1eafn. Vi\u1ec7c tuy\u00ean truy\u1ec1n kh\u1edfi nghi\u1ec7p nh\u01b0 m\u00f4 h\u00ecnh kinh t\u1ebf m\u1edbi \u0111\u00e3 v\u00f4 t\u00ecnh g\u00f3p ph\u1ea7n \u201cth\u1ed5i ph\u1ed3ng\u201d c\u00e1i t\u00f4i c\u1ee7a th\u1ebf h\u1ec7 tr\u1ebb.<\/p>\n\n\n\n

    V\u1edbi g\u00f3c nh\u00ecn n\u00e0y, t\u00f4i v\u1eabn th\u1ea5y c\u00e1c em l\u00e0 n\u1ea1n nh\u00e2n nhi\u1ec1u h\u01a1n l\u00e0 nguy\u00ean c\u1edb.<\/p>\n\n\n\n

    #2: Gen Z kh\u00f4ng c\u00f3 m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n v\u00e0 thi\u1ebfu kh\u1ea3 n\u0103ng t\u1eadp trung<\/strong><\/p>\n\n\n\n

    Ng\u00e0y nay, v\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a Internet, ph\u1ea1m vi th\u00f4ng tin m\u00e0 Gen Z c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn g\u1ea7n nh\u01b0 l\u00e0 v\u00f4 t\u1eadn. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn m\u1ed9t \u0111i\u1ec1u hi\u1ec3n nhi\u00ean l\u00e0 khi \u0111\u1ee9ng tr\u01b0\u1edbc m\u1ed9t danh s\u00e1ch th\u1ef1c \u0111\u01a1n d\u00e0i v\u1edbi qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn, ai c\u0169ng s\u1ebd b\u1ed1i r\u1ed1i v\u00ec kh\u00f4ng bi\u1ebft n\u00ean ch\u1ecdn c\u00e1i g\u00ec. Do hi\u1ec3u \u0111\u01b0\u1ee3c t\u00e2m l\u00fd n\u00e0y, c\u00e1c h\u00e3ng n\u01b0\u1edbc u\u1ed1ng nh\u01b0 Highlands \u0111\u00e3 t\u1ea1o ra m\u1ed9t th\u1ef1c \u0111\u01a1n \u0111\u01a1n gi\u1ea3n, nh\u1eb1m gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 ra quy\u1ebft \u0111\u1ecbnh v\u00e0 t\u1ed1i \u01b0u th\u1eddi gian mua h\u00e0ng.<\/p>\n\n\n\n

    Th\u1ebf n\u00ean, khi \u0111\u1ee9ng tr\u01b0\u1edbc qu\u00e1 nhi\u1ec1u l\u1ef1a ch\u1ecdn, vi\u1ec7c con ng\u01b0\u1eddi kh\u00f3 \u0111\u1eb7t ra m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n v\u00e0 s\u1ef1 t\u1eadp trung b\u1ecb h\u1ea1n ch\u1ebf l\u00e0 \u0111i\u1ec1u t\u1ea5t y\u1ebfu.<\/p>\n\n\n\n

    #3: Gen Z thi\u1ebfu k\u1ef9 n\u0103ng x\u00e3 h\u1ed9i v\u00e0 kh\u1ea3 n\u0103ng giao ti\u1ebfp<\/strong><\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Tr\u01b0\u1edbc ti\u00ean, t\u00f4i mu\u1ed1n n\u00f3i r\u1eb1ng th\u1eddi gian trong m\u1ed9t ng\u00e0y c\u1ee7a m\u1ed7i ng\u01b0\u1eddi l\u00e0 nh\u01b0 nhau v\u00e0 \u0111\u01b0\u1ee3c ph\u00e2n chia \u0111\u1ed3ng \u0111\u1ec1u v\u00e0o c\u00e1c c\u00f4ng vi\u1ec7c th\u01b0\u1eddng nh\u1eadt nh\u01b0 \u0103n ng\u1ee7, h\u1ecdc h\u00e0nh, l\u00e0m vi\u1ec7c, v\u00e0 \u0111\u01b0\u01a1ng nhi\u00ean l\u00e0 c\u00f3 c\u1ea3 giao ti\u1ebfp. Do v\u1eady, t\u00f4i tin r\u1eb1ng m\u1ed7i ng\u01b0\u1eddi \u0111\u1ec1u d\u00e0nh ra m\u1ed9t qu\u00e3ng th\u1eddi gian t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi nhau \u0111\u1ec3 giao ti\u1ebfp. V\u1eady th\u00ec t\u1ea1i sao ch\u00fang ta l\u1ea1i ngh\u0129 l\u00e0 Gen Z giao ti\u1ebfp k\u00e9m v\u1edbi so v\u1edbi nh\u1eefng th\u1ebf h\u1ec7 tr\u01b0\u1edbc? C\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a t\u00f4i \u0111\u00f3 l\u00e0 do \u0111\u1ed9 l\u1ec7ch v\u1ec1 ph\u01b0\u01a1ng th\u1ee9c giao ti\u1ebfp, ch\u1ee9 kh\u00f4ng ph\u1ea3i kh\u1ea3 n\u0103ng giao ti\u1ebfp.<\/p>\n\n\n\n

