Sand Clock Strategy (Part 2) – Brand Planning

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I wrote the first article of Sand Clock Series about communications to share my understanding on how consistent models can help to fast-track the planning and support creativity in the whole process...

Sand Clock Strategy – Communications Planning

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This article is written to resolve the myth of marketing’s dependence on creativity and to assist young marketers to fast-track planning process. For others, it might be a good reference if one wants to know...

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