War And Marketing – Part 5: The Marketing Strategist’s Bedside Books

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It has been more than 10 years since the day I started my walk on this career path, I consider myself a person who has spent a lot of time reading and...

When Chess Teaches Marketing and Management About the Principles of Strategy – Part 2

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In June 2018, I first wrote the article “When Chess Teaches Marketing on The Principles of Strategy” to share my initial thoughts and contemplation on these two subjects which had many similarities....

War And Marketing – Part 4: The Battle In The Sharing Economy Market

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The sharing economy is a relatively new concept in the market, which has been popularized in Vietnam mainly through ride-hailing services such as Uber and Grab. Through the process of development and...

Warfare And Marketing – Part 3: Five Original Attack Strategies and Classic Case Studies

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The history of warfare can be traced thousands of years ago, and anecdotes about wars in human history have always been told, lessons learnt and rules made for future generations. Those principles...

War And Marketing – Part 2: Five Basic Defense Strategies And Classical Examples

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War’s appearance can be found thousands of years ago, and anecdotes about wars in human history have always been told, lessons were learnt and rules were made for future generations. Those principles...

War And Marketing – Part 1: Similarities And Applications In Strategic Planning

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War And Marketing - Part 1: Similarities And Applications In Strategic Planning The history of warfare can be traced thousands of years ago, and anecdotes about wars in human...

Vietnamese Brand Took The Opportunity To Prepare For Post-Crisis Reset

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Remembering all those great “2020 visions” we had before this new decade? Although corona virus has pushed many brands in different unexpected directions, It is still a great opportunity for well-prepared companies...

Pitch To Win or Pitch To Lose

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July was a good month for the marketing in Vietnam as activities resumed in some sectors and then we are hit gain by the pandemic in the second half of it. This...
minimal landscape

The New Normality of Marketing and Business – Part 2

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My previous article of “The New Normality of Marketing and Business” is a general outline on how businesses are transforming during the time of crisis such as Covid19, surviving and thriving in...
minimal landscape

The New Normality of Marketing and Business – Part 1

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For the past two months, I have been overwhelmed by the COVID-19 pandemic news constantly updated via all media and also mentioned regularly in my morning podcast routine, in the dinning conversation...

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