{"id":180,"date":"2024-02-27T09:32:19","date_gmt":"2024-02-27T02:32:19","guid":{"rendered":"https:\/\/minimalmarketing.com\/?p=180"},"modified":"2024-03-01T14:21:55","modified_gmt":"2024-03-01T07:21:55","slug":"giai-chay-vpim-2023-va-diem-cham-cam-xuc-cua-thuong-hieu-vpbank","status":"publish","type":"post","link":"https:\/\/minimalmarketing.com\/index.php\/vi\/2024\/02\/27\/giai-chay-vpim-2023-va-diem-cham-cam-xuc-cua-thuong-hieu-vpbank\/","title":{"rendered":"Gi\u1ea3i ch\u1ea1y VPIM 2023 v\u00e0 \u0111i\u1ec3m ch\u1ea1m c\u1ea3m x\u00fac c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u VPBank"},"content":{"rendered":"\n

R\u1ea1ng s\u00e1ng 8-10, VPBank l\u1ea1i m\u1ed9t l\u1ea7n n\u1eefa cho th\u1ea5y s\u1ee9c h\u00fat m\u1ea1nh m\u1ebd c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u1ed9ng \u0111\u1ed3ng ch\u1ea1y b\u1ed9 khi g\u1ea7n 11.000 runner \u0111\u00e3 ph\u1ee7 xanh c\u00e1c con ph\u1ed1 Th\u1ee7 \u0111\u00f4 v\u1edbi m\u00e0u \u00e1o xanh th\u1ecbnh v\u01b0\u1ee3ng, trong gi\u1ea3i ch\u1ea1y qu\u1ed1c t\u1ebf th\u01b0\u1eddng ni\u00ean ch\u00ednh th\u1ee9c c\u1ee7a th\u1ee7 \u0111\u00f4 VPBank Hanoi International Marathon (VPIM) 2023.<\/strong><\/p>\n\n\n\n

VPIM 2023 th\u00e0nh c\u00f4ng, ghi \u0111i\u1ec3m th\u01b0\u01a1ng hi\u1ec7u VPBank<\/a><\/strong><\/p>\n\n\n\n

Thu\u1ed9c h\u1ec7 th\u1ed1ng gi\u1ea3i ch\u1ea1y m\u1edbi \u0111\u01b0\u1ee3c ng\u00e2n h\u00e0ng VPBank<\/a> s\u1edf h\u1eefu b\u1ea3n quy\u1ec1n v\u00e0 t\u1ed5 ch\u1ee9c tri\u1ec3n khai t\u1eeb \u0111\u1ea7u n\u0103m 2023, VPBank Hanoi International Marathon (VPIM) 2023 ngay trong ng\u00e0y \u0111\u1ea7u c\u00f4ng b\u1ed1 ra m\u1eaft v\u00e0 m\u1edf b\u00e1n \u0111\u00e3 \u0111\u00e3 ghi nh\u1eadn l\u01b0\u1ee3ng \u0111\u0103ng k\u00fd nhanh k\u1ef7 l\u1ee5c: 5000 bib \u0111\u01b0\u1ee3c \u0111\u1eb7t mua trong v\u00f2ng 48 gi\u1edd. L\u00fd gi\u1ea3i cho \u0111i\u1ec1u n\u00e0y, anh Nguy\u1ec5n M\u1ea1nh Ho\u00e0ng, 38 tu\u1ed5i, m\u1ed9t runner t\u1ea1i H\u00e0 N\u1ed9i cho bi\u1ebft, b\u1ea3n th\u00e2n VPBank l\u00e0 \u0111\u01a1n v\u1ecb r\u1ea5t c\u00f3 danh ti\u1ebfng trong gi\u1edbi ch\u1ea1y b\u1ed9, \u0111\u00e3 \u0111\u1ed3ng h\u00e0nh v\u00e0 t\u1ed5 ch\u1ee9c 10 gi\u1ea3i \u0111\u1ea5u quy m\u00f4 tr\u00ean to\u00e0n qu\u1ed1c n\u00ean c\u1ed9ng \u0111\u1ed3ng runner ho\u00e0n to\u00e0n tin t\u01b0\u1edfng v\u00e0 h\u00e1o h\u1ee9c tham gia.<\/p>\n\n\n\n

