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Sand Clock Strategy (Part 2) – Brand Planning

I wrote the first article of Sand Clock Series about communications to share my understanding on how consistent models can help to fast-track the planning and support creativity in the whole process of project management...

Sand Clock Strategy – Communications Planning

This article is written to resolve the myth of marketing’s dependence on creativity and to assist young marketers to fast-track planning process. For others, it might be a good reference if one wants to know how marketing works...

eMetrics – The Way I Do Digital Marketing Good

Dec 23, 2014 Having been working in marketing and recently digital marketing for the past 6 years, yet the digital world never ceases to amaze me for how fast...

TPC – Why Process Needs A Name To Really Work

Sep 6, 2015 I have to admit for the LinkedIn's articles recently have become too general for me which urged to share something specific to marketing service industry so that...

My 5Fs – To Orientate a Small Firm in Ever-changing Industry

Hello there! Are you my peer? Do you also run a small firm in an ever-changing industry? I joined marketing 7 years ago; specifically, the dark...

Must read

The New Normality of Marketing and Business

For the past two months I have been overwhelmed by the Covid-19 pandemic news from literally all over the media. From my morning podcast...

Rebranding – Misconceptions from The Local Business’s Point of View

The year 2019 marks a complete change of Wisdom Agency from a digital agency into a strategy-led agency as we have been involved in...

About

Minimal Marketing is a blog that I write about my life journey with minimalism and its applicability in marketing to celebrate my ten-year anniversary in...