When Chess Teaches Marketing About The Principles of Strategy

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Do you play chess? Do you work in marketing? These are two basic questions that I strongly recommend everyone to ask themselves before heading down into the details. Throughout...

B2B & Use Social Media To Sell? Start with Internal Marketing

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Yeah I totally mean it! And the very good case-study is my own company - IDM Vietnam. I never thought of this matter until one...

When Music Teaches Marketing The Art of “Integration”

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Jan 1, 2015 The idea came to me during a musical practice session, a habit that I've kept for 15 years as a guitar...

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