minimal landscape

The New Normality of Marketing and Business

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For the past two months, I have been overwhelmed by the COVID-19 pandemic news constantly updated via all media and also mentioned regularly in my morning podcast routine, in the dinning conversation...

Middle-sized Companies and Misconceptions about Strategy

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I had 8 years working in marketing agency for both global and local large-sized corporations. The work was fun but I realised that its contributed value to my clients’...

When Chess Teaches Marketing About The Principles of Strategy

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Do you play chess? Do you work in marketing? These are two basic questions that I strongly recommend everyone to ask themselves before heading down into the details. Throughout...

The Art of War vs. The Art of Governance

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This is solely the reflective writing upon two books that I have read recently. Personally I have two great for life; the first is about how people think and behave,...

B2B & Use Social Media To Sell? Start with Internal Marketing

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Yeah I totally mean it! And the very good case-study is my own company - IDM Vietnam. I never thought of this matter until one...

TPC – Why Process Needs A Name To Really Work

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Sep 6, 2015 I have to admit for the LinkedIn's articles recently have become too general for me which urged to share something specific to marketing service...

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