Th\u1ef1c t\u1ebf \u0111\u1ebfn g\u1ea7n ng\u00e0y di\u1ec5n ra, nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn c\u1ed1 g\u1eafng t\u00ecm mua bib c\u1ee7a gi\u1ea3i. Th\u1eadm ch\u00ed c\u00f3 runner “tuy\u1ec7t v\u1ecdng” \u0111\u1ebfn m\u1ee9c ph\u1ea3i \u0111eo bi\u1ec3n S.O.S t\u00ecm bib ngay t\u1ea1i gian h\u00e0ng EXPO tr\u01b0\u1edbc gi\u1ea3i \u0111\u1ea5u. Theo c\u00f4ng b\u1ed1 t\u1eeb Ban T\u1ed5 ch\u1ee9c (BTC), \u0111\u00e3 c\u00f3 g\u1ea7n 11.000 v\u1eadn \u0111\u1ed9ng vi\u00ean (V\u0110V) tham gia VPIM 2023, trong \u0111\u00f3 c\u1ef1 ly 21 km chi\u1ebfm t\u1edbi h\u01a1n 40% s\u1ed1 l\u01b0\u1ee3ng runner, t\u1ea1o n\u00ean m\u1ed9t trong nh\u1eefng gi\u1ea3i ch\u1ea1y c\u00f3 s\u1ed1 l\u01b0\u1ee3ng runner tham gia l\u1edbn nh\u1ea5t Vi\u1ec7t Nam trong l\u1ea7n \u0111\u1ea7u ti\u00ean t\u1ed5 ch\u1ee9c.<\/p>\n\n\n

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VPIM 2023 l\u00e0 m\u1ed9t trong nh\u1eefng gi\u1ea3i ch\u1ea1y c\u00f3 s\u1ed1 l\u01b0\u1ee3ng runner tham gia l\u1edbn nh\u1ea5t Vi\u1ec7t Nam trong l\u1ea7n \u0111\u1ea7u ti\u00ean t\u1ed5 ch\u1ee9c<\/figcaption><\/figure>\n<\/div>\n\n\n

Ngay sau khi gi\u1ea3i \u0111\u1ea5u k\u1ebft th\u00fac, h\u00e0ng ng\u00e0n runner \u0111\u00e3 h\u00e0o h\u1ee9ng chia s\u1ebb tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c c\u1ee7a m\u00ecnh l\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, t\u1eeb Facebook, Tiktok \u0111\u1ebfn Instagram. C\u00e1c ch\u1ec9 s\u1ed1 social listening ghi nh\u1eadn l\u01b0\u1ee3ng ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c li\u00ean quan \u0111\u1ebfn gi\u1ea3i ch\u1ea1y VPIM tr\u00ean to\u00e0n m\u1ea1ng l\u00ean t\u1edbi h\u01a1n 20 tri\u1ec7u l\u01b0\u1ee3t trong v\u00f2ng 24 gi\u1edd sau gi\u1ea3i \u0111\u1ea5u. M\u1ed9t l\u1ea7n n\u1eefa, th\u01b0\u01a1ng hi\u1ec7u VPBank l\u1ea1i \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi m\u1ed9t gi\u1ea3i ch\u1ea1y th\u00e0nh c\u00f4ng ti\u1ebfp n\u1ed1i b\u1edfi nh\u1eefng c\u1ea3m x\u00fac t\u00edch c\u1ef1c lan t\u1ecfa r\u1ed9ng r\u00e3i trong c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\n

Ti\u00ean phong l\u00e0m th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5n v\u00e0o “c\u1ea3m x\u00fac”<\/strong><\/p>\n\n\n\n

