War And Marketing – Part 5: The Marketing Strategist’s Bedside Books

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It has been more than 10 years since the day I started my walk on this career path, I consider myself a person who has spent a lot of time reading and...
minimal landscape

­­The New Normality of Marketing and Business – Part 3

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When the Covid19 epidemic first hit the world, then Vietnam, in early 2020, I published the first two articles for "The New Normality of Marketing and Business." The first focused on some...

When Chess Teaches Marketing and Management About the Principles of Strategy – Part 2

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In June 2018, I first wrote the article “When Chess Teaches Marketing on The Principles of Strategy” to share my initial thoughts and contemplation on these two subjects which had many similarities....

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