War And Marketing – Part 1: Similarities And Applications In Strategic Planning
War And Marketing - Part 1: Similarities And Applications In Strategic Planning
The history of warfare can be traced thousands of years ago, and anecdotes about wars in human...
Vietnamese Brand Took The Opportunity To Prepare For Post-Crisis Reset
Remembering all those great “2020 visions” we had before this new decade? Although corona virus has pushed many brands in different unexpected directions, It is still a great opportunity for well-prepared companies...
Pitch To Win or Pitch To Lose
July was a good month for the marketing in Vietnam as activities resumed in some sectors and then we are hit gain by the pandemic in the second half of it. This...
The New Normality of Marketing and Business – Part 2
My previous article of “The New Normality of Marketing and Business” is a general outline on how businesses are transforming during the time of crisis such as Covid19, surviving and thriving in...
The New Normality of Marketing and Business – Part 1
For the past two months, I have been overwhelmed by the COVID-19 pandemic news constantly updated via all media and also mentioned regularly in my morning podcast routine, in the dinning conversation...
Rebranding – Misconceptions from The Local Business’s Point of View
The year 2019 marks a complete change of
Wisdom Agency from a digital agency into a strategy-led agency as we have been
involved in many rebranding projects. I personally also have my honour to...
Middle-sized Companies and Misconceptions about Strategy
I had 8 years working
in marketing agency for both global and local large-sized corporations. The
work was fun but I realised that its contributed value to my clients’...
When Chess Teaches Marketing About The Principles of Strategy
Do you play chess? Do you work in
marketing? These are two basic questions that I strongly recommend everyone to
ask themselves before heading down into the details. Throughout...
The Art of War vs. The Art of Governance
This is
solely the reflective writing upon two books that I have read recently.
Personally I have two great for life; the first is about how people think and
behave,...
B2B & Use Social Media To Sell? Start with Internal Marketing
Yeah I totally mean it! And the very good case-study is my own company - IDM Vietnam.
I never thought of this matter until
one...
