Pitch To Win or Pitch To Lose

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July was a good month for the marketing in Vietnam as activities resumed in some sectors and then we are hit gain by the pandemic in the second half of it. This...

When Chess Teaches Marketing About The Principles of Strategy

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Do you play chess? Do you work in marketing? These are two basic questions that I strongly recommend everyone to ask themselves before heading down into the details. Throughout...

B2B & Use Social Media To Sell? Start with Internal Marketing

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Yeah I totally mean it! And the very good case-study is my own company - IDM Vietnam. I never thought of this matter until one...

When Music Teaches Marketing The Art of “Integration”

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Jan 1, 2015 The idea came to me during a musical practice session, a habit that I've kept for 15 years as a guitar...

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