War And Marketing – Part 2: Five Basic Defense Strategies And Classical Examples

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War’s appearance can be found thousands of years ago, and anecdotes about wars in human history have always been told, lessons were learnt and rules were made for future generations. Those principles...
minimal landscape

The New Normality of Marketing and Business – Part 1

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For the past two months, I have been overwhelmed by the COVID-19 pandemic news constantly updated via all media and also mentioned regularly in my morning podcast routine, in the dinning conversation...

Middle-sized Companies and Misconceptions about Strategy

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I had 8 years working in marketing agency for both global and local large-sized corporations. The work was fun but I realised that its contributed value to my clients’...

TPC – Why Process Needs A Name To Really Work

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Sep 6, 2015 I have to admit for the LinkedIn's articles recently have become too general for me which urged to share something specific to marketing service...

The Art of War vs. The Art of Governance

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This is solely the reflective writing upon two books that I have read recently. Personally I have two great for life; the first is about how people think and behave,...

War And Marketing – Part 5: The Marketing Strategist’s Bedside Books

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It has been more than 10 years since the day I started my walk on this career path, I consider myself a person who has spent a lot of time reading and...

Pitch To Win or Pitch To Lose

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July was a good month for the marketing in Vietnam as activities resumed in some sectors and then we are hit gain by the pandemic in the second half of it. This...

When Chess Teaches Marketing and Management About the Principles of Strategy – Part 2

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In June 2018, I first wrote the article “When Chess Teaches Marketing on The Principles of Strategy” to share my initial thoughts and contemplation on these two subjects which had many similarities....

War And Marketing – Part 1: Similarities And Applications In Strategic Planning

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War And Marketing - Part 1: Similarities And Applications In Strategic Planning The history of warfare can be traced thousands of years ago, and anecdotes about wars in human...

Vietnamese Brand Took The Opportunity To Prepare For Post-Crisis Reset

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Remembering all those great “2020 visions” we had before this new decade? Although corona virus has pushed many brands in different unexpected directions, It is still a great opportunity for well-prepared companies...

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