    Tr\u01b0\u1edbc kia, do kh\u00f4ng c\u00f3 nhi\u1ec1u c\u00f4ng c\u1ee5 tr\u1ef1c tuy\u1ebfn n\u00ean ch\u00fang ta \u2013 nh\u1eefng th\u1ebf h\u1ec7 ph\u1ee5 m\u1eabu v\u00e0 th\u1ea7y c\u00f4 c\u1ee7a c\u00e1c em \u2013 s\u1ebd d\u00e0nh nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 giao ti\u1ebfp v\u1edbi nhau nhi\u1ec1u h\u01a1n. Do v\u1eady, k\u1ef9 n\u0103ng giao ti\u1ebfp tr\u1ef1c ti\u1ebfp c\u1ee7a th\u1ebf h\u1ec7 ch\u00fang ta c\u00f3 ph\u1ea7n nh\u1ec9nh h\u01a1n so v\u1edbi Gen Z. \u0110\u1ed5i l\u1ea1i, c\u00e1c em l\u00e0 ng\u01b0\u1eddi \u0111i \u0111\u1ea7u trong vi\u1ec7c \u201cs\u00e1ng t\u1ea1o\u201d ra nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c giao ti\u1ebfp hi\u1ec7u qu\u1ea3 tr\u00ean m\u1ea1ng, \u0111\u1ed3ng th\u1eddi bi\u1ebfn n\u00f3 th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh. Theo t\u00f4i \u0111o\u00e1n, h\u1eb3n l\u00e0 trong ch\u00fang ta, nh\u1eefng ng\u01b0\u1eddi thu\u1ed9c Gen X v\u00e0 Gen Y, th\u1ec9nh tho\u1ea3ng c\u0169ng b\u1ed1i r\u1ed1i tr\u01b0\u1edbc nh\u1eefng t\u00ecnh hu\u1ed1ng giao ti\u1ebfp tr\u1ef1c tuy\u1ebfn ch\u1ee9 nh\u1ec9?<\/p>\n\n\n\n

    Th\u1ebf n\u00ean, k\u1ef9 n\u0103ng giao ti\u1ebfp c\u1ee7a m\u1ed7i ng\u01b0\u1eddi l\u00e0 t\u01b0\u01a1ng \u0111\u1ed3ng, ch\u1ec9 l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n giao ti\u1ebfp kh\u00e1c nhau. \u0110i\u1ec1u \u0111\u00f3 gi\u1ed1ng nh\u01b0 l\u00e0 c\u00f3 ng\u01b0\u1eddi th\u00edch n\u00f3i h\u01a1n l\u00e0 vi\u1ebft, c\u0169ng nh\u01b0 c\u00f3 nh\u1eefng ng\u01b0\u1eddi l\u00e0m th\u01a1 th\u00ec t\u1ed1t h\u01a1n l\u00e0 v\u0103n xu\u00f4i. Hy v\u1ecdng m\u1ecdi ng\u01b0\u1eddi \u0111\u1ed3ng \u00fd v\u1edbi c\u00e1ch ki\u1ebfn gi\u1ea3i n\u00e0y c\u1ee7a t\u00f4i.<\/p>\n\n\n\n

    3 \u01b0u \u0111i\u1ec3m c\u1ee7a c\u00e1c b\u1ea1n Gen Z<\/strong><\/h2>\n\n\n\n

    Tr\u01b0\u1edbc khi n\u00f3i v\u1ec1 th\u1ebf m\u1ea1nh, t\u00f4i mu\u1ed1n nh\u1ea5n m\u1ea1nh m\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m v\u1ec1 Gen Z, \u0111\u00f3 l\u00e0 s\u1ef1 ph\u00e2n c\u1ef1c m\u1ea1nh m\u1ebd. \u0110\u00e2y c\u0169ng \u0111\u01b0\u1ee3c coi l\u00e0 h\u1ec7 qu\u1ea3 t\u1ea5t y\u1ebfu c\u1ee7a s\u1ef1 ph\u00e1t tri\u1ec3n \u0111\u00fang kh\u00f4ng? T\u00f4i t\u1eebng c\u00f3 c\u01a1 h\u1ed9i gi\u00fap \u0111\u1ee1 nh\u1eefng em h\u1ecdc vi\u00ean c\u00f3 h\u1ecdc l\u1ef1c y\u1ebfu. C\u00e1c em \u1ea5y th\u01b0\u1eddng l\u00e0 nh\u1eefng c\u00e1 nh\u00e2n d\u1ec5 m\u1ea5t t\u1eadp trung, ch\u1ea3 m\u1ea5y h\u1ee9ng th\u00fa v\u1edbi vi\u1ec7c h\u1ecdc v\u00e0 t\u01b0 duy c\u0169ng kh\u00f4ng qu\u00e1 nh\u1ea1y b\u00e9n. B\u00ean c\u1ea1nh \u0111\u00f3, t\u00f4i c\u0169ng th\u1ea5y nh\u1eefng c\u00e1 nh\u00e2n xu\u1ea5t s\u1eafc trong c\u00f9ng m\u1ed9t th\u1ebf h\u1ec7. \u0110\u00f3 l\u00e0 nh\u1eefng em h\u1ecdc vi\u00ean th\u00f4ng minh, c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp thu v\u00e0 t\u1ed5ng h\u1ee3p ki\u1ebfn th\u1ee9c t\u1ed1t, c\u0169ng nh\u01b0 kh\u1ea3 n\u0103ng suy lu\u1eadn tuy\u1ec7t v\u1eddi. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c em \u1ea5y c\u0169ng l\u00e0 nh\u1eefng \u0111\u1ee9a tr\u1ebb ki\u00ean \u0111\u1ecbnh v\u00e0 bi\u1ebft m\u00ecnh mu\u1ed1n g\u00ec.<\/p>\n\n\n\n

