Sand Clock Strategy (Part 2) – Brand Planning
I wrote the first article of Sand Clock Series about communications to share my understanding on how consistent models can help to fast-track the planning and support creativity in the whole process...
Sand Clock Strategy – Communications Planning
This article is written to resolve the myth of marketing’s dependence
on creativity and to assist young
marketers to fast-track planning process. For others, it might be a good
reference if one wants to know...
eMetrics – The Way I Do Digital Marketing Good
Dec 23, 2014
Having been working in marketing and recently
digital marketing for the past 6 years, yet the digital world never ceases to
amaze me for how fast it grows...
TPC – Why Process Needs A Name To Really Work
Sep 6, 2015
I have to admit for the LinkedIn's
articles recently have become too general for me which urged to
share something specific to marketing service...
My 5Fs – To Orientate a Small Firm in Ever-changing Industry
Hello there!
Are you my peer? Do
you also run a small firm in an ever-changing industry?
I joined marketing
7 years ago; specifically, the dark side (agency)...
GNC Thinking Pattern
Dec 13, 2014
Not the General Nutrition Center as
you may think but my abbreviation for Global - National - Company (GNC). The
purpose I established this GNC thinking pattern is...
