eMetrics – The Way I Do Digital Marketing Good
Dec 23, 2014
Having been working in marketing and recently
digital marketing for the past 6 years, yet the digital world never ceases to
amaze me for how fast it grows...
GNC Thinking Pattern
Dec 13, 2014
Not the General Nutrition Center as
you may think but my abbreviation for Global - National - Company (GNC). The
purpose I established this GNC thinking pattern is...
TPC – Why Process Needs A Name To Really Work
Sep 6, 2015
I have to admit for the LinkedIn's
articles recently have become too general for me which urged to
share something specific to marketing service...
Sand Clock Strategy – Communications Planning
This article is written to resolve the myth of marketing’s dependence
on creativity and to assist young
marketers to fast-track planning process. For others, it might be a good
reference if one wants to know...
Sand Clock Strategy (Part 2) – Brand Planning
I wrote the first article of Sand Clock Series about communications to share my understanding on how consistent models can help to fast-track the planning and support creativity in the whole process...
My 5Fs – To Orientate a Small Firm in Ever-changing Industry
Hello there!
Are you my peer? Do
you also run a small firm in an ever-changing industry?
I joined marketing
7 years ago; specifically, the dark side (agency)...