    V\u00ec th\u1ebf, t\u00f4i nh\u1eadn ra r\u1eb1ng b\u1ed1i c\u1ea3nh kinh t\u1ebf \u2013 x\u00e3 h\u1ed9i ng\u00e0y x\u01b0a c\u00f2n nhi\u1ec1u h\u1ea1n ch\u1ebf n\u00ean \u0111\u00e3 s\u1ea3n sinh ra m\u1ed9t th\u1ebf h\u1ec7 t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u1ed3ng \u0111\u1ec1u v\u1edbi nhau, b\u1edfi v\u00ec ch\u00fang ta kh\u00f4ng c\u00f3 nhi\u1ec1u th\u00f4ng tin nh\u01b0 c\u00e1c b\u1ea1n Gen Z. C\u00f2n b\u00e2y gi\u1edd, n\u1ebfu c\u00e1c em \u0111\u00e3 mu\u1ed1n an nh\u00e0n th\u00ec c\u00e1c em c\u00f3 r\u1ea5t nhi\u1ec1u th\u1ee9 \u0111\u1ec3 t\u1eadn h\u01b0\u1edfng cu\u1ed9c s\u1ed1ng. N\u1ebfu b\u1ea1n n\u00e0o mu\u1ed1n ti\u1ebfn \u0111\u1ebfn v\u1ecb th\u1ebf cao h\u01a1n trong x\u00e3 h\u1ed9i, c\u00e1c em c\u00f3 \u0111\u1ea7y \u0111\u1ee7 ngu\u1ed3n l\u1ef1c, ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 t\u00e0i n\u0103ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng vang d\u1ed9i h\u01a1n c\u00e1c th\u1ebf h\u1ec7 tr\u01b0\u1edbc.<\/p>\n\n\n\n

    V\u00e0 d\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec3m s\u00e1ng c\u1ee7a c\u00e1c em m\u00e0 t\u00f4i t\u00e2m \u0111\u1eafc nh\u1ea5t.<\/p>\n\n\n\n

    #1: Kh\u1ea3 n\u0103ng h\u1ecdc h\u1ecfi nhanh<\/strong><\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    \u0110i\u1ec1u n\u00e0y l\u00e0 hi\u1ec3n nhi\u00ean, v\u00ec v\u1edbi l\u01b0\u1ee3ng th\u00f4ng tin kh\u1ed5ng l\u1ed3 \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 li\u00ean t\u1ee5c m\u1ed7i ng\u00e0y, hi\u1ebfm c\u00f3 th\u1ee9 g\u00ec qu\u00e1 m\u1edbi l\u1ea1 \u0111\u1ebfn m\u1ee9c khi\u1ebfn c\u00e1c b\u1ea1n Gen Z hi\u1ebfm khi ph\u1ea3i h\u1ecdc l\u1ea1i t\u1eeb \u0111\u1ea7u. C\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c truy\u1ec1n \u0111\u1ea1t \u1edf tr\u01b0\u1eddng h\u1ecdc ho\u1eb7c c\u00f4ng ty c\u00f3 th\u1ec3 c\u00e1c em c\u0169ng \u0111\u00e3 bi\u1ebft \u0111\u01b0\u1ee3c t\u1eeb k\u00eanh n\u00e0o \u0111\u00f3. \u0110i\u1ec1u n\u00e0y c\u00f3 l\u1ee3i cho qu\u00e1 tr\u00ecnh truy v\u1ea5n v\u00e0 \u0111\u1ea9y nhanh t\u1ed1c \u0111\u1ed9 ti\u1ebfp nh\u1eadn th\u00f4ng tin.<\/p>\n\n\n\n

    D\u1eabu v\u1eady, m\u1eb7t tr\u00e1i c\u1ee7a vi\u1ec7c h\u1ecdc h\u1ecfi nhanh v\u00e0 t\u01b0 duy nhanh l\u00e0 thi\u1ebfu chi\u1ec1u s\u00e2u. Gi\u1ed1ng nh\u01b0 vi\u1ec7c ch\u1ea1y m\u1ed9t chi\u1ebfc xe ch\u1eadm r\u00e3i tr\u00ean \u0111\u01b0\u1eddng, ta s\u1ebd c\u00f3 th\u1eddi gian ng\u1eafm nh\u00ecn quang c\u1ea3nh hai b\u00ean \u0111\u01b0\u1eddng v\u00e0 nh\u1eadn ra m\u00ecnh c\u00f3 th\u1ec3 \u0111\u00e3 b\u1ecf l\u1ee1 nhi\u1ec1u th\u1ee9, t\u1eeb \u0111\u00f3 h\u1ecdc th\u00eam \u0111\u01b0\u1ee3c nh\u1eefng c\u00e1i m\u1edbi. \u0110\u1ec3 ph\u00e1t huy hi\u1ec7u qu\u1ea3 \u0111\u01b0\u1ee3c th\u1ebf m\u1ea1nh n\u00e0y c\u1ee7a Gen Z, ngo\u00e0i t\u01b0 duy h\u1ecdc h\u1ecfi nhanh, ch\u00fang ta h\u00e3y h\u01b0\u1edbng d\u1eabn cho c\u00e1c em Gen Z k\u1ef9 n\u0103ng t\u01b0 duy ch\u1eadm khi c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n

