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When Chess Teaches Marketing About The Principles of Strategy

Do you play chess? Do you work in marketing? These are two basic questions that I strongly recommend everyone to ask themselves before heading down into the details. Throughout human history of conflict...

B2B & Use Social Media To Sell? Start with Internal Marketing

Yeah I totally mean it! And the very good case-study is my own company - IDM Vietnam. I never thought of this matter until one of my friends...

When Music Teaches Marketing The Art of “Integration”

Jan 1, 2015 The idea came to me during a musical practice session, a habit that I've kept for 15 years as a guitar soloist and violinist....

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Rebranding – Misconceptions from The Local Business’s Point of View

The year 2019 marks a complete change of Wisdom Agency from a digital agency into a strategy-led agency as we have been involved in...

About

Minimal Marketing is a blog that I write about my life journey with minimalism and its applicability in marketing to celebrate my ten-year anniversary in...

Sand Clock Strategy (Part 2) – Brand Planning

I wrote the first article of Sand Clock Series about communications to share my understanding on how consistent models can help to...