Th\u1ef1c ra, n\u1ebfu theo d\u00f5i VPBank \u0111\u1ee7 l\u00e2u, ta s\u1ebd nh\u1eadn th\u1ea5y r\u1eb1ng \u0111\u00e3 t\u1eeb l\u00e2u ng\u00e2n h\u00e0ng n\u00e0y lu\u00f4n g\u1eafn v\u1edbi nh\u1eefng s\u1ef1 ki\u1ec7n l\u1edbn mang l\u1ea1i nhi\u1ec1u x\u00fac c\u1ea3m. Nhi\u1ec1u n\u0103m tr\u01b0\u1edbc, khi kh\u00e1i ni\u1ec7m ti\u1ebfp th\u1ecb \u00e2m nh\u1ea1c c\u00f2n ch\u01b0a th\u1ef1c s\u1ef1 ph\u1ed5 bi\u1ebfn \u1edf Vi\u1ec7t Nam th\u00ec VPBank \u0111\u00e3 ti\u00ean phong th\u1ef1c hi\u1ec7n ch\u01b0\u01a1ng tr\u00ecnh t\u00e0i tr\u1ee3 \u0111\u1ec3 \u0111\u01b0a nh\u1eefng ngh\u1ec7 s\u0129 qu\u1ed1c t\u1ebf h\u00e0ng \u0111\u1ea7u v\u1ec1 Vi\u1ec7t Nam bi\u1ec3u di\u1ec5n nh\u01b0 Richard Clayderman, Kenny G\u2026<\/p>\n\n\n\n

V\u00e0 khi phong tr\u00e0o ch\u1ea1y b\u1ed9 b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n t\u1ea1i Vi\u1ec7t Nam, VPBank c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u ti\u00ean tham gia t\u1ed5 ch\u1ee9c nh\u1eefng gi\u1ea3i ch\u1ea1y quy m\u00f4 l\u1edbn \u1edf nhi\u1ec1u t\u1ec9nh th\u00e0nh tr\u00ean c\u1ea3 n\u01b0\u1edbc nh\u01b0 VPBank Hanoi Marathon, VPBank Bac Giang International Marathon, Just Run. Ch\u01b0a c\u1ea7n x\u00e9t t\u1edbi y\u1ebfu t\u1ed1 hi\u1ec7u qu\u1ea3 c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh, vi\u1ec7c m\u1ed9t ng\u00e2n h\u00e0ng \u0111i \u0111\u1ea7u trong nh\u1eefng xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb m\u1edbi \u0111\u00e3 l\u00e0 m\u1ed9t s\u1ef1 d\u0169ng c\u1ea3m v\u00e0 n\u1ed7 l\u1ef1c \u0111\u00e1ng ghi nh\u1eadn.<\/p>\n\n\n

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VPBank Bac Giang International Marathon 2023<\/figcaption><\/figure>\n<\/div>\n\n\n

H\u01a1n th\u1ebf, nh\u1edd xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb “m\u1ec1m”, th\u01b0\u01a1ng hi\u1ec7u VPBank \u0111\u00e3 t\u1ef1 t\u1ea1o cho m\u00ecnh nhi\u1ec1u kh\u00e1c bi\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng. Kh\u00f4ng c\u00f2n s\u1ef1 kh\u00f4 khan, \u0111\u01a1n \u0111i\u1ec7u v\u00e0 th\u1ef1c d\u1ee5ng \u0111\u1ebfn nh\u00e0m ch\u00e1n c\u1ee7a ng\u00e0nh t\u00e0i ch\u00ednh – ng\u00e2n h\u00e0ng, “nh\u1eadn di\u1ec7n” VPBank \u0111\u00e3 tr\u1edf n\u00ean s\u1ed1ng \u0111\u1ed9ng, th\u00e2n thi\u1ec7n v\u00e0 g\u1ea7n g\u0169i h\u01a1n trong m\u1eaft kh\u00e1ch h\u00e0ng v\u00e0 c\u00f4ng ch\u00fang.<\/p>\n\n\n\n