    #2: Kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng t\u1ed1t<\/strong><\/p>\n\n\n\n

    \u0110i\u1ec1u n\u00e0y l\u00e0 h\u1ec7 qu\u1ea3 c\u1ee7a kh\u1ea3 n\u0103ng h\u1ecdc h\u1ecfi nhanh. T\u00f4i nh\u1eadn ra \u0111i\u1ec1u n\u00e0y khi li\u00ean t\u1ee5c thay \u0111\u1ed5i c\u00e1c y\u00eau c\u1ea7u b\u00e0i t\u1eadp c\u1ee7a m\u00ecnh trong th\u1eddi gian ng\u1eafn v\u00e0 d\u01b0\u1eddng nh\u01b0 c\u00e1c em sinh vi\u00ean c\u1ee7a t\u00f4i lu\u00f4n t\u00ecm ra c\u00e1ch \u0111\u1ec3 \u0111\u00e1p \u1ee9ng. \u0110\u00fang l\u00e0 khi ch\u00fang ta c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi nhanh, kh\u00f4ng g\u00ec l\u00e0 kh\u00f4ng th\u1ec3.<\/p>\n\n\n\n

    M\u1eb7t tr\u1ea3i c\u1ee7a vi\u1ec7c th\u00edch \u1ee9ng qu\u00e1 nhanh \u0111\u00f3 l\u00e0 thi\u1ebfu g\u1ed1c r\u1ec5. Nh\u1eefng con ng\u01b0\u1eddi th\u00edch \u1ee9ng qu\u00e1 nhanh th\u00ec nh\u01b0 m\u1ed9t con t\u1eafc k\u00e8 hoa li\u00ean t\u1ee5c chuy\u1ec1n c\u00e0nh t\u1eeb c\u00e2y n\u00e0y sang c\u00e2y kh\u00e1c v\u00e0 thay \u0111\u1ed5i m\u00e0u da c\u1ee7a m\u00ecnh t\u01b0\u01a1ng \u1ee9ng. \u0110\u1ebfn m\u1ed9t ng\u00e0y n\u1ecd, ch\u00ednh ch\u00fa t\u1eafc k\u00e8 c\u0169ng ph\u1ea3i d\u1eebng l\u1ea1i v\u00e0 t\u1ef1 h\u1ecfi \u0111\u00e2u m\u1edbi l\u00e0 m\u00e0u da th\u1eadt c\u1ee7a m\u00ecnh. Gen Z khi ph\u00e1t tri\u1ec3n qu\u00e1 nhanh v\u00e0 th\u00edch \u1ee9ng qu\u00e1 nhi\u1ec1u, c\u00e1c b\u1ea1n \u1ea5y d\u1ec5 qu\u00ean \u0111i nh\u1eefng gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng c\u1ed1t l\u00f5i. Th\u1ebf h\u1ec7 \u0111i tr\u01b0\u1edbc n\u00ean nh\u1eafc nh\u1edf c\u00e1c em v\u1ec1 \u0111i\u1ec1u n\u00e0y.<\/p>\n\n\n\n

    #3: Kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o<\/strong><\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    \u0110i\u1ec3m n\u00e0y th\u00ec ch\u1eafc l\u00e0 \u0111\u01b0\u1ee3c nh\u1eafc t\u1edbi nhi\u1ec1u nh\u1ea5t khi \u0111\u1ec1 c\u1eadp v\u1ec1 Gen Z. V\u1edbi vai tr\u00f2 l\u00e0 m\u1ed9t ng\u01b0\u1eddi gi\u1ea3ng d\u1ea1y b\u1ed9 m\u00f4n s\u00e1ng t\u1ea1o trong m\u00f4i tr\u01b0\u1eddng h\u1ecdc thu\u1eadt, t\u00f4i \u0111\u1ed3ng \u00fd v\u1edbi nh\u1eadn \u0111\u1ecbnh n\u00e0y.<\/p>\n\n\n\n

    Tr\u00ean th\u1ef1c t\u1ebf, trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, t\u00f4i r\u1ea5t b\u1ea5t ng\u1edd v\u1ec1 t\u00ednh s\u00e1ng t\u1ea1o c\u1ee7a c\u00e1c b\u1ea1n sinh vi\u00ean Gen Z. \u0110i\u1ec1u n\u00e0y c\u0169ng d\u1ec5 hi\u1ec3u th\u00f4i, b\u1edfi v\u00ec s\u00e1ng t\u1ea1o l\u00e0 m\u1ed9t quy tr\u00ecnh m\u00e0 n\u1ebfu n\u1eafm b\u1eaft c\u00f4ng th\u1ee9c ai c\u0169ng c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o, y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh n\u1eb1m \u1edf d\u1eef li\u1ec7u \u0111\u1ea7u v\u00e0o. \u0110\u1ed1i v\u1edbi Gen Z, nh\u1eefng ng\u01b0\u1eddi ti\u1ebfp thu d\u1eef li\u1ec7u \u0111\u1ea7u v\u00e0o m\u1ed7i ng\u00e0y th\u00f4ng qua m\u00f4i tr\u01b0\u1eddng giao ti\u1ebfp s\u1ed1, d\u0129 nhi\u00ean c\u00e1c em lu\u00f4n l\u00e0 nh\u1eefng chi\u1ebfc b\u00ecnh tr\u00e0n \u0111\u1ea7y s\u1ef1 s\u00e1ng t\u1ea1o. Ch\u1ec9 c\u1ea7n gi\u00e1o d\u1ee5c \u0111\u00fang c\u00e1ch, ch\u00fang ta s\u1ebd khai th\u00e1c \u0111\u01b0\u1ee3c \u201cm\u1ecf v\u00e0ng s\u00e1ng t\u1ea1o\u201d n\u00e0y.<\/p>\n\n\n\n

