This article is written to resolve the myth of marketing’s dependence on creativity and to assist young marketers to fast-track planning process. For others,...
In early January 2021, Viettel Corporation surprised the public by unveiling its new brand identity. Many customers were taken aback as the familiar dominant...
Who am I in this vast realm of existence?
Amidst pain, seeking forgetfulness in bustling places.
Chasing success amidst life's turbulent waves.
But I've forgotten, the consciousness...
Value Shifts
Stepping into the third quarter of 2023, the overall picture of the economy gradually becomes clearer, accompanied by challenges and opportunities. Paddy without...
In today's competitive landscape, brands are facing challenges as consumers have an abundance of choices and the cost of switching is increasingly high. Therefore,...
The sharing economy is a relatively new concept in the market, which has been popularized in Vietnam mainly through ride-hailing services such as Uber...
Minimal Marketing is a blog that I write about my life journey with minimalism and its applicability in marketing to celebrate my ten-year anniversary...