Friday, April 19, 2024

” SOMETIMES THE SIMPLEST THINGS ARE THE MOST PROFOUND. MY JOB IS TO BRING OUT IN PEOPLE & WHAT THEY WOULDN’T DARE DO THEMSELVES “

Personal

Pitch To Win or Pitch To Lose

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July was a good month for the marketing in Vietnam as activities resumed in some sectors and then we are hit gain by the...
My Organisation

My Organisations

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In 2016, I left IDM Vietnam – my last employer - and began my journey as a freelance consultant with a number of years...
Marketing

The New Normality of Marketing and Business – Part 3

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When the COVID-19 epidemic first hit the world, then Vietnam, in early 2020, I published the first two articles for "The New Normality of...
Personal

My 5Fs – To Orientate a Small Firm in Ever-changing Industry

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Hello there! Are you my peer? Do you also run a small firm in an ever-changing industry? I joined marketing 7 years ago; specifically, the dark...
Personal

Generation Z – Perspectives from the Professor in the Lecture Hall and the Mentor in the Workplace

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As someone who has recently been involved in training and working with young people in my own business, I find Gen Z to be...
Communications

Sand Clock Strategy – Communications Planning

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This article is written to resolve the myth of marketing’s dependence on creativity and to assist young marketers to fast-track planning process. For others,...
Branding

Deep Dive #16: The Digital Banking Market – What is the strategy for new players to break through?

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n the field of digital banking specifically, and mobile payments in general, the majority of market share is held by the big players. So,...
Branding

Deep Dive #15: What Did ACB Bank Achieve with Its “Counter-Stereotype” Campaign?

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In early June 2023, ACB Bank marked its historic 30-year milestone with the message "Tiếp nối giá trị cho mai sau” (Continuing Value for...
Branding

Deep Dive #1: Discussing Viettel’s repositioning strategy – “Comprehensive transformation is the appropriate approach”

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In early January 2021, Viettel Corporation surprised the public by unveiling its new brand identity. Many customers were taken aback as the familiar dominant...
Personal

Value Shift (Part 2): Consciousness and Energy

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Who am I in this vast realm of existence? Amidst pain, seeking forgetfulness in bustling places. Chasing success amidst life's turbulent waves. But I've forgotten, the consciousness...
Branding

Value Shift & Integrating Value Shift Into Brand

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Value Shifts    Stepping into the third quarter of 2023, the overall picture of the economy gradually becomes clearer, accompanied by challenges and opportunities. Paddy without...
Branding

Deep Dive #18: Brand Experience – A Place Where Emotions Leave Lasting Impressions Beyond Words?

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In today's competitive landscape, brands are facing challenges as consumers have an abundance of choices and the cost of switching is increasingly high. Therefore,...
Marketing

War And Marketing – Part 1: Similarities And Applications In Strategic Planning

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The history of warfare can be traced thousands of years ago, and anecdotes about wars in human history have always been told, lessons learnt...
Marketing

War And Marketing – Part 2: Five Basic Defense Strategies And Classical Examples

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War’s appearance can be found thousands of years ago, and anecdotes about wars in human history have always been told, lessons were learnt and...
Marketing

Warfare And Marketing – Part 3: Five Original Attack Strategies and Classic Case Studies

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The history of warfare can be traced thousands of years ago, and anecdotes about wars in human history have always been told, lessons learnt...
Marketing

War And Marketing – Part 4: The Battle In The Sharing Economy Market

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The sharing economy is a relatively new concept in the market, which has been popularized in Vietnam mainly through ride-hailing services such as Uber...
Marketing

War And Marketing – Part 5: The Marketing Strategist’s Bedside Books

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It has been more than 10 years since the day I started my walk on this career path, I consider myself a person who...
My Organisation

About Minimal Marketing

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Minimal Marketing is a blog that I write about my life journey with minimalism and its applicability in marketing to celebrate my ten-year anniversary...
GNC Thinking Pattern

GNC Thinking Pattern

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December 13, 2014 Not the General Nutrition Center as you may think but my abbreviation for Global - National - Company (GNC). The purpose I...
Digital

eMetrics – The Way I Do Digital Marketing Good

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Having been working in marketing and recently digital marketing for the past 6 years, yet the digital world never ceases to amaze me for...
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