The New Normality of Marketing and Business – Part 3
When the Covid19 epidemic first hit the world, then Vietnam, in early 2020, I published the first two articles for "The New Normality of Marketing and Business." The first focused on some...
Vietnamese Brand Took The Opportunity To Prepare For Post-Crisis Reset
Remembering all those great “2020 visions” we had before this new decade? Although corona virus has pushed many brands in different unexpected directions, It is still a great opportunity for well-prepared companies...
Pitch To Win or Pitch To Lose
July was a good month for the marketing in Vietnam as activities resumed in some sectors and then we are hit gain by the pandemic in the second half of it. This...
When Chess Teaches Marketing About The Principles of Strategy
Do you play chess? Do you work in
marketing? These are two basic questions that I strongly recommend everyone to
ask themselves before heading down into the details. Throughout human history
of conflict and warfare,...
B2B & Use Social Media To Sell? Start with Internal Marketing
Yeah I totally mean it! And the very good case-study is my own company - IDM Vietnam.
I never thought of this matter until
one...
When Music Teaches Marketing The Art of “Integration”
Jan 1, 2015
The idea came to me during a musical practice session, a habit that I've kept for 15 years as a guitar...
