Sand Clock Strategy (Part 2) – Brand Planning

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I wrote the first article of Sand Clock Series about communications to share my understanding on how consistent models can help to fast-track the planning and support creativity in the whole process...

Sand Clock Strategy – Communications Planning

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This article is written to resolve the myth of marketing’s dependence on creativity and to assist young marketers to fast-track planning process. For others, it might be a good reference if one wants to know...

eMetrics – The Way I Do Digital Marketing Good

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Dec 23, 2014 Having been working in marketing and recently digital marketing for the past 6 years, yet the digital world never ceases to amaze me...

TPC – Why Process Needs A Name To Really Work

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Sep 6, 2015 I have to admit for the LinkedIn's articles recently have become too general for me which urged to share something specific to marketing service...

My 5Fs – To Orientate a Small Firm in Ever-changing Industry

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Hello there! Are you my peer? Do you also run a small firm in an ever-changing industry? I joined marketing 7 years ago;...

GNC Thinking Pattern

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Dec 13, 2014 Not the General Nutrition Center as you may think but my abbreviation for Global - National - Company (GNC). The purpose I established this GNC thinking pattern is...

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