Theo chuy\u00ean gia MKT Nguy\u1ec5n H\u1ea3i Minh, CEO c\u1ee7a Wisdom Agency, th\u00ec \u0111\u00e2y l\u00e0 m\u1ed9t h\u01b0\u1edbng \u0111i xu\u1ea5t s\u1eafc c\u1ee7a VPBank. “Trong ng\u00e0nh ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u, \u0111\u00edch \u0111\u1ebfn c\u1ee7a nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u00e0 vi\u1ec7c \u0111\u1ecbnh gi\u00e1, nh\u01b0ng t\u00f4i cho r\u1eb1ng th\u00e0nh c\u00f4ng nh\u1ea5t c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u1eabn l\u00e0 kh\u1ea3 n\u0103ng tr\u1edf n\u00ean nh\u01b0 m\u1ed9t nh\u00e2n hi\u1ec7u, nh\u01b0 m\u1ed9t con ng\u01b0\u1eddi, v\u00e0 g\u1eafn b\u00f3 m\u1eadt thi\u1ebft c\u00f9ng \u0111\u1eddi s\u1ed1ng kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u m\u00e0 VPBank \u0111ang ng\u00e0y c\u00e0ng l\u00e0m t\u1ed1t h\u01a1n” – \u00f4ng nh\u1eadn \u0111\u1ecbnh.<\/p>\n\n\n\n

V\u1ecb chuy\u00ean gia n\u00e0y c\u0169ng \u0111\u00e1nh gi\u00e1 cao l\u1ea7n t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u g\u1ea7n \u0111\u00e2y nh\u1ea5t c\u1ee7a VPBank. “Ng\u00e2n h\u00e0ng “Vi\u1ec7t Nam Th\u1ecbnh V\u01b0\u1ee3ng” \u0111\u00e3 xu\u1ea5t s\u1eafc ngay t\u1eeb t\u00ean g\u1ecdi v\u00ec b\u1ea3n th\u00e2n c\u00e1i t\u00ean \u0111\u00e3 bao h\u00e0m nhi\u1ec1u \u00fd ngh\u0129a s\u00e2u xa v\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u” – \u00f4ng Minh nh\u1eadn x\u00e9t – “V\u00e0 \u0111\u1ec3 th\u00edch h\u1ee3p h\u01a1n trong l\u1ed9 tr\u00ecnh m\u1edbi, kh\u00e1i ni\u1ec7m “th\u1ecbnh v\u01b0\u1ee3ng” \u0111\u00e3 \u0111\u01b0\u1ee3c VPBank m\u1edf r\u1ed9ng v\u1edbi nhi\u1ec1u s\u1ef1 ki\u1ebfn gi\u1ea3i m\u1edbi l\u00e0 Th\u1ecbnh v\u01b0\u1ee3ng T\u00e0i ch\u00ednh – Th\u1ecbnh v\u01b0\u1ee3ng Tinh th\u1ea7n – Th\u1ecbnh v\u01b0\u1ee3ng Th\u1ec3 ch\u1ea5t v\u00e0 Th\u1ecbnh v\u01b0\u1ee3ng C\u1ed9ng \u0111\u1ed3ng. Ki\u1ebfn t\u1ea1o n\u00e0y t\u1ea1o d\u1ef1ng m\u1ed9t n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u v\u1eefng ch\u1eafc cho to\u00e0n b\u1ed9 c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u sau n\u00e0y v\u00e0 gi\u1ea3i ngh\u0129a m\u1ed9t c\u00e1ch s\u00e2u s\u1eafc cho th\u00f4ng \u0111i\u1ec7p ch\u1ee7 \u0111\u1ea1o c\u1ee7a to\u00e0n b\u1ed9 doanh nghi\u1ec7p h\u01b0\u1edbng v\u1ec1 s\u1ee9 m\u1ec7nh “V\u00ec m\u1ed9t Vi\u1ec7t Nam th\u1ecbnh v\u01b0\u1ee3ng”.<\/p>\n\n\n\n

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