Nike – Marketing Project

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Situation Nike React featured a revolutionized cushion technology for sportswear shoes. The “Choose Go” global concept had been well established around the world. The task was how to adapt...

Xuan Hoa – Brand Identity Project

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Situation Xuan Hoa was going through a business transformation from state-own to joint-stock company. Besides, the new brand also needed a re-positioning to higher segment.

Mai Linh Media – Brand Identity Project

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Context: MaiLinh Media is a media agency, which focuses on taxi advertising, and is a sub brand of Mai Linh Corp. As a new established company, MaiLinh Media requires a brand identity which...

Huu Nghi Food – Brand Identity and Communications Project

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Situation The fresh bread category of Huu Nghi after 12 years of fast growth on Northern market needed a brand rejuvenation to catch up with the new trends of...

Vianco – Brand Identity and IMC Project

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Solution: Restructuring brand portfolio, developing new brand identity as well as branding strategy for each sub brand. Based on the new branding position, developing the IMC campaign to promote the brand.

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