Nike – Marketing Project
Situation
Nike React featured a revolutionized cushion technology for sportswear shoes. The “Choose Go” global concept had been well established around the world. The task was how to adapt...
Xuan Hoa – Brand Identity Project
Situation
Xuan Hoa was going through a business transformation from state-own to joint-stock company. Besides, the new brand also needed a re-positioning to higher segment.
Mai Linh Media – Brand Identity Project
Context: MaiLinh Media is a media agency, which focuses on taxi advertising, and is a sub brand of Mai Linh Corp. As a new established company, MaiLinh Media requires a brand identity which...
Huu Nghi Food – Brand Identity and Communications Project
Situation
The fresh bread category of Huu Nghi after 12 years of fast growth on Northern market needed a brand rejuvenation to catch up with the new trends of...
Vianco – Brand Identity and IMC Project
Solution: Restructuring brand portfolio, developing new brand identity as well as branding strategy for each sub brand. Based on the new branding position, developing the IMC campaign to promote the brand.