    Tuy th\u1ebf, m\u1eb7t tr\u00e1i c\u1ee7a t\u00ednh s\u00e1ng t\u1ea1o l\u00e0 thi\u1ebfu s\u1ef1 nh\u1ea5t qu\u00e1n. T\u1ea1o ho\u00e1 cho ch\u00fang ta hai b\u00e1n c\u1ea7u n\u00e3o kh\u00e1c nhau \u0111\u1ec3 l\u00e0m hai vi\u1ec7c \u0111\u1ed1i l\u1eadp, \u0111\u00f3 l\u00e0 t\u01b0 duy h\u1ee3p l\u00fd v\u00e0 t\u01b0 duy s\u00e1ng t\u1ea1o. Th\u1ebf nh\u01b0ng c\u00f3 r\u1ea5t \u00edt c\u00e1 nh\u00e2n n\u00e0o c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n \u0111\u1ed3ng \u0111\u1ec1u c\u1ea3 hai nh\u00f3m k\u1ef9 n\u0103ng n\u00e0y. B\u1edfi v\u00ec gi\u1ed1ng nh\u01b0 vi\u1ec7c ch\u00fang ta lu\u00f4n c\u00f3 xu h\u01b0\u1edbng thu\u1eadn m\u1ed9t tay, \u0111\u00f3 l\u00e0 b\u00ean tr\u00e1i ho\u1eb7c b\u00ean ph\u1ea3i. Th\u1ebf n\u00ean, n\u1ebfu mu\u1ed1n c\u00e1c b\u1ea1n Gen Z ph\u00e1t huy h\u1ebft kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o c\u1ee7a m\u00ecnh, h\u00e3y trang b\u1ecb th\u00eam cho c\u00e1c b\u1ea1n \u1ea5y kh\u1ea3 n\u0103ng t\u01b0 duy h\u1ee3p l\u00fd, nh\u1eb1m g\u1eafn k\u1ebft c\u00e1c \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o d\u01b0\u1eddng nh\u01b0 kh\u00f4ng c\u00f3 m\u1ed1i li\u00ean quan g\u00ec \u0111\u1ebfn nhau.<\/p>\n\n\n\n

    3 nguy\u00ean t\u1eafc c\u1ed1t l\u00f5i c\u1ea7n th\u1ea5u hi\u1ec3u \u0111\u1ec3 l\u00e0m vi\u1ec7c v\u1edbi Gen Z t\u1ed1t h\u01a1n<\/strong><\/h2>\n\n\n\n

    #1: Thay \u0111\u1ed5i k\u1ef3 v\u1ecdng<\/strong><\/p>\n\n\n\n

    T\u00f4i c\u00f3 m\u1ed9t ni\u1ec1m tin s\u1eaft \u0111\u00e1 l\u00e0 n\u1ebfu t\u00f4i sinh ra trong th\u1eddi \u0111\u1ea1i c\u1ee7a c\u00e1c b\u1ea1n Gen Z, t\u00f4i c\u0169ng s\u1ebd s\u1edf h\u1eefu nh\u1eefng \u0111\u1eb7c t\u00ednh nh\u01b0 c\u00e1c b\u1ea1n v\u00e0 ng\u01b0\u1ee3c l\u1ea1i. Th\u1ebf n\u00ean, t\u00f4i m\u1edbi n\u00f3i con ng\u01b0\u1eddi kh\u00f4ng thay \u0111\u1ed5i, ch\u1ec9 c\u00f3 th\u1eddi \u0111\u1ea1i l\u00e0 thay \u0111\u1ed5i. \u0110i\u1ec1u duy nh\u1ea5t t\u00f4i c\u1ea7n l\u00e0m v\u1edbi c\u1ea3 hai vai tr\u00f2 l\u00e0 ng\u01b0\u1eddi th\u1ea7y v\u00e0 ng\u01b0\u1eddi anh trong c\u00f4ng vi\u1ec7c, \u0111\u00f3 l\u00e0 \u0111\u1eebng b\u00e1m l\u1ea5y quan \u0111i\u1ec3m v\u00e0 k\u1ef3 v\u1ecdng c\u00e1 nh\u00e2n, m\u00e0 h\u00e3y \u0111\u1ec3 ch\u00fang \u0111\u01b0\u1ee3c \u201ctr\u1ebb \u0111i\u201d v\u00e0i tu\u1ed5i. Gen Z th\u00ec h\u00e3y l\u00e0m \u0111i\u1ec1u ng\u01b0\u1ee3c l\u1ea1i, h\u00e3y \u201cgi\u00e0 ho\u00e1\u201d quan \u0111i\u1ec3m c\u1ee7a c\u00e1c b\u1ea1n \u0111i v\u00e0i tu\u1ed5i \u0111\u1ec3 hai th\u1ebf h\u1ec7 c\u00f3 th\u1ec3 ti\u1ebfn l\u1ea1i g\u1ea7n nhau h\u01a1n.<\/p>\n\n\n\n

