Sand Clock Strategy (Part 2) – Brand Planning
I wrote the first article of Sand Clock Series about communications to share my understanding on how consistent models can help to fast-track the planning and support creativity in the whole process...
Sand Clock Strategy – Communications Planning
This article is written to resolve the myth of marketing’s dependence
on creativity and to assist young
marketers to fast-track planning process. For others, it might be a good
reference if one wants to know...