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Middle-sized Companies and Misconceptions about Strategy

I had 8 years working in marketing agency for both global and local large-sized corporations. The work was fun but I realised that its contributed value to my clients’ businesses might not be...

When Chess Teaches Marketing About The Principles of Strategy

Do you play chess? Do you work in marketing? These are two basic questions that I strongly recommend everyone to ask themselves before heading down into the details. Throughout human history of conflict...

The Art of War vs. The Art of Governance

This is solely the reflective writing upon two books that I have read recently. Personally I have two great for life; the first is about how people think and behave, the second is...

B2B & Use Social Media To Sell? Start with Internal Marketing

Yeah I totally mean it! And the very good case-study is my own company - IDM Vietnam. I never thought of this matter until one of my friends...

TPC – Why Process Needs A Name To Really Work

Sep 6, 2015 I have to admit for the LinkedIn's articles recently have become too general for me which urged to share something specific to marketing service industry so that...

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Rebranding – Misconceptions from The Local Business’s Point of View

The year 2019 marks a complete change of Wisdom Agency from a digital agency into a strategy-led agency as we have been involved in...

About

Minimal Marketing is a blog that I write about my life journey with minimalism and its applicability in marketing to celebrate my ten-year anniversary in...

Sand Clock Strategy (Part 2) – Brand Planning

I wrote the first article of Sand Clock Series about communications to share my understanding on how consistent models can help to...