    Gi\u1edd \u0111\u00e2y, t\u00f4i d\u1ea7n ch\u1ea5p nh\u1eadn vi\u1ec7c h\u1ecdc sinh n\u00e0o c\u0169ng s\u1ebd nh\u00ecn ch\u1eb1m ch\u1eb1m v\u00e0o laptop trong gi\u1edd gi\u1ea3ng c\u1ee7a m\u00ecnh. T\u00f4i ch\u1eb3ng th\u1ec3 l\u00e0m c\u1ea5m c\u00e1c b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3. Hi\u1ec7n nay, \u0111\u00f3 l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n h\u1ecdc t\u1eadp c\u1ee7a c\u00e1c em. \u0110i\u1ec1u duy nh\u1ea5t t\u00f4i c\u00f3 th\u1ec3 l\u00e0m l\u00e0 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c trong gi\u1edd gi\u1ea3ng c\u1ee7a m\u00ecnh \u0111\u1ec3 k\u00e9o s\u1ef1 ch\u00fa \u00fd c\u1ee7a nh\u1eefng \u0111\u1ee9a tr\u1ebb n\u00e0y ra kh\u1ecfi m\u00e0n h\u00ecnh laptop.<\/p>\n\n\n\n

    T\u00f4i c\u0169ng kh\u00f4ng c\u00f2n xem g\u1eafn b\u00f3 l\u00e0 ti\u00eau ch\u00ed \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 nh\u00e2n s\u1ef1 tr\u1ebb. \u0110\u1ed1i v\u1edbi t\u00f4i b\u00e2y gi\u1edd, g\u1eafn b\u00f3 l\u00e0 h\u1ec7 qu\u1ea3, c\u00f2n th\u1ee9 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i qu\u1ea3n tr\u1ecb l\u00e0 kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n. Nh\u00e2n s\u1ef1 Gen Z ng\u00e0y nay bi\u1ebft nhi\u1ec1u v\u00e0 c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n ch\u00fang ta, v\u1eady n\u00ean nh\u1eefng ng\u01b0\u1eddi ch\u1ee7 doanh nghi\u1ec7p ch\u1eb3ng th\u1ec3 k\u1ef3 v\u1ecdng c\u00e1c b\u1ea1n g\u1eafn b\u00f3 v\u1edbi \u201cc\u00e1i ao nh\u1ecf\u201d c\u1ee7a m\u00ecnh, n\u1ebfu c\u00e1c b\u1ea1n ch\u1eb3ng nh\u00ecn th\u1ea5y c\u01a1 h\u1ed9i h\u1ecdc t\u1eadp v\u00e0 ph\u00e1t tri\u1ec3n g\u00ec th\u00eam \u1edf \u0111\u1ea5y. Th\u1ebf n\u00ean, \u0111\u1eebng quan t\u00e2m \u0111\u1ebfn chuy\u1ec7n g\u1eafn b\u00f3 n\u1eefa, h\u00e3y quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn vi\u1ec7c ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p. Khi c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n c\u00f2n, kh\u1ea3 n\u0103ng g\u1eafn b\u00f3 s\u1ebd c\u00f2n.<\/p>\n\n\n\n

    Nh\u1eefng ng\u01b0\u1eddi ch\u1ee7 doanh nghi\u1ec7p ch\u1eb3ng th\u1ec3 k\u1ef3 v\u1ecdng Gen Z g\u1eafn b\u00f3 v\u1edbi \u201cc\u00e1i ao nh\u1ecf\u201d c\u1ee7a m\u00ecnh, n\u1ebfu c\u00e1c b\u1ea1n ch\u1eb3ng nh\u00ecn th\u1ea5y c\u01a1 h\u1ed9i h\u1ecdc t\u1eadp v\u00e0 ph\u00e1t tri\u1ec3n g\u00ec th\u00eam \u1edf \u0111\u1ea5y.<\/p>\n\n\n\n

    #2: Thay \u0111\u1ed5i c\u1ea5u tr\u00fac doanh nghi\u1ec7p<\/strong><\/p>\n\n\n\n

    T\u00f4i t\u1ef1 nh\u1eadn th\u1ee9c b\u1ea3n th\u00e2n c\u00f3 nhi\u1ec1u \u0111i\u1ec3m gi\u1ed1ng v\u1edbi c\u00e1c b\u1ea1n Gen Y ho\u1eb7c c\u1eadn Gen Z nhi\u1ec1u h\u01a1n. T\u1ea1i c\u00f4ng ty c\u1ee7a t\u00f4i, c\u00e1c b\u1ea1n Gen Y hi\u1ec7n nay \u0111ang gi\u00fap t\u00f4i \u0111\u00f3ng vai tr\u00f2 l\u00e0 nh\u00f3m qu\u1ea3n l\u00fd t\u1ea7m trung \u0111\u1ec3 k\u1ebft n\u1ed1i Gen Z v\u00e0o b\u1ed9 m\u00e1y v\u1eadn h\u00e0nh c\u1ee7a doanh nghi\u1ec7p. Theo t\u00f4i, c\u1ea5u tr\u00fac 3 l\u1edbp s\u1ebd ph\u00f9 h\u1ee3p v\u00e0 l\u00e0nh m\u1ea1nh h\u01a1n \u0111\u1ec3 nh\u1eefng th\u1ebf h\u1ec7 qu\u00e1 xa kh\u00f4ng ph\u1ea3i ti\u1ebfp x\u00fac l\u00e0m vi\u1ec7c v\u1edbi Gen Z qu\u00e1 nhi\u1ec1u, n\u1ebfu h\u1ecd ch\u01b0a c\u00f3 \u0111\u01b0\u1ee3c t\u01b0 duy c\u1edfi m\u1edf v\u00e0 h\u1ec7 t\u01b0 t\u01b0\u1edfng \u0111\u00fang.<\/p>\n\n\n\n

    Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 vai tr\u00f2 c\u1ee7a nh\u1eefng v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c ph\u00f9 h\u1ee3p. Qua r\u1ed3i c\u00e1i th\u1eddi m\u1ecdi nh\u00e2n s\u1ef1 \u0111\u1ec1u l\u00e0 nh\u00e2n s\u1ef1 to\u00e0n th\u1eddi gian v\u00e0 \u0111\u1ec1u ph\u1ea3i l\u00ean v\u0103n ph\u00f2ng \u0111\u1ee7 s\u1ed1 ng\u00e0y trong tu\u1ea7n. M\u00f4 h\u00ecnh doanh nghi\u1ec7p m\u1edbi l\u00e0 s\u1ef1 ph\u1ed1i tr\u1ed9n c\u1ee7a c\u00e1c lo\u1ea1i h\u00ecnh nh\u00e2n s\u1ef1 kh\u00e1c nhau, bao g\u1ed3m to\u00e0n th\u1eddi gian, b\u00e1n th\u1eddi gian, nh\u00e2n s\u1ef1 theo d\u1ef1 \u00e1n, nh\u00e2n s\u1ef1 t\u1ef1 do, nh\u00e2n s\u1ef1 thu\u00ea ngo\u00e0i. C\u00e1c b\u1ea1n Gen Z, nh\u1eefng b\u1ea1n tr\u1ebb v\u00e0 y\u00eau th\u00edch s\u1ef1 \u0111a d\u1ea1ng, c\u00f3 v\u1ebb th\u00edch h\u1ee3p v\u1edbi nh\u1eefng c\u00e1ch th\u1ee9c h\u1ee3p t\u00e1c m\u1edbi m\u1ebb sau n\u00e0y h\u01a1n.<\/p>\n\n\n\n

    M\u00f4 h\u00ecnh doanh nghi\u1ec7p m\u1edbi l\u00e0 s\u1ef1 ph\u1ed1i tr\u1ed9n c\u1ee7a c\u00e1c lo\u1ea1i h\u00ecnh nh\u00e2n s\u1ef1 kh\u00e1c nhau, bao g\u1ed3m to\u00e0n th\u1eddi gian, b\u00e1n th\u1eddi gian, nh\u00e2n s\u1ef1 theo d\u1ef1 \u00e1n, nh\u00e2n s\u1ef1 t\u1ef1 do, nh\u00e2n s\u1ef1 thu\u00ea ngo\u00e0i.<\/p>\n\n\n\n

    #3: T\u1ea1o ra s\u00e2n ch\u01a1i<\/strong><\/p>\n\n\n\n

    T\u00f4i r\u1ea5t ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c h\u00e0i h\u00f2a gi\u1eefa s\u1ed1ng, ch\u01a1i v\u00e0 l\u00e0m vi\u1ec7c. Kh\u00e1i ni\u1ec7m c\u00e2n b\u1eb1ng c\u00f4ng vi\u1ec7c (work-life balance) \u0111\u1ed1i v\u1edbi t\u00f4i gi\u1edd \u0111\u00e3 l\u00e0 c\u0169 r\u1ed3i. T\u00f4i ngh\u0129 kh\u00e1i ni\u1ec7m t\u00edch h\u1ee3p c\u00f4ng vi\u1ec7c (work-life integration) s\u1ebd ph\u00f9 h\u1ee3p h\u01a1n, \u0111\u00f3 l\u00e0 m\u1ed9t m\u00f4i tr\u01b0\u1eddng \u201cl\u00e0m nh\u01b0 ch\u01a1i, m\u00e0 ch\u01a1i l\u1ea1i nh\u01b0 l\u00e0m\u201d.<\/p>\n\n\n\n

    B\u1edfi v\u00ec vi\u1ec7c ch\u01a1i s\u1ebd t\u1ea1o c\u1ea3m h\u1ee9ng cho nhi\u1ec1u \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o. \u0110\u1ec1u l\u00e0 mang v\u00e1c n\u1eb7ng, nh\u01b0ng trong ph\u00f2ng gym th\u00ec ch\u00fang ta g\u1ecdi \u0111\u00f3 l\u00e0 th\u1ec3 thao, c\u00f2n ngo\u00e0i c\u00f4ng tr\u01b0\u1eddng th\u00ec l\u1ea1i l\u00e0 c\u00f4ng vi\u1ec7c. S\u1ef1 kh\u00e1c nhau duy nh\u1ea5t \u1edf \u0111\u00e2y l\u00e0 t\u00e2m th\u00e1i c\u1ee7a con ng\u01b0\u1eddi \u0111\u1ed1i v\u1edbi vi\u1ec7c \u0111\u00f3. Khi ngh\u0129 m\u1ed9t vi\u1ec7c g\u00ec \u0111\u00f3 l\u00e0 vui ch\u01a1i, vi\u1ec7c \u0111\u00f3 s\u1ebd kh\u00f4ng b\u00f2n r\u00fat n\u0103ng l\u01b0\u1ee3ng c\u1ee7a ch\u00fang ta. C\u00f2n khi ch\u00fang ta ngh\u0129 \u0111\u00f3 l\u00e0 c\u00f4ng vi\u1ec7c th\u00ec m\u1ecdi th\u1ee9 b\u1ed7ng tr\u1edf n\u00ean r\u1ea5t m\u1ec7t m\u1ecfi.<\/p>\n\n\n\n

    Kh\u00e1i ni\u1ec7m t\u00edch h\u1ee3p c\u00f4ng vi\u1ec7c (work-life integration) s\u1ebd ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi hi\u1ec7n t\u1ea1i, \u0111\u00f3 l\u00e0 m\u1ed9t m\u00f4i tr\u01b0\u1eddng \u201cl\u00e0m nh\u01b0 ch\u01a1i, m\u00e0 ch\u01a1i l\u1ea1i nh\u01b0 l\u00e0m\u201d.<\/p>\n\n\n\n

    K\u1ebft<\/strong><\/h2>\n\n\n\n

    V\u1edbi c\u01b0\u01a1ng v\u1ecb gi\u1ea3ng vi\u00ean, t\u00f4i r\u1ea5t ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c h\u1ecdc t\u1eadp v\u00e0 ph\u00e1t tri\u1ec3n con ng\u01b0\u1eddi. T\u00f4i ngh\u0129 vi\u1ec7c n\u00e0y c\u0169ng l\u00e0 thi\u1ebft y\u1ebfu \u0111\u1ec3 c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 g\u1eafn b\u00f3 l\u00e2u d\u00e0i c\u1ee7a th\u1ebf h\u1ec7 Gen Z. Hi\u1ec3n nhi\u00ean c\u00e1c b\u1ea1n s\u1ebd v\u1eabn c\u00f3 nh\u1eefng l\u1ef1a ch\u1ecdn t\u1ed1t h\u01a1n, nh\u01b0ng trong kh\u1ea3 n\u0103ng c\u00f3 th\u1ec3, t\u00f4i lu\u00f4n mu\u1ed1n l\u00e0m t\u1ed1t nh\u1ea5t vi\u1ec7c \u0111\u00e0o t\u1ea1o th\u1ebf h\u1ec7 n\u1eafm gi\u1eef n\u1ec1n kinh t\u1ebf ti\u1ebfp theo c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc v\u00e0 t\u00f4i hi v\u1ecdng nhi\u1ec1u doanh nghi\u1ec7p c\u0169ng ngh\u0129 nh\u01b0 th\u1ebf.<\/p>\n\n\n\n

    Cu\u1ed1i c\u00f9ng, t\u00f4i tin t\u01b0\u1edfng m\u1ea1nh m\u1ebd r\u1eb1ng Gen Z s\u1ebd t\u1ea1o ra nhi\u1ec1u \u1ea3nh h\u01b0\u1edfng s\u00e2u r\u1ed9ng \u0111\u1ebfn nhi\u1ec1u kh\u00eda c\u1ea1nh nh\u01b0 x\u00e3 h\u1ed9i, kinh t\u1ebf, ch\u00ednh tr\u1ecb. Tuy v\u1eady, nh\u1eefng \u1ea3nh h\u01b0\u1edfng n\u00e0y l\u00e0 t\u00edch c\u1ef1c hay ti\u00eau c\u1ef1c th\u00ec c\u00f2n ch\u01b0a r\u00f5. D\u00f9 k\u1ebft qu\u1ea3 l\u00e0 nh\u01b0 th\u1ebf n\u00e0o th\u00ec ch\u00fang ta \u2013 nh\u1eefng th\u1ebf h\u1ec7 \u0111i tr\u01b0\u1edbc \u2013 c\u0169ng c\u00f3 nhi\u1ec1u ph\u1ea7n tr\u00e1ch nhi\u1ec7m trong vi\u1ec7c n\u00e0y, v\u00ec d\u00f9 tr\u1ef1c ti\u1ebfp hay gi\u00e1n ti\u1ebfp ch\u00fang ta c\u0169ng \u0111ang l\u00e0 trong nh\u1eefng nh\u00e2n t\u1ed1 g\u00f3p ph\u1ea7n \u0111\u1ecbnh h\u00ecnh n\u00ean Gen Z.<\/p>\n","protected":false},"excerpt":{"rendered":"

    L\u00e0 ng\u01b0\u1eddi v\u1eeba tham gia v\u00e0o qu\u00e1 tr\u00ecnh \u0111\u00e0o t\u1ea1o v\u00e0 l\u00e0m vi\u1ec7c c\u00f9ng c\u00e1c em t\u1ea1i doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, t\u00f4i th\u1ea5y Gen Z l\u00e0 m\u1ed9t th\u1ebf h\u1ec7 \u0111\u00e1ng qu\u00fd h\u01a1n l\u00e0 \u0111\u00e1ng tr\u00e1ch. V\u00ec trong th\u1eddi \u0111\u1ea1i ng\u00e0y nay, ch\u00fang ta \u2013 nh\u1eefng ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh \u2013 \u0111ang g\u00e1n cho c\u00e1c em qu\u00e1 […]<\/p>\n","protected":false},"author":3,"featured_media":1264,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":["post-219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ca-nhan"],"_links":{"self":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/comments?post=219"}],"version-history":[{"count":2,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/219\/revisions"}],"predecessor-version":[{"id":687,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/219\/revisions\/687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media\/1264"}],"wp:attachment":[{"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/media?parent=219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/categories?post=219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/minimalmarketing.com\/index.php\/wp-json\/wp\/v2\/tags?post=219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}